Abstract How are neoliberal thought leaders reacting to the rise of radical conservatism? Looking at Atlas, a worldwide network comprising approximately 500 free market think tanks and campaign groups, this study examines how its affiliates prioritize threats. This is accomplished through a qualitative analysis of a sample of documents that Atlas partners published on their websites from 2017 to 2022. The findings range from expected to puzzling. First, there is a reliable adherence to core neo-liberal ideas such as globalization and marketization. Second, explicit evidence of ideological tension is scarce, as only a few think tanks openly signal alignment with illiberal and authoritarian positions. However, as a whole, the network appears consistently—and wilfully—apathetic towards the radical right. This indifference contrasts with the vigour and regularity with which the network confronts left-of-center ideas, parties and governments. Delving into this contrast and its political implications, the study highlights the twin concepts of strategic and selective ignorance and considers their analytical potential.