Political Communication Strategies Research Articles

Political Communication Strategy in Legislative Elections: A Case Study of Nasrul in the Period of 2019-2024 in Payakumbuh City

This study discusses the political communication carried out by Nasrul in the 2019–2024 legislative elections in Payakumbuh City. The focus of this research is on the elected candidates from the Prosperous Justice Party (PKS) due to being elected as a member of the DPRD Payakumbuh City with the most votes. The author assumes that his victory was motivated by good political communication. This research is a field research with a qualitative approach, while data collection is carried out through interviews with direct respondents Nasrul as the main source and secondary sources are the head of the PKS faction, a team of volunteers, community leaders who were selected based on sampling. The purpose of this study was to "know about the political communication used by Nasrul in the legislative elections" in Payakumbuh City for the 2019-2024 period. The results of this study, get the following conclusions: first, the political communication strategy used by Nasrul: 1) Nasrul uses the style of public relations communication (building relationships with the community). 2) Delivering political messages in the form of vision and mission. 3) Using media outside the campaign space such as stickers and calendars. 4) The effectiveness of Nasrul's political communication that is getting support in the form of voting in the legislative elections with acquiring 986 votes in electoral districts III (East Payakumbuh and North Payakumbuh).

Media Sosial sebagai Strategi Komunikasi Politik Partai Golkar dalam Melakukan Pendidikan Politik

Apart from being a means to communicate and absorb constituents' aspirations, social media can also be used to create a positive image of legislative candidate and political party. The purpose of this study is to analyze the political communication strategy of the Blitar Regency Golkar party through social media as political education on the development of community digital literacy and to uncover and analyze the factors that hinder the political communication strategy used by the party. This study uses descriptive qualitative method with data collection technique in a documentary manner. The result shows that the political communication strategy carried out by the Golkar party in Blitar Regency is to determine the communication components based on the communication concept of Harold D. Laswell, namely communicator, message, media, communicant, and effect. In implementing this strategy, there are internal and external constraints. Internal constraints include the psychological condition of young people and operational funds that are the responsibility of legislative candidate. Meanwhile, external constraints include media coverage of controversial statements by political elites, the formation of negative public opinion, and competition from other political parties.

Going social: the 2020 regional election campaigns on Facebook between the local and the national

ABSTRACT This article focuses on the campaigns for the 2020 regional elections in Italy. Building on the literature referring to the second-order election model, we assess whether, and if so to what extent, regional election campaigns have been nationalized. Indicators of nationalization of the campaigns can be found in the relevance of national actors in political communication strategies thanks to their endorsement of local candidates and their presence at local campaign events. The salience given to national issues and national government performance in regional election campaigns may also reinforce dynamics of nationalization in them. Data are derived from the Facebook messages posted by the three main candidates in each region, and they have been interrogated by means of content analysis using a codebook identifying the main dimensions singled out by the literature. Results suggest that the great heterogeneity of the competitions prevents the identification of a clear pattern. Rather, region-specific and local dynamics are quite evident. In addition, incumbent candidates are unlikely to deploy national frames of reference.

Analisis Sentimen Kepala Daerah Terpilih Jelang dan Pasca Pelantikan Resmi Sebagai Pemimpin Daerah Terpilih pada Kontestasi Pemilihan Kepala Daerah 2020

The participation of Bobby Nasution and Gibran Rakabuming Raka in the 2020 Regional Head Election contestation drew various reactions from the public. There are pros, some are cons. Researchers found that everything in accordance with Bobby Nasution and Gibran Rakabuming Raka will always be linked to the President Joko Widodo. President Joko Widodo is said to have built dynastic politics with the participation of his son-in-law and eldest son. After the contestation was over and it turned out that Bobby Nasution and Gibran Rakabuming Raka won in their respective constituencies, it further increased their conversation and news. Researchers monitored opinions before and after the official inauguration of Bobby Nasution as Mayor of Medan and Gibran Rakabuming Raka as Mayor of Surakarta. By using the netnography method, researchers conducted monitoring with the help of the Brand24 media monitoring tools from February 18 to February 27, 2021. The results showed that more of their news and opinions in the digital realm had positive sentiments. However, researchers also monitored “Politik Dinasti” keywords. The results show that negative sentiment is higher than positive sentiment. Opinions related to dynastic politics were dominated by public tweets about the election of Bobby and Gibran, not forgetting to link them to President Joko Widodo.This research on public opinion can be an evaluation for Bobby and Gibran's communication team in conducting political branding. The political communication strategy of Bobby and Gibran must be better maintained because their every move will always be associated with President Joko Widodo.

