Introduction. Horizontal road markings are a crucial element of road safety, traffic organization and flow management. They also enhance the road's capacity by more than 20 % and reduce the number of road traffic accidents. The modern development of the road sector is characterized by increasing demands on road markings. Today, the choice of materials for road markings is vast and includes: paints, cold and hot-applied plastics, polymer tapes, pre-formed products, retroreflective glass microbeads, and more. Each material has a unique set of properties related to durability, retroreflectivity, application cost, and life cycle. Problem Statement. The expanded range of materials complicates the selection process for road markings. The choice must account for various factors, including the type of marking, road conditions (curves in plan, intersections, roads with high traffic volume, etc.), road surface material, and its roughness. To select the proper materials for road markings, road traffic load level and expected service life must be considered. To make an optimal choice, it is essential to test the quality characteristics of materials through evaluations of their physical-mechanical, technological, and functional properties.