Pizza Hut Research Articles

A Confidence-Interval Circular Intuitionistic Fuzzy Method for Optimal Master and Sub-Franchise Selection: A Case Study of Pizza Hut in Europe

Effective franchise selection is crucial for global brands like Pizza Hut to maintain consistent quality and operational excellence amidst a competitive landscape. This paper introduces a novel confidence-interval circular intuitionistic fuzzy set (CIC-IFS) framework, designed to address the intricate challenges of master and sub-franchise selection in the European market. By integrating competence coefficients of decision-makers into the final evaluations, the model allows for a more accurate representation of expert judgments. Decision-makers can choose from various scenarios, ranging from super pessimistic to super optimistic, using ten forms of aggregation operations over index matrices. The proposed approach leverages confidence intervals within the circular intuitionistic fuzzy set paradigm to capture the uncertainty, vagueness, and hesitancy inherent in the decision-making process. A case study involving Pizza Hut’s European operations demonstrates the model’s efficacy in differentiating potential franchisees and identifying those best aligned with the brand’s values. The results indicate a significant improvement in selection accuracy compared to traditional methods and other fuzzy approaches, thereby enabling Pizza Hut to make more informed decisions and solidify its market position.

A Study on Comparative Analysis Regarding Gen-Z’s Perception Over Domino’s Pizza and Pizza Hut in Ahmedabad City

This study investigates Generation Z's perceptions of Domino’s and Pizza Hut in Ahmedabad, focusing on factors such as food quality, pricing, and brand reputation. Utilizing a quantitative approach, the research tests eight hypotheses related to the influence of age on these perceptions. The findings reveal that age does not significantly impact how Generation Z evaluates these brands, leading to the rejection of all null hypotheses. This suggests a shared perspective among this demographic, indicating that factors beyond age—such as overall experience and brand engagement—are crucial in shaping their preferences. The study highlights the need for targeted marketing strategies that resonate with Generation Z's values, particularly in terms of health, sustainability, and digital engagement. Furthermore, enhancing customer experiences and effectively communicating brand value are essential for building loyalty. The findings also emphasize the importance of corporate social responsibility initiatives in improving brand reputation among socially conscious consumers. The study concludes by offering recommendations for future research, including broader demographic analyses and qualitative approaches to gain deeper insights into consumer motivations.

The Effect Of Product Innovation And Lifestyle On Brand Trust, Customer Satisfaction And Repurchase Intention

This study aims to identify the relationship between product innovation and lifestyle on brand trust, customer satisfaction and repurchase intention at Pizza Hut Restaurants in the West Jakarta area. The population in this study were all Pizza Hut Restaurant customers in the West Jakarta area. This study involved 230 respondents who were collected using questionnaire distribution with purposive sampling technique. The requirement for purposive sampling is that customers have visited Pizza Hut Restaurants in the West Jakarta Area, at least twice. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study indicate a significant influence between product innovation on brand trust, customer satisfaction and repurchase intention. In addition, lifestyle also influences and has a significant impact on brand trust, customer satisfaction and repurchase interest. Brand trust has a significant influence on customer satisfaction. Customer satisfaction also has a significant impact on repurchase intention. As a result, it is important to maintain trust in consumers in an effort to improve purchasing decisions. Therefore, it is important to maintain brand trust and satisfaction in an effort to increase repurchase interest. Because the higher the level of customer trust and satisfaction with a brand, the higher their interest in making repeat purchases.

Pizza Hut L.L.C. v. Pandya: Exploring the Validity of Pre-Dispute Jury Waivers

This Note analyzes a 2023 Fifth Circuit opinion concerning whether a contractual pre-dispute jury waiver is enforceable utilizing the knowing and voluntary factors and when challenged under general fraud allegations. The Fifth Circuit incorrectly weighed two of the voluntary and knowing factors—conspicuousness and unequal bargaining power—to be in favor of enforcing the jury waiver when the facts of the case and prior case law prove otherwise. The Fifth Circuit should have first applied a historical analysis in analyzing a constitutional right, but the court was reasonable in applying the arbitration rule to jury waiver provisions because waiving a jury right compromises fewer constitutional rights than an arbitration clause.

