Research and development for introducing new material technology and new structural design technology in ski poles has been conducted in recent years. Although the CFRP pole is light, the impact is strong. We studied the impact on the shoulder and arm when a human pokes a ski pole on the floor. We proposed the appropriate objective measurement apparatus, then performed impression evaluation and impact tests using nine types of poles. As a result, we clarified the relationship between human estimation and estimation by the measuring device. The apparatus objectively evaluates the impact on the shoulder and arm and is therefore useful for developing ski poles.