Positive Framing Research Articles

Wild polar bear conservation: A case of successful arctic science diplomacy?

As poster child for the climate crisis and symbol of the circumpolar North, the polar bear has received considerable public and scholarly attention in recent years. A review of academic research on polar bear politics shows that many texts share a positive frame of polar bear conservation as a successful example of Arctic science diplomacy. Despite making such substantive claims, authors fail by and large to explain their reasoning or provide evidence of this success, aside from references to the 1973 Agreement on the Conservation of Polar Bears. This article hence evaluates the claim that polar bear conservation constitutes a successful case of Arctic science diplomacy. To do so, the paper establishes a set of success criteria for Arctic science diplomacy. Based on an analysis of policy, governmental, and scientific documents and interviews on polar bear management and conservation, the paper identifies two periods of polar bear science diplomacy, evaluating each based on the success criteria developed in this paper. The first period (1960–90s) is defined by traditional threats to polar bears that are addressed through successful Arctic science diplomacy. Though the second period (1990s-present) also features elements of successful science diplomacy, Arctic scientists and diplomats are unable to effectively address the now dominant threat of climate change, shifting authority away from the Arctic and towards the international realm of climate change research and politics. As the climate crisis continues to outrank and amplify traditional threats to ecosystems around the globe, the article argues that this shift in epistemic and diplomatic authority may be indicative of a fate awaiting other specialized science diplomacy communities worldwide.

Effects of a video-based positive side-effect information framing: An online experiment.

Despite the public health value of vaccines, vaccination uptake rates are stagnating. Expected adverse events following immunization are a major source of concern and play a role in the emergence of vaccine hesitancy. Since nocebo mechanisms are involved in the perception of adverse reactions, positive side-effect communication is warranted. The aim of the present study was to compile a comprehensive communication strategy that minimizes expectations of nocebo effects while respecting the informed consent procedure. In a randomized 2 × 2 between-subject design, 652 participants received information about COVID-19 or influenza vaccination using either standard side-effect messaging or messaging enriched with proven elements of expectation-optimizing framing. A physician presented information online via video. Moderation analyses were conducted to examine effects among particular subpopulations. Expected adverse event ratings following an imagined immunization, cost-benefit ratios of the vaccination, and future vaccination intentions were assessed. Information content ratings were equally high in each group. Positive framing significantly decreased adverse event expectations in the COVID-19 information group and raised the cost-benefit ratio in the influenza condition, indicating higher benefits than cost expectations. Moderation analysis revealed that the framed side-effect communication lowered the expected COVID-19 vaccination uptake willingness in individuals with strong anti-vaccination attitudes. Facing the ongoing coronavirus mass vaccinations, positive information frames have a small but significant impact on vaccination concerns while upholding informed consent. Although intervention trials are still pending, this approach could help decrease vaccine hesitancy by reducing fearful expectations. However, it seems that it should not be used without considering vaccination attitudes. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

The Impact of Tactical Skills in Promoting Harmonious Learning Environment among Undergraduate Students

Tactical skills refer to effective communication and conflict resolution strategies that can be used to address challenging situations calmly and respectfully. The theoretical framework draws on social learning theory and situational leadership theory. This study aims to analyze the impact of tactical skills on promoting a harmonious learning environment among undergraduate students. The method used in this research is Systematic Literature Review (SLR). The researchers collected journal articles from Google Scholar, Research Gate, SINTA, Scopus and Web of Science. The result of this study highlights the significance of tactical skills in fostering positive relationships among students, promoting effective communication and addressing conflicts in the learning environment. This study discusses examples of tactical skills such as active listening, positive framing, and collaborative problem-solving. It also addresses common challenges to promoting a harmonious learning environment, including student conflicts, disruptive behavior, cultural differences, and lack of resources and provides strategies for overcoming these challenges. The paper also examines relevant empirical studies that support the role of tactical skills in promoting a harmonious learning environment. Finally, the paper concludes that educators and administrators should prioritize the development of tactical skills in their teaching and learning practices to create a more inclusive and collaborative learning environment.

