Possibilities Of Social Networks Research Articles

Social networks in the communicative space of large business (on the example of Sberbank)

The article analyzes the modern communicative practices of large business, built on the basis of the introduction of the latest information and communication technologies. The possibilities of social networks as one of the main tools for promoting companies within a single ecosystem are examined.

Новые формы сетевого активизма на примере мусульманок Республики Татарстан

. Development of modern technologies influences the formation of new relations in society. Possibilities of social networks and blogging contributed to the transition from former types of social interaction to new forms of networking. The research problem consists in constant changeability of activism phenomena. Thus, there was an attempt to comprehend this phenomenon within the frameworks of relational network theory on the example of women’s Muslim activism in the Republic of Tatarstan. During the research 6 narrative interview were conducted with Muslim women bloggers who have active social and public life in the Republic of Tatarstan. These informants are representatives of such spheres as modest fashion, kids’ and teenagers’ leisure-time, sport, work with Muslim youth. According to the results of the research, we came to the following conclusions. Initial informal communication of Muslim women bloggers led to consolidation of subjects of the blogging community and formation of the Muslim activists’ network of the region. This network allows expanding social capital within Muslim society due to ranging and integration of collaborative activity. Hereinafter informal associations usually are registered as legal organizations for extension of possibilities. Women’s Muslim activism exerts an impact on image transformation of the modern Muslim woman who demonstrate success both in business and in family relationships. The peculiarity of Muslim women’s activism is the conduct of activities within the framework of devotional duties and development of the Ummah in the realities of contemporary society. For example, the projects of Muslim woman activists are directed on supporting young girls who have just entered the path of religion and may face rejection or bullying in their environment.

Аналіз та оцінка викладачами досвіду дистанційного навчання при вивченні графічних дисциплін

The article presents the results of a study that was conducted to analyze and evaluate the new pedagogical experience of teachers obtained in distance learning in the context of a global pandemic. According to the results of the survey, most teachers assess this period as more difficult than the period of traditional education, but they consider the experience gained as positive and useful for the future. The teachers noted the need to master modern digital tools suitable for distance learning (video conferencing and communication services, recording audio and video lectures, etc.), design and transform their lecture courses, methodological materials and all auxiliary materials for successful online learning. Teaching graphic disciplines, as well as a new look at the possibilities of social networks, instant messengers and the e-learning system of the Odessa State Academy of Civil Engineering and Architecture. At present, an urgent task is to comprehend this experience in order to understand its essence, identify positive and negative factors, determine the most effective technologies in terms of teaching disciplines by teachers and assimilation of material by students, predicting possible options for the development of the education system within the framework of not anti-pandemic measures, but during hostilities and after the introduction of martial law in Ukraine. This experience was very useful for the teachers of our country, because, despite today’s conditions, the educational cycle continues in some regions of the country. Teachers were asked questions about their psychological state in the initial period of online learning, when they had not yet gained some experience in this area, and questions about the experience, quality and achievements of the students and teachers themselves during distance learning. The opinions of teachers differed in assessing the degree of assimilation of educational material by students in the context of online learning. Most teachers believe that students have mastered the material at the same level as in full-time study, or even better; some teachers noted a decrease in this level. The need to ensure the appropriate quality of education requires finding ways to solve problems that arise in the process of distance learning in modern military and post-war conditions in Ukraine.

