Industry Players Research Articles

Integrity and Legitimacy of Halal Products: The Urgency of Halal Supply Chain Management Technology Adoption in Halal Product Authentication Traceability Evidence from Indonesia

"Research Aims: This research aims to determine how technology, integrity, and the environment affect traceability of halal product certification and its relationship with Halal Value Chain (HVSC) Management in micro, small and medium processing industries. Design/Methodology/Approach: The quantitative research utilised survey data from 285 respondents who are processing industry players throughout Indonesia. Structural Equation Modelling-Partial Least Square (SEM-PLS) is applied for data analysis. Research Findings: The study's findings indicate that technology adoption and environmental factors have a significant effect on HVSC traceability. The authentication and legitimacy of halal products are positively impacted by technology adoption, among others, which contributes to the overall product integrity. The research findings also indicate government support as an important factor. Theoretical Contribution/Originality: This research is one of the first studies related to supply chain legitimacy and authentication in the context of micro, small, and medium businesses in Indonesia, a country with a Muslim majority and many micro-businesses where these businesses have direct contact with “from farm to fork or table” end customers. Managerial Implication in the South East Asian Context: This research offers valuable contribution for managers and policymakers in South East Asia in formulating authentic halal product policies in terms of HVSC. Research Limitations & Implications: This research can benefit from a larger sample size, preferably from larger companies, for generalisation. Moreover, expanding the research across borders and employing a mixed-method approach could offer further insights to overcome supply chain challenges in the future."

A Study on Emergence of Quick Commerce

A Study on Emergence of Quick Commerce

REVIEW OF THE USE OF DRONES AND NON-METRIC CAMERAS FOR THE PROVISION OF LARGE-SCALE GEOSPATIAL DATA ACCORDING TO BIG REGULATION NO. 1 OF 2020

Currently, the need for large-scale mapping for the entire territory of Indonesia is urgent. Therefore, accelerating the provision of large-scale Geospatial Data (DG) is essential for better spatial planning and regional development. The use of drone technology with non-metric cameras is starting to be used for the provision of large-scale DG. To regulate the use of drones and non-metric cameras, the Geospatial Information Agency issued the Head of Geospatial Information Agency Regulation No. 1 of 2020. The purpose of this paper will review the use of drones with non-metric cameras that have been regulated in the agency's regulations. The method used in this paper uses qualitative research with a data collection strategy or source using the literature method. The results show that the use of direct georeferencing in BIG Regulation No. 1 of 2020 has fulfilled the horizontal and vertical geometry accuracy requirements stipulated in BIG Head Regulation No. 6 of 2018 on Base Map Accuracy. The GSD value requirement in BIG Regulation No 1/2020 is too high compared to the GSD value requirement specified in the ASPRS Accuracy Standards for Digital Geospatial Data. This agency regulation is a standard / reference that must be met for all mapping industry players. Therefore, the implementation of this agency regulation requires further study to truly support the issue of accelerating large-scale mapping.

Pembiayaan Mudharabah Sebagai Alternatif Pendanaan Bagi Pelaku Industri Halal

Flexibility in determining profit sharing ratios and a focus on integrity and transparency in fund management provide distinct advantages in this approach. In addition, Mudharabah financing helps halal industry players avoid riba and speculation, which is consistent with Islamic ethical principles. In the economic impact analysis, it was revealed that Mudharabah financing can promote the growth of the halal industry and make a positive contribution to overall economic growth. This becomes relevant in the context of an industry known for its sanctity and halal. Thus, this journal details the benefits and potential of Mudharabah financing as a sharia-based funding instrument for halal industry players. This financing provides solutions that are fair, sustainable, and in line with the values of Islamic business ethics, which can provide support for the development of the halal industry and inclusive economic growth

E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION

<p>In the midst of increasing e-commerce competition and the dynamics of consumer behavior, industry players need to think strategically to carry out systematic consumer preference research so as not to be left behind in business competition. This research aims to investigate the influence of service quality on brand preference and satisfaction, the influence of perceived risk on brand preference and satisfaction, the influence of perceived price on brand preference and satisfaction, and the influence of brand preference on satisfaction. There were 198 respondents in the research using purposive sampling, namely Lazada consumers who made at least one purchase. The results of this research are that service quality has a positive effect on brand preference and customer satisfaction, perceived risk has no effect on brand preference and customer satisfaction, the price has a positive effect on brand preference but has no effect on customer satisfaction, and brand preference has a positive effect on customer satisfaction. The managerial implication of this research is that e-commerce business players need to focus on service quality because it has the biggest influence on customer preferences and satisfaction.</p>

