Pop-up Ads Research Articles

The Regulation of Pop-up ads with Obscene Content

The Regulation of Pop-up ads with Obscene Content

Pop-Up Ads Legal, Illegal, and The Role of The Financial Services Authority

Pop-up ads are notifications on the smartphone window when opening a website or application, which are useful for attracting users when crossing the web. Legal and illegal online loans also utilize this feature in marketing their services. The Financial Services Authority has a vital role in eradicating these pop-up ads so as not to cause unrest in the community. The aim is to find out how the role of the Financial Services Authority in controlling the circulation of online loan pop-up ads and what the consequences are. This literature study research uses normative juridical research methods. The data combines primary, secondary, and tertiary legal sources, then processed through descriptive analysis to obtain detailed and structured results. The results show that pop-up ads for online loans, especially illegal ones, can bring unrest to the community. Therefore, people can be easily tempted to take out loans and end up badly when they cannot repay them. The reasons behind a person making a loan vary, such as attractive advertisements or urgent economic circumstances. The Financial Services Authority and other government agencies are working together to eradicate illegal online loans, one of which is blocking them so that only verified online loan pop-up ads remain. The hope is that the public does not need to worry about accessing online loans through pop-up ads because it can be ascertained that these loans are legal. This research concludes that online loan pop-up ads are still so troubling that the role of the Financial Services Authority and other government agencies needs to be improved. The Financial Services Authority must not be careless in eradicating them to create a healthy and safe economic environment for the community.

A STUDY ON IMPACT OF POP-UP ADVERTISEMENTS IN CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED

Advertisements have been used for many years to influence the buying behaviours of the consumers. In today’s liberalized and globalized Indian economy, the utmost concern of advertisers is that of making advertising effective. Knowing about advertising effectiveness is very important for the marketers as large sums of money are poured into advertising. Now-a-days social media has created a huge buzz. On professional front, it has been widely used for acquiring markets by new business ventures. Many established organizations are undergoing operational change in their traditional practices in order to adapt to this online environment for promoting their products and services globally. The purpose of this research is to construct a scale to assess the efficacy of advertising effectiveness by pop ups in Indian market. The study therefore explores the influence of online advertising, especially popup ads on the purchase behaviour of social media users. This particular research was conducted on the unknown people to check the influence of pop ups while accessing internet on their buying behaviour while creating the awareness and building the perceptions. Both of these variables such as consumer awareness and consumer perceptions will motivate the consumer to buy a certain product, as there is a positive relationship present in between them. Keywords: Pop-Up Advertisement, Consumer Buying Behaviour, Effective Advertising, Online Advertising

Synced ads: effects of mobile ad size and timing

IntroductionSynced ads differ from other forms of targeted advertising on mobile devices because they target concurrent media usage rather than location or predicted interest in the brand. For example, a TV-viewer’s smartphone could listen to the ads playing on the TV set and show matching social media ads. These social media ads could be timed to appear simultaneously with the TV ad, or shortly before or after.MethodsThis research reports a meta-analysis (N = 980) of four lab studies that used representative samples of consumers and realistic manipulations of synced ads. These studies contrasted with most previous studies of synced ads, which have used student samples and unrealistic manipulations or imagined scenarios, which means little is known about whether or why synced ads are effective in real life. These four studies manipulated the effects of synced-ad timing (simultaneous vs. sequential before or after) and the size of the mobile ad, to see if these moderate the effects of synced ads.ResultsThe results showed that synced ads were more effective, measured by unaided brand recall, when they were shown after the TV commercial, rather than simultaneously. Ad size had no moderating effect, which suggests that normal ads can be used, rather than the full-screen or pop-up ads used in previous studies. A final study, in which ad timing was user-controlled, rather than advertiser-controlled, showed that precise timing is not important for synced-ad effectiveness.DiscussionThese results suggest the effects of synced ads are best explained by repetition rather than synergy between the two exposures. There were no significant effects on brand attitude, ad liking, or purchase intention. These results have implications for theoretical models of synced-ad effectiveness, and for advertisers planning to use synced ads.