Технологии маркетинга в социальных сетях для малого бизнеса

Abstract. The relevance of the research topic is determined by the importance of developing a set of tools for the interaction of small businesses and individual entrepreneurs with potential and real buyers using the resources of social networks on the Internet. The formation of the modern stage of development of the Internet Web 3.0, including artificial intelligence, big data, augmented reality, unmanned vehicles and the Internet of Things, is based on the active use of the resources of the Web 2.0 phase — the development of social networks as an electronic platform for interaction not only between individual users of the global Internet, but also business representatives, potential and real consumers. The possibilities of social networks as the main channel of communication with consumers are being implemented by large and medium-sized businesses to a sufficient extent, but small businesses are careful to use only certain marketing techniques and solutions. The purpose of this article is to study and systematize marketing technologies in social networks in the field of small business and individual entrepreneurship. The study was carried out on the basis of a systematic approach, using the methods of deduction, monitoring and systematization of methods and techniques implemented in the Internet information and telecommunications network through electronic platforms for interaction between business entities and potential and real buyers of products or services. The result of the study is the main elements of the marketing scheme in social networks identified by the authors that affect sales: content, engagement and traffic. The scientific novelty is the essence of the definition of “engagement” formed in the study in the context of digital marketing, which is a voluntary activity of visitors to business accounts of social networks that increases sales of products or services, forms true consumer loyalty and creates social evidence of the company’s interest for potential buyers. The practical result of the article is manifested in the definition of universal types of content to be included in promotion in social networks by business representatives of all levels. Further scientific research can be aimed at clarifying the set of management tools identified in this study for the types of traffic of visitors to business communities in social networks in order to increase the popularity of the company’s Internet resource in social networks.

Media representations of social ideas in the digital age

The article discusses ways of implementing media representations of social ideas in the realities of the digital age. The features of the digital model of society as one of the versions of post-industrial transit are presented. The urgency of revising the problematic of media representations of ideas in the context of modern world development due to the unprecedented pluralism of tools for the practical implementation of intellectual constructs in the coordinates of social life is substantiated. The article analyzes and identifies tendencies of a qualitatively different sense-formation of the content of ideas through visualization methods and economic technologies rooted in consumer and performance societies. It is proved that in addition to the directly perceived reality, virtual reality and the world of simulacra have formed in the digital world. A high degree of possible distortion of the meanings originally embedded in social ideas during their perception and interpretation by target audiences is noted. The high role of new mass media has been demonstrated, which also allows powerful actors to form discourses and formulate an urgent agenda in national spaces. The possibilities of social networks and blogs in the construction of society and the implementation of ideological transformations are highlighted. The concept of «media representation» is proposed as one of the strategies of powerful actors used for the cognitive-discursive construction of the world. The emphasis is made on the ambivalent role of media representation technologies of ideas in those empirical contexts that are not yet in the «digital» belt of social opinion. In conclusion, generalizations are presented that constitute the theoretical and methodological basis for the subsequent study of media representations of social ideas in the digital age.

Simulation Technologies as an Effective Method of Training Specialists in Obstetric Hospitals

The use of highly realistic simulators and phantoms, various forms of training (simulation scenarios with debriefing, interactive trainings, hands-on trainings, lectures), distance technologies and the possibilities of social networks can improve the quality of training for doctors of different specialties.

Using different approaches to organizing distance learning during the COVID-19 pandemic: opportunities and disadvantages

In recent years, distance learning has become widespread in both secondary and higher educational institutions around the world. However, the pace of the spread of remote technologies has significantly increased with the introduction of physical distancing and quarantine against the background of the development of the COVID-19 pandemic, since most educational institutions in various countries of the world were closed to hold the spread of the virus. Many educational institutions were not fully ready for the mass introduction of distance learning, and if in developed countries schools and universities had the opportunity to use developments in the educational process of various programs and technologies for conducting online learning, then in countries and regions where there were serious problems with the implementation of distance learning, attempts were made to use the possibilities of social networks and messengers for organizing the educational process. However, since these resources were not fully intended for the implementation of full-fledged pedagogical activities, their use in the educational process, along with the advantages, had several disadvantages.

