Consumer Pleasure Research Articles

Customer perceptions of retail service quality at a selected supermarket chain

This research investigates consumer perceptions of retail service quality at a particular supermarket chain located in KwaZulu-Natal, South Africa. It expands upon the SERVQUAL paradigm to examine the determinants influencing consumer happiness and loyalty within the supermarket scenario. The study utilised a quantitative research design to gather data from 400 customers at four supermarket sites in KwaZulu-Natal, South Africa. Exploratory and confirmatory factor analyses were employed to assess the dimensionality, reliability, and validity of variables evaluating retail service quality. Structural equation modelling (SEM) was utilised to examine the interrelations among these constructs. The study examined the impact of interpersonal interactions, loyalty, customer satisfaction, physical attributes, policies, and reliability on customer views. The results demonstrate that clients uphold favourable attitudes regarding all dimensions of service quality, with personal interaction, loyalty, and customer satisfaction being especially significant. The study establishes a substantial positive correlation among policy, physical attributes, interpersonal contacts, and customer happiness. Nonetheless, it fails to establish a substantial correlation between reliability and consumer pleasure. The study emphasises the significant impact of customer happiness on perceived loyalty. The study contributes by adapting and validating the SERVQUAL paradigm for the context of grocery chains. It provides pragmatic insights for service businesses seeking to improve customer experiences and cultivate loyalty.

The Impact of Visual Stimuli on Online Shopper’s Emotion: Applying S-O-R Theory in Online Fashion Retail

This study investigates the impact of visual stimuli on consumer emotions and purchase behaviour in online shopping environments, using the Pleasure, Arousal, and Dominance (P-A-D) model as a theoretical framework. It investigates how visual aspects, including website aesthetics, product photography, and design complexity, influence consumer pleasure, arousal, and dominance, ultimately influencing purchase intentions. Visually appealing and well-planned visual material makes consumers feel better, increasing engagement and the likelihood of purchasing. Furthermore, it discovers that increased arousal can lead to impulsive purchasing behaviours, yet a sense of power or control increases consumer confidence and satisfaction. The study emphasises the necessity of combining visual and experiential aspects to create immersive online buying experiences. Theoretical implications recommend a more in-depth analysis of the P-A-D model's applicability in e-commerce. In contrast, managerial implications assert visual design optimisation to improve consumer interactions and sales.

STRATEGIC INTERPLAY IN GREEN SUPPLY CHAINS: GAME THEORETICAL INSIGHTS INTO PERFORMANCE, GREEN MARKETING

Given the widespread acceptance of green protection concepts, it is especially crucial to ensure consumer satisfaction in the green supply chain through green marketing. This study examines pricing and green marketing techniques that are competitive and cooperative, with a focus on consumer pleasure. utilizing a game theory reaction function model. It concludes that shops with a larger market share may not always have higher profitability, and that the ideal pricing is not always proportionate to green marketing efforts due to the role of consumer satisfaction. In certain instances, the manufacturer should actively assist retailers in enhancing their green marketing efforts in order to boost sales, even if the manufacturers are competitors. Lastly, we observe that the cooperative approach in an eco-friendly supply chain is impacted by the connection between Customer satisfaction and green marketing.

High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram

This article examines the impact of visual complexity (V-complexity) (high/low) on consumer pleasure, arousal and purchase intention when exposed to food advertisements on Instagram. Initially, a manipulation check was performed by getting several Instagram food advertisements rated by 100 Instagram users based on V-complexity. Later, an online questionnaire link was sent to the respondents with pictures of advertisements with high and low V-complexity. Partial least square structural equation modelling was used on 215 usable responses with the use of the SMART-PLS software. The findings revealed that high levels of V-complexity generate arousal and pleasure and influence purchase intention. In contrast, low V-complexity doesn’t influence arousal and pleasure but affects purchase intention. This is the first study that explores the role of V-complexity in Instagram food advertising performed in a developing economy. This research also contributes to the growing body of knowledge on the V-complexity of social media food marketing.

