Experimental studies were carried out in order to survey the performance and efficiency aspects of spanwise constant forward and backward sweep in axial flow rotors of low aspect ratio (AR) blading for incompressible flow, for part-load, near-design, and overload operational ranges. The experiments involved overall performance tests, laser Doppler velocimetry, and stationary total pressure probe measurements. The overall performance data and pitchwise averaged and resolved flow characteristics were evaluated in detail. For moderate and high flow rates, it was pointed out that positive or negative sweep tends to reduce or increase the blade load in the vicinity of the endwalls, respectively. It has been concluded that the loss-modifying effect of sweep can be judged by considering the three-dimensional viscous phenomena, and the influence of sweep on local blade efficiency depends on the balance of changes in blade load and losses. For low flow rates, forward sweep was found beneficial over the entire span from the aspect of improved stall margin and efficiency. The influence of AR on the performance reducing effect of sweep was studied on the basis of literature data.