Strategi Komunikasi Politik Pemenangan Kepala Daerah

This research is motivated by the importance of political communication strategies for winning in regional head elections. The purpose of this study is to determine the political communication strategy in winning the regional head candidate pair. The theory used in this study is the theory of political communication strategy and the descriptions of other supporting theories about political communication strategies. The research method used is descriptive qualitative case study. The data used in this study include primary and secondary data. Primary data is obtained from interviews with seven informants from the Hendri-ita winning post. Meanwhile, secondary data is obtained from journal literature, literature study, and documentation. Data analysis in this study followed the guidelines of the case study research design. The results of this study indicate that the political communication strategy of the regional head candidate pair is carried out by considering the characteristics of the communication components which are communicators, message content, media, communicants, and feedback. Afterwards, through the consideration of the communication. The communication strategy gave the regional head candidate pair victory in the 2020 Semarang regional head election.

STRATEGI KOMUNIKASI POLITIK DPD PARTAI GOLKAR PADA PEMILU LEGISLATIF ACEH TENGAH 2019

This research focuses on the political communication strategy of the Golkar DPD in the 2019 Central Aceh legislative elections. A political communication strategy is very important for a political party that wants to attract sympathy to get people's approval. This study adopts a qualitative approach that describes and explains the political communication strategy of the Golkar legislative electoral council. Golkar as one of the parties involved in the competition and winning the 2019 Central Aceh Pilkada won four DPRK seats. The political communication strategy carried out by Golkar in winning the 2019 Election is for Golkar to listen to and convey the aspira-tions of the people. The political communication strategy implemented by the Golkar party in the legislative elections is structured communication from the central leader-ship to cadres in rural areas so that political messages can be conveyed equally, in the face of the 2019 legislative elections, Golkar provides information to people who have the right to vote, educate the public, accommodate the aspirations of the commu-nity, and socializing aimed at the government and other political institutions, the board of DPD Golkar to convey all forms of work programs to the public, as a means of party political communication such as providing information to the mass media. People who do not receive messages and do not want to communicate with Golkar party cadres because they are not interested in political activities, people who are more interested in political manipulation, and people who already have candidates from close relatives.

Should we stay or should we go: EU input legitimacy under threat? Social media and Brexit

PurposeThe purpose of the paper is to reflect on the conditions of referenda as an EU input legitimacy, on the era of social media microtargeting campaigns. Taking the case of Brexit as an example, it takes conclusions for the democracy as an inherent value of the EU multilevel polity and opens prospects for possible solutions.Design/methodology/approachThe paper is interdisciplinary based, complementing political science approaches on EU democratic legitimacy and communication studies on social media and political communication. These are the theoretical frameworks for analysing the case of Brexit referendum campaign, which is based on an empirical tracing of strategies and contents used. This empirical assessment is supported by official reports of the House of Commons and of the UK Information Commissioner’s Office and media news on the case. Analysis and discussion of it allows to come to conclusions.FindingsPrimary finding is that manipulation and disinformation occurred in Brexit campaign, creating a biased, fake and unbalanced information. Second main finding is that microtargeting and suppression of public debate enhances the typical polarisation of binary options on a referendum, and in the case of Brexit deepened the social cleavage that already shaped voter’s preferences, once information consumed by citizens functioned as “eco-chambers”, strengthening preconceptions. The ultimate conclusion in this case is a sign that social media can deepen the historical gap between elites and voters in the EU, with negative consequences for democracy and social legitimacy of the EU political system.Research limitations/implicationsThe almost impossible access to the digital microtargeted adverts used in campaigns, to allow a more detailed analysis of the EU content issued.Practical implicationsConclusions of this research are useful for politicians and advisers of policy-making to reflect on the future of the political system of the EU in terms of democracy, and the Europe as a whole and think about measures to be taken either on the level of improving legitimacy processes or regulation of digital media.Social implicationsIf practical implications are taken from conclusions of this study, enhancing democratic processes, avoiding privacy data manipulation and providing accurate, impartial and trustworthy information to citizens public can be a social benefit achieved mainly through regulation.Originality/valueDespite some studies have been released on Brexit referendum, they have mainly been single-disciplinary. This study innovates because it conciliates political science theoretical views with communications studies’ ones, to produce strengthened reasoning ground on the purposed of this research: to search evidence that new political communication strategies within the social media landscape can be of special negative influence in EU referenda and for the future of the multilevel polity.

