Pop-up Advertisements Research Articles

Digital Media and Consumerism: An Empirical Study of Digital promotion and its impact in the Guwahati Region

Digitalization is constantly changing the perception of the role of the state in society in regulating and controlling markets and product promotion strategies, especially in three digital markets: social networks, pop-up advertisements, and other websites. India is a growing market, and people’s orientation towards digital marketing and online shopping is now on the rise. The present digital media and consumerism have given a new approach to the potential consumer, as the present buyers are more concerned about the online sites and social media for their buying issues. A lot of new marketing strategies have been planned by the organizers and companies to attract online consumers. However, such a new kind of consumerism is very common in almost all parts of India. Considering these factors, the present study focused on the impact of digital media and consumerism in the city of northeastern India. The research has taken Guwahati region as a research area, and the researcher mainly attentive about the objective such as to understand consumer behaviour in the context of digital media. The researcher also focused on the companies planning their participation in digital promotion. The study is empirical in nature, and most of the data were primary in nature. Keyword: Digital Media, Consumerism, Social media, Digital Promotion, Guwahati.

有关弹窗广告失范现象的分析与研究——论法律与技术耦合规制路径的可行性

有关弹窗广告失范现象的分析与研究——论法律与技术耦合规制路径的可行性

Inspiration by Pop-up Advertising among the Community in Batam and Consumer

The rapid increase in the use of Information and Communication Technology (ICT) in society has affected significant changes in entertainment media specifically in the field of video games. Advertisements in video games can influence user behavior, particularly in Inspired-To. In order to learn more about Inspired-To and how it can influence the behavior of video game players, the author will administer a questionnaire (N=390) and conduct interviews (N=30) with video game players. The authors of this study discovered that users were contented with the results of pop-up advertisements if the content was entertaining and provided incentives. The author also notes that each of the advertisements is entertaining and that providing incentive benefits can enhance the value of the advertisement. The author discovers that a strong ad value can inspire users to discover something new, which will then inspire them to download the new game advertised by the pop-up ad. This research will assist users in identifying factors that increase the likelihood that they will acquire a new game.

The Influence of E-commerce Sites Pops Up Advertisements Over Youngsters

Objective: This study explores the influence of pop-up advertisements on youngsters' purchases, focusing on how these ads on webpages determine purchase intent. The purpose of this research is to investigate the effectiveness of pop-up ads in creating awareness, enhancing recall, and ultimately driving impulsive buying behavior among youngsters, who frequently engage with social media and other websites. Theoretical framework: To achieve the research objectives, a comprehensive theoretical framework is utilized. The framework incorporates theories from consumer behavior, advertising effectiveness, and online marketing. It draws on concepts such as brand awareness, product features, price perception, and impulsive buying behavior to provide a holistic understanding of the influence of pop-up ads on youngsters' purchase intent. Method: A primary data collection method is employed in this investigation. Surveys are conducted among a targeted sample of youngsters who regularly engage with online platforms. The survey questionnaire is designed to capture their exposure to pop-up ads, their attitudes towards these ads, and their subsequent purchase intent. Additionally, data is collected on the respondents' recall of product information and their impulsive buying tendencies. Findings: The findings of this study shed light on the impact of pop-up advertisements on youngsters' purchasing behavior. The results indicate that pop-up ads have a significant influence on purchase intent among the target population. The abrupt appearance of pop-up ads on webpages captures the attention of online viewers and creates a sense of urgency, leading to impulsive buying decisions. Furthermore, the continuous exposure to pop-up ads improves the recall of product features, prices, and other parameters, reinforcing the impact on purchase intent. Research Implications: These findings have important implications for marketers and advertisers aiming to target the younger demographic. Understanding the effectiveness of pop-up ads in creating awareness and driving impulsive buying behavior can inform strategic advertising campaigns and optimize online marketing efforts. Marketers can leverage the potential of pop-up ads to enhance brand recall, increase product visibility, and ultimately drive sales among youngsters. Originality/value: This study highlights the significance of pop-up advertisements on youngsters' purchase intent. The primary data analysis confirms that pop-up ads on webpages have a strong influence on impulsive buying behavior and enhance the recall of product information. By considering the findings and recommendations of this research, marketers can effectively utilize pop-up ads to engage with the younger demographic and drive their purchasing decisions.

Moderating Effects of Internet Technology on How Pop-Up Ads and Brand Image Affect E-Commerce Competitiveness.

