Popular Brands Research Articles

SHFuzz: Service handler-aware fuzzing for detecting multi-type vulnerabilities in embedded devices

Embedded devices in IoT are of great convenience to our daily lives and industries, but they also introduce multi-type vulnerabilities. Most vulnerabilities reside in various handlers of service program. However, existing fuzzing methods existing fuzzing methods can neither efficiently nor effectively to discover these vulnerabilities: they can not extract the service handler alone and properly pool resources for testing them.In this study, we propose a novel service handlers aware fuzzing method to efficiently discover multi-type vulnerabilities in embedded devices. Our key observation is that service program dispatches the service handlers (the code snippet which implements the desired work of user request) in two general ways. Meanwhile, multi-type vulnerabilities usually happen at sensitive APIs during the execution of service handler. So in our method, we first design a static analysis method to extract the info of service handlers and sensitive APIs. Then during fuzzing, the service handler coverage strategy guides the fuzzer to cover more service handlers; after the sensitive APIs are reached, the sensitive APIs exploitation strategy is proposed to strengthen the ability and efficiency of discovering vulnerabilities. Based on our method, we implement a prototype system, named SHFuzz. Experiments on 19 target programs from popular brand devices show that, SHFuzz outperforms the state-of-art tool FIRM-AFL in the coverage of sensitive APIs, the diversity of detected vulnerabilities and efficiency. Furthermore, SHFuzz discovers 16 zero-day vulnerabilities and reports them to vendors.

Analyzing the Strategy for Maintaining Sales Popularity of Hongxing Erke

In 2021, the national epidemic in China will have reached a turning point before the country opens up. Hongxing Erke donated millions of yuan to the disaster area in Henan at this time. This article studied Hongxing Erke's fading out of the consumer's sight after the explosion. The purpose of this study was to explore how brands can maintain their popularity. This paper adopted the empirical research on Hongxing Erke and conducts further research with reference to brand-related papers. The conclusion of this study was that the brand needs to maintain brand popularity through perfect publicity, excellent update speed, and a special brand concept. If these conditions were not met, consumers would gradually forget the popular brand over time, and the brand would gradually lose its development opportunities. Brands need to skillfully use new media to increase popularity, greatly accelerate the update rate of products, deepen the brand concept, and ensure that their brand popularity can continue in all aspects.

Starbucks Path to Success in Developing the Chinese Market

Starbucks has become one of Chinas most popular coffee brands in recent years, and its operations in the Chinese market have been highly successful. The reasons for this are worth investigating. Starting from Starbucks itself, this study investigated and sorted out the basic information of the brand and some related features based on the data on its annual report and relevant official website, and analyzed the success factors of Starbucks in developing the Chinese market by means of statistical data analysis, comparison of competitors and various evaluation methods. Through the analysis, the study discovered that Starbucks has continuously expanded the market occupied by its brand and stood out from numerous competitors, and still has some market potential by utilizing its brand strengths and integrating the local situation in China. This study analyzed the success case of Starbucks in the Chinese market. As one of the leading coffee brands, the success of Starbucks is of inspiration and reference value for the development of other brands in the Chinese market, and can also bring benefits to the development of the entire coffee industry in China.

Anta Sports International Acquisition Battle: From Nothing to Something and From Small to Big Metamorphosis

Under the impact of the three-year epidemic, China's total retail sales of consumer goods declined and consumers' propensity to consume continued to weaken, but sales in the sporting goods industry continued to grow steadily, with growth rates exceeding those of total retail sales of consumer goods. Chinese consumers are more resilient in their consumption of sporting goods, and after China's opening up, the proportion of Chinese people participating in outdoor sports has increased dramatically, creating greater demand in the market. In this context, the high-end outdoor sports brand beginning of the fire. However, in this the biggest winner is behind the Anta, a local Chinese brand acquired Finland's high-end sporting goods brand Amer Sports, and successfully turned a loss into profit. As matter of fact, such an opportunity Anta not only seized once, this paper focuses on the analysis of Anta's acquisition of FILA and Anta's acquisition of Amer Sports two classic cases, explored Anta through cross-border mergers and acquisitions to achieve the metamorphosis from scratch, from small to large, for other popular clothing brands to reshape the product grade, expand the share of the international market to provide experience and reference.

