Positive Image Research Articles

The Impact of Augmented Reality Tourism on Tourist Experience and Behavior —A Case Study of the Mogao Caves Cultural Heritage

Background and Aim: The Mogao Caves, representing the pinnacle of Chinese cave art evolution, enjoy esteemed historical significance. With backing from the local government's "Belt and Road" initiative and the establishment of the "Dunhuang Cultural Tourism Economic Circle," Mogao Caves tourism is undergoing high-quality development. However, the surge in tourist numbers has compromised the visitor experience, posing challenges to heritage conservation and tourism development balance. To address this, the Dunhuang Academy has integrated AR technology, safeguarded the heritage while enriched visitor experiences. This study aims to understand tourists' experiences and intentions in virtual Mogao Caves exploration, investigating factors influencing AR tourism experiences. By examining AR's impact and proposing management enhancements, this research contributes to Mogao Caves' sustainable development. Materials and Methods: This study utilizes a quantitative approach with two main stages: literature analysis and statistical analysis. Initially, it defines concepts and establishes the conceptual framework of AR technology by reviewing SOR theory, tourist experiences, behavioral intentions, and relevant studies. It then refines the SOR theory's origin, concept, characteristics, and application areas, analyzing variables such as stimulating factors, tourist experiences, and behavioral intentions. Research hypotheses are formulated, and a theoretical model is constructed. Offline questionnaires from 400 Mogao Caves AR tourists were collected, and data were analyzed using PLS-SEM. The study aims to understand the relationship between tourist experiences and behavioral intentions, analyze mediating effects, validate hypotheses, and confirm the structural model, offering reliable statistical support and a scientific basis for the findings. Results: The results indicate that in AR tourism, content quality, system quality, and interaction quality have a positive impact on tourist experiences. AR tourism experiences significantly influence behavioral intentions. Particularly surprising is that the impact of tourism experiences on behavioral intentions exceeds expectations, demonstrating its importance in AR tourism. This finding highlights the potential of AR technology in enhancing tourist experiences and provides new development opportunities for tourism destinations. Conclusion: AR technology holds immense promise for tourism development at the Mogao Caves heritage site. Factors like content, system, and interaction quality significantly enhance tourist experiences and behavioral intentions in AR tourism there. Quality content not only shapes a positive brand image but also opens up commercial and collaborative opportunities. System stability ensures smooth AR experiences, while interactive design boosts engagement and spending. However, the potential negative impacts of AR technology on tourism require further exploration in future research.

“Navigating a Path Beyond the Finish Line” — How Can Post-Retirement Support Enhance the Transition for Athletes After Retirement in China?

This paper investigates the post-retirement challenges faced by Chinese athletes and proposes solutions to improve their career transitions. Despite government efforts, many Chinese athletes—primarily from economically disadvantaged families—continue to struggle with inadequate education, health issues, and limited employment opportunities. This study analyzes existing research and benchmarks international athlete transition systems, seeking ways to improve China’s current approach. By comparing China’s system with those in other countries, the findings highlight the need for comprehensive education, better healthcare, and enhanced employment opportunities for retired athletes. Key recommendations include providing short-term pre-retirement training focused on life after sports, improving long-term educational preparation, and encouraging athletes to develop intellectual property and foster a positive public image for external financial stability. In addition, government policies should be improved to offer more appropriate job opportunities and stronger post-retirement support. By refining the current athlete retirement system, this paper aims to facilitate a smoother transition for athletes as they navigate beyond their sports careers.

Influencing factors and physiological parameters of psychological hurdle and motivation immediately prior to exercise.

