Competitive Intelligence ReviewVolume 2, Issue 3 p. 18-19 Article Competitor assessment tools: Win/loss analysis Jo-Ann Ritchie, Jo-Ann Ritchie Competitive Edge Research Jo-Ann Ritchie is President of Competitive Edge Research, a Toronto-based market research consultancy specializing in Win/Loss Analysis. She has a Masters degree in Psychology and has held positions in Sales and Product Management. She has been a market research consultant for 12 years. She can be reached at 138 Bedford Park Ave., Toronto, Ontario, Canada. M5M 1J1. Tel: 416-489-9794. Fax: 416-489-9092Search for more papers by this author Jo-Ann Ritchie, Jo-Ann Ritchie Competitive Edge Research Jo-Ann Ritchie is President of Competitive Edge Research, a Toronto-based market research consultancy specializing in Win/Loss Analysis. She has a Masters degree in Psychology and has held positions in Sales and Product Management. She has been a market research consultant for 12 years. She can be reached at 138 Bedford Park Ave., Toronto, Ontario, Canada. M5M 1J1. Tel: 416-489-9794. Fax: 416-489-9092Search for more papers by this author First published: Winter 1992 https://doi.org/10.1002/cir.3880020308 Competitive Edge Research Jo-Ann Ritchie is President of Competitive Edge Research, a Toronto-based market research consultancy specializing in Win/Loss Analysis. She has a Masters degree in Psychology and has held positions in Sales and Product Management. She has been a market research consultant for 12 years. She can be reached at 138 Bedford Park Ave., Toronto, Ontario, Canada. M5M 1J1. Tel: 416-489-9794. Fax: 416-489-9092 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume2, Issue3Winter 1992Pages 18-19 RelatedInformation