Handcrafted and Transfer Learned Feature Techniques for Vehicle Make and Model Recognition on Nigerian Road

The vehicle makes and model recognition (VMMR) is a challenging task due to the wide range of vehicle categories and similarities between different classes. Studies have shown that works have recognized vehicles of different countries' make and models. Popular vehicles on Nigerian roads may include products like; Toyota, Honda, Peugeot, Benz, Innoson Vehicle Manufacturing (IVM), etc. The VMMR is important in the intelligent transport system hence, this paper presents a handcrafted and transfer learning model to detect stationary vehicles and classify them based on brand, make, and model. A new dataset was introduced consisting of selected images of popular brands of vehicles driven on Nigerian roads. Framework for a vehicle make and model recognition was developed by extracting features using EfficientNet and HOG models and evaluated on the locally gathered datasets. For classification, a linear Support Machine Vector (SVM) was used. Experimental results showed 94.5% on HOG, 97% with EfficientNet, and 98.1% accuracy when HOG and EfficientNet features were concatenation. The proposed concatenated model outperformed HOG and EfficientNet extracted features by providing higher accuracy and confusion matrix with the highest number of classified images. The study shows the advantages of the proposed model in terms of its accuracy in terms of identifying the vehicle make and model.

Cultivating Connections: Crafting a Unique Identity in the Competitive Wine Market

This article offers a detailed look at current marketing strategies and their crucial role in building brand and engaging consumers. It starts by discussing the shift towards more empathetic and innovative marketing, emphasising the importance of creating real connections and understanding consumer desires. The focus then moves to the use of Social Networks and Social Media Marketing, explaining the various strategies, benefits, and potential issues of using these digital platforms. The discussion continues with an exploration of Digital Content Marketing, highlighting the need for a balance between informative and engaging content and how different characteristics affect brand popularity. The last section provides a tailored marketing strategy for the Romanian wine industry, covering aspects such as identifying target markets, developing a strong brand identity, online promotion, and fostering collaborations. This article acts as a comprehensive guide, combining theory and practical advice, to understand modern marketing and specifically improve the international profile of Romanian wines.

Consumer Willingness to Pay for Food Defense and Food Hygiene in Japan: Cross-Sectional Study.

In Japan, incidents of falsified expiration dates on popular cookie brands and health hazards associated with frozen Chinese dumplings have raised food safety awareness. To prevent the intentional contamination of food by foreign substances, large food manufacturing companies have adopted the concept of food defense. The aim of this study was to assess people's willingness to pay for food protection measures. In addition, the impact of participants' personalities and considerations regarding their purchase choices on how much they were willing to pay when shopping for food and other products were measured. A questionnaire on willingness to pay for food hygiene and food defense was administered via a web survey and 1414 responses were included in the analysis. Univariate logistic regression analyses were performed with individuals willing and unwilling to pay additional costs as the objective variable and other questionnaire items as explanatory variables. A principal component analysis was performed on 12 questions regarding how much additional money people were willing to pay, and the principal component scores and other questions were examined for implications and other information. Approximately one-third of the respondents stated that they were unwilling to pay additional costs and reported a willingness to consume delivery food even if it contained items that were not part of the original order. The first principal component reflected the extent to which people were willing to pay additional money, and if so, how much. This tendency existed even if the individual foods and amounts varied. The third principal component reflected the amount of extra money that people were willing to pay, which was determined by the amount people had to pay toward food safety measures. Those who answered "zero" were more likely to believe that consumers should not have to pay to ensure food safety. The second principal component reflected an axis separating food defense and food hygiene. Some items not directly related to food were correlated with this axis. In Japan, the concept of food hygiene is well-established and is generally taken for granted. In contrast, the concept of food defense is relatively new and has not yet fully penetrated the Japanese market. Our research shows that people who think that clothing brands provided added value to clothing products may have similar feelings about food defense. In addition, food hygiene efforts to prevent outbreaks of food poisoning are common in Japan and have been established as the basis of food safety. While food defense efforts are spreading, mainly in companies, it is presumed that they are valuable for the general public as supplementary measures to routine (or basic) food hygiene.

Investigating Appearance Ideal Alignment of Popular Fitness Apparel Brands on Instagram

Investigating Appearance Ideal Alignment of Popular Fitness Apparel Brands on Instagram

Country Image and Consumer Choice: The Case of the Beer Market during the COVID‐19 Pandemic*

In this article, I exploit the exogenous shock to China's image in the COVID‐19 pandemic era and study the impact of country image on consumer choice in the South Korean beer market. First, I find that Tsingtao, a popular Chinese beer brand, lost about 4.8 million liters in sales, a 20% decrease, during the first eight months after the COVID‐19 outbreak. Second, the impact of China's worsened image had not weakened by October 2020. Third, top‐selling non‐Chinese beers absorbed most of Tsingtao's lost sales. These findings reveal that country image has a substantial influence on consumer choice.