E-Service Quality in the Gojek Application for Customer Satisfaction

Technological developments that impact digital transformation in various sectors of the Company. E-Service provision has become an important aspect that affects customer satisfaction in various industries in today's digital era. This study aims to determine how E-Service Quality in the gojek application for customer satisfaction with the results stating that E-Service Quality in the gojek application has various aspects that can increase customer satisfaction such as (tangible, reliability, responsiveness, assurance, and empathy) so that increasing these aspects will cause a sense of satisfaction, pleasure or happiness for consumers. By understanding and optimizing E-Service Quality in gojek applications can increase customer satisfaction and maintain a competitive advantage in today's digital era.

Pertarungan Harga dan Kualitas Pelayanan: Strategi Gojek Menjaga Konsumen Jakarta

This studies targets to analyze the effect of carrier best and rate on GOJEK user pleasure in DKI Jakarta. GOJEK, as one in all the biggest on-line transport applications in Indonesia, faces stiff competition from different agencies supplying similar services. consequently, it's miles vital for GOJEK to constantly improve its carrier best and offer competitive prices to maintain its dominant function. This studies makes use of quantitative methods with records collection thru questionnaires disbursed to GOJEK customers in DKI Jakarta. The sampling technique used was stratified sampling, with a complete of 124 respondents. The collected statistics had been analyzed using validity, reliability, classical assumption exams, and more than one linear regression analysis. The outcomes confirmed that provider high-quality and rate have a good sized impact on GOJEK person pride. The provider best variable has a nice affect on person satisfaction, as well as the price variable. The F test results show that service fine and fee simultaneously have a sizeable impact on person delight with a coefficient of dedication of 41.four%, which indicates that 41.4% of the version in person pride can be explained by means of service nice and charge. primarily based on these findings, GOJEK is recommended to retain improving its service exceptional and providing competitive costs to increase consumer pleasure and preserve customer loyalty amid more and more fierce opposition

The Brand Loyalty Determinants of Indonesian Local Beauty Product Customers: Is it mediated by Customer Satisfaction and moderated by Brand Trust?

The purpose of this study is to investigate the impact of customer satisfaction mediators and brand trust moderators on brand loyalty among customers of a local beauty product in Indonesia. Researchers wanted to know how to boost customer loyalty to a local beauty product user in Indonesia. This study employed primary data collected via an online survey utilizing a Google form, with respondents chosen using purposive sampling. This study's respondents were women, with a total of 116 respondents aged 18-35 years who utilized a local beauty product in Indonesia. The Structural Equation Model (SEM) was used in this work as a research approach. According to the study's findings, utilitarian value and brand image directly and positively affect consumer satisfaction. Furthermore, brand image and customer satisfaction have a strong direct and positive impact on brand loyalty, and customer satisfaction can buffer the relationship between brand image and brand loyalty. While utilitarian value has no effect on brand loyalty, customer satisfaction cannot mitigate the association between utilitarian value and brand loyalty. Finally, the moderating influence of brand trust cannot affect the link between consumer pleasure and brand loyalty.

The Effect of Catfish Meat Substitution on the Physical and Organoleptick Quality Of Meatbals with Rejected laying HenMeat

The Effect of Catfish Meat Substitution on the Physical and Organoleptick Quality Of Meatbals with Rejected laying HenMeat

Apakah Kesenangan Konsumen Dan Identifikasi Sosial Meningkatkan Loyalitas Merek? Peran Cinta Merek Sebagai Pemediasi

Research examines the effect of customer delight, and self-identification on loyalty through the mediating role of brand love. This study uses a quantitative method with a sample of users of body care products. Data collection used an online survey method with a total of 197 respondents. The results of the analysis using SEM Amos have shown that consumer pleasure has no positive effect on brand love. Brand love has no positive effect on loyalty, customer social identification has a positive effect on love and loyalty. Furthermore, consumer pleasure has a positive effect on loyalty. Keywords: Customer delight, Social identification, Loyalty, Brand love.

