Political Communication Strategies Research Articles

STRATEGI KOMUNIKASI POLITIK DPD PARTAI GOLKAR PADA PEMILU LEGISLATIF ACEH TENGAH 2019

This research focuses on the political communication strategy of the Golkar DPD in the 2019 Central Aceh legislative elections. A political communication strategy is very important for a political party that wants to attract sympathy to get people's approval. This study adopts a qualitative approach that describes and explains the political communication strategy of the Golkar legislative electoral council. Golkar as one of the parties involved in the competition and winning the 2019 Central Aceh Pilkada won four DPRK seats. The political communication strategy carried out by Golkar in winning the 2019 Election is for Golkar to listen to and convey the aspira-tions of the people. The political communication strategy implemented by the Golkar party in the legislative elections is structured communication from the central leader-ship to cadres in rural areas so that political messages can be conveyed equally, in the face of the 2019 legislative elections, Golkar provides information to people who have the right to vote, educate the public, accommodate the aspirations of the commu-nity, and socializing aimed at the government and other political institutions, the board of DPD Golkar to convey all forms of work programs to the public, as a means of party political communication such as providing information to the mass media. People who do not receive messages and do not want to communicate with Golkar party cadres because they are not interested in political activities, people who are more interested in political manipulation, and people who already have candidates from close relatives.

Should we stay or should we go: EU input legitimacy under threat? Social media and Brexit

PurposeThe purpose of the paper is to reflect on the conditions of referenda as an EU input legitimacy, on the era of social media microtargeting campaigns. Taking the case of Brexit as an example, it takes conclusions for the democracy as an inherent value of the EU multilevel polity and opens prospects for possible solutions.Design/methodology/approachThe paper is interdisciplinary based, complementing political science approaches on EU democratic legitimacy and communication studies on social media and political communication. These are the theoretical frameworks for analysing the case of Brexit referendum campaign, which is based on an empirical tracing of strategies and contents used. This empirical assessment is supported by official reports of the House of Commons and of the UK Information Commissioner’s Office and media news on the case. Analysis and discussion of it allows to come to conclusions.FindingsPrimary finding is that manipulation and disinformation occurred in Brexit campaign, creating a biased, fake and unbalanced information. Second main finding is that microtargeting and suppression of public debate enhances the typical polarisation of binary options on a referendum, and in the case of Brexit deepened the social cleavage that already shaped voter’s preferences, once information consumed by citizens functioned as “eco-chambers”, strengthening preconceptions. The ultimate conclusion in this case is a sign that social media can deepen the historical gap between elites and voters in the EU, with negative consequences for democracy and social legitimacy of the EU political system.Research limitations/implicationsThe almost impossible access to the digital microtargeted adverts used in campaigns, to allow a more detailed analysis of the EU content issued.Practical implicationsConclusions of this research are useful for politicians and advisers of policy-making to reflect on the future of the political system of the EU in terms of democracy, and the Europe as a whole and think about measures to be taken either on the level of improving legitimacy processes or regulation of digital media.Social implicationsIf practical implications are taken from conclusions of this study, enhancing democratic processes, avoiding privacy data manipulation and providing accurate, impartial and trustworthy information to citizens public can be a social benefit achieved mainly through regulation.Originality/valueDespite some studies have been released on Brexit referendum, they have mainly been single-disciplinary. This study innovates because it conciliates political science theoretical views with communications studies’ ones, to produce strengthened reasoning ground on the purposed of this research: to search evidence that new political communication strategies within the social media landscape can be of special negative influence in EU referenda and for the future of the multilevel polity.

Digital heuristics: How parties strategize political communication in hybrid media environments

This article proposes the concept of digital heuristics to model and explain political communication strategies in the complex environment of hybrid media systems. Insights from recent psychological and political research on heuristic decision-making are combined with literature on the current structural context and features of online communication in order to make the case for a heuristics-oriented approach to political communication strategies. I argue that despite the growing importance of data analytics, in increasingly dynamic and uncertain communication environments, political actors mainly design their strategies according to simple rules (heuristics) that rely on selective information (as well as trial and error) rather than to complex models. Analyzing interviews with communication managers from major political parties in Germany and the United Kingdom, I identify and conceptualize two types of digital heuristics in use: hybridity-based and algorithm-based. The article concludes with considerations for a future research agenda using the concept of digital heuristics.

