Abstract
The aim of this research paper is to employ a mixed research approach and to check how the past data differs from the present and hence it uses an argument mapping to find the reality using focus group. Since genders have different opinion on pop-up and banner advertisements, two focus groups, one group consisting the female gender and the other focus group consisting the male respondents have been taken for the data collection. Small sample has been used for the argument mapping (N=45/Male) and (N=47/Female). A series of steps has been conducted in the argument mapping and relevant maps have been developed for drawing inference. It is found that, male have no patience to deal with the pop-up and banner advertisements but women are keener and patient enough to make the best use of these advertisements. On the other hand a questionnaire was framed from the variables found from the literature review and the same was distributed to both the genders and it was found collectively that though pop-up advertisements and banner advertisements are useful in some way, it is always considered to be a negative aspect. Misleading advertisements, data security scam are a few negative aspects of such advertisements and hence, there are a lot of ugly truth behind pop up and banner advertisements. The mixed research approach (triangulation) between the quantitative and qualitative is a new initiative taken by the researchers in this research and holds originality of the study.
Highlights
IntroductionSome Nigerian scholars have argued severally that private mission universities are glorified secondary schools (Kanabe, 2015; Michael, 2015) owing largely to the policies of these universities which are contrary to conventional tertiary institutions
In the past and in recent times, studies have explored several areas of student safety and development, most especially in developed nations where priority is placed on student affairs administration, but such efforts are yet to be examined in the literature emanating from Nigeria despite several criticism against the policies of the Nigerian private mission universities which seems to have been specially packaged to ensure student safety and development
Contrary to the belief of many critics on the violation of fundamental human rights, the study has shown nothing like violation but the existence of stringent policies to safeguard students‟ safety and development
Summary
Some Nigerian scholars have argued severally that private mission universities are glorified secondary schools (Kanabe, 2015; Michael, 2015) owing largely to the policies of these universities which are contrary to conventional tertiary institutions. The escalation of social problems such as violent demonstration, cultism, sexual harassment, examination misconduct, corruption, industrial strike and other in the public universities have resulted in disruption of normal academic calendar and poor quality of education. These among others prompted the emergence of private universities to rescue the nation‟s educational system from lethargies (AfNews, 2012; Michael, 2015; Nigeria, 2012; Okafor and Duru, 2010; Yusuf, 2017). The paper is divided into three sections namely: Introduction, literature review and concluding remarks
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