To obtain the benefits of exercise as physical inactivity becomes a global concern, managing psychological hurdles to exercise implementation is important. This study examined troublesomeness, motivation, and physiological parameters immediately before exhaustive exercise. Thirty-one healthy university students (mean age 19.87±2.21 years, 19 female) performed two conditions on separate days: performing push-ups to exhaustion (PE condition) and performing push-ups of the 30% count of the PE condition (P30 condition). Before the push-ups, the participants sat at rest for 5 minutes and were asked about their psychological states; after the first 2 minutes, PE or P30 conditions to be performed that day were disclosed to prepare them psychologically. During the rest, changes in the heart rate variability (HRV), pupil diameter, and front polar area (FPA) neural activity were measured before and after disclosure. Troublesomeness and FPA neural activities were significantly higher in the PE than in the P30 (P<0.001, P=0.04, P=0.01). Correlation analysis revealed correlations between motivation and pupil diameter (P=0.002), and negative correlations between total physical activity (TPA) and negative image of exercise (P=0.01). FPA activity could reflect the psychological hurdle to exhaustive exercise, pupil diameter could reflect the motivational arousal to exercise, and TPA could modulate the psychological hurdle.

Research on Social and Cultural Stereotypes of Chinese Men in Hollywood Films: A Case Study of "The Mask of Fu Manchu"

To better penetrate the international market and gain a wider international audience, Hollywood has made films with rich and varied themes based on the cultures of various countries. Given China's rich cultural heritage and vast market, Hollywood has made many films set in China t open up the Chinese market and carry out cultural exchanges between China and the West. However, due to the misunderstanding between cultures, there are prejudices and stereotypes of Chinese men's society and culture in Hollywood films. This study applies the case study method in the qualitative research method and takes〈The Mask of Fu Manchu〉 film as a case study to systematically analyze Fu Manchu's external characteristics such as gender, t, and form, as well as internal characteristics such as behaviors and personalities. It is found that the Chinese male socio-cultural symbols in the film are oversimplified and culturally misinterpreted, leaving the audience with a stereotypical impression of cultural homogeneity. Based on this, this study explores multiple perspectives from history, culture, and art to find ways to eliminate stereotypes of Chinese men in Hollywood films, promote producers' understanding of different cultures, build a positive image of China, and provide a path for viewers to correctly understand Chinese culture.

Psychological and pedagogical classes in the system of continuous education: search for the optimal model

Introduction. The development of a regional network of psychological and pedagogical classes (PPC) is of particular relevance due to the worsening shortage of teaching staff. Currently, the most widespread are the intra-school, network and resource models of PPC. At the same time, universities providing scientific and methodological support for teaching and training courses are searching for an optimal model of their organization that would combine the most strengths of established models. Novgorod State University is implementing a cluster model of PPC. The purpose of the article is to study the specifics and effectiveness of the cluster model of psychological and pedagogical classes. Materials and methods. Using theoretical methods (analysis and synthesis of scientific literature, historical and pedagogical analysis of scientific sources on the research problem, comparison of the essence of various PPC models), a study was conducted that made it possible to identify the features of the PPC cluster model. In order to identify the dynamics of students' ideas about the teaching profession and their assessment of various forms of education, a survey of 124 schoolchildren was conducted. To determine the methods of forming PPC and organizing the educational process in these classes, interviews were conducted with the heads of 13 schools in the Novgorod region, for which a standardized interview was developed. Results. The study theoretically substantiates the cluster model of PPC, which integrates elements of traditional PPC models into a single construct. In this model, the university acts as a resource scientific and methodological center, which, in cooperation with the subjects of the pedagogical cluster, conducts educational intensives and specialized shifts with students aimed at developing students’ primary skills in teaching professional activities. The results of the survey recorded a positive trend in schoolchildren’s attitude towards the teaching profession. After completing the first year of study, the number of students with a positive image of the teaching profession increased by 21%. 83.9% of respondents gave a high rating to various forms of training in the PPC. During interviews, school leaders confirmed the effectiveness of the cluster model of organizing educational training, especially noting the effectiveness of educational intensives and specialized shifts, as well as the additional educational program implemented by the university. Conclusion. The study confirmed the effectiveness of an integrated system of scientific and methodological support for psychological and pedagogical classes, which was formed at the intersection of educational, regional pedagogical and university pre-professional clusters. The cluster model proposed by Novgorod State University has significant integration potential and assumes a wide range of interaction between various subjects of the territorial educational system.