One important factor that makes a company or business successful in the market is its ability to create competitiveness against its competitors using internet technology. This study aims to explore the moderating role of internet technology on the influence of pop-up advertisements and brand image on a company's competitiveness. The primary data collection method used in this study is a survey, which involves 100 respondents who have a permanent job, are e-commerce users, and residing in DKI Jakarta. The collected data was obtained through a validated and reliable questionnaire. The results of this study indicate that pop-up ads and brand image have a significant and positive impact on e-commerce competitiveness. Additionally, internet technology also has a significant and positive impact on competitiveness. Furthermore, the moderation effect of internet technology is positively associated with the influence of pop-up advertisements on competitiveness and also positively moderates the impact of brand image on competitiveness.

Role of Pop-Up Advertising and Sales Promotion on Customer Purchasing Decisions with Customer Satisfaction as a Mediating Variable

This research will contribute valuable insight into the role of pop-up advertising and sales promotions on customer purchasing decisions, with customer satisfaction as a mediating variable. The population of this study is the Indonesian population who are able and accustomed to using the Internet. This research uses a probability sampling method. The research method used by researchers is simple random sampling, namely members of a certain population, namely some Indonesian citizens who can use the internet and are familiar with pop-up advertisements and sales promotions, will be used as samples. The results of the research show that pop-up advertising has a direct and positive effect on customer satisfaction, sales promotions have a direct and positive effect on customer satisfaction, and show that pop-up advertising does not have a direct and positive effect on customer purchasing decisions. Sales promotion initiatives have a direct and beneficial effect. in increasing the overall level of customer satisfaction.

The Effect Of Pop-Up Advertising And Perceived Intrusiveness On Brand Awareness And Advertising Avoidance With Advertising Value As A Moderation Factor (Study On Youtube Users)

This study aims to determine the effect of pop-up advertising on perceived intrusiveness, the effect of perceived intrusiveness on brand awareness, the influence of advertising on ad avoidance, and the role of advertising value on ad avoidance among YouTube users. Primary data is the data used in this research, obtained from questionnaire data on 120 YouTube users in Semarang city. The method of data analysis used is the Partial Least Square (PLS) analysis tool. The results of the study show that Pop-up Ads have a positive and significant effect on Perceived Intrusiveness with an original sample value of 0.311 and a pvalue of 0.000, a standard error value of 0.080 where this value is smaller than the path coefficient of 0.311. Perceived intrusiveness has a positive and significant effect on ads avoidance with an original sample value of 0.648 and a p-value of 0.000, a standard error value of 0.068, which is smaller than the path coefficient of 0.648. Perceived Intrusiveness has a positive and significant effect on brand awareness with an original sample value of 0.351 and a p-value of 0.000, a standard error value of 0.086 which is smaller than the path coefficient of 0.351. Perceived intrusiveness has a positive and significant effect on ads avoidance with advertisement value as a mediating variable with an original sample of 0.052 and a pvalue of 0.000, a standard error value of 0.023 where this value is larger than the path coefficient of 0.052. (P-value <0.05). Data processing proves that pop-up advertisements simultaneously affect perceived intrusiveness, perceived intrusiveness simultaneously influences brand awareness, advertisements simultaneously influences advertising avoidance, and Perceived Intrusiveness simultaneously influences ads avoidance with advertisement value as a mediating variable. Advertisers can use this research as a reference in placing pop-up ads so as not to suffer losses caused by internet users who do not care about the ads that appear.

The assistance of e-dictionaries in learning English vocabulary to Indonesian EFL students

This research investigated EFL Indonesian students' perception of using e-dictionaries in learning English. The subjects were 50 students still studying at a university in Banda Aceh, Indonesia. They completed a questionnaire, and ten were selected to be further interviewed. The questionnaire and interview questions were developed from several theories proposed by experts. The results of the study showed that the students had a positive attitude toward the use of e-dictionaries. Although e-dictionaries provided some benefits for students’ language learning, especially in vocabulary, such as ease of use, time, and place, the students also faced some difficulties using them. These included incomplete information on the definitions offered for words searched, uncomfortable and constant pop-up advertisements on the apps, cost and internet quota, and finally, eye health issues where students could not read their smartphone screen for some time duration. It is hoped that as the dominance of digital technology increases, more applications in the future can resolve these problems to better assist students in language learning.

