Chromium (Cr3+) doped BaTi1−xCrxO3 (x = 0.0, 0.03, 0.06, and 0.09) ceramics were prepared by the solvothermal reflux approach. X-ray diffraction analysis confirmed the development of tetragonal structures with P4mm symmetry in the prepared samples. The SEM analysis showed that Cr3+ doping resulted in a microstructure that was dense, uniform, and had smaller grains. Surface chemical information and oxidation states were studied using X-ray photoelectron spectroscopy. The diffuse reflectance spectrum confirmed the effect of Cr3+ content on the direct optical bandgap of BaTi1−xCrxO3 samples which shifts from 3.21 eV to 2.73 eV with increasing Cr3+ content. Dielectric permittivity was found to increase in the low-frequency region with increasing Cr3+ doping content up to x = 0.06, while it decreased in the high-frequency region compared to an undoped sample. The observed behavior of permittivity might be explained in terms of the formation of oxygen vacancy defects and their effects on the polarization dynamics of the material. Moreover, the addition of Cr3+ doping had a strong effect on the ferroelectric characteristics, as seen by the formation of a pinched hysteresis loop, resulting in the improvement of energy storage properties. Based on the obtained results, the sample with x = 0.06 exhibited an enhancement of about 3.3 times in energy discharge density and 26 % in storage efficiency compared to the undoped sample. This might be due to a large difference between the values of maximum and remnant polarizations, reduced tangent loss, and a smaller grain size, which makes this material attractive for use in energy storage devices.