Corruption case of Base Transceiver Station (BTS) in Indonesia: Framing analysis study of MediaIndonesia.com and Okezone.com

The BTS (Base Transceiver Station) construction corruption case of the Minister of Communications and Information, Johny G. Plate, who is also a cadre of the Nasdem Party, has caused a lot of debate among netizens. Online news portals with different party owners are also said to have an impact on the framing of reality and influencing readers' perspectives in viewing the BTS corruption issue. Therefore, it is necessary to further examine how the online media Mediaindonesia.com and Okezone.com framed the corruption case involving Johny G. Plate as the Secretary General of Nasdem Party and former Minister of Communication and Information. The method used in this research is the framing analysis proposed by Robert N. Entman. The subjects of this research are the online media news portals Mediaindonesia.com and Okezone.com, while the objects are news articles about the identification of Johny G. Plate (JP) as a suspect in the BTS Kominfo corruption case. The research results revealed that MediaIndonesia.com tends to view corruption cases with a positive frame by prioritizing the principle of presumption of innocence for not firing Johny G. Plate as Secretary General of the Nasdem Party. In contrast, Okezone.com tends to frame the news by supporting legal efforts to thoroughly investigate the case and supporting a number of DPP Perindo Party stances that seem to be framed as the stance of the news portal.

"I See What You Mean"-A Case Study of the Interactional Foundation of Building a Working Alliance in Care Decisions Involving an Older Couple Living with Cognitive Decline.

Social workers have a key role in needs assessment meetings with families dealing with dementia, providing information, support, and advocacy, while also assessing needs and making decisions about care services for several parties. These contacts are especially important during the introduction of home care services, where often the person has previously relied on informal support from relatives. The needs assessment process entails the involvement of all present parties, with the aim to reach a mutual agreement, a working alliance, regarding which services to apply for. The aim of this case study is to explore how the participants, by means of different conversational practices, jointly create a working alliance between the different parties in one family. The study provides insights into the process of co-constructing a working alliance in the needs assessment process for elder care services. This article addresses the process by which social workers build a working alliance in a multi-party conversation with a family living with cognitive decline; a meeting that lasted 50 min. In this case study, we benefit from an inductive and detailed conversation analytic methodology. The theoretical framework of working alliances in institutional interaction has informed the analysis. The findings illustrate how the social worker in this case study involves all parties in the decision regarding care services and explores the use of the conversational practices of mitigations, positive framing, adding information, and positioning, as a "we" achieve mutual agreement toward the end of several sequences. Drawing on the results of this case study, we argue that multi-party interaction involving relatives enables diversity in role-taking, where the professional, for instance, can pursue a more empathic role. Also, our results indicate that minimal agreement to a proposal is sufficient in a multi-party interaction involving clients with cognitive decline.

Surviving COVID-19 and beyond: a mixed-method study

Purpose The present study was aimed to explore and analyse the multifaceted impact of coronavirus disease 2019 (COVID-19) on quality-of-life of survivors, in physical, social, psychological and environmental health domains.Design/methodology/approach This explanatory mixed-method study was conducted on 20 patients admitted in the Intensive Care Unit (ICU) of a tertiary care hospital having mild-to-moderate clinical spectrum. Scores of WHO Quality of Life Brief Version (WHO QOL BREF) questionnaire, a quantitative data source, were recorded during admission and two months post-discharge. Qualitative data were collected through in-depth telephonic interviews 2 months post-discharge.Findings Statistically significant improvement in the quality-of-life was seen post-discharge in all four domains. Explanatory qualitative data derived four themes. This experience was life changing and metamorphic. Many participants experienced social exclusions. However, they outlived it with hope, faith and positive frame of mind. Quarantine, limiting social contact impacted largely the well-being and mental health of patients. Integrated care and multidisciplinary protocols are accentuated to combat future crisis.Research limitations/implications COVID-19 was a wake-up call to human race for radical change in healthcare policies. Researchers have emphasised the need to build resilient communities. The role of this research in building evidence as a basis for informed integrated care and decision making is vital. Study findings suggest that along with exhausting physical symptoms survivors experienced psychological symptoms highlighting the need of integrated approach and tailor-made strategies in assessment and treatment.Originality/value Lack of integrated approach in the system resulted in long-lasting physical and psychosocial impact on the survivors. This novel mixed methods research report, adding a valuable insight to body of knowledge through first-hand information, help provide evidence base which can account for future research, policy reforms and response.