Augmented reality integration in Jordanian fast-food apps: Enhancing brand identity and customer interaction amidst digital transformation

This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

Implementation of Competitive Adaptation and Resilience Strategies Post Covid-19 Pandemic in Halal Food SMEs

SME industry saves the nation's economy, 10.79 million people (7.71 percent) of the Indonesian population work in providing accommodation and food. Knowing the survival ability of industry players on a mike scale is very important. This study used a mixed method, with descriptive analysis to determine the survival ability of the "Pempek Bicik Nina", Palembang, company post-pandemic. Using the SWOT analysis, and internal-external weighting, the Four Step Strategy determines the most appropriate strategy, to be able to overcome challenges by taking advantage of all possible opportunities. Results showed that several weaknesses must be immediately corrected to optimize revenue potential, in the form of more extensive digital marketing, and innovation in product variants, including embracing more public figures as catalysts to leverage. Innovation in product variants is also needed to maintain the attractiveness so that it can continue to attract old customers, as well as attract the interest of new consumers. The cost leadership strategy was maintained. The ability to control costs, and operational efficiency, is very important to maintain profitability and competitiveness. By adapting to all digital world business developments and its product innovation, "PBN", can maintain business continuity. In particular, by combining digital marketing strategies, product innovation, embracing more public figures, and cost leadership strategies, halal SMEs "PBN" can continue to develop and succeed in the halal SME culinary market.

Examining the Impact of Trust-Based Active Participation: An Empirical Study in Creative Industry That Adopt Digital Platform

The main challenge in building a creative industry that acquires a digital platform is the limited ideas used to encourage the presence of booming products and the limited understanding of employees of creative industry players in dealing with technological changes; this is in line with the phenomenon where 31.40% of digital business actors in Indonesia are still experiencing a decline in revenue in 2022. In connection with the main obstacles, this research aims to find constructs capable of mediating the role of technology in the form of Social Media Use to Work (SMUW) in its impact on Creative Performance (CP). Where SMUW, in many studies, has no significant effect on building CP. This study offers the role of Trust-Based Active Participation (TBAP) and Innovative Culture (IC) in mediating SMUW against CP. The object of this research is the creative industry that uses digital platforms, with a total sample of 188 businesses. This study empirically proves that SMUW does not significantly affect CP, but TBAP and IC can boost SMUW on CP with a a total effect of 0.384. From this achievement, it is proven empirically that TBAP and IC can fully mediate the role of SMUW on CP. In implementing the strategy, it was found that in order to optimize the role of SMUW for CP. This contributes to the domain of learning organization theory and middle ring dynamic capability.

Assessment of the determinants of residents’ participation in local waste-to-energy projects in China: The case of Beijing-Tianjin-Hebei region

The participation of households in transforming waste to energy at the local level remains critical in dealing with waste and meeting energy requirements. Citizens' participation in local waste-to-energy in the Chinese context is yet to be studied. Using the Beijing-Tianjin-Hebei region as a case, this study investigates citizens' participation in local waste-to-energy projects. Four constructs: knowledge, trust, price, and community identity, were used in extending the theory of reasoned action (TRA). 410 responses were evaluated through Structural Equation Modeling (SEM). The analysis confirmed that the extended TRA improved explanatory strength over the original TRA as the explained variance increased from 33.1 % to 43.2 %. It was evident that Knowledge, trust, environmental awareness, and social norms positively influenced willingness to participate in waste-to-energy projects. However, price and community identity were insignificant. A one-way ANOVA analysis showed that urban residents and lower-income earners are more inclined to participate in waste-to-energy initiatives. The research findings add to the understanding of citizens' participation in local waste-to-energy projects. This study provides important implications for industry players and policymakers to enhance citizens’ participation in local waste-to-energy projects.

