Positioning Strategies Research Articles

Penerapan Matriks Boston Consulting Group untuk Penanganan Muatan Barang Berbahaya pada Kapal Barang Nasional

The main problem of the research lies in the lack of training, competencies and skills of the crew due to the lack of discipline and the understanding of marine matters, especially related to dangerous goods handling on board. The purpose of the study is to analyze the position and management strategies offered in handling dangerous cargo, especially explosives on board of Sinar Palaran ship. The method to analyze the data was using Boston Consulting Group (BCG) Matrix analysis tool. The result shows that the intensity of dangerous goods cargo mishandling increase. Based on the analysis of Boston Consulting Group Matrix, the position of Sinar Palaran Ship is in Quadrant I, which indicates the company is facing the problem of low competence of the ship’s crew in handling dangerous goods cargo. The strategy offered through BCG Matrix is the strategy to develop, build and increase the intensity of training, discipline and maritime education for crew members to improve their competencies and skills in handling dangerous goods cargo.

Online RSSI selection strategy for indoor positioning in low-effort training scenarios

Online RSSI selection strategy for indoor positioning in low-effort training scenarios

Marketing Strategy of NOVA Employment

This paper targets identifying challenges faced by the Australian non-profit organization NOVA in providing more suitable job opportunities for disabilities, focusing on communication barriers between NOVA and decision-makers in Small and Medium Enterprises (SMEs). It discusses how NOVA improve its competitiveness by providing unique services through market segmentation, targeting, differentiation, and positioning (STDP) strategies. This paper also emphasizes the current situation for disabilities of finding jobs and explores leveraging LinkedIn to achieve SMART goals, including showcasing services, expanding networks, and using LinkedIn tools to attract target audience.

The intricate physiology of veno-venous extracorporeal membrane oxygenation: an overview for clinicians.

During veno-venous extracorporeal membrane oxygenation (V-V ECMO), blood is drained from the central venous circulation to be oxygenated and decarbonated by an artificial lung. It is then reinfused into the right heart and pulmonary circulation where further gas-exchange occurs. Each of these steps is characterized by a peculiar physiology that this manuscript analyses, with the aim of providing bedside tools for clinical care: we begin by describing the factors that affect the efficiency of blood drainage, such as patient and cannulae position, fluid status, cardiac output and ventilatory strategies. We then dig into the complexity of extracorporeal gas-exchange, with particular reference to the effects of extracorporeal blood-flow (ECBF), fraction of delivered oxygen (FdO2) and sweep gas-flow (SGF) on oxygenation and decarbonation. Subsequently, we focus on the reinfusion of arterialized blood into the right heart, highlighting the effects on recirculation and, more importantly, on right ventricular function. The importance and challenges of haemodynamic monitoring during V-V ECMO are also analysed. Finally, we detail the interdependence between extracorporeal circulation, native lung function and mechanical ventilation in providing adequate arterial blood gases while allowing lung rest. In the absence of evidence-based strategies to care for this particular group of patients, clinical practice is underpinned by a sound knowledge of the intricate physiology of V-V ECMO.

TRADE CREDIT POLICY AND THE FINANCIAL SITUATION OF DAIRY COOPERATIVES

Aim: The aim of the study is to examine the financial health of dairy cooperatives in relation to their credit position and trade credit strategy. Methods: Using the author’s synthetic indicator, the position and strategy for granting trade credit were determined, and the levels of profitability, liquidity, debt, and management efficiency were assessed in separate groups of entities: conservative, moderate, and aggressive recipients, versus conservative, moderate, and aggressive providers. The research carried out in the field of trade credit management at dairy cooperatives allowed us to establish that the financial position of the analyzed entities varied depending on their credit position and trade credit strategy. Results: The highest level of ROE was found in the group of entities categorized as conservative recipients, where this indicator was 11.1%. Simi­larly, the group of moderate providers also had a high level of 7.1%. On the other hand, the lowest level was found in the return on sales indicator, which was 0.3% and 0.4% in the moderate recipient and aggressive provider groups, respectively. Additionally, cooperatives following a conservative trade credit strategy had a higher level of return on sales compared to the cooperatives classified in the aggressive provider group. Conclusions: The profitability of assets, funds, and sales, as well as the level of liquidity, varied among the distinguished group of cooperatives based on their position and commercial credit strategy. However, there was no variation observed in terms of the level of indebtedness.