Finding strength in adversity: Exploring the process of posttraumatic growth among multicultural individuals.

We explore the process of posttraumatic growth for multicultural individuals after experiences of cumulative multicultural identity-relevant adversity. We conducted an exploratory sequential mixed methods study with two parts. Study 1 utilized Photovoice methodology and individual interviews (N = 27; 13 women, 14 men) with multicultural individuals living in a Midwestern college town. In Study 2, we tested the relationships between themes revealed by our qualitative analysis in Study 1 in a sample of multicultural individuals living across the U.S. (N = 526; 40.1% men, 59.9% women) using a conditional process analysis. Findings from Study 1 indicate that participants appreciated environments that valued diversity, and this helped participants positively frame their cumulative adversities. Participants also described how the struggle with these adversities fostered psychological wellbeing outcomes of personal growth and positive relations with others. Results from Study 2 indicate that appreciation of diversity mediates and positive framing moderates the relationship between discrimination and personal growth, thus supporting and building on the findings in Study 1. Together, these studies highlight the significance of including cumulative adversity in the posttraumatic growth process for multicultural individuals, while identifying appreciation of diversity and positive framing as potential postadversarial growth mechanisms. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Empathy, geography and immigration: Political framing of sea migrant arrivals in European media

How is European media framing sensitive to events such as refugee border crossing and irregular migrants’ arrivals? While news outlets adjust the tone around immigration following ideology, do the contextual characteristics of these incidents matter? This article explores two factors that could explain the varying framing of these highly political events in European mainstream media. One explanation focuses on the role of migrants’ conditions, such as migrants’ way of transit and subsequent human sufferance (or lack thereof). Another emphasizes the role of geography, in particular the location of migrants’ territorial identification relative to the receiving communities. Focusing on the case of sea migration and small boat arrivals in Southern Europe, I argue that the emotional triggers determined by migrants’ transit and their geographical point of detection systematically moderate each other, and jointly affect how the media describe these cross-border immigration events. Empirically, the article presents original newspaper data from Greece, Italy and Spain that collates geospatial information on immigrants’ sea transit and the related number of injuries and deaths during transit. Statistical results indicate that media framing is more sympathetic to events involving suffering migrants, but that this positive framing diminishes if migrants are located only at the border of the national territory and disappears if the migrants are identified in more distant, foreign waters. The results suggest nuanced conditions in which migration can be presented by the media aside from their ideological lenses.

An experimental investigation of attribute framing effects on risky sourcing behaviour: the mediating role of attention allocated to suppliers' quality information

PurposeDespite its significance, research on how attribute framing affects ordering decisions in dual sourcing remains insufficient. Hence, this study investigated the effects of attribute framing in a sourcing task involving certain and uncertain qualities of two suppliers and analysed the role of attention with respect to suppliers' information in framing effects.Design/methodology/approachThe impacts of attribute framing on sourcing decisions were demonstrated in two online between-subject (2 × 2 factorial) experimental studies involving professional samples. Study 2 was an eye-tracking experiment.FindingsIn Study 1 (N = 251), participants presented with a “high-quality” rather than a “low-quality” frame made different sourcing decisions, opting for larger percentage of order(s) from a supplier under the “high-quality” frame. This pattern holds true for suppliers who differ in risk. This finding was replicated in Study 2 (N = 129). Attention asymmetry related to the information on supplier quality contributes to this effect. Attention directed towards information regarding the supplier's quality under a positive frame mediated the relationship between attribute framing and sourcing decisions.Practical implicationsHighlighting the positive attributes of a risky supplier is essential when ordering from the risky supplier is an optimal decision. It is advantageous for suppliers to highlight positive rather than negative attributes when describing the quality of their components against others.Originality/valueThis is the first study to examine the effect of attention on the relationship between attribute framing and dual sourcing. This presents a new behavioural perspective wherein managers' attention to information plays a vital role.