Our Common Gulf Cities: agenda for equitable AEC industries for sustainable urban development

PurposeThis paper delves into the critical role of women in the domains of architecture, engineering, construction and urban planning, particularly within the context of the United Nations sustainable development goals (SDGs) and the imperative of achieving gender parity. Concentrating on the Gulf Cooperation Council (GCC) countries, this paper explores the profound importance of women as essential contributors to urbanisation and sustainable development. It scrutinizes the existing gender disparities within the architecture, engineering and construction (AEC) industries; evaluates prevailing women empowerment indices in diverse sectors; and presents a strategic framework for harnessing women’s engagement to cultivate inclusive and sustainable urban cultures in the GCC. This conceptual paper introduces an actionable framework that can serve as a guiding agenda for empowering women in the AEC sectors by incorporating their socio-cultural, economic and ecological contributions towards creating sustainable cities.Design/methodology/approachCentring its focus on Gulf Cities, this paper employs a comprehensive approach to examine the current gender disparities within the architecture, engineering and construction sectors. It probes potential barriers and advocates for leveraging women’s participation to foster inclusive and sustainable urban development in the GCC. The study introduces the Women’s Empowerment Index (WEI) for the Gulf AEC industry elucidating how these measures are translated into a tailored framework.FindingsThe paper presents a practical framework that provides actionable guidance for engaging various stakeholders, including governments, academia and industry players, to empower women within the AEC industries. An “Agenda for equitable AEC industries for sustainable urban development: Our Common Gulf Cities” is culminated in a Women Empowerment Index for the AEC Industry (WEI-AEC) designed to serve as a guidance tool to monitor progress within industry, governments and academia.Research limitations/implicationsFuture research endeavours could advance the framework by conducting institutional support analyses, multi-stakeholder collaboration studies and practical testing of the framework within real-world scenarios.Practical implicationsThe findings of this study can guide and influence a diverse range of initiatives, including policy development, educational strategies, corporate endeavours, awareness campaigns, capacity-building programs, skill enhancement initiatives and knowledge exchange among the Gulf Cooperation Council countries.Originality/valueThis conceptual paper introduces a practical framework that can serve as a roadmap for implementing the study’s potential to shape policies, educational programs and corporate initiatives aimed at advancing both gender equality and the development of sustainable cities.

Theoretical aspects of strategic development subjects of the air transport industry

The methodological principles of studying systemic, strategic interactions of subjects in the air transport industry in conditions of global challenges are not just considered but emphasized for their crucial role in understanding and navigating the complexities of the industry. Peculiarities of the interaction between airlines and airports are determined, which is related to the specifics of the organizational and management support of this process, which include instability and dynamism of the air transportation market, significant degree of differentiation of air transport services by macro-regions; high level of competition between air carriers and significant market fluctuations; low competition among airports; multivariate combination and comprehensive use of the potential and competences of airlines and airports in the performance of passenger and cargo air transportation. The article substantiates the peculiarities of the interaction of the air transport industry entities related to the specifics of organizational and managerial support of this process. The functions, works, and services performed by the enterprises of the air transport industry in the interaction process and the functional division of the main activities by the responsibility of the performers - airlines and airports - are systematized. A methodical approach to the study of strategic interaction of air transport industry entities in the context of global challenges is proposed, consisting of a logical sequence of the following stages: analysis and evaluation of functional characteristics and competencies of airlines and airports; analysis of environmental factors; assessment of problems and advantages of strategic interaction of airlines and airports; substantiation of strategic principles of interaction between airlines and airports; study of strategic alternatives and decision-making. The advantage of the proposed approach is that it considers the specific features of organizational and managerial support for the interaction of industry players. The most acute problems of the strategic development of the air transport industry of Ukraine and promising areas of interaction between air carriers and airports in the context of global challenges are not just identified but highlighted to keep the audience informed and aware of the current state of the industry. Keywords: air transport industry, air carriers, airports, airlines, strategy, a system of interaction, systemic, strategic interaction, strategic development, global challenges.

Pengendalian Persediaan Bahan Baku Guna Mengoptimalkan Penyimpanan pada Gudang

The rapid development in the industrial world forces industry players to be required to pay attention to all aspects of business in their efforts to survive in competition, including control of raw material storage for the smooth production process. UD. XYZ is an industry engaged in the production of shovels, which in the production process involves several raw materials on a fairly large scale. The limited raw material storage space available results in frequent accumulation of some raw materials which can have an effect on the continuity of the production process. Calculations are carried out using the ABC classification method, inventory turnover ratio, and min-max stock on raw material control to avoid the accumulation of raw materials in the storage room. It was noted that there were several raw materials that experienced accumulation such as iron plates, iron pipes, screws and welding wires.

