We present a nonlinear fractional order epidemic model to investigate the spreading dynamical behavior of the avian influenza. The population of the model contains susceptible individuals, asymptomatic but infective latent individuals, and infective individuals. We first establish the existence, uniqueness, nonnegativity, and positive invariance of the solution, then we study the reproduction number of the model and the stability of the disease‐free equilibrium. We observe that the reproduction number varies with the order of the fractional derivative ν. In terms of epidemics, this suggests that varying ν induces a change in the avian's epidemic status. Furthermore, we derive the sufficient conditions for the existence and the stability of the endemic equilibrium. Finally, we carry out some numerical simulations to validate the analytical results. We find from simulations that the solution of the fractional order model tends to a stationary state over a longer period of time with decreasing the value of the fractional derivative, and the size of epidemic decreases with decreasing ν.