Effects of Messaging Framing on the Self-Management Activities and Self-Efficacies of Patients with Type 2 Diabetes Mellitus.

Message framing is a low-cost and effective intervention method to improve diabetics' health behaviors. The study aimed to investigate the impacts of positive and negative message framing interventions on the self-management activities and self-efficacy of patients with type 2 diabetes mellitus (T2DM). Overall, 102 T2DM patients from Jinhua People's Hospital of China were recruited and divided into three groups: positive and negative message framing intervention groups and a control group. A 12-week experiment was implemented on the first two groups. Then, the differences of the patients' self-management activities and self-efficacies were analyzed between the experimental and control groups. Finally, the mediating effect of self-efficacy between two types of message framing interventions and patients' self-management activities was investigated. Both positive and negative message framing interventions could significantly improve the T2DM patients' self-management activities in diet, blood glucose testing, foot care, and medication taking (P<0.05), meanwhile significantly improving their self-efficacies along the nutrition, physical exercise and weight, medical treatment, blood sugar, and feet check (P<0.05). Results of the difference analysis for both within-group and inter-group showed that, compared with the positive messaging framing intervention, the negative one had more significant effects on enhancing the patients' self-management activities and self-efficacy. Self-efficacy had only a mediating effect between negative messaging framing intervention and self-management activities (β = 0.94, 95% CI: 0.0934 - 0.456). Negative messaging framing intervention could better enrich T2DM patients' diabetes knowledge through offering threatening information, thereby enhancing their self-efficacies, and ultimately improve their self-management activities.

Who belongs to the swiss body politique—A diaspora perspective

In this paper, I try to better understand the intersection between “integration” in legal terms, and how long-term resident “non-citizens” and migrants from the former Socialist Federal Republic of Yugoslavia (SFRY) situate themselves in narratives of belonging vis a vis the normative power structure that constitutes the Swiss body politique. More specifically, how do labor and forced migrants from former Yugoslavia negotiate the shifting understanding of “integration” in Switzerland in legal and social terms? Former Yugoslavs constitute not only a comparatively large number of “non-citizens” in Switzerland, but individuals from-and-with-connections to this community also embody numerous labels and categories of migrant that statistical databases, the media, and legal practices attach to them since the 1970s. Key findings in this paper illustrate a two-tiered narrative: “non-citizens” seemed to have maintain(ed) their pursuit of not attracting attention to their persona—a strategy that allowed individuals to disappear within the larger society. Ensuing Europeanization processes, coupled with the Wars of Yugoslav Succession during the 1990s, however, brought to the fore “a politics of rupture” that called into question othering processes, and the seemingly tightening sociolegal basis of belonging to the Swiss body politique. Hitherto examined data suggests that interlocutors pursue a “positive essentialist frame” to counter exclusionary narratives “non-citizens” experience to postulate “rights claims”. Interviewees, in other words, activate diaspora connections and networks to support and aid each other when legal and socio-political questions arise, but also to actively influence the political and legal landscape in Switzerland.

Same same, but different: effects of likelihood framing on concerns about a medical disease in patients with somatoform disorders, major depression, and healthy people.