Role of Consumer Satisfaction as a Mediating of Effect Halal Labels, Brand Image, and Price on Purchasing Decisions

Consumers make judgments about what to buy by looking for, offering, assessing, and spending money on goods and services that they believe will meet their requirements. Purchasing decisions are to buy the brand they like from various available alternatives. Currently, business competition is very tight, especially in companies that produce products. Price perception is very important. The purpose of this study is to determine how price, brand perception, and halal labelling affect consumers' decisions to buy. consumer satisfaction as a mediating factor of Wardah cosmetic products. Research is designed as explanatory research. The study population was people who wore and had used cosmetics from Wardah, with 100 responders serving as the sample. The Partial Least Squared Structural Equation Modeling Method was used to gather data. The findings demonstrated that factors that mediated consumer pleasure in purchasing decisions were not halal labeling, brand image, or price. Purchase decisions are positively and significantly impacted by consumer satisfaction. Purchaser satisfaction can be a mediator that influences pricing for purchasing decisions, but kosher labels and brand image are not significant. Managerial implications of marketing and branding strategies such as halal label management, brand image development, and pricing strategies such as competitive pricing.

Enhancing fish freshness prediction using NasNet-LSTM

Fish freshness is an essential feature of the fishing industry because it affects the safety and quality of the product. Precisely estimating seafood freshness is critical for consumer pleasure and waste reduction. This study presented a fish freshness prediction framework using two datasets from Kaggle, which were combined but highly imbalanced. Both upscaling (SMOTEENN) and downscaling (Random Under Sampler) methods were used to address the dataset imbalance. Neural Architecture Search Network (NasNet) and Long Short-Term Memory Networks (LSTM) models were employed to extract features from images. A feature selection technique was also applied to identify the most relevant features from the extracted features. The proposed NasNet-LSTM approach achieved impressive Matthew's correlation coefficient (MCC) and Cohen's kappa coefficient (KC) scores of 99.1%. The models were also cross-validated using a 5-fold method, resulting in MCC and KC values of 97%. Moreover, the p-value and confidence intervals of the proposed method were analyzed.

Tell us how you taste wine, and we will tell you what kind of expert you are!

Whether “gurus”, “emperor” or “influencers”, wine consumers need references to help them choosing and buying wines. Given the diversity of possible sources (reviews from wine guides, wine merchants'recommendations or back wine label), where should they turn? Are all wine experts consensual in the way they taste wines? Do they differ depending on their domain of expertise: wine makers, sellers, or critics? This study aimed at understanding how experts apprehend wine tasting in relation to their professional objectives. A mixed design strategy combining content analysis of personal narratives of renowned wine experts with semi-structured interviews of wine professionals was used. Results confirmed that wine experts shared a common way of tasting wines, although their objectives and the way they report their wine tasting experiences differ according to their professional activities. Makers transcribe their perceptions by a list of sensory and technical-based terms focused on the absence or presence of wine defects to assess technical acceptability, Sellers are storytellers generating appeal and pleasure for consumers, and Critics write positive and metaphoric reviews to better highlight the best samples they taste. This raises new questions for the industry about the way in which wines are tasted, a routine practice that is internationally followed by wine professionals, but which may need to be renewed. Combining different data sources appeared to be a promising way to gain in-depth information in exploratory research.

The Influence of Service Quality and Price on Customer Satisfaction (CV.Herina Catering)

This observe pursuits to investigate the impact of high-quality and fee concurrently on CV Herina's client delight, to decide the impact of best, rate, and provider nice partially on CV Herina's patron delight, and to discover which variables maximum influence CV Herina's consumer pleasure. This take a look at uses the impartial variables service pleasant (X1), and fee (X2). The method of evaluation used a couple of linear regression analysis. The sample used on this have a look at changed into 20 respondents who have been taken randomly from customers who visited CV Herina. The statistics acquired is primary information which is the result of the respondent’s solutions to the disbursed questionnaires. The results of this look at indicate that there's a simultaneous have an effect on at the variables exceptional, rate, and provider fine on customer delight. The consequences of this look at also display variables exceptional, fee, and service high-quality partly enormous effect on customer pride. within the determination test, there's an impact of fifty four.5% of the impartial variables (quality, charge, and great of provider) at the based variable (consumer delight). The closing forty five.five% is defined by way of other variables and is not included on this regression analysis