Detection and Analysis Ads Through the Mini-Programs

Due to the widespread application and rapid delivery of advertisements for mini-programs, mini-program users are increasingly being harassed by advertisements. However, due to the existence of mini-programs dependent on the corresponding platforms, traditional advertising detection methods cannot detect the advertisements of the mini-programs. In the process of collecting and studying advertising problems, the authors have developed a framework that can run continuously almost without human intervention. They have analyzed 4853 mini-programs in total and got a general understanding of the problems of mini-programs' advertisements. There are several interesting findings, such as frequent pop-up advertisements, redirection, pornographic advertisements, etc. The authors have further detected pornographic advertisements and analyzed the links obtained in mini-programs to identify the malicious nature of the links. Broadly speaking, the framework collects the advertising problems of mini-programs and detects and analyzes some advertisements and malicious links to strengthen the supervision of the platform.

성인사이트에서 디지털 성범죄 실태와 대책

This study analyzed adult sites serving in Korean that were surveyed through Google Web search to respond to digital sex crimes. As a result of the analysis, There were 270 adult sites that were serviced in Korean. ② From the 270 searched adult sites, there were 100 adult sites that could be accessed. ③ Adult sites can check all illegal content for free without membership. ③ In adult sites, 55% of adult sites have Korean video-only boards, and 66% of adult sites have Korean videos regardless of exclusive bulletin boards. ④ There are an average of 14,250 videos posted on the Korean video-only bulletin board. ⑤ Seventy-seven percent of adult sites posted sexual exploitation of children and adolescents abroad and 34 percent of adult sites posted sexual exploitation of children and adolescents in Korea. ⑥ Thirty-six percent of adult sites have photo-only boards. ⑦ In 100 adult sites, 94 adult sites have first (main) page banner advertisements, 72 adult sites have video page banner advertisements, 50 adult sites have pop-up advertisements when playing videos, and 61 adult sites have video player advertisements. ⑧ The first (main) page banner advertisement on 94 adult sites is 1,485 in total, with an average of about 16 on one adult site. The content of banner ads on the first (main) page was 73.2% for illegal gambling and 11.9% for prostitution businesses. ⑨ There are 373 banner advertisements for video pages on 72 adult sites, an average of about five on one adult site. In the content of banner advertisements on the video page, 72.4% were illegal gambling and 12.3% were prostitution companies. ⑩ When playing a video on an adult site, the content of pop-up advertisements and player advertisements were different each time the video was played. Legal businesses and companies such as games, online shopping malls, online travel agencies, and Internet broadcasting are being advertised. If digital sex crime measures are sought based on the analysis results, illegal gambling sites, which are the largest advertisers than adult sites, should be blocked. ② Measures should be taken against organized criminals who are participating in the operation of illegal gambling sites. ③ Measures are needed for legal business and corporate advertising that are being advertised on adult sites for adults. ④ Policies should be implemented to reduce fears of digital sex crimes.

Reducing the Negative Impact of Pop-up Advertisements on Users and Improving Potential Purchase Intention

With the development of the internet, online pop-up advertisements (hereinafter, referred to as pop-up ads) have emerged. However, online users may disdain and reject online advertisements, which affects online purchase intention. This study is on reducing the negative impact of pop-up ads on users and improving the commercial effect. Self-administered questionnaires were used to survey online users and website designers. The data collected were analyzed using SPSS and the open answers were sorted out by thematic analysis. The results revealed that attractive storylines, background music, and exquisite visual presentations are effective in reducing users’ rejection to pop-up ads as well as advertisement customization. It is better for pop-up ads to appear in the middle or end of videos. The VIP system is also a choice for users to eliminate them. Designers are supposed to keep a balance between users and advertisers. In addition, internet regulation needs to be strengthened to reduce eroticism and violence in pop-up ads as well as avoid the negative impact of these kind of pop-up ads on minors.