Research has shown that patients with somatoform disorders (SFD) have difficulty using medical reassurance (i.e. normal results from diagnostic testing) to revise concerns about being seriously ill. In this brief report, we investigated whether deficits in adequately interpreting the likelihood of a medical disease may contribute to this difficulty, and whether patients' concerns are altered by different likelihood framings. Patients with SFD (N = 60), patients with major depression (N = 32), and healthy volunteers (N = 37) were presented with varying likelihoods for the presence of a serious medical disease and were asked how concerned they are about it. The likelihood itself was varied, as was the format in which it was presented (i.e. negative framing focusing on the presence of a disease v. positive framing emphasizing its absence; use of natural frequencies v. percentages). Patients with SFD reported significantly more concern than depressed patients and healthy people in response to low likelihoods (i.e. 1: 100 000 to 1:10), while the groups were similarly concerned for likelihoods ⩾1:5. Across samples, the same mathematical likelihood caused significantly different levels of concern depending on how it was framed, with the lowest degree of concern for a positive framing approach and higher concern for natural frequencies (e.g. 1:100) than for percentages (e.g. 1%). The results suggest a specific deficit of patients with SFD in interpreting low likelihoods for the presence of a medical disease. Positive framing approaches and the use of percentages rather than natural frequencies can lower the degree of concern.

Effects of media portrayal on perceived cruise risk, image, and intentions

This research examines how news media portrayal of Covid-19 cases on cruise ships can produce decision biases. Two experiments were conducted in which news stories were varied according to format, base rate, framing and number size. The results demonstrate that prior cruise experience increases travel intentions and cruise image and lowers perceptions of cruise risk. Perceived risk is higher when the number of cases is presented in concrete numbers versus abstract percentages. Negative framing increases perceptions of cruise risk versus positive framing, especially when expressed in small numbers. The results extend beyond Covid-19 by demonstrating that sensationalism in the news media can result in decision biases that over- emphasize negative outcomes and increases risk perceptions in the minds of consumers. The findings suggest travel companies should work together with news media outlets when crisis situations arise to shift away from sensationalism and provide concrete information that is useful for consumers.

A net-zero storyline for success? News media analysis of the social legitimacy of bioenergy with carbon capture and storage in the United Kingdom

Bioenergy with carbon capture and storage (BECCS) features in global scale assessments of climate mitigation, but with limited exploration of how and where the technology could be deployed. BECCS is unlikely to perform a major role in national strategies whilst key aspects of deployment and public concerns are unaddressed, as happened with fracking. Since public understanding of the technology is limited, there is a crucial role for the news media in facilitating greater public discussion and understanding of BECCS. Here, a news media analysis of both national and regional newspapers explores the ‘storylines’ which frame the public debate on BECCS in the UK, and the coalitions of actors involved in presenting them. Several storylines present a positive framing of BECCS as Necessary and an Opportunity, particularly in regional newspapers of Yorkshire and the Humber where Drax's biomass power station is located. The Anchor for transition storyline describes the regional socio-economic opportunity of Drax's proposed BECCS project. However, this pro-BECCS coalition is undermined by other storylines that frame BECCS as Dangerous and Overhyped. To achieve discursive dominance, facilitating social acceptance and legitimacy for the technology, the positive framing of BECCS will require disarming storylines labelling BECCS as Worse than coal, No silver bullet, an Environmental disaster, and a Distraction. Our results suggest storyline resonance varies according to context, with notable differences between the public discourse at national and regional level; the Anchor for transition storyline resonates in an industrial community facing the socio-economic challenges of decarbonisation.

Cognitive Mapping and Framing Bias on Decision Making

The purpose of this study is to test and provide empirical evidence regarding causal cognitive mapping techniques in reducing framing bias in decision making. In this study, the bias that occurs can be measured through the risk preferences of decision makers, namely the tendency to be risk averse or risk seeking. This study used a 2x2 between subjects’ experimental design. The results of the research show that both hypotheses are supported. When information is presented in positive framing, the decision maker's risk preference tends to be risk averse, whereas if information is presented in negative framing, the decision maker's risk preference tends to be risk seeking. The study shows that the causal cognitive mapping technique's ability to reduce or reduce bias due to framing (information framing) of available decision alternatives. The implication is that decision makers should think harder in processing the available information. Causal cognitive mapping technique can assist decision makers in connecting various factors that are considered relevant in a problem.