Customer Satisfaction Through Brand Trust in Mixue: Hedonic and Product Innovation

The goal of this study is to determine how hedonic and creative product effects affect consumer happiness and brand trust. A survey that was delivered to Mixue customers using a purposive sample strategy was the research method employed. 222 people were sampled. The Structural Equation Model is used in the data analysis technique with the use of smart pls 3 software. The findings demonstrate that hedonistic and innovative goods have a large direct and indirect impact on brand trust and consumer happiness. To draw deeper inferences about brand trust and consumer pleasure, many more factors than product innovation and hedonic analysis might be included in the future study.

Novel Application of Furniture Product Using Augmented Reality

A tool for individualized consumer pleasure is augmented reality, particularly when it comes to the interior and exterior of furniture. Customers truly want to be able to visualise how the products will appear in their homes or places of business. The consumer or user wants to visualise virtual content for interior design concepts in real time, which AR enables. This study suggests a novel method for integrating augmented reality (AR) technology into interior design, allowing users to share information about 3D virtual furniture and view it on a flexible, dynamic user interface. One way to think of augmented reality technology is as a blend of actual space and virtual items. In an AR environment, the user can observe and modify the virtual furniture in real-time on the screen.

Contributions to Customer Satisfaction from Product Quality, Promotion and Price

This study tries to examine how product attributes like quality, advertising, and price affect consumer pleasure. People who live in Central Jakarta and use the Shopee app to make purchases make up the study's demographic. For the 100-sample sample employed in this review, non-probability sampling with a purposive examining technique will be used. Utilizing Google forms to disseminate questionnaires, the primary data was collected. The Multiple Linear Regression Test method, the Classical Assumptions Analysis approach, the Pearson Product Moment test, and Cronbach Alpha statistics were used in this study to examine the validity and reliability. to evaluate the theory utilizing IBM SPSS version 26. The findings indicated that Customer Satisfaction is influenced by the variable Product Quality.

The Role of Customer Satisfaction and Service Quality on Customer Loyalty: Case Study of M-Banking Services

The cause of this look at is to investigate the direct impact of provider first-class on customer satisfaction of mobile banking customers, to analyze the direct effect of carrier exceptional on customer loyalty of cellular banking users, to investigate the direct effect of patron pleasure on purchaser loyalty of mobile banking customers and to analyze the indirect effect of carrier exceptional of client loyalty through consumer pleasure of bank BCA cell banking users. The population in this study is 1,050 customers using mobile banking. The sample in this study was taken purposively. The number of samples is 91 people. The studies device used on this study became a questionnaire or questionnaire that turned into made by means of the researcher himself. The studies device is a tool used to degree an observed natural or social phenomenon. The primary data used in this study is data obtained based on answers to questionnaires distributed to customers. The conclusion from the study is that there is a significant influence between service quality variables on customer satisfaction for customers who use mobile banking, so that improving the quality of online services will have an impact on customer satisfaction to use mobile banking. There is a significant influence between the variables of customer satisfaction on customer loyalty, the better the online service quality, the greater the loyalty level of mobile banking application users. There may be a sizeable have an impact on between the variables of customer delight on client loyalty, the higher the level of customer delight, the higher the level of loyalty of mobile banking application users

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA APLIKASI KAI ACCESS MELALUI VARIABEL INTERVENING MINAT BELI

This study aims to determine the state of Service Quality, Consumer Satisfaction, and Purchase Interest and to find out the influence of Service Quality on Consumer Satisfaction with Online Ticket Purchase Interest as an Intervening Variable in the Bandung City KAI Access Application, both partly or simultaneously. The technique used in this study is descriptive and verification with a quantitative approach. The populace used in this take look were users of the KAI Access application, totaling 100 respondents using the no-probability sampling technique, purposive sampling. The verification analysis uses path analysis. Based on The outcomes of the study, it was found that Service quality effective and extensive impact direct effect on consumer satisfaction. Service quality has an effective and extensive impact on direct effect on buying interest. Consumer pleasure has an effective and significant direct impact on buying interest, primarily based totally on the results of research that companies that provide excellent and high-satisfactory offerings without delay feel the blessings provided so that consumers can choose the quality of offerings provided by the company provides satisfaction so that it will increase buyer interest