Digital heuristics: How parties strategize political communication in hybrid media environments

This article proposes the concept of digital heuristics to model and explain political communication strategies in the complex environment of hybrid media systems. Insights from recent psychological and political research on heuristic decision-making are combined with literature on the current structural context and features of online communication in order to make the case for a heuristics-oriented approach to political communication strategies. I argue that despite the growing importance of data analytics, in increasingly dynamic and uncertain communication environments, political actors mainly design their strategies according to simple rules (heuristics) that rely on selective information (as well as trial and error) rather than to complex models. Analyzing interviews with communication managers from major political parties in Germany and the United Kingdom, I identify and conceptualize two types of digital heuristics in use: hybridity-based and algorithm-based. The article concludes with considerations for a future research agenda using the concept of digital heuristics.

DIGITAL STRATEGY OF POLITICAL COMMUNICATION MEDIA ON SOCIAL MEDIA

Abstract
 This research study is used to find out the political communication strategies used in today's media era with the presence of digital media. Mastery of digital media is the latest technology needed in changing society. Social media is becoming a media that is more used by legislative candidates because it has a targeted impact on prospective voters who are desired by political candidates. Communication strategies carried out to successfully communicate politics require several related strategies, either directly or using approaches through social media. This research method uses qualitative approaches and case study methods.

Interaction (Election Campaigning Communication)

Interaction (Election Campaigning Communication)

KEPEMIMPINAN KEPALA DESA DALAM PENGELOLAAN PROGRAM 2019 UNTUK PELAYANAN PUBLIK DI DESA TARO (KAJIAN KOMUNIKASI POLITIK)

In the midst of budget constraints, the village head of Taro in 2019 has achieved a lot of success in his services to the community in the village of Taro. Such as, through the road infrastructure program can reduce unemployment and poverty, online population administration programs, rural tourism development programs that obtain champions of national hope, awards Kalpataru and the Women's Farmers Group Program (KWT) won first place in the province. The method used in data collection is observation or observation by researchers, researcher interviews with respondents, documentation that is by collecting writings, photos of research sites and literature, especially those in the literature of the Hindu Dharma Negeri Denpasar State Institute. Data analysis techniques in this study used descriptive qualitative which emphasizes the meaning of the phenomena that arise with content analysis. This analysis emphasizes the importance of messages in verbal and nonverbal communication. A qualitative descriptive method with a content analysis approach, to understand political communication carried out by the village head of Taro. Based on the results of research conducted, the Taro village head in his leadership used a political communication strategy through the implementation of the vision and mission of the Taro village government with a work program. Collaboration that has been carried out with government agencies, customs, community groups, and mass media and the use of symbols. The function of political communication is carried out by providing information forming networks and providing solutions. The implications of the political communication of the village head can improve the welfare of the community and the progress of the Taro village.

POLITICAL COMMUNICATION STRATEGIES OF NEW POLITICAL PARTY

Digital media is one of the most popular media communication in recent years. A number of communities and organizations commonly use digital media as vessels to communicate, to inform and disseminate information. The proliferation of digital media has also been eclipsed by a number of political parties to deliver political messages to the public. The high profit derived from the use of digital media gave the political party a new innovation. The Indonesian solidarity party (psi), as a new political party in Indonesia, tries to use digital media as its political means of communication. The research will focus on psi's political communication strategy asa new political party to market its products and parties in digital media. The approach used was qualitative by case study methods with in-depth interviews and for the selection of informants used a intergalactic sampling technique. The principal informers of the study are the leaders, stewards, and caddis of the psi and are supported by supporting experts in political communication, public and political rival psi. The study will further expose digital political communication strategies done by the psi to marketing products, parties, approaches to voters, parliament, internal and media. The results of this study suggest that digital media is particularly influential in the strategies used. Keywords: Communication strategy, digital media, Indonesian Solidarity Party