Using social media in the educational process

The article discusses the features of using distance learning in the modern educational environment of a university. This form of training is becoming more and more popular in modern educational organizations, therefore, it is advisable to adapt the usual, which have become classic teaching methods. The advantage of distance learning is determined by the use of innovative educational technologies, they are the foundation for designing and implementing of distance learning. Today, the Internet is one of the important channels of information transmission. Social media resources and the so-called social media (Rus. social network) are especially popular among young people and adolescents. In the article we have considered the term “social media”, studied the history of social networks, briefly analyzed the degree of effectiveness of the introduction of social networks in the educational process. It can be concluded that each social network has its own audience. In the educational process, they can be used at almost all stages of training. The article analyzes the possibilities of social networks in detail for implementing them as digital educational products, and also puts forward a number of features in the use of the obtained solutions for the learning process organizing. We came to the conclusion that the use of modern information technologies increases the effectiveness of distance learning. The study showed that each social network has its own target audience. Social networks can be used at almost all stages of training, because the function of social networks is not only to communicate between users in the form of sending audio, video, and text messages, but also to integrate social networks into the educational process, thereby becoming an educational tool. Social networks are becoming a new learning environment for modern students and offer them new ways of interaction. The positive impact of network technologies is caused by the modernization of traditional education.

Use of Twitter as an Educational Resource. Analysis of Concepts of Active and Trainee Teachers

The use of innovative tools is a key element in the improvement of the educational process, and consequently, the use of social networks as a means of training to improve not only the learning of students, but also to improve the expectations of the teacher. Therefore, in this research we tried to investigate the incidence of social networks as facilitators of resources and didactic/playful experiences. Starting from a qualitative methodology, a descriptive–interpretative study of the information from 31 interviews with both primary education teachers and future teachers who were in training and in their last year of initial training was approached. The results indicate that the interviewees confirmed the great usefulness of social networks as educational resources and for teacher communication. The possibilities of social networks within the educational field are overly broad. They become a way of interaction between teacher and student, encourage dialogue, share didactic resources, favor collaborative learning, and develop communication skills in all aspects. In short, these are results that have a special incidence and impact on the field and social development, since we are referring fundamentally to the improvements that are produced in interpersonal relations.

АНАЛИЗ ПРИМЕНЕНИЯ РАЗЛИЧНЫХ ИНТЕРНЕТ–ПЛАТФОРМ ДЛЯ ДИСТАНЦИОННОГО ОБУЧЕНИЯ

Тhe Relevance of the research topic is caused by changes in the education system in our country related to the threat of spread of caronovirus infection. Given the current situation, most universities, on the recommendation of the Ministry of science and higher education of the Russian Federation, partially or completely switched to distance learning. Objectively, we can say that not all universities were ready for a radically new for many restructuring of the educational process from full-time to online format. And this was determined by many factors, one of which was the lack of experience of teachers in using digital platforms and services in the educational process. This article discusses the possibilities of using the most common Internet services for distance education. Their use in various types of classes is analyzed. A comparative assessment of the technical characteristics of various Internet platforms used in distance education is given. The possibilities of social networks and modern messengers for distance learning are shown. The practical significance of this study is that the developed conclusions on the comparative characteristics of various video conferencing services for different types of training sessions in the distance learning mode can be used by scientific and pedagogical workers of the education system indetermining the solution of the irapplication in the rprofessional activities.

Sensorial Network Framework Embedded in Ubiquitous Mobile Devices

: Today’s digital society is interconnected and networked, with modern smart devices ubiquitously built into and embedded within smart environments and other environments, where people (their users) typically live. It is very important to mention that sensorial awareness of an environment depends on one’s current location and equipment, as well as the equipment’s real-time capabilities. Personal sensorial information is considered to be the key factor for progress in the improvement of the productivity of everyday life and creation of a smart surrounding environment. This paper describes the design, implementation, and testing process of a new sensorial framework based on the current possibilities created by ubiquitous smart mobile devices with sensors, which involves computing power and battery power issues. The two parts of the proposed framework have been designed, implemented, and tested. The client part is represented by a front-end mobile application, and the back-end part is represented by a server-side application. The analysis of the data, captured during the testing phase, involves the analysis of the processing time, battery consumption, and transmitted data amount. This analysis reveals that Transmission Control Protocol (TCP) and user datagram protocol (UDP) protocols have a comparable performance, although TCP is preferable for use in local networks. In comparison to other solutions such as MobiSense or Feel the World framework, the final solution of the proposed and developed sensorial framework has two main capabilities, which are the security support and social networking possibilities. The advantage of the MobiSense platform is the existence of several real-world applications, whereas the proposed sensorial framework needs to be verified in the massive context of many users in real time.