DIGITAL STRATEGY OF POLITICAL COMMUNICATION MEDIA ON SOCIAL MEDIA

Abstract
 This research study is used to find out the political communication strategies used in today's media era with the presence of digital media. Mastery of digital media is the latest technology needed in changing society. Social media is becoming a media that is more used by legislative candidates because it has a targeted impact on prospective voters who are desired by political candidates. Communication strategies carried out to successfully communicate politics require several related strategies, either directly or using approaches through social media. This research method uses qualitative approaches and case study methods.

Interaction (Election Campaigning Communication)

Interaction (Election Campaigning Communication)

KEPEMIMPINAN KEPALA DESA DALAM PENGELOLAAN PROGRAM 2019 UNTUK PELAYANAN PUBLIK DI DESA TARO (KAJIAN KOMUNIKASI POLITIK)

In the midst of budget constraints, the village head of Taro in 2019 has achieved a lot of success in his services to the community in the village of Taro. Such as, through the road infrastructure program can reduce unemployment and poverty, online population administration programs, rural tourism development programs that obtain champions of national hope, awards Kalpataru and the Women's Farmers Group Program (KWT) won first place in the province. The method used in data collection is observation or observation by researchers, researcher interviews with respondents, documentation that is by collecting writings, photos of research sites and literature, especially those in the literature of the Hindu Dharma Negeri Denpasar State Institute. Data analysis techniques in this study used descriptive qualitative which emphasizes the meaning of the phenomena that arise with content analysis. This analysis emphasizes the importance of messages in verbal and nonverbal communication. A qualitative descriptive method with a content analysis approach, to understand political communication carried out by the village head of Taro. Based on the results of research conducted, the Taro village head in his leadership used a political communication strategy through the implementation of the vision and mission of the Taro village government with a work program. Collaboration that has been carried out with government agencies, customs, community groups, and mass media and the use of symbols. The function of political communication is carried out by providing information forming networks and providing solutions. The implications of the political communication of the village head can improve the welfare of the community and the progress of the Taro village.

POLITICAL COMMUNICATION STRATEGIES OF NEW POLITICAL PARTY

Digital media is one of the most popular media communication in recent years. A number of communities and organizations commonly use digital media as vessels to communicate, to inform and disseminate information. The proliferation of digital media has also been eclipsed by a number of political parties to deliver political messages to the public. The high profit derived from the use of digital media gave the political party a new innovation. The Indonesian solidarity party (psi), as a new political party in Indonesia, tries to use digital media as its political means of communication. The research will focus on psi's political communication strategy asa new political party to market its products and parties in digital media. The approach used was qualitative by case study methods with in-depth interviews and for the selection of informants used a intergalactic sampling technique. The principal informers of the study are the leaders, stewards, and caddis of the psi and are supported by supporting experts in political communication, public and political rival psi. The study will further expose digital political communication strategies done by the psi to marketing products, parties, approaches to voters, parliament, internal and media. The results of this study suggest that digital media is particularly influential in the strategies used. Keywords: Communication strategy, digital media, Indonesian Solidarity Party

Strategi Komunikasi Politik PKS Jawa Barat Dalam Meningkatkan Perolehan Suara pada Pemilu 2019

This study aims to identify and analyze the political communication strategy of the Prosperous Justice Party in increasing the number of votes in the Electoral District of West Java VIII in the 2019 West Java DPRD Member Election. To answer this problem, an analysis of the main research questions was carried out, namely: the PKS political communication strategy. in increasing the number of votes in the 2019 elections. The approach used in this research is qualitative. In this study the informants were selected by purposive sampling (sample aims), namely: PKS Electoral District VIII Council, Chairperson of West Java PKS DPW, Chair of the West Java DPW PKS Election Team, Community Leaders of Bekasi City and Depok City, Chairperson of West Java PDIP DPD Election Team and Head of PPP Bekasi City, journalist. The results showed that, the communication strategy carried out by each cadre and legislative candidate who was nominated was building an inclusive self-image and eliminating the image of an exclusive party, eliminating stereotypes in society, building cooperation with all elements of the nation, and having a place in the hearts of the people. , as well as the strength of PKS party cadres with mutual help and high solidarity, they can help each other to campaign and reduce campaign costs

Uso de Twitter como estrategia de comunicación política en campañas presidenciales (México, Colombia y Perú 2012-2016)