MSME Internationalization Strategy Towards Global Business Competition Case Study on CV. Dua Putri Sholehah “HUNAY” Probolinggo

In the Indonesian economy, Micro, Small and Medium Enterprises are the business group that has the largest number and has proven to be resistant to various shocks from the economic crisis. MSMEs are encouraged to be able to expand to the global market, not just on a national scale. Strategy is very important to determine the company's success in achieving its long-term goals. By choosing the right strategy for a particular company position, a company will have a competitive advantage. The aim of this research is to find out what is the most appropriate strategy for CV. Dua Putri Sholehah "Hunay" Probolinggo as MSMEs in facing global business competition. This research method uses SWOT analysis and IFAS, EFAS, by previously collecting data through interviews, questionnaires, observations and also literature studies. The results of this research indicate that the strategy that must be carried out by CV. Dua Ptri Sholehah "Hunay" is in quadrant I, namely the quadrant that supports an aggressive growth strategy which shows that this company has the strength to take advantage of existing opportunities, especially in export development. Currently the organization is in a strong condition so it is possible to continue to expand by opening branches to the countries it will target, increasing growth and achieving maximum progress.

Стратагемно-тактическое варьирование в конфликтогенном сетевом дискурсе: глокализация ценностного пространства

This article offers an examination of the use of conflictogenic communication tactics as well as the situational determination of their implementation in comments posted in social networks in the Republic of Dagestan (Russia) and in the Stavropol Region (Russia). The authors employ contextual and semantic analysis to identify conflictogens as units of hostility language and pejoratives; discourse and modus analysis is used to identify the most common and effective communication tactics. Speech techniques are identified that implement a strategy of negative positioning of socio-cultural identity foundations, and provoking ethnic and confessional conflicts. The main conditions for the development and spread of a conflictogenic network discourse include depersonalization, prompt presentation and circulation of information, openness to information supply, as well as a high degree of speech expression. The conflictogenic topics in both regions under consideration demonstrate the maximum ethno-confessional determination. In both regions, there is an obvious prevalence of communication tactics of separation and negative presentation. Negative points of view were expressed through pejoratives, ethnopholisms and obscene vocabulary. The tactics of appeal and conflict mobilization were employed on a less frequent basis, whereas the mechanism behind their implementation mostly involved hints. The modification of value settings in some cases leads to a radical change in the positivization and negativization poles of nuclear global axiologems through the process of discursive territorial and topical determination of content. The analysis of the empirical material helped detect statements containing invitations – both implicit and explicit: appeals, slogans, commitative constructions, etc. The social networks in the modern media space are getting effective in conflict mobilization, offering more and more ways to use conflictogenic communication tactics, to produce and circulate destructive contents.

Leveraging Imagery Data with Spatial Point Prior for Weakly Semi-supervised 3D Object Detection

Training high-accuracy 3D detectors necessitates massive labeled 3D annotations with 7 degree-of-freedom, which is laborious and time-consuming. Therefore, the form of point annotations is proposed to offer significant prospects for practical applications in 3D detection, which is not only more accessible and less expensive but also provides strong spatial information for object localization. In this paper, we empirically discover that it is non-trivial to merely adapt Point-DETR to its 3D form, encountering two main bottlenecks: 1) it fails to encode strong 3D prior into the model, and 2) it generates low-quality pseudo labels in distant regions due to the extreme sparsity of LiDAR points. To overcome these challenges, we introduce Point-DETR3D, a teacher-student framework for weakly semi-supervised 3D detection, designed to fully capitalize on point-wise supervision within a constrained instance-wise annotation budget. Different from Point-DETR which encodes 3D positional information solely through a point encoder, we propose an explicit positional query initialization strategy to enhance the positional prior. Considering the low quality of pseudo labels at distant regions produced by the teacher model, we enhance the detector's perception by incorporating dense imagery data through a novel Cross-Modal Deformable RoI Fusion (D-RoI). Moreover, an innovative point-guided self-supervised learning technique is proposed to allow for fully exploiting point priors, even in student models. Extensive experiments on representative nuScenes dataset demonstrate our Point-DETR3D obtains significant improvements compared to previous works. Notably, with only 5% of labeled data, Point-DETR3D achieves over 90% performance of its fully supervised counterpart.