The Legal Aspect of Consumers' Protection from Pop-Up Advertisements in Indonesia

Pop-up advertisements have become prevalent on websites. When users click on the banner, they navigate a separate window; banner and pop-up advertisements contain attractive audio-visual and animated graphics. This intrusive advertising has not explicitly regulated Indonesia's current legislation, including Electronic Transaction and Information Law 11/2008 (ITE Law). Also, it is exempted in the Indonesian Pariwara Ethics, guidelines for advertising ethics and procedure in Indonesia. This study aimed to revisit consumers’ protection toward pop-up advertisements in Indonesia, with two main discussions. First, it discussed online consumers' perceptions of pop-up advertisements and the classification of their responses. Second, it enquired to what extent the legal and ethics protection for online consumers in Indonesia. By using empirical legal research, this study concluded that the ITE Law prohibits anyone from spreading online information with content that violates immorality and gambling, as it often contains in pop-up advertisements. Through the lens of business ethics, pop-up advertisements are new media and they should not be installed in such a way as to interfere with the freedom of internet users, given that pop-up advertisements do not reflect the ethics of honesty, trust, and advice in business.
 KEYWORDS: Consumers’ Protection, Online Advertisements, Business Ethics.

Social Ecological Model of Problem Gambling: A Cross-National Survey Study of Young People in the United States, South Korea, Spain, and Finland.

Problem gambling among young people is an emerging trend globally. The online environment in particular offers various possibilities for gambling engagement. This is the first cross-national survey study using the social ecological model to analyze problem gambling, especially in the online context. The study aimed to analyze how different social ecological spheres explain problem gambling. Participants were young people aged 15–25 in the United States (n = 1212), South Korea (n = 1192), Spain (n = 1212), and Finland (n = 1200). The South Oaks Gambling Screen (SOGS) instrument measured problem gambling. The regression models analyzed problem gambling with measures of intrapersonal, interpersonal, organizational, and societal spheres. Spanish participants had the highest SOGS score for problem gambling. In all countries, the variations in problem gambling were best explained by the organizational sphere measures (26%) when compared to the intrapersonal (11%), interpersonal (5%), and societal (3%) spheres. In the full model, the organizational sphere measures had strong associations with problem gambling. These included consumer debt, online gambling community participation, online casino participation, and exposure to online pop-up advertisements. Problem gambling was also associated with conformity to group norms in the interpersonal sphere, and male gender and impulsivity in the intrapersonal sphere. Cross-national results were similar in different countries. Within the final model, gambling community participation had the strongest association with problem gambling (β = 0.23, p < 0.001). The online context plays a major role in problem gambling behavior. The social ecological model is a useful tool for tackling problem gambling and developing preventative measures.

Gay and Bisexual Men’s Recommendations for Effective Digital Social Marketing Campaigns to Enhance HIV Prevention and Care Continuity

Because use of geosocial-networking smartphone applications ('apps') is ubiquitous among men who have sex with men (MSM), online-to-offline service models that include advertisements on these apps may improve engagement with effective HIV prevention and treatment services. Through our formative qualitative study, we conducted individual in-depth interviews (n = 30) and focus group discussions (n = 18) with MSM in Rhode Island to develop a digital social marketing campaign aimed at increasing HIV testing, including how best to reach men by advertising on apps. Qualitative data analysis revealed that participants were frequently exposed to pop-up advertisements on apps. These advertisements are viewed as invasive and, as such, many expressed a preference for other formats (e.g., direct messages, banner advertisements). Men expressed a preference for provocative images and phrases to catch their attention followed with fact-driven messaging to motivate them to engage with services offline. Findings from this study offer several practical recommendations for developing a social marketing campaign that uses advertisements on apps to increase HIV testing among MSM, including using formats other than pop-up advertisements and pairing fact-driven messaging with eye-catching images to direct them to trusted local clinical services.

English

Nowadays, Youtube provides space for business people who want to advertise their products on Youtube. Ads displayed on Youtube are pop-up ads. Pop-up ads are advertisements that appear suddenly on the screen in front of the website's opening page This study aims to examine the effectiveness of pop-up advertisements on the Youtube site against purchase intention. The data used in this study are primary data. The data was collected through a questionnaire. The population in this study are people who have accessed the Youtube site, while the sampling technique uses purposive sampling with 200 respondents. To see the relationship between variables used through statistical tests and data processing is done using Partial Least Square (smart PLS 3.0). The results showed that: advertising is significantly related to attitude, attitude is not significantly related to purchase intention, and advertising is significantly related to purchase intention. This proves that the higher the intensity of seeing the ad, the higher the consumer's purchase intention.