Strategi Komunikasi Politik PKS Jawa Barat Dalam Meningkatkan Perolehan Suara pada Pemilu 2019

This study aims to identify and analyze the political communication strategy of the Prosperous Justice Party in increasing the number of votes in the Electoral District of West Java VIII in the 2019 West Java DPRD Member Election. To answer this problem, an analysis of the main research questions was carried out, namely: the PKS political communication strategy. in increasing the number of votes in the 2019 elections. The approach used in this research is qualitative. In this study the informants were selected by purposive sampling (sample aims), namely: PKS Electoral District VIII Council, Chairperson of West Java PKS DPW, Chair of the West Java DPW PKS Election Team, Community Leaders of Bekasi City and Depok City, Chairperson of West Java PDIP DPD Election Team and Head of PPP Bekasi City, journalist. The results showed that, the communication strategy carried out by each cadre and legislative candidate who was nominated was building an inclusive self-image and eliminating the image of an exclusive party, eliminating stereotypes in society, building cooperation with all elements of the nation, and having a place in the hearts of the people. , as well as the strength of PKS party cadres with mutual help and high solidarity, they can help each other to campaign and reduce campaign costs

Uso de Twitter como estrategia de comunicación política en campañas presidenciales (México, Colombia y Perú 2012-2016)

Las estrategias de comunicación política en Twitter de los candidatos y candidatas a la presidencia de México en 2012, en Colombia en 2014 y Perú en 2016 fueron analizados durante los últimos dos meses de las campañas, incluido el surgimiento del movimiento #YoSoy132 en México, el escándalo de escuchas en Colombia y la eliminación de la contienda de un candidato popular en redes sociales en Perú. Se realizó un análisis de contenido cuantitativo de sus cuentas de Twitter que comparan el potencial de actividad e interactividad en los envíos de cada candidato en los tres países tomando como base posibilidades de apertura al debate público. La revisión empírica mostró que, aunque los candidatos y candidatas muestran oportunidades medias y altas de actividad, el nivel de interacción es casi nulo pero el interés ciudadano aumentó. Los y las contendientes utilizan Twitter en la dinámica de la Web 1.0. con flujos de información más verticales que horizontales eludiendo el diálogo y lo poco que intentan está delimitado a cumplir con la presencia, acumular y aumentar seguidores.

STRATEGI KOMUNIKASI POLITIK PARTAI KEBANGKITAN BANGSA (PKB) KABUPATEN JEMBER MENJELANG PEMILUKADA JAWA TIMUR 2018

is one of the countries that embraces the system of democratic government. In a democratic state the people have sovereignty, this is done to ascertain who deserves to be a leader. The Party is an organization that represents the people and means of public participation to participate. Electoral parties compete for leadership seats (power) by strategizing to win them. Elections (elections) is the process of electing people to fill positions within government. The positions are diverse, ranging from the President, People's Representatives at various levels of government, to the Village Head. Elections as a means to participate in the people persuasively (not forced) to the government, so as to realize the principles of democracy in the implementation. Election is a means for political parties to place their cadres in strategic positions in government either executive (President, Governor, Regent, Mayor, etc.) or legislative (Regency, Provincial and Central DPRD) to seize power, not to mention Partai Kebangkitan Bangsa (PKB) Jember district in the face of elections East Java area. various pilitical communication strategies are used to hook as many constituens for the achievment of goals. The formulation of the problem in this Thesis is: How is the communication strategy of the Partai Kebangkitan Bangsa (PKB) of Jember Regency ahead of the election of General Head of Region (Pemilukada) of East Java 2018. The purpose of this research is to describe the communication strategy used by the Partai Kebangkitan Bangsa (PKB) of Jember Regency ahead of the elections of Regional Head (Pemilukada) of East Java 2018 to get the constituents from Jember society which is quite diverse. This research use desciptive qualitative approach. With data collection method of observation and documentation. The research concludes that the Partai Kebangkitan Bangsa (PKB) of Jember Regency divides its political communication strategy according to age ie political communication among young people and political communication among parents. Political communication among youth is done through the program of open together, coffee with PKB Jember, and halal bihalal. Whereas political communication among parents is implemented through the program of maintaining and maintaining the intensity of communication with leaders of both structural figures such as senior officials of an institution or mass organization or culture such as public figure.

