ABSTRACT This study delves into the nuanced dynamics of populism in Turkish politics, focusing on the Justice and Development Party (Adalet ve Kalkınma Partisi, AKP) under the leadership of Recep Tayyip Erdoğan. Over the past two decades, we contend that the AKP’s policy proposals and projects have transcended mere political promises, instead evolving into meticulously planned physical embodiments of the party’s political dominance. Through an in-depth analysis of one of the AKP’s recent mega undertakings, the Canal Istanbul project, we unveil a strategic shift in the party’s populist tactics aimed at fortifying its political hegemony. Moreover, this paper sheds light on a covert process of polarization within the AKP’s apparent transition from a divisive approach to one centred on persuasion, particularly targeting the opponent political party, the CHP Republican People’s Party, Cumhuriyet Halk Partisi. We posit that the AKP strategically positions itself as a victim of its adversaries, strategically laying the foundation for its persuasive agenda. This research offers critical insights into the multifaceted strategies employed by the AKP and CHP in navigating the complex terrain of populist politics in Turkey and furthers the empirical studies in the populism debate in general.
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