English

Nowadays, Youtube provides space for business people who want to advertise their products on Youtube. Ads displayed on Youtube are pop-up ads. Pop-up ads are advertisements that appear suddenly on the screen in front of the website's opening page This study aims to examine the effectiveness of pop-up advertisements on the Youtube site against purchase intention. The data used in this study are primary data. The data was collected through a questionnaire. The population in this study are people who have accessed the Youtube site, while the sampling technique uses purposive sampling with 200 respondents. To see the relationship between variables used through statistical tests and data processing is done using Partial Least Square (smart PLS 3.0). The results showed that: advertising is significantly related to attitude, attitude is not significantly related to purchase intention, and advertising is significantly related to purchase intention. This proves that the higher the intensity of seeing the ad, the higher the consumer's purchase intention.

Compliance of infant formula promotion on websites of Brazilian manufacturers and drugstores.

ABSTRACTOBJECTIVE To verify the compliance with Law No. 11,265/2006 in the promotion strategies for infant formula in Brazilian websites of manufacturers and drugstore networks.METHODS This was a cross-sectional study conducted in 2017. We analyzed the compliance to attributes of the Law No.11,265/2006 (Law for Marketing of Foods for Infants and Toddlers, Feeding Bottles, Teats and Pacifiers) in five websites of infant formula manufacturers and nine websites of drugstore networks. The main attributes assessed were: the presence of drawings or representations of children, the presence of warning statements displayed in conspicuous and prominent spaces informing if products are intended for infants aged under or over 6 months, the adequate display of infant formulas/similar products, and the presence of pop-ups with other infant formulas or links to websites for children’s products. All compliances and non compliances verified were described in absolute and relative frequencies.RESULTS We verified that 80% of the websites of infant formula manufacturers displayed advertisements for other children’s food products. The main non compliance in infant formula manufacturer’s websites was the absence of warning statements about products intended for infants over 6 months of age. Only 33% of the drugstores’ websites complied with Law No. 11,265/2006. The main non compliances in these websites were the absence of warning statements on products intended for infants over 6 months of age (100%), the presence of pop-up advertisements for other infant foods (77%) and the presence of advertisements for other children’s food products (92%).CONCLUSION We identified non compliances with the Law No. 11,256/2006 in almost all websites of infant formula manufacturers and in all the websites of drugstore networks. Most promotion strategies were found at drugstore websites, which are the main channels for online sales.

WEB USERS’ ATTITUDE TOWARD POP-UP ADVERTISEMENTS IN WESTERN PROVINCE OF SRI LANKA

Advertisers have been able to expose to modern channels and modern platforms of advertising. This enables to create an immediate global presence and generate greater value to the companies. Among these modern platforms, the internet act as a communication medium that allows companies to create awareness, provide information, and influence others. Therefore companies increasingly saw the internet as an important medium through which advertising messages can be directed towards consumers. Using a self-administered questionnaire, a survey study was conducted, and data were collected from 360 university students of four major universities in Western Province. The findings of the study revealed that only entertaining and irritating factors impact on attitude toward pop-up ads. While entertaining factor positively impacts on attitude, irritating factor negatively impacted on the attitude towards pop-ups. Critical consideration by companies before choosing a pop-up as their advertising mode is needed as web users' negative attitude towards it can impact adversely. Further, it will be helpful for advertisers to create more attractive and user-friendly pop-up advertisements.

Cognitive Marketing and Purchase Decision With Reference to Pop Up and Banner Advertisements

The aim of this research paper is to employ a mixed research approach and to check how the past data differs from the present and hence it uses an argument mapping to find the reality using focus group. Since genders have different opinion on pop-up and banner advertisements, two focus groups, one group consisting the female gender and the other focus group consisting the male respondents have been taken for the data collection. Small sample has been used for the argument mapping (N=45/Male) and (N=47/Female). A series of steps has been conducted in the argument mapping and relevant maps have been developed for drawing inference. It is found that, male have no patience to deal with the pop-up and banner advertisements but women are keener and patient enough to make the best use of these advertisements. On the other hand a questionnaire was framed from the variables found from the literature review and the same was distributed to both the genders and it was found collectively that though pop-up advertisements and banner advertisements are useful in some way, it is always considered to be a negative aspect. Misleading advertisements, data security scam are a few negative aspects of such advertisements and hence, there are a lot of ugly truth behind pop up and banner advertisements. The mixed research approach (triangulation) between the quantitative and qualitative is a new initiative taken by the researchers in this research and holds originality of the study.

Are Today’s EHR Alerts Putting Clinicians, Patients at Risk?

Are Today’s EHR Alerts Putting Clinicians, Patients at Risk?