Управление политическим контентом в онлайн-пространстве современных государств: как Twitter не позволил Д. Трампу выиграть президентские выборы в 2020 г.?

The networked society is permeated with processes generated within numerous horizontal structures of the public sphere in the online space. An empirical study based on network analysis and graph visualization methodology allowed us to understand why D. Trump, using the same political communication strategy on Twitter that allowed him to win in 2015, lost the 2020 US Presidential Election. Who and how transformed the political content created by D. Trump's team; who became the influencer that changed and destroyed the discourse field originally created to support D. Trump in the second term campaign? The empirical data (a continuous sample of network data amounted to 2 million messages), which we used to constructs and analyze the discourse fields, comprises the messages published by ordinary users, supporters, opponents and D. Trump's team on Twitter within the period from March 1, 2020 to October 30, 2020. The study showed that D. Trump's second election campaign in 2020 was also based on network populism. However, the “negative information background” (Covid-19, Black Lives Matter) split the discursive fields he formed, which eventually resulted in ban from online platforms and election defeat. The technologies D. Trump used in his first election campaign, and which led him to the US presidency, actually became a potent weapon in the hands of his opponents in the second election campaign.

Informar através do som O Podcast no ciberjornalismo português – Análise do P24

This article addresses the effectiveness of the political communication strategies used in the Instagram of national political parties in the 2019 Portuguese legislative campaign. To accomplish this goal, a content analysis of 164 Instagram posts of four political parties (PS, PSD, Iniciativa Liberal and Livre), published between 22 September and 4 October 2019, was carried out. The broadcasting, mobilization and personalization strategies, in which the engagement rate was measured,were assessed. The analysis showed that PS and PSD were less successful in broadcasting and personalisation. Only personalisation was the most effective, while in Iniciativa Liberal and Livre there was no greater effectiveness in mobilization, but in broadcasting.

Political Communication, Creative Use of Media and the Process of EU Integration of North Macedonia

Abstract The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge, organization and power of a society. Today, there is an increasing debate over the importance of politicians' mutual communication, communication with voters and the media, the role of public relations in politics, and communication with the civil society. Thus, political communication and the creative use of the media remain the essential component of any individual involved in politics or even of a political group. In this study, political communication in North Macedonia is presented in the context of political efforts into the integration process in European Union (EU), by observing all the stages within the process so far. From the content and the issues addressed, it is clear that policymakers face the challenges of communication (as is the case in many countries aspiring the European integration). In this paper, the premises of genuinely political communication strategy are analyzed separately, assessing them in the context of the political communication theory. It will be shown that successful communication is an important tool for convincing citizens that EU provides a better quality of life and work.

Politicking and Visual Framing on Instagram: A Look at the Portrayal of the Leadership of Canada’s Justin Trudeau

While digital media have become a central component of the contemporary political communication mediascape, many politicians have still not fully embraced this digital shift. However, Justin Trudeau and his team understood quickly that these platforms were powerful public outreach and engagement tools. Since his election as prime minister of Canada, Trudeau has been able to exploit the image-making and framing capabilities of digital media platforms to roll out a strategic narrative about his political leadership. Building on an analysis of all posts on his Instagram account during the year following his election as prime minister of Canada, this article is taking a close look at how Trudeau turned to visual framing in his Instagram posts to generate strategic political narratives, which emphasized and reinforced seven traits of his political leadership: 1) innovative leader at the helm of a prosperous country; 2) leader dedicated to positive policies; 3) leader dedicated to national unity; 4) leader promoting and respecting minority and marginalized communities; 5) comforting and reassuring leader; 6) leader valuing international dialogue and respect; 7) relatable leader. In doing so, this research work provides insights of interest into a specific dimension of the visual political communication strategy deployed by elected official on Instagram. More importantly, this article contributes to ongoing academic work on dynamics of visual political image-making and framing on social media in Canada and abroad.

Strategi Komunikasi Politik Caleg Perempuan dalam Pileg 2019 di Kota Malang

This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.