A numerical investigation of nonlinear switching in plasmonic directional couplers made of two dielectric slab waveguides with metallic claddings is presented. We assume Kerr-nonlinear dielectric and study the influence of geometrical parameters, metallic losses, and metal nonlinearities on coupler characteristics. We observe a general trade-off between losses and nonlinearity levels required for the switching operation. Underlying physical mechanisms that affect the coupler performance are discussed. The obtained results can be useful in design and optimization of the nonlinear plasmonic couplers.