Positive Cognitions Research Articles

Understanding the formation process of positive customer engagement behaviors: a quantitative and qualitative interpretation

PurposeTo investigate the impact of cognition, emotion and other factors on positive customer engagement behaviors and to identify the differential formation processes and dynamic changes in these behaviors.Design/methodology/approachWe used cognitive appraisals and coping theory as well as justice theory, to analyze comment data from the Xiaomi Community with natural language processing and binary logistic regression.FindingsOur results indicate that cognition and emotion are unnecessary for positive customer engagement. Users expressing different cognitions and emotions exhibit varied positive engagement behaviors. The behavioral dimension was the most frequently combined, followed by the affective and cognitive dimensions. Managers should adopt material or spiritual incentives to encourage users with positive emotions and cognition to become loyal. Additionally, addressing comments with distributive justice cognition can promote positive customer engagement.Originality/valueThis study clarifies the complex interplay between cognition, emotion and customer engagement behaviors, providing actionable insights for brand managers to foster customer loyalty and positive customer engagement.

Unveiling the Power of Storytelling: A Comparative Analysis of Consumer vs. Brand Narratives in Shaping Favorable Attitude Toward Brands Through Emotions and Cognition

Storytelling, as an interactive form of communication, is key to delivering product information compellingly and fostering consumer acceptance and engagement. Stories may originate from companies or consumers. Brand storytelling has emerged as a pivotal component of companies' communication strategies, facilitating the expression of values and fostering robust customer relationships. This study explores the effectiveness of consumer storytelling versus brand storytelling in shaping brand attitudes. It was an experimental research involving 384 respondents randomly assigned to two groups that were either exposed to consumer or brand stories. Through comparative analysis, consumer storytelling emerged as superior in eliciting positive brand attitudes, cognition, and emotions. However, its direct impact on brand attitude was not significant. Instead, the study uncovers the mediating role of cognition and emotion, highlighting their crucial influence on shaping favorable brand perceptions. Consumer storytelling, characterized by its emphasis on real values and emotional engagement, enhances cognitive personalization and imagery processing, fostering deeper consumer-brand connections. These insights underscore the imperative for emotionally resonant and cognitively stimulating storytelling in brand communication. This study contributes to the scant literature on examining the comparative effectiveness of consumer brand storytelling versus firm-generated brand storytelling. It elucidates the underlying mechanisms driving the superiority of consumer storytelling in shaping favorable brand attitudes. Contextually situated within the Pakistani market, particularly focusing on clothing buying behavior, this research offers actionable insights for brand managers seeking to harness the power of storytelling to garner favorable consumer responses and enhance brand resonance.

The Therapeutic Power of Cute: Effects of Media Sub-Forms and Individual Differences in Media Prescription

ABSTRACT Prior research showed that prescribing positively-valenced media can reduce people’s perceived stress. This study explored the potential of cute media by further considering media sub-forms and individual differences in stress responses. We conducted a between-subjects experiment (N = 436) to assess how small doses of various cute media (none vs. baby vs. whimsical) affect users’ positive emotions, cognitions (i.e. coping efficacy and recovery), and stress perception. Furthermore, the study bridged two lines of research on emotional media experiences by investigating the role of recovery in stress reduction. The findings indicated that amusement and kama muta induced by cute media mitigated stress. Serial mediation through positive emotion and coping efficacy emerged for amusement only. Recovery effects from both media-induced positive emotions were achieved through coping efficacy. While trait anxiety did not affect the level of positive emotions induced by cute media, it moderated how positive emotions were processed to form cognition and stress perception. Theoretical and practical implications for media prescription are discussed.

Physical Activity and Subjective Vitality in Female University Students: The Mediating Role of Decisional Balance and Enjoyment of the Activity.

Regular physical activity (PA) improves the psychological well-being of those who practice it. However, female university students are a risk group due to their low level of PA. Based on the transtheoretical model of behavioural change, the main aim of this study was to examine whether the relationship between PA and subjective vitality was mediated by cognitive-emotional variables such as decisional balance (perceived benefits and barriers) and enjoyment associated with PA in a group of female university students. Participants were asked to complete self-administered questionnaires, which were available for one month via a Google Form. The results showed the existence of a statistically significant, relative, and indirect effect between the stage of change and subjective vitality via both mediating variables. Compared to females in the pre-contemplation stage, those in the action and maintenance stages achieved higher subjective vitality scores as a result of the effect of being in a more advanced stage on decisional balance and enjoyment of PA. It is concluded that female university students who reported regular PA found the activity to be more revitalising, stimulating, and exciting; all positive feelings and cognitions that translated into a more energetic and vital perception of themselves.