СЕТЕВОЙ ПЕДАГОГИЧЕСКИЙ КЛАСС КАК ФОРМА ПРОФЕССИОНАЛЬНОЙ ОРИЕНТАЦИИ СТАРШЕКЛАССНИКОВ

The necessity of pre-university professional orientation of senior students on peda-gogical professions is shown. It is considered as a stage of creation of teacher professional growth system. The reasons for the decrease of interest in traditional forms of pre-professional pedagogi-cal training on the part of students and the pedagogical community are revealed. Developed variable model class pedagogical orientation – network educational class. Its purpose and the main tasks: educational and organizational are shown. The basic forms of educational activity in the network pedagogical class are offered. The possibilities of social networks and services for educational activities within the network pedagogical class are revealed. The structure of the educational program, consisting of separate modules, the choice of which is consistent with the educational organizations that will be trained in the network format, is revealed. Each of the modules has a specific purpose and different organizational forms, which allows you to include an element of novelty in the classroom, to maintain the interest of students. The practice-oriented nature of training, including a block of introductory practices and educational expeditions, is emphasized. The attention is paid to the change of pedagogical activity of the University teachers working in the network pedagogical class, which requires them a good level of knowledge of information technology, understanding the specifics of distance learning, taking into account its design features.

Роль виртуального протеста в системе протестной общественной коммуникации

The article is devoted to the issue of using means of the Internet in the protest communication system. In the context of politics the possibilities of the Internet as a source are not fully researched. The author analyzes socio-political phenomenon of virtual protest and its value in the development of political process, considers so-called ‘hacktivism’ as a new kind of political participation and evaluates prospectives of using the Internet as a powerful instrument of protest activity. The issues, which can create possibilities of social networks and their role in social communication, are specially highlighted. The important part of the article is devoted to observing protests in Russia at the end of 2011 and at the beginning of 2012 and the events of the Arab spring as well as influence of social networks on those events.

Intention to participate in online commercial experiments by social network’s users

PurposeThe purpose of this paper is to analyze the underlying differences in the intention to participate in online commercial experiments through the social network considering users’ gender and age.Design/methodology/approachThe model of this paper uses two relevant variables, trust and attitude, to test the behavioral intention. There were 269 data sets from social network’s users. Factorial analysis and linear regression were used in the analysis of the data obtained to investigate the differences in gender and age in the intention to participate in online commercial experiments.FindingsThe results of this paper show that there exist differences among women and men, and among youthers and adults. Women and youthers are the most desirable groups to conduct commercial experiments through social networks.Research limitations/implicationsFrom the point of view of the academics, this paper increases the knowledge of social network’s possibilities as a marketing tool.Practical implicationsThis study and its conclusions are relevant for entrepreneurs in any field who want to reach their customers through a horizontal social network because they can improve the online experiments’ profit. Entrepreneurs can know and understand their customers better, taking into account their wishes, tastes and interests through when participating in a commercial experiment.Originality/valueThis paper describes the possibilities that social networks like Facebook offer entrepreneurs to know the intention of users to participate in an online commercial experiment. Moreover, the differences in gender and age allow in adapting the contents of the online commercial experiments to get better results. In addition, this research contributes to the investigation in the possibilities of social networks as marketing tools.

