SACRED SEDUCTION: UNVEILING THE ALLURE OF RELIGIOUS ACTIVITIES AS A TOURIST MAGNET

Abstract

Religious tourism has become a popular and dynamic sector in the global travel industry, driven by individuals seeking cultural immersion and spiritual experiences. This article explores the allure of religious activities as tourist attractions, analysing the factors contributing to their appeal. It investigates the cultural and historical value of religious sites, the transformative nature of spiritual encounters, the impact on well-being, and the significance of religious festivals and pilgrimages. Understanding this appeal is essential for destinations and stakeholders to harness religious tourism's economic, social, and cultural benefits while preserving the sanctity of these revered locations. The attractiveness of religious activities is influenced by factors such as architectural aesthetics, sacred rituals and traditions, emotional and psychological dimensions, and interactions with local communities and religious leaders. The article emphasises the importance of cultural sensitivity, responsible tourism practices, and collaboration among religious institutions, tourism stakeholders, and local communities for sustainable development. The research provides valuable recommendations for the responsible management of religious tourism.