Family resilience experiences of individuals with schizophrenia-family caregivers dyads: Qualitative study.

INTRODUCTION: Family resilience is one of the important concepts that should be addressed in chronic mental illnesses. This study was aimed at investigating family resilience experiences from the perspective of individuals diagnosed with schizophrenia-family caregiver dyads. The study was conducted in the Adult Psychiatry inpatient and outpatient unit of a university hospital in a province in western Turkey using the phenomenological method. By using the purposeful sampling method, 20 participants were selected in the study. Of them, 10 were family caregivers and 10 were patients diagnosed with schizophrenia. The results of the study were analysed with a dyadic approach within the framework of key processes of Walsh family resilience model. The directed content analysis method was used to analyse the data obtained from the study. COREQ checklist was used to report the research. After the analysis, the following five main themes emerged: positive cognitions, routines, family support, intra-family communication and love as a healing force. Family resilience is a structure shaped by the relationship between family members. The factors that contribute to the individual diagnosed with schizophrenia-caregiver dyads' ability to overcome difficulties in family resilience are discussed in line with the relevant literature. Intervention programs should be implemented to create an environment of love by improving relationships and communication in the family, improving problem solving and increasing support resources.

It's complicated: The good and bad of ambivalence in romantic relationships.

People often feel mixed and conflicting feelings (i.e., ambivalence) toward their romantic partner. So far, research has primarily shown that ambivalence is linked to negative outcomes in relationships, but is this always true? Building off the affect, behavior, cognition model of ambivalence, the present work tests the idea that, when ambivalent, individuals can experience both positive and negative cognitive and behavioral responses toward their partner. This idea was tested in three different studies with people in romantic relationships: a cross-sectional international study (n = 665), a 10-day daily diary study (n = 171), and a 12-day daily diary study with two follow-ups (n = 176 couples and nine individuals). Across studies, when people experienced greater subjective ambivalence (i.e., explicitly reported feeling mixed and conflicted) toward their partner, they spent more time thinking about the difficulties they faced in their relationship but also about ways in which they can make it better and, in turn, engaged in both constructive (e.g., wanting to spend more time with the partner) and destructive (e.g., ignoring or criticizing the partner) behaviors toward their partner. Ambivalence was also associated with greater fluctuations in both constructive and destructive behaviors daily and over time. This work advances the current knowledge about ambivalence in romantic relationships and further demonstrates that individuals can experience both positive and negative cognitions and behaviors toward a partner when ambivalent. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

How Dangerous? Substance Use Risk Perceptions in Chilean Preadolescents

Early substance use initiation among children represents a significant risk to public health. Research suggests that early positive perceptions and cognitions of elementary students toward substance use may predict later use during adolescence. Studies among adolescent populations have shown an inverse relationship between substance use and risk perceptions. To gain insight into alcohol, tobacco, and marijuana risk perceptions prior to adolescence, we analyzed data from the Chilean Early Childhood Longitudinal Survey (ELPI). In a sample of 5,278 families (mean age of preadolescents 10.63 years, SD = .64; 50.5% males), our findings showed that an important proportion of Chilean 10 years old did not perceive occasional tobacco, alcohol, or marijuana use to be high-risk activities. However, the majority of respondents did consider daily substance use to be a high-risk activity, with some variation across substances. Overall, older preadolescents were more likely to consider substance use to be less risky compared to their slightly younger counterparts. Our analysis also demonstrated that past month substances use by caregivers were all found to be predictive of low-medium risk perceptions among preadolescents surveyed, while conversely, caregivers’ negative reactions to finding out their child had used a substance decreased the likelihood of holding low-medium risk perceptions. Individuals from single-parent households were less likely to consider substance use as being high-risk compared to their peers. Preadolescents with caregivers reporting higher average incomes were also more likely to hold lower risk perceptions of occasional substance use. Implications for public policies to prevent substance use in the pre-adolescent population are discussed.

CSF glial biomarkers are associated with cognition in individuals at risk of Alzheimer's disease.