A Study on Consumer Perception towards Perfumes

Perfumes have become an integral part of daily grooming, offering individuals a sense of luxury and sophistication. Understanding consumer perception towards perfume is crucial for perfume manufacturers and marketers to develop effective strategies for product positioning and successful brand management. This research aims to explore the various factors that influence consumer perception of perfume, including fragrance composition, packaging, brand image, and social influence. The research will employ a mixed-methods approach, combining qualitative and quantitative techniques. Qualitative methods such as in-depth interviews and focus groups will be conducted to gain insights into consumers’ emotional associations with different fragrance compositions. Participants will be asked to describe their preferences and the emotions evoked by various scent categories, including floral, woody, citrus, and oriental fragrances. These interviews will provide valuable insights into the subjective perceptions and expectations consumers have towards perfume scents. Additionally, the research will utilize quantitative methods to examine the impact of packaging and brand image on consumer perception. A survey will be administered to a diverse sample of perfume consumers, assessing their preferences for different packaging designs, colors, and materials. The survey will also investigate the influence of brand reputation and associations on consumers’ perception of perfume quality and desirability. Furthermore, the research will explore the role of social influence on consumer perception. Social media platforms will be analyzed to identify trends and consumer discussions related to perfumes. The research will examine the influence of online reviews, recommendations from friends and family, and the role of influencers in shaping consumer perception towards perfume. The findings of this research will provide valuable insights for perfume manufacturers and marketers to understand consumer preferences and develop effective marketing strategies.

A comprehensive investigation of thermal management strategies in dissimilar micro-friction stir welding (dissimilar µFSW): Insights from numerical simulation and experimental observations

The increased heat dissipation rate from thin sheets and differences in material properties lead to difficulties in controlling the heat input in dissimilar micro-friction stir welding (dissimilar µFSW). As a result, improper material mixing and defect formation significantly increase, which deteriorates weld performance and escalates its rejection rate. This issue of thermal mismanagement is mitigated in the present work by utilizing suitable material positioning and tool offset strategies during the dissimilar µFSW of 0.5 mm thick AA 2024-T3 and AA 6061-T6. To date, post-weld analysis was predominantly utilized to derive the physics for explaining these strategies in dissimilar µFSW. However, for proper utilization of these strategies, it is important to comprehend the underlying process physics by investigating the parameters that evolved during the process, such as temperature distribution, material flow velocity, and material intermixing. The literature currently available lacks a systematic investigation in this direction. For this purpose, a 3-D thermo-mechanical model based on coupled Eulerian-Lagrangian formulation was employed in this study. The numerical results showed that an optimal temperature difference between the advancing and retreating sides facilitates achieving a higher degree of velocity symmetry with a uniform higher magnitude of velocity vectors. Importantly, this degree of velocity symmetry showed a good agreement with experimentally determined weld characteristics, namely macro and microstructures, and mechanical performance. By appropriate thermal management, a joint efficiency of 77.3 % (weld strength = 243.58 MPa) was obtained upon tensile loading, and the weld fractured from the heat-affected zone of the AA 6061-T6 side, exhibiting characteristics of ductile failure.

Evacuation strategies for wrecked pedestrians considering emotional contagion and safety officers

Evacuation in shipwrecks remains challenging, and there is a gap in research related to the consideration of emotional changes in pedestrians and the role of safety personnel on passenger ships. The present strategy may be the first work in the dual-model (SIS model and social force model) related research to synthesize the pedestrian's multi-emotional changes and the safety officer's role and movement rules in the shipwreck scenario. We employed a multifactorial two-model approach to enhance the realism of evacuation outcomes during re-sinking scenarios, including pedestrian mood, safety officer, and ship tilt. Our findings reveal critical thresholds for emotion transmission, except for exit width and pedestrian density, where a few people transmitting emotions have minimal effects. Negative emotions beyond a certain threshold can disrupt evacuation and lead to casualties, while positive emotions contribute to smoother evacuations with fewer casualties. Furthermore, optimizing the safety officer's position and action strategy can alleviate the negative feelings of pedestrians and facilitate an orderly evacuation, positively affecting the evacuation outcome, especially in the case of a sinking ship with an increasingly severe angle of inclination. This study provides a valuable framework for improving evacuation safety and minimizing casualties during maritime emergencies.

How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo

China is the world’s second-largest cosmetic market and is dominated by foreign brands. However, little is known about Japanese cosmetic brands marketing communication in China. Consumer culture positioning is deemed a promising framework for understanding international advertising. This study examines six Japanese cosmetic brands’ consumer culture positioning (CCP) strategies in their global advertisements to see how they implement CCP strategies in China. 756 video-format ads were collected from their official accounts on Weibo. Content analysis was conducted to analyse how ad executional elements communicate CCP strategies. Results show that these Japanese brands generally implement mixed CCP strategies, but that certain ad executions focus on a specific singular CCP strategy. The results document CCP strategies in international advertising practices, offering essential insights into what advertising executional elements can be employed to communicate different CCPs for cosmetics in China. Important theoretical and practical implications for marketers are also discussed.