Do total quality management and external factors matter? The effect of innovation behaviour on innovation performance in banks

PurposeAlthough total quality management (TQM) is an innovative management philosophy, how it connects innovative behaviour (INB) to innovation performance (INP) has gone unnoticed. Also, the external factors (technological turbulence [TUR], competitive intensity [CMP], market dynamism [MKD] and government regulation [GOV]) under which the INB–TQM connection may grow are yet to be understood. In spite of the various evolutions that have occurred in the banking industry, there remains a necessity to enhance the quality of service offered to clients. This paper aims to address these issues in the total quality management literature.Design/methodology/approachThis study constructs and analyses a research framework by analysing the replies of 260 executives in senior and intermediate positions across 21 quality-certified universal banks in Ghana, using the Smart PLS methodology.FindingsTQM played a partial mediating role between INB and INP (variance accounted for = 46.85%, p = 0.000). TUR (β = 0.023, p = 0.000), CMP (β = 0.043, p = 0.000), MKD (β = 0.056, p = 0.000) and GOV (β = 0.068, p = 0.000) positively and significantly moderated the INB–TQM connection.Research limitations/implicationsFuture research may examine the proposed framework in various environments and sectors.Practical implicationsPractical insights for industry players in the sector are discussed.Originality/valueTo the best of the authors’ knowledge, this study is the first to show how innovation serves both as an antecedent and consequence of TQM. It is also the first to explicate the boundary conditions under which the INB–TQM relationship may flourish.

Promoting sustainable agriculture by exploiting plant growth-promoting rhizobacteria (PGPR) to improve maize and cowpea crops.

Maize and cowpea are among the staple foods most consumed by most of the African population, and are of significant importance in food security, crop diversification, biodiversity preservation, and livelihoods. In order to satisfy the growing demand for agricultural products, fertilizers and pesticides have been extensively used to increase yields and protect plants against pathogens. However, the excessive use of these chemicals has harmful consequences on the environment and also on public health. These include soil acidification, loss of biodiversity, groundwater pollution, reduced soil fertility, contamination of crops by heavy metals, etc. Therefore, essential to find alternatives to promote sustainable agriculture and ensure the food and well-being of the people. Among these alternatives, agricultural techniques that offer sustainable, environmentally friendly solutions that reduce or eliminate the excessive use of agricultural inputs are increasingly attracting the attention of researchers. One such alternative is the use of beneficial soil microorganisms such as plant growth-promoting rhizobacteria (PGPR). PGPR provides a variety of ecological services and can play an essential role as crop yield enhancers and biological control agents. They can promote root development in plants, increasing their capacity to absorb water and nutrients from the soil, increase stress tolerance, reduce disease and promote root development. Previous research has highlighted the benefits of using PGPRs to increase agricultural productivity. A thorough understanding of the mechanisms of action of PGPRs and their exploitation as biofertilizers would present a promising prospect for increasing agricultural production, particularly in maize and cowpea, and for ensuring sustainable and prosperous agriculture, while contributing to food security and reducing the impact of chemical fertilizers and pesticides on the environment. Looking ahead, PGPR research should continue to deepen our understanding of these microorganisms and their impact on crops, with a view to constantly improving sustainable agricultural practices. On the other hand, farmers and agricultural industry players need to be made aware of the benefits of PGPRs and encouraged to adopt them to promote sustainable agricultural practices.

Smart Tattoo Sensors 2.0: A Ten-Year Progress Report through a Narrative Review.