We examined whether baseline glial markers soluble triggering receptor expressed on myeloid cell 2 (sTREM2), chitinase 3-like protein 1 (YKL-40), and glial fibrillary acidic protein (GFAP) in cerebrospinal fluid (CSF), and plasma GFAP are associated with cognitive change in cognitively unimpaired (CU) individuals at risk of Alzheimer's disease (AD). A total of 353 CU (mean age 60.9 years) participants were included (mean follow-up time 3.28 years). Linear regression models with cognition as outcome were used. We also tested whether amyloid beta (Aβ) status modified these associations. Higher baseline CSF sTREM2 was associated with a positive global cognition (Preclinical Alzheimer's Cognitive Composite) rate of change, and better memory and executive outcomes, independently of AD pathology. Higher baseline plasma GFAP was associated with a decline on attention rate of change. Stratified analyses by Aβ status showed that CSF sTREM2 and YKL-40 were positively associated with executive functioning in amyloid negative (Aβ-) individuals. Our results suggest that a TREM2-mediated microglial response may be associated with better longitudinal cognitive performance. Higher cerebrospinal fluid (CSF) soluble triggering receptor expressed on myeloid cell 2 (sTREM2) relates to better longitudinal cognitive performance. The association between CSF sTREM2 and cognition is independent of Alzheimer's disease (AD) pathology. Targeting microglial reactivity may be a therapeutic strategyfor AD prevention.

Off-farm work, adoption of resource-conservation technology, and farm performance: evidence from banana farmers in China

ABSTRACT Resource-conservation technology (RCT) can optimize the use of natural resources, reduce waste, and promote sustainability in agricultural development. However, the dissemination of RCT among small-scale farmers still remains at a low level in developing countries. This paper examines the impact of off-farm work on farmers’ adoption of RCT using the endogenous switching probit (ESP) model, detects mediating factors between them, and further explores the farm performance of RCT using the endogenous switching regression model (ESR) based on the primary data of 524 banana farmers in rural China. The results show that off-farm work has a positive impact on farmers’ adoption of RCT. Farmers with off-farm work are more likely to adopt RCT compared with those without off-farm work due to off-farm work could increase farmers’ positive cognition on the new agriculture technology. Specifically, off-farm work expands farmers’ information acquisition channels and improves farmers’ agriculture technology acknowledge and thereby promote farmers’ adoption of RCT. Moreover, the adopters of RCT have a higher agricultural yield than the non-adopters. Our findings emphasize a positive farm performance of RCT in small-scale farms in developing regions.

Assessment of Positive Psychology Interventions for Elderly Individuals from Gerontological Perspective

Studies on elderly individuals tends to focus on the problems of aging and how to deal with them. On the other hand, a limited number of studies have looked at positive emotions of elderly individuals. Positive emotions play an important role in overcoming problems when integrated with prevention, treatment and coping strategies. The positive psychology approach is closely related to positive emotions and works to understand and improve the positive aspects of life. Positive psychology interventions defined as interventions designed to develop positive emotions, cognitions and behaviors and included practices such as gratitude, forgiveness, life review therapy, reminiscence and self-management. The aim of this review is to identify the general characteristics of the interventions used in studies of positive psychology interventions and how they affect elderly people. In this context, the conceptual and methodological characteristics of the studies and their effects on elderly people were discussed by analysing the studies that directly addressed positive interventions for elderly people. In line with the findings of the analysed studies, suggestions for those working in this field are presented.

Illness cognition and associated socio-demographic and clinical factors in parents of children with leukemia

PurposeIllness cognition is an important mediator between psychological and behavioral adjustment and the quality of life for patients and their caregivers. Evidence related to illness cognition among parents of children with leukemia is limited. The purpose of this study is to explore the illness cognition status and associated factors in parents of children with leukemia.MethodsA cross-sectional survey was conducted with the parents of 335 children with leukemia from three general children’s hospitals in China from January to December 2022. A parents’ version of the illness cognition questionnaire was used to collect data. This included three subscales: helplessness, acceptance, and perceived benefits.ResultsThe mean scores of helplessness, acceptance and perceived benefits of parents regarding their children’s disease were 15.56 (4.60), 16.25 (4.41), and 19.96 (3.69) respectively. The multiple regression model indicated seven factors associated with the parents’ illness cognition (adjusted R [2] ranged from 0.182 to 0.134): four socio-demographic factors (parent’s age, role, education level, and family income) and three clinical factors (length of time spent each day caring for the child, the child’s age at diagnosis, and the duration of the disease).ConclusionThis study reports on different levels of illness cognition and associated factors among parents of children with leukemia. The results may help pediatric oncology medical staff identify risk factors for poor psychological adjustment to children’s diseases. Parents may benefit from psychological support aimed at improving positive illness cognition.