The Influence of Fake News, Personality of Muslim Customers and Anger Against Hateful Behavior of Muslim Consumers at Brands Halal Products With Religiosity As Moderation Variable

This study aims to determine the role of religiosity in moderating the influence of fake news variables, the personality of Muslim customers, and anger towards the hateful behavior of Muslim consumers towards halal product brands. Primary data collection was carried out by purposive sampling with a total sample of 340 response questionnaires collected from consumers of fast food restaurant outlets (Kentucky Fried Chicken, McDonald's, and Pizza Hut) domiciled in Purwokerto, Tegal, Yogyakarta, Surakarta, and Semarang. The relationship between fake news variables, Muslim customer personality, and anger towards hateful behavior towards brands were analyzed using Structural Equation Modeling from the Warp Partial Least Squares regression program package. Empirical research shows the influence of fake news, Muslim personality, and anger on brand hatred. The test results show that religiosity can be a moderating variable between fake news, Muslim personalities, and anger towards brand hate for halal products. Hatred about the brand can be suppressed if the company provides information quickly regarding the products offered, and this news can be quickly verified through social media; the information provided is straightforward to understand, and consumers are always optimistic and able to provide good perceptions so consumers do not feel they hate food and beverages and can ensure a halal product.

The Influence of Consumer Behavior and Electronic Word of Mouth (E-Wom) on the Decision to Purchase Pizza Hut Products in Generation Z in Depok City from a Maqosid Syariah Perspective

This research aims to analyze the influence of consumer behavior and electronic-word of mouth (e-WOM) on the decision to purchase Pizza Hut products among Generation Z in Depok City from a Maqosid Syariah perspective. The importance of this research lies in understanding how these two factors influence purchasing decisions in the context of sharia which focuses on prosperity and balance. The background to the problem includes the increasing influence of digital and social media in the consumption behavior of Generation Z, as well as the lack of literature that discusses the influence of consumer behavior and e-WOM specifically in the fast food industry in Indonesia. This phenomenon is increasingly relevant considering that Generation Z is a significant target market. The novelty of this research is the integration of the Maqosid Syariah perspective in the analysis of consumer behavior and e-WOM, which has not been widely discussed in previous research. The method used was quantitative with a questionnaire as the data collection instrument, involving 150 respondents from Generation Z in Depok City. The research results show that consumer behavior and e-WOM simultaneously have a significant effect on purchasing decisions, with a calculated F value of 137.28 which is greater than the F table of 3.06 at a significance level of 0.05. The t test shows that the coefficient value for consumer behavior is 0.482 and e-WOM is 0.567, with a coefficient of determination (R²) of 0.652, indicating that 65.2% of the variability in purchasing decisions is explained by these two factors. So, consumer behavior and e-WOM have a significant influence on purchasing decisions for Pizza Hut products, and it is important for the company to develop an ethical and transparent marketing strategy in accordance with Maqosid Syariah principles.

A Social Semiotic Study of Color Psychology in Junk Food Restaurant Posters

Posters are a visual medium that can quickly capture the attention of a target audience, convey key information, and leave a lasting impression. They can be a highly effective means of advertising and promoting a product, service or event. There are different signs in every poster. This study is concerned with analyzing the psychological effects of colors in junk food restaurant posters. It aims to explore the potential uses of color psychology in junk food restaurant posters. In turn, the data are taken from the official websites of KFC, McDonald's, Pizza Hut, Wendy's and Subway fast food restaurants. Colors have a positive role on the feelings and mood of the customer. Consequently, junk food posters employ different colors to convey a message that will attract consumers to try the product.

PHD as Pizza Hut Delivering Model: ‘Righting Wrongs!’ How Long!

PHD as Pizza Hut Delivering Model: ‘Righting Wrongs!’ How Long!

Rancang Bangun Aplikasi Sistem Pemesanan Konsumen Pizza Hut Delivery Tulungagung Berbasis Website dengan Teknologi Quick Response Code (QR)

Pizza Hut Delivery is a retail company operating in the fast-food sector. In the manual ordering system, customers must either visit the outlet for take-away or call the call center for home delivery. This study aims to provide a solution for the Pizza Hut Delivery outlet in Tulungagung, allowing customers to place orders online. Through this system, customers can order directly via their gadgets or smartphones for both take-away and delivery services. The research utilizes the waterfall model with PHP as the programming language and MySQL as the database server for data storage. The system is also equipped with Quick Response (QR) Code technology, enabling easy access to the Pizza Hut Delivery Tulungagung ordering website.