Winemaking in Southern Russia: Barriers to development and positioning strategies

Russian wineries are currently facing the need to adapt to dynamic changes in the economic and legal environment. At the same time, they are confronted with market issues such as consumer behavior inertia and decreasing effectiveness of conventional promotion strategies. In the article, we analyze economic, institutional, consumer, and communication barriers to the development of wine brands in Southern Russia. The theoretical framework of the study covers the principles of institutional and narrative economics, marketing, sociology of consumption, and visual sociology. The research methods include content analysis and analysis of marketing information. The empirical data consist of economic statistics of the wine industry from 2018 to 2022 and the results of the analysis of 290 wine product lines manufactured by 63 enterprises in the Southern Federal District. High speed and ambivalent dynamics of institutional change can be observed in the Russian wine industry. Using the empirical data, we have identified three communication strategies (global, foreign, and local) for wine brand positioning. The results of the research show that reliance on global and foreign strategies is a common trend in Krasnodar krai, the Republic of Crimea, and the city of Sevastopol, while producers in Rostov oblast pursue the local positioning strategy. The research results contribute to the understanding of the institutional and consumer determinants of the wine market development in Russia, associated with producers’ orientation towards global and foreign positioning strategies.

The Implementation of Bank as a Service Marketing Communication Strategy in Increasing the number of customers on blu by BCA Digital

Marketing communication activities through strategies to develop market penetration and brand positioning strategies are very significant efforts for blu by BCA Digital. blu is an all-in-one banking product that is a solution to answer the financial and non-financial needs of digital savvy through an interconnected digital ecosystem, as well as spreading brand awareness for the BCA Digital platform. This study aims to identify blu's marketing communication strategy with the implementation of public relations, marketing mix, efforts and challenges in their promotional activities. This research also seeks to find the most dominant form of blu's promotional efforts. Descriptive qualitative method is used in this study. The data collection was carried out through non-participant observation, in-depth interviews, literature review and archiving. Key informants were obtained through purposive sampling technique. Data analysis was carried out by means of data reduction, data presentation and verification. shows that blu is very dominant and active in carrying out digital promotional mixes through mobile application platforms, social media and establishing collaborative partnerships with various communities to build ecosystems. In addition, blu also has the goal of educating its multi-segment target audience to make blu's digital banking relevant to everyday life. blu launched a mobile banking application which as of December 2022, the users achieve more than 1.1 million people. This achievement could not have been separated from good collaboration and integration with fintech partners, cooperation with companies and various universities with bank as a service or blu access is installed in the partner’s applications.

Marketing Strategy Research in China's Milk Tea Industry: A Case Study of Mixue

This paper delves into the marketing strategies employed within the dynamic landscape of China's milk tea industry, with a specific focus on Mixue as a compelling case study. The milk tea sector in China has witnessed remarkable growth and transformation in recent years, driven by changing consumer preferences and a burgeoning youth demographic. Through a meticulous analysis of Mixue's marketing strategies, this research aims to unravel the key factors contributing to the brand's success in this fiercely competitive arena. The study employs a multifaceted approach that encompasses various dimensions of marketing, including product innovation, branding, pricing, distribution, and promotional tactics. Mixue's ascendancy within the milk tea industry is underpinned by its adept utilization of social media platforms, reflecting the evolving nature of consumer engagement in the digital age. The brand's ability to create compelling content, engage with its target audience, and harness the power of user-generated content has played a pivotal role in bolstering its market presence. Furthermore, this research examines Mixue's strategies for differentiation and brand positioning within the crowded milk tea marketplace. The findings shed light on the brand's unique selling propositions and how these resonate with consumers, ultimately influencing their purchase decisions. As a case study, Mixue's marketing strategies provide valuable insights for both industry practitioners and academics seeking to understand the evolving dynamics of the milk tea sector in China. By examining Mixue's approach, this research contributes to a broader comprehension of successful marketing strategies within the context of China's vibrant milk tea industry.