A rapid literature review of the effect of alcohol marketing on people with, or at increased risk of, an alcohol problem.

To explore the effect or potential effect of alcohol marketing in people with an alcohol use disorder, in recovery from an alcohol use disorder, and hazardous and harmful drinkers. Relevant literature was identified by searching Medline (OVID), EMBASE (OVID), and PsycINFO (OVID) and relevant websites. Both quantitative and qualitative studies were eligible for inclusion. A narrative approach was used to synthesize the findings. The review included 10 studies. Two quantitative and three qualitative studies focused on participants recovering from an alcohol use disorder and five quantitative studies on those with hazardous or harmful consumption levels of alcohol. The effect of alcohol advertising on alcohol use was only assessed in one study, a small experimental study of young adult heavy drinkers, which found no significant association. Studies looking at other outcomes found that people with or at risk of alcohol problems were likely to notice alcohol advertisements and find them appealing, and that advertisements may have an effect on positive alcohol-related emotions and cognitions. Among people in recovery from an alcohol use disorder, findings suggested that there could be an effect on craving, and that alcohol marketing may be perceived to trigger a desire to drink. Alcohol marketing is likely to have an effect on alcohol consumption in people with, or at increased risk of, an alcohol problem. Studies have also found that alcohol marketing is perceived to act as a trigger by people in recovery from alcohol problems. A rapid review explored the effect of alcohol marketing in people with an alcohol use disorder, in recovery from an alcohol use disorder, and hazardous and harmful drinkers. The findings of the 10 included studies suggest that an effect of alcohol marketing in these populations is likely.

Development and validation of the Enright Forgiveness Inventory 30-item version in Argentina

Research on forgiveness has received growing academic interest. The Enright Forgiveness Inventory (EFI) is one of the most widely used interpersonal forgiveness measures in the world. However, its validation study had not been conducted in Latin America. This study aimed to investigate the structural validity of the EFI 30-item version (EFI-30) in Argentina. An online survey was administrated including the EFI-30 and a social desirability scale, as well as demographic questions. A convenience sample (N = 472) was recruited. All participants were originally from Argentina, and 47.2% were married or cohabiting in a relationship. Factor analysis was used to evaluate structural validity. Part of the EFI-30 is a single-item forgiveness question that was used to examine the inventory’s convergent validity. Other conventional psychometric tests were also performed to validate the previous analyses. The results confirmed the six-factor structure of the EFI-30, namely, positive affect, negative affect, positive behaviour, negative behaviour, positive cognition, and negative cognition. Findings are consistent with previous validation studies across countries. The strong scalability of the Argentine EFI-30 provides multiple avenues for future research. The study might be replicated among other demographic groups (e.g., adolescents) in Argentina.

Adolescent’s explicit and implicit cigarette cognitions predict experimentation with both cigarettes and e-cigarettes

ABSTRACT Background: Past year, month, and lifetime adolescent e-cigarette use rates remain persistently high, despite falling cigarette use rates. Previous investigations have noted a strong relationship between an individual’s positive and negative cognitions related to a behavior, and subsequent initiation of that behavior. Objective: This investigation was conducted to determine the impact positive and negative explicit and implicit cigarette-related cognitions may have on the use of cigarettes and e-cigarettes among at-risk, cigarette-naive adolescents. Methods: A three-year longitudinal investigation evaluated the relationship between cigarette-related cognitions and subsequent cigarette and e-cigarette use among 586 alternative high school students (female: 50.8%; mean age: 17.4 years; Hispanic/Latino: 75.0%) who had never smoked cigarettes at the baseline assessment. Multilevel logistic regression models were used to generate demographics-adjusted odds ratios (OR) and 95% confidence intervals (95% CI). Results: Students with higher positive explicit cigarette cognitions at the baseline had greater odds of subsequent cigarette use (OR = 1.72, 95% CI 1.11–2.68). If students also reported an increase over time in positive (OR = 3.45, 95% CI 2.10–5.68) or negative (OR = 1.93, 95% CI 1.03–3.61) explicit cigarette cognitions, the odds of cigarette use increased. The odds of dual use of cigarettes and e-cigarettes were greater among students who had higher negative implicit cigarette cognitions at the baseline (OR = 2.07, 95% CI 1.03–4.17) compared to those with lower levels of negative implicit cognitions. Conclusion: Prevention programming that focuses on decreasing positive cognitions related to nicotine and tobacco use may have greater overall effect on decreasing use compared to programs that only focus on increasing negative cognitions individuals form surrounding cigarette or e-cigarettes.

