Since 2012, several European countries (among others Austria, Croatia, France, Germany, Hungary, Poland, Slovenia or Slovakia) have seen the rise of conservative and, in part, fundamentalist social movements against the perceived threat of what they call (depending on the context) ‘gender ideology’, ‘gender theory’, or ‘genderism’. The movements mobilizing against ‘gender ideology’ are frequently understood as a conservative backlash against achieved levels of equality between women and men and/or LGBTQ rights. This perspective of ‘the patriarchy/heteronormativity fighting back’ seems as tempting as it is simplifying. I discuss the transnational movements against ‘gender ideology’ in the context of the rise of right-wing populism and on the basis of considerations seeking to explain their demand side. On one hand, I argue that the study of this phenomenon provides important clues for understanding the reasons behind the rise of populist forces in Europe and beyond. On the other hand, I propose that ‘gender’ is not the final target for these movements and that they should not be understood primarily as mobilizations against equality. Rather, I see the emergence of these movements as a symptom of a larger systemic crisis. ‘Gender ideology’ in this sense embodies numerous deficits of the so-called progressive actors, and the movements or parties that mobilize against the perceived threat of ‘gender ideology’ react to these deficits by re-politicizing certain issues in a polarized language. Based on Chantal Mouffe’s critique of the established hegemonic idea of consensus in liberal democracy, I discuss two consensuses that are characteristic of the so-called progressive actors (including the feminist and LGBTQ actors), namely, the neoliberal consensus and the human rights consensus, and their contribution to the rise of the movements against ‘gender ideology’.