Las estrategias de comunicación política en Twitter de los candidatos y candidatas a la presidencia de México en 2012, en Colombia en 2014 y Perú en 2016 fueron analizados durante los últimos dos meses de las campañas, incluido el surgimiento del movimiento #YoSoy132 en México, el escándalo de escuchas en Colombia y la eliminación de la contienda de un candidato popular en redes sociales en Perú. Se realizó un análisis de contenido cuantitativo de sus cuentas de Twitter que comparan el potencial de actividad e interactividad en los envíos de cada candidato en los tres países tomando como base posibilidades de apertura al debate público. La revisión empírica mostró que, aunque los candidatos y candidatas muestran oportunidades medias y altas de actividad, el nivel de interacción es casi nulo pero el interés ciudadano aumentó. Los y las contendientes utilizan Twitter en la dinámica de la Web 1.0. con flujos de información más verticales que horizontales eludiendo el diálogo y lo poco que intentan está delimitado a cumplir con la presencia, acumular y aumentar seguidores.

STRATEGI KOMUNIKASI POLITIK PARTAI KEBANGKITAN BANGSA (PKB) KABUPATEN JEMBER MENJELANG PEMILUKADA JAWA TIMUR 2018

is one of the countries that embraces the system of democratic government. In a democratic state the people have sovereignty, this is done to ascertain who deserves to be a leader. The Party is an organization that represents the people and means of public participation to participate. Electoral parties compete for leadership seats (power) by strategizing to win them. Elections (elections) is the process of electing people to fill positions within government. The positions are diverse, ranging from the President, People's Representatives at various levels of government, to the Village Head. Elections as a means to participate in the people persuasively (not forced) to the government, so as to realize the principles of democracy in the implementation. Election is a means for political parties to place their cadres in strategic positions in government either executive (President, Governor, Regent, Mayor, etc.) or legislative (Regency, Provincial and Central DPRD) to seize power, not to mention Partai Kebangkitan Bangsa (PKB) Jember district in the face of elections East Java area. various pilitical communication strategies are used to hook as many constituens for the achievment of goals. The formulation of the problem in this Thesis is: How is the communication strategy of the Partai Kebangkitan Bangsa (PKB) of Jember Regency ahead of the election of General Head of Region (Pemilukada) of East Java 2018. The purpose of this research is to describe the communication strategy used by the Partai Kebangkitan Bangsa (PKB) of Jember Regency ahead of the elections of Regional Head (Pemilukada) of East Java 2018 to get the constituents from Jember society which is quite diverse. This research use desciptive qualitative approach. With data collection method of observation and documentation. The research concludes that the Partai Kebangkitan Bangsa (PKB) of Jember Regency divides its political communication strategy according to age ie political communication among young people and political communication among parents. Political communication among youth is done through the program of open together, coffee with PKB Jember, and halal bihalal. Whereas political communication among parents is implemented through the program of maintaining and maintaining the intensity of communication with leaders of both structural figures such as senior officials of an institution or mass organization or culture such as public figure.

Управление политическим контентом в онлайн-пространстве современных государств: как Twitter не позволил Д. Трампу выиграть президентские выборы в 2020 г.?

The networked society is permeated with processes generated within numerous horizontal structures of the public sphere in the online space. An empirical study based on network analysis and graph visualization methodology allowed us to understand why D. Trump, using the same political communication strategy on Twitter that allowed him to win in 2015, lost the 2020 US Presidential Election. Who and how transformed the political content created by D. Trump's team; who became the influencer that changed and destroyed the discourse field originally created to support D. Trump in the second term campaign? The empirical data (a continuous sample of network data amounted to 2 million messages), which we used to constructs and analyze the discourse fields, comprises the messages published by ordinary users, supporters, opponents and D. Trump's team on Twitter within the period from March 1, 2020 to October 30, 2020. The study showed that D. Trump's second election campaign in 2020 was also based on network populism. However, the “negative information background” (Covid-19, Black Lives Matter) split the discursive fields he formed, which eventually resulted in ban from online platforms and election defeat. The technologies D. Trump used in his first election campaign, and which led him to the US presidency, actually became a potent weapon in the hands of his opponents in the second election campaign.