How fear of COVID-19 promotes posttraumatic growth during COVID-19 epidemic: A moderated mediation model.

Recent studies have shown that the COVID-19 lockdown contributes to the psychological and physical stress of college students, who are forced to adjust to this tough time. The objective of this study was to explore how positive coping behaviors and fear of COVID-19 predicted posttraumatic growth (PTG) among Chinese college students in Wuhan during the latest lockdown. Chinese college students in Wuhan (N = 982) aged 18-30 were recruited and completed an online survey, which assessed the fear of COVID-19, positive coping, reflective rumination, and PTG. Chinese college students reported high levels of PTG at the total scale (79.4%) and subdomains (83.7%). Fear of COVID-19 can not only directly influence PTG, but can also indirectly affect PTG through the mediating role of positive coping. Additionally, reflective rumination moderates the association between fear of COVID-19 and positive coping, whereby fear of COVID-19 promotes positive coping in college students with a higher level of reflective rumination. PTG in college students is the result of both positive behavior and reflective cognition during the COVID-19 pandemic in China. Therefore, in order to promote students' positive psychological changes, students should be encouraged to interpret situations positively and take proactive responses. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Factors affecting environmental sustainability attitudes among nurses - Focusing on climate change cognition and behaviours: A cross-sectional study.

To investigate the relationship between climate change cognition and behaviours (awareness, concern, motivation, behaviours at home and behaviours at work), positive and negative future cognition, and environmental sustainability attitudes in nurses and to identify the factors affecting environmental sustainability attitudes. A cross-sectional study. In total, 358 nurses currently working in tertiary hospitals in Korea were recruited. Data were collected using an online questionnaire link from 1 August to 7 August 2022. Climate change cognition and behaviours were measured using the Korean version of the Climate, Health, and Nursing Tool. Positive and negative future cognition were measured using the Korean version of the Future Event Questionnaire. Environmental sustainability attitude was measured using the Korean version of the Sustainability Attitudes in Nursing Survey-2. Multiple regression analysis was used to identify the factors affecting environmental sustainability attitudes. Motivation, concern and behaviours at work were factors affecting environmental sustainability attitudes. Motivation was a pivotal influencing factor. Better scores for environmental sustainability attitudes were specifically correlated with higher scores for motivation, concern and behaviours at work. Nurses' motivation, climate change concern and pro-environmental workplace practices should all be considered to improve their attitudes towards environmental sustainability. To enhance nurses' environmental sustainability attitudes and behaviours, nurse educators must educate them to increase their motivation for climate action. Nurses are increasingly expected to contribute to environmental sustainability. Hence, awareness of climate change and environmental sustainability among nurses must be improved, and nursing engagement and action encouraged. Nurse educators and managers should explore barriers to pro-environmental behaviour engagement among nurses, examine workplace cultures that encourage pro-environmental behaviours and develop policies/regulations to develop more environmentally sustainable workplaces. We adhered to the Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) guidelines. Neither patients nor the public were involved in our research's design, conduct, reporting or dissemination plans. The nurses partook in this study exclusively as research participants and were not involved in any research process.

Turkish adaptation of Oxford positive self scale: Association with psychological distress, subjective vitality and psychological well-being

Positive cognitions contribute directly to psychological well-being, whilst negative cognitions are associated with many mental disorders including depression and anxiety. Psychometric properties of the Oxford Positive Self-Scale were analyzed in a Turkish sample group to assess positive beliefs about the self. In this context, two studies were conducted with two different sample groups. Study I included 403 participants (57 % female, mean age: 25.66) and Study II included 375 participants (56 % female, mean age: 26). Confirmatory factor analyses conducted within the scope of Study I confirmed the 8-item short form of the scale with a 4-factor structure. Configural, metric and scalar analyses also confirmed the measurement invariance. Reliability analyses showed that the scale was in the acceptable reliability range. Item Response Theory analysis provided discrimination. Furthermore, positive self was positively correlated with openness, conscientiousness, extraversion, agreeableness, subjective happiness, self-esteem and negatively correlated with neuroticism. Structural equation modeling in Study II revealed that psychological distress and subjective wellbeing mediate the relationship between positive self-regard and psychological well-being, highlighting their roles in predictive validity analysis. The results suggest that the Oxford Positive Self-Scale short form is valid and reliable for assessing individuals' positive self-cognitions.