The Research on “Shandong Image” and “Shandong Imagination” in Contemporary Film and Television Works

The “Shandong Image” and “Shandong Imagination” in contemporary film and television works not only reflect the profound heritage of regional culture, but also reflect the inheritance and innovation of regional culture. Shandong people are often portrayed as upright, forthright and indomitable in film and television works. These characteristics come from Shandong’s profound cultural heritage and historical tradition. With the development of society and the diversification of culture, the image of Shandong people also shows a more diversified trend in film and television works. The “Shandong Image” and “Shandong Imagination” have both traditional positive images and more complex and multi-faceted role shaping. The contemporary film and television works have shaped the “Shandong Image” and “Shandong Imagination” through the construction of geographical space, the portrayal of dialect characters, the rendering of historical background, local folk customs, regional culture labels, etc. These works reconstruct the “other” image based on the perception of Shandong cultural image. These “Shandong Image” and “Shandong Imagination” form the collective imagination with Shandong cultural characteristics and build the cultural identity of Shandong people.

THE IMPACT OF SOFT SKILLS ON THE DEVELOPMENT OF A TEACHER’S PERSONAL BRAND

The competition in the modern education system is growing every year. Nowadays, to gain confidence in the professional field, it is important for teachers to express themselves by developing their personal brand. We understand the teacher’s personal brand as the habit of being popular among colleagues and creating one’s own professional and personal identity. In recent decades, the issue of the necessity for teachers to possess flexible skills in order to perform their professional duties has become increasingly pertinent. The research article examines the role of soft skills in shaping a teacher’s personal brand, which has become a crucial aspect in contemporary professional settings. This study is based on theoretical frameworks of personal brand formation, complemented by practical observations and analysis of current demands placed on teachers. The authors posit that the identification of the structural components of soft skills, which are critical for the development of a teacher’s personal brand, will facilitate this process by considering the specific attributes of the phenomenon and the particularities of teachers’ professional activities. The article identifies and delineates the structural components of soft skills, including self-presentation, emotional intelligence, fairness, creativity, leadership. To validate the proposed hypothesis, a survey was conducted using the digital platform Google Forms. The survey consisted of two stages: at the first stage, we surveyed respondents who were not teachers; they were asked 8 questions; At the second stage, teachers were interviewed and asked 5 questions. The analysis of the results indicates that the development of the identified soft skills contributes to the formation of a positive image of the teacher and significantly influences the enhancement of professional status, as well as the quality and efficiency of the educational process.

EVOLVING MASCULINITY: A STUDY OF BODY POSITIVITY IN MEN

If we are to understand why it is so rare and what the future holds, the topic of body positivity in males has evolved into a complex one that requires discussion. Men frequently encounter irrational expectations that result in body dissatisfaction and a low sense of self- worth in todays society, when media representations of the ideal male form and gender stereotypes predominate. The medias depiction of the ideal male body, which is characterized by muscular proportions and low body fat, is a major reason man are not positive about their bodies. These restrictive rules put pressure on men to conform, which can cause body dissatisfaction and a decrease in self- esteem. Furthermore, the traditional gender roles of men and women indicate the idea that men should be portrayed as strong, stoic, and emotionally controlled, which discourages open conversations about body image issues and the need for assistance. The psychological and mental toll it takes on a person can cause various issues in men, both physically and mentally. It may be caused by constant pressure to meet these standards. Feelings of inadequacy and dissatisfaction can also be a contributing factor. It can lead to chronic problems in life. The most important part of maintaining a healthy state of mind is managing these body image concerns. In men, theres a lot of ways to support positive body image. Through education and awareness programs, these programs challenge harmful beauty norms and promote positive body image. Resources and workshops to help men reject outdated ideas and accepting body positivity need to be provided by schools, organizations, and communities. Its critical that we dismantle obstacles when it comes to mens body image. The secret to building an environment where guys can talk about their issues and receive assistance without fear of judgment is to have open dialogues about topics like how they feel about their bodies and mental health. Social media can also be a useful tool for promoting campaigns that celebrate the diversity of peoples bodies and for sharing fascinating tales that people can relate to.