Analysis of Personalized Marketing Strategy: A Case Study of Xiaohongshu in China

This paper analyzes the personalized marketing methods of Xiaohongshu and demonstrates their benefits through successful case studies of Pizza Hut and Under Armour (UA). The study begins with an introduction to Xiaohongshu and its development history, highlighting its unique role in digital marketing. Following this, the paper provides an in-depth analysis of personalized marketing campaigns by Pizza Hut and UA on Xiaohongshu, showcasing how the platforms advanced algorithms and user-centric strategies enhance brand visibility, user engagement, and customer loyalty. The research reveals specific strategies like targeted content creation, influencer collaborations, and data-driven insights. The findings show that Xiaohongshus personalized marketing significantly boosts brand awareness, engagement rates, and customer retention. By summarizing successful patterns and experiences, the paper offers valuable insights into the practical applications and commercial potential of personalized marketing on Xiaohongshu. This study contributes to digital marketing by providing new perspectives and strategies, emphasizing the transformative impact of personalized marketing on brand performance and consumer relationships.

Product Innovation and Customer Experience: Catalysts for Enhancing Satisfaction in Quick Service Restaurants

This study investigates the multifaceted relationships between product innovation, customer satisfaction, and experience within the quick service restaurants (QSR) sector. Moreover, it explores the reciprocal dynamics, scrutinizing the impact of customer experience on shaping customer satisfaction. Furthermore, the research delves into the mediating function of customer experience in establishing the connection between product innovation and customer satisfaction. The participant pool encompassed 221 respondents, patrons of well-established QSRs, such as McDonald’s, Domino’s Pizza, Pizza Hut, and KFC, strategically situated in three prominent north Indian cities—Jammu, Chandigarh, and Delhi. Employing a structural equation modelling technique, the study meticulously examines the relationships between these crucial elements (product innovation, customer experience and customer satisfaction). This research contributes to existing knowledge by offering a detailed study of the dynamics governing product innovation, customer satisfaction, and experience in the QSR sector. The findings bear practical implications for QSR operators, providing valuable insights into strategies for enhancing customer satisfaction through effective product innovation and an elevated dining experience.

To Translate or Not to Translate: The Case of Arabic and Foreign Shop Names in Saudi Arabia

The translatability of shop names constitutes a problem for translation students. To find out the status of shop name translation in Saudi Arabia, a sample of 271 shop names (clothing, accessories, beauty products, restaurants, cafes… etc.) was collected and analyzed to find out which shop names are translated, which ones are not, and which ones should be translated and to set some guidelines for shop-name translation. Results showed that 24% of the shops have pure Arabic names, 25% have international brand names (Starbucks, Burger King, McDonald’s, Pizza Hut, Monsoon, Zara, Sony); 39% have local English names ( أوبريشن فلافل Operation Falafel, Brand Center براند سنتر, بيبي شوب Baby Shop); and 12% mixed names (Arabic + foreign). Only 6.7% of all shop names are fully translated (العربية للعود Arabian Oud; الركن السويسري Swiss Corner; الشمس والرمال للرياضة Sun & Sand Sports; Seven Degree Café مقهى ٧ درجات); 3,3% are partially translated (Cotton Home قطن هوم; ماما بطاطا Mama Batata; JORI COFFEE الجوري كوفي) and 90% are transliterated using Arabic letters (Bershka بيرشكا , MANGO مانجو, كامايو Camaieu). Many shop names are transliterated, although they are translatable, are difficult to decode as the grapheme sequence does not fit the Arabic graphological system (Dr Nutrition دكتور نيوتريشن & Natural Touch تاتش ناتشرال). It was recommended that Franchised International brand names such as Debenhams & Samsung cannot be translated but transliterated. Some foreign shop names can be fully or partially translated rather than transliterated (Dr Nutrition< دكتور التغذية; Natural Touch< اللمسة الطبيعية; Red Sea Mall< مول البحر الأحمر). The Arabic version is for Arab shoppers who do not know English and the English version is for foreigners. Shop names containing café, chocolate, garden and others can be partially translated (Caribou Café مقهى كاريبو; Atayf Garden حديقة أطياف). French and Italian shop names should be transliterated according to their pronunciation in the source language, not in English (Parfois بارفواه, not بارفويس). The word order in compounds should be correct, and the vowels, diphthongs and consonants should be transcribed accurately. The transliteration should be consistent for all shop branches. Further recommendations are given.