Research on the Influence Mechanism of New Mainstream Films on the Cultural Identity of College Students in Western Universities

The role of new mainstream films in the dissemination of mainstream values has become more and more prominent in the context of new media, and college students, as one of the audiences of new mainstream films, also play an important role as the disseminators of mainstream culture. Using the grounded theory as a guide, 20 students from a university in the western region were selected as samples, and semi-structured in-depth interviews were conducted. Nvivo12 Plus software was used to sort out and integrate the interview data, to refine the relevant concepts and categories, and to construct a model of the influence mechanism of new mainstream films on the cultural identities of students in western universities. The study finds that the evolution of new mainstream films on the cultural identity of college students in western universities can be divided into four stages: In terms of film dissemination: technological empowerment, promoting cultural waves; In terms of plot setting: rooted in reality, shaping positive cognition; In terms of cultural expression: subtle influence, enhance character cultivation; In terms of far-reaching impact: innovative expression, planting the seeds of culture. Grasping the internal logic of the mechanism is not only conducive to the dissemination of the mainstream value kernel of the film, but also to the cultivation of the socialist core values of young college students as well as the deeper cultural identity of the country.

Does Ostracism Help Smokers Quit?

Research on the effects of stigmatizing on smokers shows that it is stressful to be reminded of one's devalued status and stigmatization might help or hinder quitting intentions. In this study, we asked smokers (N=277) to play an online ball-tossing Cyberball game, ostensibly with non-smoking strangers. Participants were randomly assigned to an ostracism (included or excluded) and concealment (smoking status concealed or revealed) manipulation. We found that exclusion led smokers (directly or via threat appraisals) to be more stressed, cognitively depleted, rejection sensitive, have fewer positive cognitions, see themselves at greater health risk, feel more internalized stigma, and be more interested in quitting, with stronger effects when their smoking status was revealed instead of concealed. These results suggest that concealment is imperfect in protecting against stigma and that exclusion (although stressful and cognitively taxing) can lead to cognitions, attitudes, and intentions helping smokers quit and thus leave their devalued identity. The results do not imply that one ought to stigmatize; stigmatizing smokers might be unethical or create barriers to health-seeking behaviors which could counteract structural efforts to help smokers quit. Future research should examine the role of self-affirmation to increase the effectiveness of health messages perceived as stigmatizing or identity threatening.

Exploring the Influence of Romantic Relationship Communication on Adolescents’ Self-Efficacy to Ask for Sexual Consent

ABSTRACT Adolescence represents a crucial period for sexual and romantic relationship development, and acquisition of skills and confidence essential for effective sexual consent communication. However, various barriers may interfere with adolescents’ belief in their ability (i.e., their self-efficacy) to negotiate consent in practice. This study aimed to investigate the state of adolescents’ self-efficacy to ask for consent and explore the influence of romantic relationship communication (a construct comprised of three characteristics: relationship assertiveness skills, positive conflict resolution, and communication awkwardness). Participants were 411 adolescents who had current or past relationships (61% girls, 77% Latine, 79% heterosexual). Participants generally reported above-average levels of self-efficacy to ask for consent (M = 4.14 out of 7, SD = 1.24), with LGBQ+ adolescents exhibiting statistically significantly higher levels of self-efficacy compared to heterosexual adolescents (M = 4.51 vs. 4.09, t = -2.66, p = .008). Self-efficacy to ask for consent was positively individually related to positive conflict resolution and relationship assertiveness skills, and negatively related to communication awkwardness (all ps < .001). In a path model, romantic relationship communication displayed a statistically significant association with adolescents’ self-efficacy to ask for consent, with high positive conflict resolution, low communication awkwardness, and high relationship assertiveness skills being associated with higher self-efficacy to ask for consent. Findings suggest improving adolescents’ romantic communication skills may enhance their self-efficacy to ask for consent, and contribute to increased rates of sexual consent communication. Intervention strategies should target multiple levels of influence to promote positive consent cognitions, behaviors, and cultural norms.