Unveiling Brand Identity A Semiotic Exploration of Logo Design in Pakistani Clothing Brands

In the competitive textile market, each brand employs a unique logo or icon to distinguish itself from competitors. A logo acts as a brand's visual identity, conveying its uniqueness and intended message to consumers. Therefore, creating an effective logo is crucial for designers, as it significantly influences consumer perception. This research uses a semiotic analysis based on Kress and van Leeuwen's (2002) multimodality framework to examine the logos of two leading Pakistani clothing brands, including Khaadi and Junaid Jamshed. The study investigates how these logos impact consumer relationships with the brands, revealing that each logo is designed to communicate the brand's distinct message. Factors such as colour schemes, logos, font, shape, words, and the inclusion of popular personalities in advertisements are essential in shaping consumer perceptions and preferences. The research involved stratified sampling to collect data, ensuring a representative analysis of consumer views. The findings indicate that well-designed logos and strategic branding elements are crucial for a strong brand-consumer connection. These elements significantly affect consumer loyalty and choice, underscoring the importance of effective logo design in building a positive brand image and influencing consumer behaviour.

The Impact of Digital Marketing and Brand Awareness on Purchasing Decisions with Brand Image as an Intervening Variable at 3-Star Hotels in Makassar

Abstract Background: Research on Digital Marketing, Brand Awareness, and Brand Image is necessary to determine which indicators most effectively influence consumer purchasing decisions. Previous studies have shown varying results, underscoring the importance of revisiting these variables. Differences in indicators for each variable, as well as the specific context of 3-star hotels in Makassar, contribute to the uniqueness of this research. Methodology: The population for this study includes guests staying at 55 3-star hotels in Makassar. The sample size, determined using the Isaac &amp; Michael method, is set at 349 respondents. The research employs a descriptive quantitative approach and statistical data analysis. Data collection is conducted through surveys using questionnaires. Data analysis techniques include path analysis, with stages involving Outer Model Testing, Goodness of Fit Model Testing, and Inner Model Testing using Smart PLS. Findings: Brand Awareness has a positive but insignificant effect on Purchasing Decisions. Digital Marketing has a negative and insignificant effect on Brand Image. Digital Marketing has a negative and insignificant effect on Purchasing Decisions through Brand Image. Conclusion: Brand Awareness can impact purchasing decisions, although the effect is not significant, and Digital Marketing does not significantly affect either purchasing decisions or brand image. Therefore, 3-star hotels should improve their Brand Image and Digital Marketing performance and consider other variables and strategies to build a strong and positive brand image in the eyes of consumers. Keywords: Digital Marketing, Brand Awareness, Brand Image, Purchasing Decisions, Star Hotel

HOW DOES WOMEN IN SECURING ELECTORAL VOTE IN INDONESIAN POLITIC? INSIGHT FROM SOUTH SUMATERA PROVINCE

The issue of women's representation in politics has become an interesting discourse in various countries, even in Indonesia. The advancement of female candidates needs to be appreciated in the midst of the patriarchal culture that is still inherent in Indonesia. The presence of women in politics cannot be separated from the role of family ties. This is the focus and purpose of this article, which is to describe the family ties that influence women's electability in politics. The research method used in this article is a qualitative-descriptive method through literature study to explain the family ties factor in Ratu Tenny Leriva's representation as a senator for the 2024 South Sumatra Electoral District. Using the theoretical framework of the Richter model of family ties, this study reveals that Ratu Tenny Leriva's election cannot be separated from Herman Deru's position and influence. As a former Governor, Regent, and Chairman of the Regional Representative Council of the NasDem Party in South Sumatra, Herman Deru facilitated Ratu Tenny Leriva in building a positive image, popularity, and electability, despite being a new-comer and still 23 years old. This can be seen from Ratu Tenny Leriva's involvement in various public spaces and campaign periods, where many billboards or posters include Herman Deru's photo. This family bond is an important factor and political modality in Ratu Tenny Leriva's electability in South Sumatra in 2024.

