Objective: Analyze the current organization of the popular and solidarity economy for the development of entrepreneurship, since through this financial income will be generated to improve poverty due to unsatisfied basic needs. Theoretical Framework: The research is based on the Organic Law of the popular and solidarity economy and the popular and solidarity financial sector. Method: To carry out the research, the rural parish of San José, Santa Clara canton, Pastaza province, Ecuador was selected. Three participatory workshops were held with 250 individuals (leaders-entrepreneurs and entrepreneurs), as a result of these a survey was developed, for its validation a pilot test was carried out with 15 leaders-entrepreneurs and 15 entrepreneurs from neighboring parishes, after this activity was designed the definitive survey that was applied to 75 leaders-entrepreneurs. Results and Discussion: The results revealed that poverty due to unmet basic needs in the rural area was 52.0% and, in the parish under study, 96.7%. Therefore, it is considered that the current organization of the popular and solidarity economy must be reformulated. Research Implications: The limited development of businesses for the inhabitants of the San José parish has not allowed them to obtain income to purchase the products of the basic family basket, which currently amounts to $799.73 dollars. Originality/Value: This study contributes to the country's public policy managers reviewing the current organization of the popular and solidarity economy, since it is not contributing to the development of entrepreneurship.