Informar através do som O Podcast no ciberjornalismo português – Análise do P24

This article addresses the effectiveness of the political communication strategies used in the Instagram of national political parties in the 2019 Portuguese legislative campaign. To accomplish this goal, a content analysis of 164 Instagram posts of four political parties (PS, PSD, Iniciativa Liberal and Livre), published between 22 September and 4 October 2019, was carried out. The broadcasting, mobilization and personalization strategies, in which the engagement rate was measured,were assessed. The analysis showed that PS and PSD were less successful in broadcasting and personalisation. Only personalisation was the most effective, while in Iniciativa Liberal and Livre there was no greater effectiveness in mobilization, but in broadcasting.

Political Communication, Creative Use of Media and the Process of EU Integration of North Macedonia

Abstract The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge, organization and power of a society. Today, there is an increasing debate over the importance of politicians' mutual communication, communication with voters and the media, the role of public relations in politics, and communication with the civil society. Thus, political communication and the creative use of the media remain the essential component of any individual involved in politics or even of a political group. In this study, political communication in North Macedonia is presented in the context of political efforts into the integration process in European Union (EU), by observing all the stages within the process so far. From the content and the issues addressed, it is clear that policymakers face the challenges of communication (as is the case in many countries aspiring the European integration). In this paper, the premises of genuinely political communication strategy are analyzed separately, assessing them in the context of the political communication theory. It will be shown that successful communication is an important tool for convincing citizens that EU provides a better quality of life and work.

Politicking and Visual Framing on Instagram: A Look at the Portrayal of the Leadership of Canada’s Justin Trudeau

While digital media have become a central component of the contemporary political communication mediascape, many politicians have still not fully embraced this digital shift. However, Justin Trudeau and his team understood quickly that these platforms were powerful public outreach and engagement tools. Since his election as prime minister of Canada, Trudeau has been able to exploit the image-making and framing capabilities of digital media platforms to roll out a strategic narrative about his political leadership. Building on an analysis of all posts on his Instagram account during the year following his election as prime minister of Canada, this article is taking a close look at how Trudeau turned to visual framing in his Instagram posts to generate strategic political narratives, which emphasized and reinforced seven traits of his political leadership: 1) innovative leader at the helm of a prosperous country; 2) leader dedicated to positive policies; 3) leader dedicated to national unity; 4) leader promoting and respecting minority and marginalized communities; 5) comforting and reassuring leader; 6) leader valuing international dialogue and respect; 7) relatable leader. In doing so, this research work provides insights of interest into a specific dimension of the visual political communication strategy deployed by elected official on Instagram. More importantly, this article contributes to ongoing academic work on dynamics of visual political image-making and framing on social media in Canada and abroad.

Strategi Komunikasi Politik Caleg Perempuan dalam Pileg 2019 di Kota Malang

This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.

Militansi caleg muda dalam pemenangan pemilu tahun 2019 di kabupaten aceh barat

The communication strategy (militancy) in politics is one of the keys to the success of a political party (Parpol) or Legislative Candidates (Caleg) in winning the Election. In the 2019 Election at the West Aceh DPRK level, there were many political figures from young people who ran to become members of the legislature at the district level. These political figures are referred to as Young Candidates who are between 21 and 30 years old. Several young candidates at the DPRK West Aceh level won the 2019 Election. This research is qualitative with a descriptive method. The purpose of this research is to find out how the strategies of young candidates at the West Aceh DPRK level in winning the 2019 election and the obstacles they face in building a political communication strategy. The results obtained are that young candidates at the DPRK West Aceh level use interpersonal communication strategies or direct communication that use family and acquaintances to get votes in the election. In addition, young candidates at the DPRK West Aceh DPRK level use mass media only a little, they only use social media which is not paid. Having no experience in politics is the biggest obstacle in the candidacy of young candidates at the West Aceh DPRK level.Keywords: Strategy; Communication; Political; Young Candidates.

