Populism occupies a prominent place in the discussions of globalization, especially of the post-1990s variant of the process when international economic integration is perceived to fuel domestic disintegration in many countries. This divide is most commonly accepted as a critical disjuncture (Kriesi 1998) between the losers and the winners of global competition, termed as a backlash. However it leads to open questions regarding the phenomenon. While the populist response has mostly taken a right-wing form and though those who belong to it almost always use the label nationalist, the support for far-right populist parties has grown exponentially in the Western Europe's most prosperous economies viz. Germany, Austria, Italy, Belgium, France and Netherlands. Apart from being EU-skeptic, these parties exhibit intolerance towards the Four Horsemen of globalization: immigration, financial integration, exchanges and trade. The seeming contradiction between the uniting forces, of Globalization in general and European Union in particular, is manifest in these xenophobic and hypernationalist expressions. In this paper, I attempt to trace the ways in which globalization exacerbates the far-right populism in well-off Western Europe, focusing on the Alternative for Germany (AfD) party in Germany and National Front in France. I will try to seek out the process which these groups use to mobilize support on-ground and ask why ethnocentric identity politics is preferred rather than adopting an economically redistributive agenda. The theoretical frameworks informing the conception of a national identity such as Gellner's cultural pool (Walicki, 1998) and Anderson's conception of an imagined community (1983) come into contestation with the advent of hyperglobalization. This would be an attempt to take the discussion forward about how surges are not merely a result of economic binaries of 'winners' and 'losers', but complicating it further as it appears to be a much more complex issue touching the spheres of identity and culture, as depicted by their rising support in the prosperous Western Europe.