Abstract
The “Shandong Image” and “Shandong Imagination” in contemporary film and television works not only reflect the profound heritage of regional culture, but also reflect the inheritance and innovation of regional culture. Shandong people are often portrayed as upright, forthright and indomitable in film and television works. These characteristics come from Shandong’s profound cultural heritage and historical tradition. With the development of society and the diversification of culture, the image of Shandong people also shows a more diversified trend in film and television works. The “Shandong Image” and “Shandong Imagination” have both traditional positive images and more complex and multi-faceted role shaping. The contemporary film and television works have shaped the “Shandong Image” and “Shandong Imagination” through the construction of geographical space, the portrayal of dialect characters, the rendering of historical background, local folk customs, regional culture labels, etc. These works reconstruct the “other” image based on the perception of Shandong cultural image. These “Shandong Image” and “Shandong Imagination” form the collective imagination with Shandong cultural characteristics and build the cultural identity of Shandong people.
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