A Study on Personalized Digital Marketing Content Creation Based on Consumer Psychoanalysis

Abstract At present, personalized recommendation technology is widely used in digital marketing. In this paper, on the basis of the existing personalized recommendation algorithm based on commodity characteristics, from the perspective of consumer psychology, we propose a multiple attitude recommendation algorithm under the apparent awareness of the customer. In this recommendation algorithm, the user’s recent and historical interest weights are added, and personalized digital marketing content recommendations are made based on consumer psychology. The MT algorithm designed in this paper has a higher recommendation accuracy when compared to other recommendation algorithms. A questionnaire survey is conducted to examine the influence of marketing content on consumers’ purchase intentions on shopping websites using the personalized recommendation system designed in this paper. The correlation analysis results indicate that the variables and the willingness to buy have a positive correlation at a significance level of 0.01. The final regression equation: willingness to buy = 0.065+0.126*information orchestration+0.113*pop-up ads+0.109*social channel recommendation+0.158*web system recommendation+0.152*user trust, which indicates that the variable of web system recommendation has the greatest effect on willingness to buy.

Brand Attitude Process of Pop-Up Ads Used in Digital Marketing

Brand Attitude Process of Pop-Up Ads Used in Digital Marketing

Digital Transformation of Advertising: Trends, Strategies, and Evolving User Preferences in Online Advertising

This study discusses the evolving trends in online advertising, diverse marketing models, and changing user needs. From the early development of the Internet, especially in the early 1990s, to the emergence of numerous advertising formats, online advertising has become an integral part of modern marketing. Different types of online advertisements, such as banner ads, pop-up ads, video ads, native ads, search engine ads, and social media ads, fulfill different needs of advertisers. In addition, the study also explores diverse marketing models for online advertising, including pay-per-click, pay-per-thousand-displays, pay-per-action, affiliate marketing, targeted ads, and video ads, which provide more choices for advertisers. In terms of user characteristics and needs, as technology continues to evolve, user reliance on mobile devices increases, the use of ad-blocking and anti-advertising technologies rises, concerns about data privacy increase, social media becomes an important channel for advertising, and data analytics and ad-tracking technologies become increasingly critical. A user’s age, gender, geographic location, interests, purchase history, device and platform, social interactions, and privacy preferences are important in creating user profiles and target market analysis. In summary, online advertising plays a key role in the modern marketplace, providing advertisers with global advertising opportunities and the need to continually adapt to market and technological changes to maximize ad effectiveness.

Accessibility first: detecting frustration in web browsing for visually impaired and sighted smartphone users

AbstractSmartphone adoption has become increasingly prevalent in modern society, reflecting the widespread integration of these devices into various aspects of daily life, yet accessibility and usability problems persist. Smartphones pose numerous challenges to individuals with visual impairments (VI). This is due to smaller screen sizes, lack of physical buttons, and prevalent problems. These challenges frustrate users as they are unable to accomplish their goals. In this paper, the physiological response of VI and sighted individuals are compared and examined. The participant's frustration is measured through physiological signals. The GSR is the signal captured to detect the user's frustration caused by the superimposed accessibility and usability web-related issues. GSR, being less obtrusive, is an effective way to measure frustration. There were 13 VI and 16 sighted participants. Using a within-subject and between-subject design, participants completed four tasks, each was completed under frustrating and non-frustrating conditions while wearing an Empatica E4 wristband to collect GSR data. Challenges were both group-specific and mutual. A slowed internet connection and constant page refreshes are frustrating tasks for sighted participants. VI participants faced an unsearchable drop-down list and an inaccessible menu. Pop-up ads and session timeout are common tasks. Among VI participants, there was no significant difference between frustrating and non-frustrating tasks. When VI participants experienced a session timeout, they significantly showed a higher level of arousal. When comparing the physiological responses of sighted and VI participants in the page refresh and session timeout tasks, the results show that the arousal level is significantly higher in VI participants, primarily due to accessibility issues.

