ABSTRACT The COVID-19 pandemic has significantly impacted Japanese society, including its relationship with cultural heritage. This paper shares findings of a large-scale web-based survey conducted from January to February 2022, reaching over 10,000 respondents using a smartphone questionnaire system, aimed at answering the following questions: ‘What impact has the pandemic had on societies and local communities in Japan?’ and ‘What policies should be implemented to protect cultural heritage in response to this new situation in Japan?’. A cross-cutting analysis of the collected responses and respondent attributes was performed. The paper offers four recommendations for long- and short-term cultural heritage policies to enhance future protection. Firstly, it emphasizes increasing cultural heritage awareness, targeting youth and the economically disadvantaged. Secondly, it recommends a reassessment of the prevailing policy structures related to temples and shrines. This recognises the traditional role these institutions have played as community gathering places. Thirdly, it emphasizes supporting smaller, rural festivals with financial aid for repairs, promotions, and bridging migrant gaps. Finally, it suggests integrating the younger generation into the cultural heritage discourse through educational initiatives and digital resources, ensuring continued relevance and intergenerational connection to cultural heritage in Japan. These policy suggestions stand as the linchpin for perpetuating cultural heritage and fostering intergenerational engagement therein.