Shared decision-making, communicating risk, and food allergy in 2023.

Across the practice of allergy and clinical immunology, disruptive innovations have accelerated the adoption of shared decision-making (SDM) to improve the health of patients and populations, particularly with regard to food allergy prevention and management of food allergy and anaphylaxis. A narrative review was performed to describe recent innovations in shared decision-making, risk communication, and food allergy. Several challenges, primarily related to the coronavirus disease 2019 (COVID-19) pandemic and misinformation campaigns, have catalyzed adaptations to evolve clinical care. Recent pressures have facilitated the rapid adoption of telemedicine. In 2023, many allergist/immunologists routinely incorporate both in-person and virtual visits to contextually deliver value-based care to each patient. SDM may occur in a hybrid model that incorporates both in-person and virtual encounters, with many patients experiencing benefit from a combination approach. This may be facilitated by leveraging previsit web-based SDM tools. Whether in person or by telemedicine, effective risk communication to avoid cognitive overload while appreciating population variation in numeracy is key to competent implementation of SDM. Misinformation continues to disproportionately harm patients who belong to groups that encourage denial of evidence-based medical recommendations and COVID-19 vaccination intent correlating with sociopolitical factors. Still, strategies to address misinformation that leverage empathy, respect, and expertise can help to mitigate these effects. Physician wellness is a key component to realization of the Quadruple Aim of health care, and the use of positive framing and appreciative inquiry can help to optimize outcomes and improve value in health care. SDM is an important component to consider when incorporating recent innovations in allergy and clinical immunology care, particularly in the setting of contextual and conditional medical recommendations. Effective risk communication is critical to SDM that is truly reflective of patient goals and preferences, and can be facilitated through in-person encounters, telemedicine, and hybrid models. It is important to foster physician wellness as a component of the Quadruple Aim, particularly in the recent pandemic climate of misinformation and denial of evidence-based medicine within large groups of society.

The effect of speed-accuracy trade-off on attribute-framing bias.

Attribute-framing bias reflects people's tendency to evaluate objects framed positively more favorably than the same objects framed negatively. Although biased by the framing valence, evaluations are nevertheless calibrated to the magnitude of the target attribute. In three experiments that manipulated magnitudes in different ways, we examined to what extent encouraging speeded or accurate responses affected the bias of evaluations and their calibration. Results revealed a dissociation between the biasing effect of framing valence and the calibrated effect of magnitude. The bias was increased in the speeded conditions relative to the accurate conditions. However, the calibration was affected by the speed-accuracy manipulation only in negative and not in positive framing conditions. We discuss the advantage of fuzzy-trace theory in explaining these results, suggesting that gist representations elicit the bias, whereas verbatim representations allow calibration. However, the relative contributions of these representations to evaluation vary with task demands such as speed-accuracy requirements. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

The Influence of Contextual Non-Auditory Factors on Drone Sound Perception

New forms of air transport are expected to arrive in the next decade: development of unmanned multi-rotor equipped drones, are expected to be used for not only observation purposes, but for postal package delivery as well. The impact of close-flying drones near communities is still not fully understood. One of the main concerns for public acceptability is noise impact as it may negatively affect human health and well-being. Prior research shows that non-acoustical factors play an important role in the perception of noise. A laboratory study was conducted to evaluate different subjective factors to examine their influence on noise annoyance: education on useful applications of drones (positive framing), rural versus urban environments, different visually modelled sizes of drones, and the visual noticeability of drones. Participants of the study evaluated scripted drone events using a Virtual Reality headset with a sound simulation system. Results show that drones flying in a rural environment were perceived as significantly louder, more annoying, and more noticeable compared to an urban setting. Also, noticeability of a drone significantly predicted annoyance and loudness. However, the size of the drone influenced noticeability, but not annoyance. Unexpectedly, the positive framing did not have a measurable influence in this study.