The Political Communication Strategy of the Presidential Campaign Team Jokowi-Ma'ruf Amin to Win the Support of the Ummah Islam in the 2019 Election in North Sumatra

This study aims to analyze the communication patterns of President Jokowi-Ma'ruf's campaign team in the 2019 elections in North Sumatra, the communication management of the campaign team, the response of the voters, and the results achieved by the campaign team. The data sources consisted of primary data, namely from the North Sumatra regional campaign team and secondary data from various books, documents, journals, articles, websites and others related to this research. The main informants were the campaign team which was determined purposively in accordance with the research objectives. Besides that, the community also distributed questionnaires to the voters for the Jokowi-Ma'ruf Amin presidential candidate in several cities and districts, namely Medan, Tebing Tinggi, Simalungun, and Tapanuli Tengah as a form of representation from the regions in North Sumatra because of the diversity of ethnicities, cultures, and religion. The results of the study indicate that the communication pattern of President Jokowi-Ma'ruf Amin's regional campaign team in North Sumatra is carried out in broad lines through two forms, namely direct communication with the community and indirect communication or by using mass media. The delivery of infrastructure development work programs to the campaign masses received a response from the voting public. Campaigns through the approach and involvement of religious leaders can also attract sympathy from the voters. The voters for the Jokowi-Ma'ruf presidential candidate in North Sumatra generally answer because of the figure of the presidential candidate. Meanwhile, the position of Kiyai Haji Ma'ruf Amin as a vice presidential candidate is a factor that can influence or increase the electability of Muslims in determining the victory of a presidential candidate.

‘Get Brexit Done’: The New Political Divides of England and Wales at the 2019 Election

AbstractThis article analyses the successful Conservative election campaign of 2019 and how it took advantage of a fractured political and economic landscape. It reviews the unique circumstances around the 2019 election and the ‘surprising death’ of a no‐deal Brexit. We then analyse the divergent political communication strategies in the 2017 and 2019 Conservative campaigns showing how the latter was much more coherent and politically unorthodox. Drawing on socioeconomic, demographic and British Election Study data, we argue that Boris Johnson’s messaging was carefully tailored towards the demands of voters in the ‘red wall’ seats. Conservative success was built around an appeal to voters in these economically depressed ‘geographies of discontent’. But while tremendously successful, the coalition this created is potentially fragile. An unconventional, ‘leftish’ Conservative campaign built a new, diverse bloc of voters. It includes a number of left‐wingers expecting change alongside traditional Conservative supporters, and will be hard to keep together given the economic turbulence ahead.

Images, Politicians, and Social Media: Patterns and Effects of Politicians’ Image-Based Political Communication Strategies on Social Media

Although images have always been part of politics, research on the visual aspects of political communication recently gained momentum, especially with the spread of social media–based political communication. However, there are still several significant research gaps in this field. The aim of this article is to identify and compare the patterns and effects of Hungarian politicians’ ( n = 51) image-based communication on Facebook ( n = 2,992) and Instagram ( n = 868) during the Hungarian parliamentary election campaign in 2018. By doing so, we shed light on two important dimensions of personalization: individualization and privatization. This work is designed to fill three gaps in the literature. We argue that existing research of visual political communication (1) treats images predominantly as illustrations, (2) is limited to single-platform studies, and (3) does not investigate the engagement effects of images. To move beyond these limitations, this study investigates images as objects of interest on their own; it adopts a cross-platform comparative approach and examines the engagement effects of visual cues by applying a combination of inductive and deductive qualitative content analysis. Our results show that images are often used to personalize communication. While on Facebook the individualization dimension of personalization is more common and popular, on Instagram its privatization dimension prevails. Furthermore, on Facebook, users like more politics-related candidate-centered images, but on Instagram we could not find similar effects for more informal visuals.

Strategi Komunikasi Pemasaran Politik Pada Pemilu Legislatif

The large number of parties in the 2019 legislative elections made political parties have to compete for political power in their constituencies. Political marketing communication strategies are needed to get the most votes and win in the democratic event every 5 years in Indonesia. East Nusa Tenggara I became one of the electoral districts that experienced fierce competition among the political parties, due to the large number of elite legislative members and political activists in this area. However, Nasdem as a new party was able to gain the most votes and won the 2019 legislative elections. Therefore, the objective of this study is to understand how the political marketing communication strategy used by Nasdem in East Nusa Tenggara Province, especially in the NTT electoral district I to win the 2019 legislative elections. The research used the concept of political parties, political campaigns, and political marketing communication using a qualitative approach and in-depth interview techniques. As a result, sales oriented political party marketing communication strategies used by Nasdem in the 2019 elections in the electoral district of East Nusa Tenggara Province I won the most votes. This strategy aims to get the number of votes from potential voters, and the representation of parties and personal figures that are 'sold' by political parties. Personal figures of the candidates have more impact for winning legislative elections than political party ideologies.