IntroductionRecruitment with the use of Information and Communication Technologies (ICT) - a widely utilized Human Resource Management (HRM) tool - is, in theory, a standard practice in all kinds of organizations. We should therefore expect that it will base on the available scientific knowledge concerning image formation by employers, hence specifically on activities of a symbolic value for potential candidates. CSR research and the role that media and professional reports assign to presenting CSR-related activities suggest that well-managed organizations should make wide use of these activities, also for creating their image as employers.The goal of this text is to establish whether this suggestion is applicable also for large Polish enterprises, as the research on CSR activities done in Poland and role of these activities in Polish enterprises leads to divergent results - some authors conclude that their role in company strategies are important (Skrzypek & Saadi, 2014; Żychlewicz, 2015), but some - show them to be superficial (Leszczynska, 2011) and small in scale (Cyran & Dybka, 2015). The article presents the results of two empirical studies. The websites of 300 of the largest enterprises in the country were observed to check how many of them use modern tools during e-recruitment, and specifically - how many of them describe their CSR-related activities on their websites. The second study verified whether potential candidates in Poland are sensitive to CSR-related information, i.e. whether placing such information on their website increases the attractiveness of the enterprise as a potential employer. An e-questionnaire filled out by 1054 young people verified that information concerning CSR activities increases the attractiveness of the enterprise as a potential employer not only among people professing values on which CSR is based, but among bigger groups of respondents. Additionally, no gender differences were found, which is consistent with some previous research from a non-European context and different from German sample results. Monitoring of websites however showed that the largest Polish enterprises do not make full use of the possibilities e-recruitment offers.The text is organized as follows. The first part describes Corporate Social Responsibility and presents a discussion of the utility of activities in this area for business, and for business in Poland in particular. Part 2 describes arguments for the belief that placing easily accessible information about CSR activities on websites is a rational strategy during erecruitment. Part 3 presents methodology and research hypotheses, and part 4 the results. Part 5 discusses the results and presents conclusions. A first version of the article was presented at the Strategica conference in Bucharest, 2016 (citations are not marked in the following text).1.Corporate Social Responsibility as a tool for creating a positive image of the companyThe concept of Corporate Social Responsibility (CSR) was introduced under this name in the mid-1950s, although CSR practices were relatively widely in use in the XIX century (Husted, 2014). It was defined as the responsibility an enterprise had for its impact on the environment in which it functioned, at first personified by the entrepreneur or CEO, but later taken to mean the activities of the enterprise as a whole. This company environment is generally divided into the closest surroundings (local community), own employees, the natural environment and variously marginalized groups. Any of a company's activities aimed at improving the situation of these stakeholders are considered CSR activities.An ongoing discussion continues whether enterprises should take into consideration their impact on their environment and care for its well-being, and for what reason. A second issue concerns whether the company should be a good citizen because this is considered right (autotelic CSR), or because CSR activities are rewarded and improve the company's well-being, for example its financial status or market share (CSR activity is instrumental), which could be phrased as doing good leads to being well (Margolis). …