- Unplanned settlement areas, such as '10 No. Market' and 'Bittan Market,' highlight the dynamic transformation of urban zones due to rapid population growth, economic activities, and shifting societal demands. Initially planned as low-density residential neighborhoods, these areas have evolved into bustling commercial hubs, exposing the disconnect between land-use planning and actual urban development. This study examines the key drivers behind these changes, including population growth, economic incentives, cultural shifts, and regulatory gaps. Through surveys, interviews, historical analysis, and geospatial data, the research identifies both the positive impacts—such as enhanced local economies and improved access to goods—and the negative consequences, including traffic congestion, inadequate infrastructure, and environmental degradation. The study reveals a mismatch between planned intentions and reality, emphasizing the importance of adaptive urban planning frameworks. The paper recommends integrated land-use planning, zoning flexibility, infrastructure upgrades, community engagement, and sustainability initiatives as strategies for mitigating the adverse effects of uncontrolled commercialization. The findings underscore the necessity of resilient, flexible urban policies to address the complexities of fringe area development and ensure a balance between economic growth, environmental sustainability, and residents' quality of life. Key Words: urban transformation, mixed-use development, informal zoning, infrastructure strain, fringe areas, adaptive planning
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