Faktor-Faktor yang Mempengaruhi Kepuasan, Loyalitas, dan Kepercayaan Pelanggan pada E-Commerce Shopee

The purpose of this study is to examine the impact of price, discount, free shipping, product quality, service quality, user safety, and perceived usefulness on consumer satisfaction, loyalty, and trust in Shopee e-commerce. This study employed the Structural Equation Model-Partial Least Square (SEM-PLS) approach with the SMART PLS 4.0 software. To obtain a research sample of 140 individuals, the sample is decided through random sampling. User satisfaction is affected by discounts, free shipping, and perceived usefulness, according to the study's findings. Where consumer pleasure has an impact on customer loyalty and confidence. Additionally, it is established that loyalty influences user trust

The Impact of Hospital Demographic Factors on Total Quality Management Implementation: A Case Study of UAE Hospitals

Aim: Maintaining service quality and value using quality and management tools is crucial in any organization. In essence, improving service quality boosts both efficiency of organizations and consumer pleasure. The deployment of quality development programs such as Total Quality Management (TQM) is one technique that businesses may employ to deliver exceptional customer service. The health sector, in particular, is one of the industries that require TQM adoption due to its complexity and the need for constant service improvement. TQM helps to improve service quality in health facilities through advanced clinical and administrative procedures. This research comprehensively assesses TQM levels and the impact of hospital demographics on its implementation process in hospitals in the United Arab Emirates (UAE). Methods: The study used a quantitative research strategy based on a survey study design. Questionnaires were used to gather primary data from respondents deployed a self-administered technique. 1850 questionnaires were delivered to the hospital's senior staff based on their number in each hospital. Of the 1850 questionnaires distributed, 1238 usable questionnaires were analyzed, yielding a response rate of 66.9%. The study used a binary logistic regression model to determine if hospital demographics affected TQM implementation. The study data were examined and analysed using version 25.0 of the SPSS software. Results: The results show that most of the health facilities with an overall TQM between 4.12 and 4.82 were utilized, governmental, accredited and utilized and large hospitals, while the hospitals with a mean between 2.91 and 3.45 were small, unaccredited private, and non-specialised. Thus, large hospitals have a higher TQM utilization rate than small hospitals. In addition, the findings of the t-test revealed that a high TQM is represented by means of 4.68, 4.67, 4.43, and 4.12 for accredited, utilized, governmental and large hospitals. The binary regression analysis also reveals similar results: large, governmental, utilized and accredited hospitals have greater chances of TQM adoption than other categories of hospitals (Exp (B): 1.2; 95%CI: 1.001 – 1.421, P< .05); (Exp (B): 1.3; 95%CI: 1.012 – 1.721, P< .05); (Exp (B): 1.5; 95%CI: 1.127 – 2.051, P< .01); and (Exp (B): 1.5; 95%CI: 1.102 – 2.012, P< .05); correspondingly. Another observation from the results is that hospitals that implemented technological tools had a greater chance of successfully executing the TQM program than hospitals that did not utilize advanced technologies due to the limited availability of resources (Exp (B): 1.7; 95%CI: 1.332 – 2.187, P< .01). Conclusion: Even though health facilities need to adopt TQM, its implementation depends on the hospital size and demographics that significantly influence the adoption of TQM programs. However, this study will help bridge the current gap on the usage of TQM in the health context by examine the influence of demographic factors on adopting TQM in hospitals. Hence, provide adequate information to help the UAE hospital administrators appropriately execute the TQM program in the hospitals and enhance the efficacy of their operations.