An Introduction to the ASPAN Position Statement on Social Media and Perianesthesia Practice

IN 2011, UNDER THE LEADERSHIP of President Christine Price (2010 to 2011), the American Society of PeriAnesthesia Nurses (ASPAN) developed a Digital Media Strategic Work Team (SWT). The ASPAN's operational strategic plan included proposals to provide enhanced member experiences and improved customer service using an expanding digital platform for educational opportunities and social networking possibilities. The Digital Media SWT was charged with exploring and recommending available technology for perianesthesia education and evaluating its impact on the overall strategic plan. During the course of query and discovery, the topic of responsible use related to social media and technology was raised. Many health care providers are using the finger-touch convenience of mobile applications for research, data processing, and clinical resourcing at the bedside. Through the Clinical Practice Committee, members have been seeking guidance concerning prudent use of digital technology for both personal and professional use. While the advantages of bedside access to immediate information and resources are undeniable, there remains temptation to cross from the academic to the recreational benefits of the same technology. The use of these applications during clinical care hours for personal use raises alarms with regards to patient and personal safety. This same topic has clearly caught the attention of a wide variety of specialty nursing organizations, many of whose members have struggled with balancing the benefits of electronic networks with the risks. In concert with the members of ASPAN's Standards and Guidelines SWT, this position statement was created, endorsed at the 2013 preconference Board of Directors meeting, and approved by the members of the Representative Assembly in Chicago. American Society of PeriAnesthesia Nurses: A Position Statement on Social Media and Perianesthesia PracticeASPAN's Digital Media and Standards and Guidelines Strategic Work TeamsTHE ASPAN HAS the responsibility for defining the principles of safe, quality nursing practice in the perianesthesia setting. This includes professional conduct that reflects an understanding and respect for the moral, ethical, and legal issues of perianesthesia practice. The ASPAN, therefore, sets forth this position to acknowledge the impact of social media on clinical practice, patient safety, and professional behaviors. BackgroundAn expanding array of devices (including but not limited to smartphones, tablets, readers, netbooks, notebooks, and laptop computers) and the enhanced ease of access to the Internet have dramatically changed the ability of professionals and consumers to communicate, socialize, and find/share information at incredible rates of speed across the continents. Numerous social media sites allow for the ready access and sharing of news, information (personal and professional), images, and other content. Several basic media types currently exist. These more common platforms include virtual group rooms for information sharing, picture and video sharing sites, e-mail and instant messaging, and virtual gaming. In addition to the benefits associated with access to the social media world, there are a number of disadvantages for health care providers. These include the potential for: •Breach of privacy and confidentiality standards, •Violation of professional boundaries, •Abuse and/or misuse of technology both personally and professionally, and •Questionable reliability of information sources from the Internet. PositionThe ASPAN is highly committed as an advocate for a culture of safety and to the principles of the Perianesthesia Standards for Ethical Practice in all perianesthesia practice settings, for the patient, the nurse, and the health care team. This commitment includes the impact of technology on perianesthesia practice. The ASPAN provides the following recommendations when considering the use of social media: 1.The privacy and confidentiality of patients will be maintained at all times. 2.Perianesthesia nurses shall avoid posting or commenting on any negative reflections of colleagues, employers, or clinical situations in a public social media forum. 3.Perianesthesia nurses will protect their personal information in public social media forums. 4.Perianesthesia nurses will know and endorse institutional policies and procedures related to social media. 5.Clinical leadership will provide mechanisms to report any observed breach. 6.Educational curriculum will support education, providing principles of professionalism, privacy, and confidentiality. 7.Consider the reliability of the source when using the Internet for medical information. 8.Perianesthesia nurses will refrain from using digital means of socializing during patient care and work hours. Expected OutcomesThe ASPAN recognizes the added value that digital and social media brings to perianesthesia practice and the consequences that improper use of digital and social media can raise. Creating and maintaining a healthy work environment and relationship to digital and social media are essential priorities for perianesthesia nurses. Approval of StatementThis statement was recommended by a vote of the ASPAN Board of Directors on April 13, 2013, and approved by a vote of the ASPAN Representative Assembly on April 14, 2013, in Chicago, IL. Theresa L. Clifford, MSN, RN, CPAN, is a Clinical Resource Nurse, Mercy Hospital, Portland, ME, and a Former President of American Society of Perianesthesia Nurses from 2009 to 2010