Pengaruh Citra Merek Terhadap Pengambilan Keputusan Pembelian Teh Botol Sosro

Brand image is one of teh key factors in influencing consumer buying behavior, especially in teh packaged beverage industry. Teh sosro bottle is one of teh most popular brands of teh saji in Indonesia. This study aims to analyze teh influence of brand image on teh purchase decision of teh sosro bottle. Teh method used is quantitative descriptive. Teh sample used was 80 respondents of teh Faculty of Agriculture, University of Struggle Tasikmalaya. Data was collected through questionnaires that focused on consumer perceptions regarding teh brand image of teh sosro bottle. Teh results showed that as many as 29 respondents (36%) viewed teh brand image of Teh botol sosro as very good. A total of 48 respondents (60%) have a good category in making purchasing decisions for sosro bottled tea. And brand image has a significant influence on teh purchase decision making of Teh Botol Soro.

Factors Affecting the Pricing of Starbucks in Different Countries

In the traditional concept of Chinese people, "coffee consumption" belongs to the spiritual and cultural level, and the warm atmosphere of cafes can bring good experience to consumers. The most famous coffee brand in China is Starbucks. It has long been considered the most popular brand. Starbucks was honored as one of the ten most trusted brands and one of the most admired companies, and it also received many other honors. Many people who enjoy Starbucks coffee pay close attention to the price of coffee, and data and information show that Starbucks coffee prices vary in different countries. According to this pricing situation, the research topic is the primary factors that cause Starbucks coffee to be sold differently in different countries. This research subjects are Denmark, the United States, China, Brazil, and Turkey. This research method is to find data on the Internet, find the data of these countries for market analysis, and refer to part of the content of the paper on Starbucks price.

A Study on the Continued Development of Darry Ring Based on "True Love Marketing" in the Future Chinese Market

With fierce competition in nowadays Chinese jewelry market, Darry Ring has become one of the most popular brands by using integrated marketing communication based on the True Love Marketing. The aim of this paper is to analyze the strengths and possible problems that Darry Ring may face in its future continued development, in the Chinese market. And the possible of continued development is investigated from four aspects, which are: brand concept, marketing, sales model, and consumer stability. This paper mainly uses methods of desk study and SWOT analysis. And there are four main findings. Firstly, the Darry Ring brand concept will be its unique selling point in the future Chinese market. Secondly, the marketing method used by Darry Ring, i.e., new media marketing, will be one of the strengths for its future development. Thirdly, DR's existing sales model will help it improve its market sensitivity. However, with the used of organizational behavior theory, over-reliance on Ture Love Marketing will reduce customer brand loyalty to Darry Ring. And it might become a serious hidden problem in the future development of Darry Ring. The conclusion is that the "True Love Marketing" is not only an opportunity for Darry Ring, but also a pitfall.

Why and How Effective Brand Logo Contributes to Marketing?

The logo represents the image and philosophy of the company and is also part of the business strategy. In this way, we focus on what is a good brand logo and how to get a Gorgeous brand logo. This article explains how a logo should be designed scientifically from different aspects such as visual, psychological and cultural. And at the same time, we mentioned a new but popular concept Brand Visual Assets, It is also a powerful demonstration of the profound meaning of the logo. In this research, we looked at it from multiple dimensions. For example, two kinds of luxury goods of the same price, why their different logo design brings them different types of consumers? How do we understand the new kind of classic? How does the details of the logo give people psychological hints? What are some detailed designs you didnt notice? you will get all of these answers in this passage.

The Analysis of Beneunder's Marketingstrategy Based on Consumer Psychology

As living standards improve and knowledge becomes more widespread, people are becoming more and more aware of sun protection and the discussion of sun protection products has now become a hot topic in life. In terms of annual data, the number of sunscreen-related company registrations in China increased year on year from 2015 to 2019, while Brand Beneunder stood out from the crowds as the number one popular Chinese sunscreen brand of the moment. Therefore, this paper will analyze the reasons for Beneunder's success by collecting its financial data and social media placement data, and conducting a swot analysis of Beneunder based on consumer psychology data to analyze marketing strategies. The analysis finds that the success of Beneunder is inextricably linked to differentiated marketing but in addition to maintaining this excellent marketing strategy, the quality of the product itself has to be strengthened because good products are the most important factor for the long-term survival of the brand. The significance of this paper is to analyze the marketing strategies of successful brands to provide implications for other companies so that they can organize their business activities in a planned manner and promote healthy and sustainable growth.

