ABSTRACT This study examines the relationship between income levels and pro-environmental behavior using a utility customer survey. Amid urgent environmental challenges like pollution and climate change, it investigates how household income influences such behavior. Respondents were divided into high-income (90% or above) and lower income (below 90%) groups. While results were inconclusive, indicating no significant inclination toward pro-environmental behavior in higher-income groups, commonalities in perceived behaviors were observed. Notable differences included larger household sizes, greater satisfaction with natural gas utilities, and longer residency among higher-income respondents. However, factors like age, political preferences, and utility satisfaction showed no significant disparity. Although the high-income group was slightly more inclined toward energy-saving measures, both groups prioritized energy conservation similarly. Income-related discrepancies in self-awareness regarding home efficiency compared to neighbors were negligible. This study augments existing research but suggests the necessity for further research across different jurisdictions and timeframes to measure income’s impact.
Read full abstract