The role of media in attracting tourist interest in Pampang village

This study explores the role of media in promoting tourism, particularly in Pampang Village, a rural area in East Kalimantan known for its rich Dayak culture. The village is a prominent cultural tourism destination, where media, especially social media, plays a vital role in attracting tourists by highlighting its cultural and natural beauty. A qualitative descriptive method was employed to understand how media influences tourists' interests. Data was collected through in-depth interviews with tourists, direct observation of media content used for promotion, and content analysis of various media platforms. The Diffusion of Innovation theory served as the theoretical framework to analyze the spread of information about Pampang Village through social media. The study found that social media significantly enhances the visibility and appeal of Pampang Village by showcasing its unique cultural heritage. Tourists are attracted to the village through engaging content, including photos, videos, and stories that emphasize the Dayak community's traditions. Social media also facilitates direct communication between potential tourists and the village, fostering a stronger connection and personalized experience. However, challenges such as content sustainability and competition with other tourist destinations were identified. Media, particularly digital platforms, plays a crucial role in promoting Pampang Village as a cultural tourism destination. It helps build a positive image, facilitates interaction between tourists and the village, and increases tourist engagement. The findings suggest that with effective use of media, Pampang Village can enhance its tourism appeal and contribute to the local economy.

More than just a family affair? The preventive effect of privatized CEO communication on the perception of an organization in crisis

PurposeThis study examines the role of CEO communication in effective crisis management. Specifically, it examines whether the communication of private information about a CEO can create a positive pre-crisis image that serves as a buffer during actual crises.Design/methodology/approachThis study uses a 2x2 experimental design to analyze the effect of CEO communication (private information vs no private information) on pre-crisis image and its effectiveness in different types of crises (victim crisis vs preventable crisis).FindingsThe results of this research show that the communication of private information about a CEO contributes to the improvement of public image perceptions when a crisis occurs. This effect is influenced by the recipient’s identification with the organization as well as perceptions of empathy and competence toward the CEO. Notably, stronger effects are observed in the context of a victim crisis.Originality/valueThis study contributes to the field by highlighting the importance of CEO communication in crisis management and its potential to proactively build a positive pre-crisis image. In addition, it examines how this mechanism varies by crisis type, providing valuable insights for crisis communication strategies.

Impact of Product Quality and Brand Image on Purchase Decision for LGNSHOP Fashion Products

This study aims to examine the impact of product quality and brand image on purchasing decisions of LGNShop fashion products, to uses a quantitative method with a survey involving 120 respondents who have used and purchased LGNShop products. The analysis results indicate that product quality and brand image have a positive and significant impact on purchasing decisions. Product quality is assessed based on high-quality materials, attractive designs, and product durability, while brand image is evaluated through effective marketing campaigns and good customer service. This study concludes that improving product quality and managing a good brand image will positively affect consumer purchasing decisions. The implication of this research is that LGNShop needs to continuously improve product quality and maintain a positive brand image to strengthen consumer trust and loyalty. Keywords: Product Quality, Brand Image, Purchasing Decision, Fashion Products, LGNShop

Особливості бізнес-планування у сфері гостинності

The article concentrates on the evolving context of business planning in the hospitality industry, exploring flexible strategies for addressing the negative industry-wide factors that have an impact. The hospitality industry is subject to several operational factors, including revenue generation, cost management, human resources, and marketing, which are influenced by seasonal variations. This necessitates the implementation of strategies to mitigate the impact of fluctuating demand. The high level of competition in the hospitality sector requires a clear competitive advantage, which may be achieved through factors such as location, the provision of high-quality service, innovative design, or a thematic focus. These factors must be strategically employed to distinguish businesses from one another. External factors, including economic conditions, political stability, and environmental risks, significantly influence the hospitality industry. Implementing robust scenario planning, risk management, and service diversification strategies is essential to mitigate these risks. Financial planning is critical to business planning and success, as financial obligations in the hospitality industry underscore the importance of a comprehensive investment analysis. The hospitality industry’s primary asset is its human capital. , strategies should be employed to create a positive working environment, invest in staff training, and implement incentive programs to attract, develop, and retain talent. Guests’ safety and maintaining a positive reputation for hospitality establishments are contingent upon monitoring reviews, responding to negative comments, and utilizing a positive image. The study highlights the necessity for an integrated methodology to be employed in planning business operations within the hospitality sector. Keywords: business planning, hotel and restaurant complex, hospitality industry, stages of organizational culture formation, business.