The Influence of E-commerce Sites Pops Up Advertisements Over Youngsters

Objective: This study explores the influence of pop-up advertisements on youngsters' purchases, focusing on how these ads on webpages determine purchase intent. The purpose of this research is to investigate the effectiveness of pop-up ads in creating awareness, enhancing recall, and ultimately driving impulsive buying behavior among youngsters, who frequently engage with social media and other websites. Theoretical framework: To achieve the research objectives, a comprehensive theoretical framework is utilized. The framework incorporates theories from consumer behavior, advertising effectiveness, and online marketing. It draws on concepts such as brand awareness, product features, price perception, and impulsive buying behavior to provide a holistic understanding of the influence of pop-up ads on youngsters' purchase intent. Method: A primary data collection method is employed in this investigation. Surveys are conducted among a targeted sample of youngsters who regularly engage with online platforms. The survey questionnaire is designed to capture their exposure to pop-up ads, their attitudes towards these ads, and their subsequent purchase intent. Additionally, data is collected on the respondents' recall of product information and their impulsive buying tendencies. Findings: The findings of this study shed light on the impact of pop-up advertisements on youngsters' purchasing behavior. The results indicate that pop-up ads have a significant influence on purchase intent among the target population. The abrupt appearance of pop-up ads on webpages captures the attention of online viewers and creates a sense of urgency, leading to impulsive buying decisions. Furthermore, the continuous exposure to pop-up ads improves the recall of product features, prices, and other parameters, reinforcing the impact on purchase intent. Research Implications: These findings have important implications for marketers and advertisers aiming to target the younger demographic. Understanding the effectiveness of pop-up ads in creating awareness and driving impulsive buying behavior can inform strategic advertising campaigns and optimize online marketing efforts. Marketers can leverage the potential of pop-up ads to enhance brand recall, increase product visibility, and ultimately drive sales among youngsters. Originality/value: This study highlights the significance of pop-up advertisements on youngsters' purchase intent. The primary data analysis confirms that pop-up ads on webpages have a strong influence on impulsive buying behavior and enhance the recall of product information. By considering the findings and recommendations of this research, marketers can effectively utilize pop-up ads to engage with the younger demographic and drive their purchasing decisions.

Moderating Effects of Internet Technology on How Pop-Up Ads and Brand Image Affect E-Commerce Competitiveness.

One important factor that makes a company or business successful in the market is its ability to create competitiveness against its competitors using internet technology. This study aims to explore the moderating role of internet technology on the influence of pop-up advertisements and brand image on a company's competitiveness. The primary data collection method used in this study is a survey, which involves 100 respondents who have a permanent job, are e-commerce users, and residing in DKI Jakarta. The collected data was obtained through a validated and reliable questionnaire. The results of this study indicate that pop-up ads and brand image have a significant and positive impact on e-commerce competitiveness. Additionally, internet technology also has a significant and positive impact on competitiveness. Furthermore, the moderation effect of internet technology is positively associated with the influence of pop-up advertisements on competitiveness and also positively moderates the impact of brand image on competitiveness.

Influencer Marketing: Statistics and Skepticism

This paper analyzes how the influencer market has grown exponentially in the past several years and also how difficult it is to track the results of influencer marketing and advertising in general. Using data related to negative consumer impressions of traditional advertising features like pop-up ads and the untrustworthy review phenomenon and relating it to data about Generation Z’s modern opinions on social media marketing, I explain how influencer marketing is the better choice to appeal to a younger audience. Pseudo-social relationships are formed between the influencer and consumer and are reinforced by three attributes: physical attractiveness, social attractiveness, and attitude homophily. A successful influencer has balanced all three of these attributes to be balanced, in addition to a strong relation between the brands. While it is clear that the influence market is not a scam, it does require that brands have a certain level of skepticism and know their audience in order to find the most appropriate influencer to maximize the effect of their marketing.

The Effect Of Pop-Up Advertising And Perceived Intrusiveness On Brand Awareness And Advertising Avoidance With Advertising Value As A Moderation Factor (Study On Youtube Users)

This study aims to determine the effect of pop-up advertising on perceived intrusiveness, the effect of perceived intrusiveness on brand awareness, the influence of advertising on ad avoidance, and the role of advertising value on ad avoidance among YouTube users. Primary data is the data used in this research, obtained from questionnaire data on 120 YouTube users in Semarang city. The method of data analysis used is the Partial Least Square (PLS) analysis tool. The results of the study show that Pop-up Ads have a positive and significant effect on Perceived Intrusiveness with an original sample value of 0.311 and a pvalue of 0.000, a standard error value of 0.080 where this value is smaller than the path coefficient of 0.311. Perceived intrusiveness has a positive and significant effect on ads avoidance with an original sample value of 0.648 and a p-value of 0.000, a standard error value of 0.068, which is smaller than the path coefficient of 0.648. Perceived Intrusiveness has a positive and significant effect on brand awareness with an original sample value of 0.351 and a p-value of 0.000, a standard error value of 0.086 which is smaller than the path coefficient of 0.351. Perceived intrusiveness has a positive and significant effect on ads avoidance with advertisement value as a mediating variable with an original sample of 0.052 and a pvalue of 0.000, a standard error value of 0.023 where this value is larger than the path coefficient of 0.052. (P-value <0.05). Data processing proves that pop-up advertisements simultaneously affect perceived intrusiveness, perceived intrusiveness simultaneously influences brand awareness, advertisements simultaneously influences advertising avoidance, and Perceived Intrusiveness simultaneously influences ads avoidance with advertisement value as a mediating variable. Advertisers can use this research as a reference in placing pop-up ads so as not to suffer losses caused by internet users who do not care about the ads that appear.

Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor

The high usage statistics for Youtube make this social media used by companies for advertising. But society has a different attitude in dealing with online advertising. This research aims (1) to analyze the effect of pop-up ads on perceived intrusiveness; (2) to analyze the influence of perceived intrusiveness on brand awareness; (3) to analyze the effect of perceived intrusiveness on advertisement avoidance; and (4) to analyze the role of advertising value in moderating the influence between perceived intrusiveness and avoidance of advertising. This study is a conclusive quantitative study with 120 respondents.The results of the study found that the more pop-up ads that were considered annoying, causing feelings of annoyance, and the ads were avoided, the higher the level of disturbance felt by respondents (Youtube viewers), the greater the opportunity to avoid ads that appeared, the more disturbances felt, the will attract more attention and web advertising content has a greater chance to be easily remembered by the audience, the value of the advertisement is able to reduce a person's chances of avoiding advertisements for the perceived distraction with the advertisement itself.

Advertising Content of Video Bloggers: Determining the Optimal Parameters

Video hosting has received rapid development at the present time. This has led to its use for advertising and marketing purposes. The article presents the results of the author's empirical research. The purpose of the study was to determine the optimal parameters of advertising in video blogs. Through a survey of video blog users the authors identified a number of parameters: the degree of user confidence in the opinion of bloggers and in the goods advertised by them; the correlation between the status of a blogger and the degree of user confidence in advertising posted on his video blog; the most attractive products or services for advertising in video blogs; the most attractive video blog advertising format; the optimal duration of the commercial in the video blog; the attitude of video blog visitors to pop-up ads; the optimal location of advertising in the video blog; and change of the purchasing behavior of users under the influence of advertising in a video blog. The results obtained made it possible to present a list of parameters for the effective use of advertising in video blogs. An attempt to determine these characteristics is important as it allows us to answer many questions related to the use of advertising in video hosting. The authors gave recommendations for future studies of advertising in video blogs.

Influence of App Notifications and Push Messages of Most Popular Food Delivering Applications Among the Users in Mysuru

The study is focusing on the influence of app notifications and push messages of food delivering applications among the users in Mysuru, a district in Karnataka state. The study was designed to examine the use of food delivering apps and the way the seller markets their ideas and strategies through app notifications and pop-up ads or push notifications. The research analyzed how the digital marketing trend is booming up in the field of the food industry and also tried to understand the user's comfortability as well as use and impact of push and pop-up notifications, specifically of food delivering apps. Using a structured questionnaire, in-depth interviews, and observations, the researcher collects the data. This primary data will be collected from around 300 app users in the city using non-probability convenience sampling method.

Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers

We examined the association of intrusive and sexually appealing advertisements in a mobile news environment with audiences’ perceptions of the content and reactive behaviors. Based on the psychological reactance theory, we conducted a 2 × 2 (sexual ad versus nonsexual ad × highly intrusive ad versus low intrusive ad) full factorial experimental design measuring associations with behavioral ad avoidance and ad memory (recall and recognition). The results indicate that users were more concerned to avoid pop-up ads than banner ads. Also, we observed significant main effects of intrusiveness and sexual appeals in advertisements on audiences’ recall of ads. Our findings call into question the effectiveness of advertising that relies on intrusive exposure and sexual images.

