How do societies navigate the symbolic and artistic heritage of troubled pasts? I build on Bernhard and Kubik’s (2014) theorization of official memory regimes to demonstrate how memory regimes govern the public mnemonic space beyond the official level. I trace such governance within what Bernhard and Kubik call a unified memory regime, in which official actors prefer not to fight battles in and around memory. I argue that unified memory regimes order, discipline, and govern not only the official but also the everyday spaces of judgment and affection. Posited on unity at the official level, these hegemonic frames of meaning-making relegate mnemonic tension to the societal level where discursive battles continue to take place. I further argue that unified memory regimes can open pitfalls for pluralists during moments of mnemonic contestation. Because pluralists acknowledge and agonistically deliberate on multiple interpretations of the past, they may attempt to discursively reconcile the emerging societal-level mnemonic fracture with the official unified memory regime. But this strategy can backfire, reinforcing the unified regime and disciplining the societal-level challenger through three discursive practices that I call the traps of consensus: semantic alignment, a syntax of disavowal, and the juxtaposition of “universal” and “particular” narratives about the past. Pluralists may be especially vulnerable to these traps when they face unified memory regimes in which the consensus narrative appears superficially pluralist (or “underspecified”) because it eschews normative judgments that distinguish between perpetrators and victims. I illustrate these dynamics through tracing the case of a contested soundscape in postcommunist Albania.
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