Теоретичні засади формування корпоративної соціальної відповідальності в агробізнесі

The research paper aims to substantiate the theoretical foundations of corporate social responsibility, determine its place and role in modern economic science, and analyze the features of corporate social responsibility in agribusiness. In the article, we used the abstract-logical method to identify the theoretical foundations of the development of corporate social responsibility in agribusiness. Additionally, we researched the evolution of management practice and various approaches to interpreting the concept of “corporate social responsibility” using a monographic approach. We also used the method of analysis and synthesis to identify the key characteristics of corporate social responsibility and to distinguish the levels of corporate social responsibility in agribusiness. The article explores the development of “corporate social responsibility”. It defines a system of critical concepts, introductory provisions, and approaches that form the framework of corporate social responsibility. The concept of “corporate social responsibility” is theoretically interpreted and is commonly viewed as one of the elements of sustainable development. The article also discusses the specificities of using different approaches to interpret the concept of “corporate social responsibility” in management practice — elements of scientific novelty. A thorough analysis of the main characteristic features of corporate social responsibility was carried out, and the levels of corporate social responsibility in agribusiness were determined. The essential elements of internal and external corporate social responsibility in agrarian business were identified. Research has established that the most acceptable approach is that corporate social responsibility in agribusiness is considered the responsibility of an enterprise in the agrarian sector to its employees and other stakeholders (society, consumers, state authorities, public organizations, etc.), with which the organization interacts in the process own activity. The author has developed a mechanism for implementing the concept of corporate social responsibility in agribusiness. Practical relevance. Implementation of a mechanism for the implementation of social responsibility in agribusiness developed by the author in the activities of enterprises of the agrarian sector of the economy of Ukraine (based on the systematization of internal and external CSR with a division into reactive and strategic), which will contribute to the mitigation of already existing problems and negative consequences of the company’s activities and the successful implementation of the strategy CSR regarding the formation of a positive image of agrarian formations. Keywords: social responsibility, corporate social responsibility, corporation, the concept of implementation of state policy in the sphere of promoting the development of socially responsible business in Ukraine, agribusiness, and the mechanism of implementation of the concept of CSR in agribusiness.

Integrated Marketing Communication Activities of PT. Prima Inti Nusa in Building a Positive Corporate Image

This study aims to analyze and evaluate the integrated marketing communication activities carried out by PT. Prima Inti Nusa in building a positive corporate image, as well as to analyze and evaluate the supporting and inhibitingfactors in building its positive image. The theory used in this research is Marketing Communication Theory. The research method used is qualitative research with constructivism as its core paradigm. The number of informants in this study, reaching data saturation, is nine people divided into two categories: four key informants and five triangulation informants. Data collection in this study is conducted through interviews and nonparticipant observations. The results show that to build a positive image manifested through word of mouth, PT. Prima Inti Nusa uses a mix of sales promotion and personal selling. Supporting factors include the positive attitude ofthe marketing team and a mindset ofnot being easily satisfied, while inhibitingfactors include the negative attitude ofthe marketing team, a mindset of being easily satisfied, and negative issues spread by competitors

Affective control in adolescence: The influence of age and depressive symptomatology on working memory.