QUALITY OF AMOXICILLIN TRIHYDRATE/POTASSIUM CLAVULANATE TABLETS COMMERCIALLY AVAILABLE IN LIBYAN PHARMACEUTICAL MARKET

Objective: The objective of this study was to compare the quality of the amoxicillin trihydrate/potassium clavulantae (co-clavimox) tablets those are locally available in Libyan pharmaceutical market manufactured by various pharmaceutical companies with United State Pharmacopeia (USP) standards. Methods: The five popular brands (clavomid, augmentin, clavodar, clamoxin, and clavimox) of co-clavimox conventional tablet of 625 mg strength were chosen. The quality of commercial products was evaluated through the identification of the content of active pharmaceutical ingredients (APIs) using UV- Spectrophotometer. Results: The results obtained showed that, the products clavomid, augmentin, and clavodar conformed to the USP standard limit for quantitative assay of active ingredients. Clamoxin passed the standard limit test with a slight deviation (<2%), while clavimox failed the test with values far below the acceptable range. Conclusion: This study has been able to confirm that some generic brands of co-clavimox tablets available in the Libyan markets possess qualities below official recommendations. Therefore, there is an urgent need for constant monitoring of different brands of medications in the market to ensure their safety and quality.

Exposure to micro(nano)plastics polymers in water stored in single-use plastic bottles

Human exposure to micro (nano)plastics (MNPLs) has become a significant concern as a potential health threat. Exposure routes include ingestion, inhalation, and dermal contact, being food and drinking water the primary sources of oral exposure. Here we present the quantification of polymers of MNPLs particles from 700 nm to 20 μm in bottled water commercialised in Spain, including an estimation of the potential risk for daily consumers.We evaluated samples from 20 popular brands in 0.5 and 1.5 L plastic bottles. A double-suspect screening approach developed and validated in our research group for drinking water was adapted for bottled water samples. The identification and quantification of MNPLs-polymers in mass units and the tentative identification of plastic additives (PA) until the second level of confidence was carried out based on high-performance liquid chromatography coupled to high-resolution mass spectrometry (HPLC-HRMS).The results showed the presence of polypropylene (PP), polyethylene (PE) and polypropylene terephthalate (PET) in the samples. Among them, PE was the most frequently detected and quantified polymer (55% of samples) followed by PET which was detected in 33% of the samples and showing the highest concentration (4700 ng L−1). The median value of the sum of polymer concentrations was 359 ng L−1.In addition, 28 plastic additives were detected, where at least one of them was present in 100% of the samples. Stabilizers and plasticisers were the most frequently identified. A prioritisation study was performed using a multi-QSAR modelling software, where bis(2-ethylhexyl) adipate and bis(2-ethylhexyl) phthalate were estimated as the most potentially harmful compounds for human health.Overall, findings suggest that bottled water is a non-negligible route to exposure to MNPLs.

The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing

PurposeThis study aims to examine the moderating effect of sustainability marketing on brand loyalty of brands that advertise their sustainable development agenda goals. The study highlights the mediating effect of brand love having cognitive antecedents of brand authenticity, popularity and congruence with private and social self of the consumer.Design/methodology/approachA mall intercept survey was used to collect data from consumers who use brands that embrace sustainable marketing strategies. Only those brands were selected which are popular as well as advertise sustainable practices in their brand communication (mainstream and social media). The data was self-administered by trained research assistants, who gathered data from a sample of 350 respondents.FindingsThe findings revealed that the popularity and authenticity of a brand play an essential role in developing brand love and later influences brand loyalty behavior. A larger effect is seen on brand love when there is congruence of private and social self with the brand. The brand has even a stronger relationship with brand loyalty when moderated by sustainability marketing.Research limitations/implicationsBrand love has the potential for long-term influences, only if sustainability marketing is used as a backbone. Brand managers should target an authenticity-seeking segment of consumers, who once convinced can lead to repeat business and brand loyalty and reduce dissonance. As sustainability marketing provides multiple benefits, genuine branding strategies should be devised that amalgamate into a single message spun around sustainability concerns and connecting the ethos of authenticity, popularity and self-expression. Future research may take into consideration more categories than this study on clothing, and consumer goods, adopting a mixed-methods approach. Moreover, a range of potential antecedents of brand love can be determined along with potential outcomes when aligned with external efforts such as sustainability, corporate social responsibility and international investment.Originality/valueTo the best of the authors’ knowledge, this is the first study investigating the moderating role of sustainability marketing on the relationship between brand love and brand loyalty and the mediating role of brand love between brand authenticity, popularity, social/private-self-expression and brand loyalty. It is also the first study documenting how sustainability marketing reinforces the brand loyalty for popular brands in developing countries like Pakistan. This study fills a research gap as it expands the existing literature on sustainability marketing and brand love that is generally focused on brand dimensions and not the brand communications and thus has not reached similar results.