Win the next war vs innovate or die: framing the digital transformation across the Taiwanese sectors

PurposeThis paper examines the framing of digital transformation. The research questions are specified as follows: what are the different types of framing strategies in response to digital transformation? How do the strategies differ across organizations? Theoretically, the authors draw on the framing perspective to emphasize the use of linguistic frames in shaping innovation and change processes. Empirically, the authors choose to study the Taiwanese sectors, including publicly governed entities, traditional private business or technology-based ventures.Design/methodology/approachThe authors’ approach combines topic modeling and qualitative analysis. Using data collected from newspaper and magazine articles, the authors employ topic modeling to generate a set of distinctive framings that Taiwanese actors typically adopt to motivate and justify their digital move. The authors also conduct personal interviews to qualitatively complement the authors’ topic modeling analysis and to identify the rationale behind the linguistic framings and the strategic differences brought about by the various organizations.FindingsThe authors identify five topics that the Taiwanese actors commonly used in the framing of digital transformation. These topics or frames are labeled as cross-domain coordination, market demand, intelligent technology, global trend and competition and digital innovation. The practical use of the framings is contingent on organizational characteristics. Furthermore, the authors show how the framings can be classified as either positive framing (e.g. winning the next war) or negative framing (e.g. innovate or die), generally applicable to organizations around the world struggling to cope with digital disruption.Research limitations/implicationsThe authors’ study has two research implications. First, the authors extend the appreciation of the digital transformation from the usual concern with technological and business model innovations to linguistic or framing practices. Second, the authors enrich the framing analysis by emphasizing a practice or contingency perspective based on sector difference. The findings are subject to the limitations of the choice of only established and reputable media outlets, the diatextual reading and filtering of useful articles for topic modeling analysis and the use of world frequency to account for frame significance.Practical implicationsThe authors shift actors' attention from improving technical efficiency to acquiring linguistic resources in the pursuit of digitalization. For example, framing the digital transformation in terms of creating a market orientation calls for not only real consumer power but also strategic discursive competence that enables the move to change. The findings also point out that practitioners can enlarge the scope of their agency rather than being trapped in the habituated routine of practices. Despite social embeddedness, organizations are more often widely connected and built enough to call for more of the cognitive frames to appeal to heterogeneous stakeholders.Originality/valueThe authors study contributes to the literature by developing a linguistic or socio-cognitive view of digital transformation strategy that is capable of expanding organizational attention toward change and innovation. The authors explore menus of strategic frames employed by actors in response to digital transformation. We also address the application of a machine-learning tool such as topic modeling to explore the socio-cognitive dimensions of digital transformation. Furthermore, the analysis leads us to identify the outcomes or effects – either positive or negative – that move beyond the particular Taiwanese case to explain the framing of digital transformation in general.

Beyond Spectacle

Since the turn of the Millennium immersive theatres have converged across the cultural milieu, from the operatic to the escape room. Some immersive performances lend themselves to a sense of excess, of grand staging and extreme scenic detail, with the audience finding themselves in a state of total immersion. Nonetheless what about the moments that settle on something as mundane as a cup of tea and a slice of toast? This paper addresses an often-overlooked aspect of immersive theatres – where mundaneness intercedes into the performative world of staged intimacy, whether on purpose or by accident. It looks at how ordinariness and the commonplace can offer insight, feeling and a familiar texture within the immersive encounter. In this way, a positive framing of the mundane emerges as a crucial part of the sought-after ‘experience’, sometimes through juxtaposition with the spectacle or spectacular, by their very mundanity. Considering a cross-spectrum of performance work, from the small to large scale, one-to-one to collective audience experience, analysis of everyday objects and moments occurring in the immersive performance world are examined. Referring to the work of all things considered, Darkfield, Punchdrunk and Secret Cinema, the paper frames the relative opportunities for the presence of mundane activity and spaces within immersive performance focusing on specific performance examples from each company – Pram Talks (2016), Double (2020), The Burnt City (2022) and Dirty Dancing (2022) respectively. It is through analysis of the performances that the paper contextualizes the importance of the audience experience, value and labour when mundanity is placed within an immersive theatrical frame.