Dynamic Relaxations for Online Bipartite Matching

Online bipartite matching (OBM) is a fundamental model underpinning many important applications, including search engine advertisement, website banner and pop-up ads, and ride hailing. We study the independent and identically distributed (i.i.d.) OBM problem, in which one side of the bipartition is fixed and known in advance, whereas nodes from the other side appear sequentially as i.i.d. realizations of an underlying distribution and must immediately be matched or discarded. We introduce dynamic relaxations of the set of achievable matching probabilities; show how they theoretically dominate lower dimensional, static relaxations from previous work; and perform a polyhedral study to theoretically examine the new relaxations’ strength. We also discuss how to derive heuristic policies from the relaxations’ dual prices in a similar fashion to dynamic resource prices used in network revenue management. We finally present a computational study to demonstrate the empirical quality of the new relaxations and policies. Summary of Contribution: Online bipartite matching (OBM) is one of the fundamental problems in the area of online decision analysis with a wide variety of applications in operations research and computer science, for example, online advertising, ride sharing, and general resource allocation. Over the last decades, both communities have been interested in the design and analysis of new approaches. Our main contribution is to provide a polyhedral study that considers the problem’s sequential nature. Specifically, we achieve this via dynamic relaxations. We also discuss how to derive heuristic policies from the relaxations’ dual prices. We support our theoretical findings with a detailed computational study.

Do pop-up ads in online videogames influence children’s inspired-to behavior?

PurposeAdvertising through the videogame has become one of the most effective and prevalent channels of advertisement, especially via pop-up ads – appearing on the screen that interrupts children’s gaming activity. Despite its importance, the effectiveness of pop-up ads and its advertising value in online videogames (O-VGs) to predict children’s inspired-to behavior remains scant. This study aims to investigate the underlying factors that explain the relationship between the four dimensions of pop-up ads and perceived advertising value, which further predicts children’s inspired-to behavior.Design/methodology/approachData from 196 parents who observed their children while playing O-VGs, were analyzed using Smart-PLS. As the respondents are parents, the authors took extra precautions to ensure that the findings are valid.FindingsResults showed that perceived irritation and incentives of pop-up ads do not affect children’s advertising value, whereas perceived informativeness and entertainment of pop-up ads positively impact perceived advertising value among children. Besides, children’s perceived advertising value of pop-up ads in O-VGs predict their inspired-to behavior.Originality/valueThis study contributes to children’s inspired-to behavior via empirically studying the perceived advertising value as a potential deriving source of inspiration. Finally, the study provides information for developers/advertisers about why and under what circumstances children perceived advertising value affect inspired-to behavior.

Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users

The study aimed to investigate consumer behaviour towards pop-up ads. The study is quantitative in nature and carries out a survey questionnaire. The study sample consisted of 100 active users of social media (i.e., Snapchat, Instagram, Twitter, Tik Tok and gaming application). The data collected were analysed using Statistical Package of Social Sciences (SPSS) version 23.0. Moreover, the study used descriptive statistical analyses, a t-test was used to check the different impact of independent variables and finally ANOVA test was used to find the impact of more than one independent variable on the dependent one. The results of the study showed that Snapchat (30.47%) was the widely used application among the participants and an average user consumes social media more than 4 hours a day which makes it 40% of the participants. The study also found that participants disagreed that they always look for pop-up ads (M = 1.71, Std = 0.92). Also, the study found no significant difference in perceptions of respondents towards pop-up ads with regard to gender. The ANOVA test revealed that educational level (0.627) didn’t show any significant difference towards the opinions of participants about pop-up ads whereas, age level (0.50) and monthly income (0.001) showed significant difference towards the opinions of participants about pop-up ads. The study concluded that pop-up ads do not actually impact consumer behaviour positively and are not the affective means of attracting consumers.

Reducing the Negative Impact of Pop-up Advertisements on Users and Improving Potential Purchase Intention

With the development of the internet, online pop-up advertisements (hereinafter, referred to as pop-up ads) have emerged. However, online users may disdain and reject online advertisements, which affects online purchase intention. This study is on reducing the negative impact of pop-up ads on users and improving the commercial effect. Self-administered questionnaires were used to survey online users and website designers. The data collected were analyzed using SPSS and the open answers were sorted out by thematic analysis. The results revealed that attractive storylines, background music, and exquisite visual presentations are effective in reducing users’ rejection to pop-up ads as well as advertisement customization. It is better for pop-up ads to appear in the middle or end of videos. The VIP system is also a choice for users to eliminate them. Designers are supposed to keep a balance between users and advertisers. In addition, internet regulation needs to be strengthened to reduce eroticism and violence in pop-up ads as well as avoid the negative impact of these kind of pop-up ads on minors.