Journal of American CultureVolume 1, Issue 2 p. 424-437 Empires of Popular Culture: McDonald's and Disney Margaret J. King, Margaret J. King First Master's degree in Popular Culture from the Center for the Study of Popular Culture, and the Ph.D. in American Studies from the University of Hawaii; the dissertation is a study of the Davy Crockett craze of 1955. Other work in Popular Culture includes cross-cultural study at the East-West Center; research with Prof. Reuel Denney; and currently, editorship of a collection of original essays on the cultural impact of Disney film, and a book on theme parks. She teaches American Studies and Popular Culture at the University of Hawaii.Search for more papers by this author Margaret J. King, Margaret J. King First Master's degree in Popular Culture from the Center for the Study of Popular Culture, and the Ph.D. in American Studies from the University of Hawaii; the dissertation is a study of the Davy Crockett craze of 1955. Other work in Popular Culture includes cross-cultural study at the East-West Center; research with Prof. Reuel Denney; and currently, editorship of a collection of original essays on the cultural impact of Disney film, and a book on theme parks. She teaches American Studies and Popular Culture at the University of Hawaii.Search for more papers by this author First published: Summer 1978 https://doi.org/10.1111/j.1542-734X.1978.0102_424.xCitations: 2AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Citing Literature Volume1, Issue2Summer 1978Pages 424-437 RelatedInformation