Analyzing IKEA Brand's Media Marketing Strategies and Improving Customer Experience through Inductive Reasoning Approach

As competition in the global furniture retail industry intensifies, IKEA is a leading brand attracting attention for its innovative design, affordable prices and unique shopping experience. In order to enhance customer experience and strengthen brand value, IKEA needs to focus on the effectiveness of media marketing strategies and improve customer satisfaction. This study adopts inductive reasoning and quantitative research methods to analyse IKEA's media marketing strategies and make recommendations to improve customer experience. The study analyses the different marketing strategies used by IKEA and their impact on customer experience, and through data collection and analysis, identifies the most effective strategies to attract, retain and improve customer satisfaction. In addition, the research delves into how IKEA utilises social media, TV commercials, online advertisements and its own websites and apps for marketing campaigns, providing recommendations on best practices in media marketing. In addition, the study analyses IKEA's brand positioning, consumer targeting and communication strategies to understand its unique marketing approach and success factors. Based on these findings, recommendations are made to improve customer experience, optimise marketing strategies, strengthen IKEA's brand positioning, increase customer satisfaction and drive business growth. This study provides practical insights for IKEA and marketing practitioners by analysing in-depth research on IKEA's media marketing strategy and customer experience improvement, which is important for media marketing strategy and customer experience research. In addition, the results of the study are a catalyst for development, innovation and progress in the furniture retailing industry.

Role of spatial positioning strategy for speech recognition in a simulated environment: Effects of age and hearing loss

In realistic listening environments, the physical position of the listener and target talker, relative to competing talkers, affects the signal-to-noise ratio and availability of spatial cues for release from masking. While the importance of signal-to-noise ratio and spatial cues for speech recognition has been demonstrated in the laboratory, a listener’s ability to leverage these acoustic cues by manipulating their position in an environment has received less attention. This study evaluated how changes in listener position within a simulated environment effect speech recognition for four listener groups that differed in age (younger or older) and hearing status (normal or impaired hearing). The simulated environment consisted of 8–10 speech maskers, individually rendered under headphones for specific locations within the space, with target and listener positions that varied across conditions. The intensity of the target varied throughout testing to estimate the psychometric function for keyword recognition of each listener in each position. Subjective reports of preferred listening position were collected before and after testing to determine the extent to which these listener groups strategically position themselves to maximize their speech recognition in noise. Results will be discussed in terms of the potential gains in speech recognition associated with optimal positioning strategies.

Increasing brand desire through communication strategies: TAG Heuer and the female customer

The female target group is becoming increasingly important for both the luxury market and the luxury watch market. As a result, brands that have so far focused predominantly on the male target group must develop strategies to attract the female target group to their brand and products. Only with the help of a clear brand management and positioning strategy of the brand in the luxury watch market can a desirable brand be established. The aim of this paper is to investigate communication measures and position strategies that can contribute to enhancing the desirability of the TAG Heuer brand specifically within the female target group. To answer the underlying research questions, a quantitative consumer survey was conducted and completed by 135 participants. Furthermore, this paper aims to identify trends for the luxury goods industry that could bear relevance to the TAG Heuer brand in the future. The findings of the paper suggest that both events and collaboration with other brands, as well as collaboration with female influencers and testimonials, can increase the desirability of the TAG Heuer brand among the female target group. In addition, limited and special editions have great potential to increase the desirability of the brand. In the long run, the positioning of the TAG Heuer brand in the luxury segment is recommended. Overall, the paper provides important insights into the consumer behaviour of the female target group in the luxury watch market and suggests the measures that may be taken to increase the desirability of the TAG Heuer brand.

Non-Cooperative Rational Synthesis Problem on Stochastic Games for Positional Strategies

Non-Cooperative Rational Synthesis Problem on Stochastic Games for Positional Strategies

Positional Thiophene Isomerization: A Geometric Strategy for Precisely Regulating the Electronic State of Covalent Organic Frameworks to Boost Oxygen Reduction.

With the oxygen conversion efficiency of metal-free carbon-based fuel cells dramatically improved, the building blocks of covalent organic frameworks (COFs) raised principal concerns on the catalytic active sites with indistinct electronic states. Herein, to address this issue, we demonstrate COFs for oxygen reduction reaction (ORR) by regulating the edge-hanging thiophene units, and the molecular geometries are further modulated via positional thiophene isomerization strategy, affording isomeric COF-α with 2-substitution and COF-β with 3-substitution on the frameworks. The electronic states and intermediate adsorption ability are well-regulated through geometric modification, resulting in controllable chemical activity and local density of π-electrons. Notably, the introduction of thiophene units with different substitution positions into a pristine pure carbon-based COF model COF-Ph achieves excellent activity with a half-wave potential of 0.76 V versus the reversible hydrogen electrode, which is higher than most of those metal-free or metal-based electrocatalysts. Utilizing the combination of theoretical prediction and in situ Raman spectra, we show that the isomeric thiophene skeleton (COF-α and COF-β) can induce the dangling unit activation, accurately identifying the pentacyclic-carbon (thiophene α-position) adjacent to sulfur atom as active sites. The results suggest that the isomeric dangling groups in COFs are suitable for the ORR with promising geometry construction.