People exhibit marked individual variation in their ability to exercise cognitive control in affectively charged situations. Affective control is typically assessed in laboratory settings by comparing performance in carefully constructed executive tasks performed in both affectively neutral and affectively charged contexts. There is some evidence that affective control undergoes significant improvement throughout adolescence, though it is unclear how adolescents deemed at risk of developing depression exercise affective control despite poor affective control being identified as a contributing factor to ongoing mental ill health in adulthood. The present study therefore investigated affective control in a large (n = 425) sample of adolescents (aged 11-18 years) collected from 2016 to 2018. A simultaneous visuospatial search and written storage working memory (WM) capacity task was carried out to examine affective control, using affectively neutral and affectively negative social images as the task-irrelevant distractors. Overall, WM capacity increased as a function of age across both affective conditions. Moreover, we report a significant difference between affective conditions, with WM capacity slightly lower during trials with affectively negative social scenes, relative to neutral. Performance in each condition and the performance "cost" for completing the task in negative relative to neutral conditions was not modulated by depressive symptoms. Furthermore, age did not predict performance cost, irrespective of depressive symptoms. These findings suggest that WM capacity is relatively robust against socioaffective contexts and mood in adolescents. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Обучение русскому языку как иностранному на продвинутом этапе (на примере темы «Демография»)

The paper describes the specificity of teaching the topic “Demography” at the advanced stage of Russian as a foreign language learning. The research aims to identify ways to effectively organize lessons using a variety of teaching methods. The scientific novelty lies in the proposed methodological solutions for studying the topic “Demography” at the advanced stage. As a result of the research, a number of exercises of different types have been created. These include lexical exercises aimed at memorizing new words on the studied topic; text-based exercises that help students assimilate ready-made text models and speech patterns, actualize the studied vocabulary, and reach a new lexical level; exercises for working with the public service announcement “Our Peculiarities Is Our Heritage”. The methodological value of the exercises proposed lies in their ability to influence the students’ emotional intelligence with the goal of strengthening positive emotions from language learning, forming humanistic values, creating a positive image of Russia, and demonstrating how the social problem in question is objectified in the consciousness of modern Russian society. The proposed methodological solutions will help increase student motivation and effectively organize lessons.

Clinical study of vitiligo with assessment of quality of life and comparison with Vitiligo Area Severity Index score in a tertiary care center in northern India

Introduction: Vitiligo is a common, chronic, and idiopathic pigmentary disorder of the skin, characterized by well-defined depigmented macules. It has a significant negative impact on psychological health of patients. Patients report having low self-esteem and a negative body image, which may result in a reduced quality of life for them. Vitiligo also has considerable potential for social stigma and cosmetic impairment, which are aspects of the disease that are often overlooked. Aims and Objective: The aim of this study was to describe the demographic characteristics of the rural population of Uttar Pradesh, India, diagnosed with vitiligo, and to study the association of the Vitiligo Area Scoring Index (VASI) score with the quality of life in patients having vitiligo. Material and Methods: An observational study was conducted on 121 patients diagnosed with vitiligo at a tertiary care hospital for 6 months after receiving ethical approval. The patients’ demographic details were recorded, and the severity of their condition was assessed using the VASI. This information was then compared with the Dermatology Life Quality Index (DLQI) using a standard questionnaire. Statistical analysis was performed using SPSS software. Results: The study included a total of 121 patients, with 67 (55.4%) females and 54 (44.6%) males. Their ages ranged from 15 to 65 years, with a mean age of 32.28 years. The DLQI scores ranged from 3 to 21, with a mean of 11.49. There was no statistically significant difference in scores between males and females. Out of the total, 21 patients (12 males and 9 females) reported a small effect of the disease on their life, while 29 patients (comprising 9 males and 20 females) revealed a moderate effect. Additionally, 32 (59.3%) males and 35 (52.2%) females showed a very large effect on their life. Significant variations were observed between the DLQI score grades in relation to the VASI score. There was a statistically significant positive correlation between the VASI score and the DLQI score (P &lt; 0.001). The DLQI score also showed a statistically significant association with increased body surface area. Conclusion: The severity of vitiligo should be evaluated not only based on the disease itself but also on its impact on the patients’ quality of life.