Facebook-based social media marketing and Facebook-based online purchases: evidence from the Facebook page admins of selected South Asian fashion retailers

PurposeThis study intends to explore the connection between Facebook-based social media marketing (FSMM) and Facebook-based online purchase order (FOPO) for 20 popular online fashion retail brands across three South Asian countries: India, Pakistan and Bangladesh. FSMM was further divided into four components: Perceived trust (PT), Perceived informativeness (PInf), Perceived interactivity (PInt) and Perceived benefit (PB). Design/methodology/approachThe authors selected 20 popular Facebook-based online fashion brands involved in clothing and fashion accessories businesses in those three countries. Later, the authors purposively selected 114 region-based Facebook page administrators (admins) responsible for operating those brands' Facebook pages and taking Facebook-based online orders. The authors collected primary data from those admins as respondents through a structured survey instrument. The authors applied SPSS 25 for descriptive analysis and a covariance-based structural equation modeling (CB-SEM) (through AMOS 25) for testing the hypothesized relations.FindingsBased on the valid responses and application of proper statistical measures, it was revealed that three FSMM components: PT, PInf and PB have significant positive relationships with FOPO, while PInt has an insignificant relationship with FOPO. Originality/valueSouth Asia is a growing business hub and the largest consumer market in terms of population. This study was conducted to identify the relationship between FSMM and FOPO in the three most prominent South Asian countries. As the first study was undertaken ever on customer perceptions of FSMM in a multi-country South Asian context, this paper is expected to be helpful for academics in conducting further empirical investigations on Facebook-based marketing as well as practitioners and policymakers in formulating and implementing Facebook-based marketing strategies.

EMOTIONAL SURGE AS A MOTIVATOR OF PERSONAL BRAND DEVELOPMENT

The emergence of stress contributes to solving regular problems of adaptation, finding new ways of self-development, and social support. A short-term emotional surge (stress) stimulates the search for new ways of individual human development through ego marketing. Creating a personal brand on social networks is one of the ways to overcome the negative effects of stress. A popular personal brand focuses followers' attention on their personality, promoting self-improvement and personality development.The main task of this study is to identify the motivational factors of personal brand development and the impact of stress on them. To solve this problem, we conducted an experimental study using a structured interview method with individuals who have created their brands. An a priori power analysis for repeated measures within-subjects analysis of variance was performed to determine the sample size.At the same time, we conducted a regression analysis of the degree of involvement and trust in personal brands in social networks to determine the objects of the experimental analysis by the interview method. To analyze the effect of audience engagement through post-response, the effect of self-development and self-satisfaction, we ran a linear regression. The obtained data indicate that uncertainty about one's importance in society stimulates the appeal to social support through ego marketing, and stress factors motivate the development of a personal brand.

Loans Secured by Republican Brands from a Regional Banking Syndicate

The subject of the study is loans secured by republican brands from the regional banking syndicate of the Republic of Tatarstan. The object of the study is regional banks and key companies of the Republic of Tatarstan. The relevance of the study is due to the need to introduce promising types of loans, increase interest income and increase the competitiveness of regional banks; providing opportunities for regional companies to raise funds to finance their activities. The goal is to determine the possibility of granting syndicated loans secured by republican brands to the regional banking syndicate of Tatarstan. Information base — official data of the Bank of Russia, Rospatent, companies and banks. Methods of sampling, grouping, analysis, comparison, analogy, synthesis, generalization are used. The results are as follows. The concentration of functioning regional banks in the federal districts was determined as of December 20, 2021. As of October 1, 2021, an analysis of key indicators of banks registered in Tatarstan was carried out. The characteristics of transactions of pledge of exclusive rights to objects of intellectual property (IP on OIP) in Tatarstan for 2014–2021 are presented (pledgers, pledgees, the number and types of OIP pledged, the duration of each of the pledge agreements, the number and date of official state registration, the number of contracts). It can be concluded that the banks of Tatarstan have the opportunity to provide local companies with syndicated loans. Recommendations were given: 1) it was proposed to merge local banks of Tatarstan into a regional banking syndicate to provide syndicated loans against various types of collateral, including intellectual assets owned by leading companies in Tatarstan; 2) consider the possibility of using popular brands of companies operating in Tatarstan as collateral. A list of companies and their brands has been compiled, and characteristics of corporate brands have been given. The list of brands that can be pledged also includes the republican brands “Heritage of Tatarstan” and “Visit Tatarstan”; 3) the expected positive results of interaction for all participants of the regional banking syndicate are determined. Directions of research: assessment of the possibility of attracting banks from other Russian regions for interaction.