The increased interest in sensing tattoos reflects a shift in wearable technology, emphasizing their flexible, skin-adherent nature. These devices, driven by advancements in nanotechnology and materials science, offer highly sensitive and customizable sensors. The growing body of research in this area indicates a rising curiosity in their design and applications, with potential uses ranging from vital sign monitoring to biomarker detection. Sensing tattoos present a promising avenue in wearable healthcare technology, attracting attention from researchers, clinicians, and technology enthusiasts. The objective of this study is to analyze the development, application, and integration of the sensing tattoos in the health domain. A review was conducted on PubMed and Scopus, applying a standard checklist and a qualification process. The outcome reported 37 studies. Sensing tattoos hold transformative potential in health monitoring and physiological sensing, driven by their focus on affordability, user-friendly design, and versatile sensorization solutions. Despite their promise, ongoing refinement is essential, addressing limitations in adhesion, signal quality, biocompatibility, and regulatory complexities. Identified opportunities, including non-invasive health monitoring, multiplexed detection, and cost-effective fabrication methods, open avenues for personalized healthcare applications. However, bridging gaps in medical device standards, cybersecurity, and regulatory compliance is imperative for seamless integration. A key theme calls for a holistic, user-centric approach, emphasizing interdisciplinary collaboration. Balancing innovation with practicality, prioritizing ethics, and fostering collaboration are crucial for the evolution of these technologies. The dynamic state of the field is evident, with active exploration of new frontiers. This overview also provides a roadmap, urging scholars, industry players, and regulators to collectively contribute to the responsible integration of sensing tattoos into daily life.

Customer Engagement and the Corporate Sustainability Reputation of UNIQLO Impact Consumer’s Purchase Intention as Mediated by Customer Satisfaction

The ongoing debate on “fast fashion” and environmental impact has created a great divide amongst fashion industry players as well as consumers. The two sides of the narrative posits the upsides to retail manufacturing and consumer accessibility, whereas the other offers responsible consumption with long-term impact. Where fast fashion is defined as clothing manufactured at a rapid production cycle—from design to retail—-for the purpose of creating or leveraging trends. This innovation in the supply chain has enabled clothing companies to introduce capsule collections over a two-week period. The United Nations Environment Programme (2019) published an article citing the fashion industry as responsible for two to eight percent of global carbon emissions, and with implications expanding to a social context. With cognizance of the United Nation’s Sustainable Development Goal (UN SDG) 12, the conversation leads to a study on sustainable consumption and production patterns. One such company now participating in this conversation is UNIQLO. Considered among global players in the fast fashion sector, the company has decided to consciously depart from this approach towards a more sustainable model. This study focused on an investigation of the customer engagement and the corporate sustainability reputation of UNIQLO consumers as mediated by customer satisfaction. The main concepts include two independent variables of customer engagement, the dependent variable of purchase intention, and the mediator of customer satisfaction. The researchers intend to take a quantitative approach via survey questionnaire, adapting items from measurements scales in previous studies. A total of 449 responses will be obtained from students from Metro Manila, Philippines. The data obtained will undergo statistical tests, including Cronbach’s alpha, Pearson’s correlation, simple linear regression, multiple linear regression, and mediation analysis. The results highlighted, firstly, that the variables of customer engagement, corporate sustainability reputation, and customer satisfaction significantly correlate and impact purchase intention. Secondly, it indicated that customer engagement and corporate sustainability reputation can substantially influence purchase intention. And, thirdly, the observation on customer satisfaction partially mediating the relationship between customer engagement and corporate sustainability reputation on purchase intention. As we accelerate towards the United Nation’s call to action on the SDGs come 2030, this study may bear significance to fashion industry practitioners, consumers, the Academe, on legislation, and the UN Alliance for Sustainable Fashion towards shifting the narrative on the fashion sector.

Analysis of Seaweed Agroindustry Management in Indonesia: Potential, Challenges, and Prospects

This study analyzes seaweed agro-industry management in Indonesia with a focus on its potential, challenges, and prospects. The potential of seaweed agroindustry in Indonesia can be seen from the wealth of abundant seaweed natural resources and the diversity of species in various regions. The domestic and export markets are promising, with seaweed applications in the food, cosmetic, pharmaceutical and other industrial raw materials industries. However, challenges in seaweed agro-industry management are also significant, such as complex licensing, limited production technology, and challenges in marketing and distribution. Environmental sustainability is also an important issue that needs attention. To overcome these challenges, seaweed agro-industry management in Indonesia needs to be carried out comprehensively, involving the identification of relevant stakeholders, sustainable natural resource management, production technology innovation, and effective marketing strategies. The prospects for seaweed agro-industry development include market growth potential, export opportunities and strengthening competitiveness, agro-industry cluster development, as well as the government's role in encouraging the development of this sector. This study concludes that seaweed agro-industry management in Indonesia has great potential to be developed. Despite facing significant challenges, with the right strategic measures, the sector can develop sustainably. The implications and recommendations of this research are expected to help policy makers, industry players, and researchers in supporting the development of seaweed agroindustry in Indonesia.

Evaluation of the challenges facing small and medium-scale building contractors in Nigeria

In this study, the challenges associated with the operations of small and mediumscale building contractors in Nigeria were considered. Globally, the construction industry is faced with several notable challenges in terms of technological advancement, development of operational processes and mechanisms, and keeping up to date with the prevailing business trends. The main objective of this study is to examine the problems that are facing small and medium-scale building contractors in Nigeria. The study employed a questionnaire survey as a data collection instrument. A total of 317 closed-ended questionnaires were administered to small and medium-sized contractors in Akure Nigeria. However, only one hundred and seventy-two (172) returned questionnaires were found valid for analysis. The data was analyzed using the simple descriptive statistical method of percentage and weighted mean score (WMS). Findings revealed that inadequate startup capital for contractors was the major problem facing small and medium-scale building contractors in the study area given its highest mean score of 4.0697. In light of the above, the study recommends that the government being the major player in the building industry should endeavour to initiate, create, and implement policies such as grants and aids for small and medium-sized contractors to enable them to remain in business no matter the state of the economy. It is concluded that the ineffectiveness of the small and medium-sized contractors in the study area is influenced by the un-availability of startup capital, lack of political will in implementing policies that assist small and medium-sized contractors, delayed payment, high-interest rates on loan facilities, and difficulty in getting guarantors for the loan facility.

Advancement of membrane separation technology for organic pollutant removal.

In the face of growing global freshwater scarcity, the imperative to recycle and reuse water becomes increasingly apparent across industrial, agricultural, and domestic sectors. Eliminating a range of organic pollutants in wastewater, from pesticides to industrial byproducts, presents a formidable challenge. Among the potential solutions, membrane technologies emerge as promising contenders for treating diverse organic contaminants from industrial, agricultural, and household origins. This paper explores cutting-edge membrane-based approaches, including reverse osmosis, nanofiltration, ultrafiltration, microfiltration, gas separation membranes, and pervaporation. Each technology's efficacy in removing distinct organic pollutants while producing purified water is scrutinized. This review delves into membrane fouling, discussing its influencing factors and preventative strategies. It sheds light on the merits, limitations, and prospects of these various membrane techniques, contributing to the advancement of wastewater treatment. It advocates for future research in membrane technology with a focus on fouling control and the development of energy-efficient devices. Interdisciplinary collaboration among researchers, engineers, policymakers, and industry players is vital for shaping water purification innovation. Ongoing research and collaboration position us to fulfill the promise of accessible, clean water for all.

Woven fabric selection and grading for ladies’ winter shawls using multicriteria decision-making approach

Purpose Quality assessment of textile products is of prime concern to intimately meet consumer demands. The dilemma faced by textile producers is to figure out the stability among quality criteria and efficiently deal with target specifications. Hence, the basic devotion is to attain the optimum value product which entirely satisfies the views and perceptions of consumers. Selection of best fabric among several alternatives in the presence of contradictory measures is a disputing problem in multicriteria decision-making. Design/methodology/approach In the current study, the analytic hierarchy process (AHP) and preference ranking organization method for enrichment evaluation (PROMETHEE) are proficiently used to solve the problem in selection of branded woven shawls. AHP method verifies comparative weights of the criteria selection, while the ranking of fabric alternatives grounded on specific net-outranking flows is executed through PROMETHEE II method. Findings The collective AHP and PROMETHEE approaches are applied for the useful accomplishment of grading of branded shawls based on multicriteria weights, used for effective selection of fabric materials in the textile market. Practical implications In the apparel industry, fabric and garment manufacturers often rely on hit-and-trial methods, leading to significant wastage of valuable resources and time, in achieving the desirable fabric qualities. The implementation of the findings can assist apparel manufacturers in streamlining their fabric selection processes based on multiple criteria. By adopting this method, industry players can make informed decisions, ensuring a balance between quality standards and consumer expectations, thereby enhancing both product value and market competitiveness. Originality/value The methods of Visual PROMETHEE and AHP are assimilated to offer a complete method for the selection and grading of fabrics with reference to multiple selection criteria.