Hegemony of Western Images in the Aesthetic Representation of Food Advertising in Indonesia

Hegemony of Western Images in the Aesthetic Representation of Food Advertising in Indonesia

Analysis of the Factors Affecting Customer Preference Towards McDonald’s

Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fastfood chains in the world. This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s

INFLUENCE OF COMPENSATION, WORK DISCIPLINE, WORK MOTIVATION, WORK LOYALTY AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PIZZA HUT RESTAURANT IN JEMBER CITY

This research aims to see the influence of compensation variables, work discipline, motivation, loyalty and work environment on employee performance in Pizza Hut Jember restaurant. The data collection method is carried out through questionnaires. Samples taken from the entire existing population or using saturated samples. The data analysis method used is Multiple Linear Regression analysis, hypothesis testing using the t test and F test. The results obtained in this research are that partially the compensation and work discipline variables do not have a significant effect on employee performance. For motivation variables, employee loyalty and work environment have a significant effect on employee performance. Simultaneously all variables influence employee performance. The implication that can be formulated from the results of this research is that leaders at the PIZZA HUT Jember resort should formulate policies regarding compensation, rules and regulations regarding work discipline in order to encourage good performance for their employees. Apart from that, maintaining or even increasing motivation, increasing loyalty and improving the work environment in order to maintain and improve employee performance.

Strategi Public Relation PT Sari Melati Kencana Dalam Mengukuhkan Brand Image Pada Pizza Hut Bengkulu

This research aims to determine the Public Relations Strategy of PT Sari Melati Kencana in strengthening the Brand Image of Pizza Hut Bengkulu. This research uses PR Strategy theory which includes operational strategy, educational persuasive approach, social responsibility approach to public relations and PR, cooperative approach, and coordinative or integrative approach. And the type of research used is qualitative research. The results of this research show that PT Sari Melati Kencana's public relations in strengthening the brand image of Pizza Hut Bengkulu depicts a holistic and integrated effort. An operational strategy that prioritizes a social approach, a persuasive and educational approach that creates educational and persuasive communication, a public relations social responsibility approach that responds quickly to complaints and maintains product quality, a cooperative approach that fosters internal and external harmonious relationships, and a coordinative or integrative approach which makes a positive contribution to increasing community support, customer loyalty and strengthening a positive image. Overall, a PR strategy that includes these aspects has succeeded in having a positive impact on the image and popularity of Pizza Hut Bengkulu, creating positive relationships with customers and strengthening their position in the culinary industry.

Evaluation Of The Role Of Consumer - Atmosphere Congruence And Social Media Influence On Purchase Intention And Recommendation Intention – Case Of Pizza Hut

Due to its growing popularity, social media has become a marketing channel and has been shown to influence consumer purchasing decisions. Furthermore, Consumer will prefer to visit culinary places with an atmosphere of Instagram able concept attractive to create an impression on consumers through visual communication, color, lighting, music, and aroma. Many culinary industries use Instagram to maximize their performance by communicating their products, include Pizza Hut. Changes in people's lifestyles today, which lead to mobile working, have resulted in business people, especially in the culinary field, only sometimes having to promote products or services traditionally but can use social media as a means of promotion. The purposes of this reserach are to know consumer atmosphere congruence influence the consumer's decision on purchase intention and recommendation intention, and to know social media influence the consumer's decision on purchase intention and recommendation intention. Qualitative research method used in this thesis to evaluate the role of consumer atmosphere congruence and social media influence on purchase intention and recommendation intention, specifically for Pizza Hut restaurants. Data from Pizza Hut consumers were collected through both in-depth face-to-face interviews and online survey using questionnaires. The findigs of this research that by evaluating three different indicators for assessing the consumer atmosphere congruence and social media influence, this study shows that design factors, ambient factors, and social factors, can attract and generate interest in buying visitors. Furthermore, consumers agree that Pizza Hut social media influence which are attractive and trustworthy can attract and generate interest in buying visitors at Pizza Hut. The results of this study are expected to be used by store managers to increase the number of consumer visits to Pizza Hut. It was found that social media marketing has a positive effect on purchase intention which is the basis for researchers to provide information to improve performance for the Pizza Hut restaurant.

THE EFFECT OF LOCATION AND SERVICE QUALITY ON REPURCHASE INTENTION WITH SATISFACTION VARIABLES AS INTERVENING VARIABLES AT PIZZA HUT OUTLETS IN JEMBER

This study aims to determine whether location and service quality have a significant effect on repurchase intention with satisfaction variables as intervening variables, especially for Pizza Hut Jember consumers in the food and beverage sector. This research design is explanatory research. The sampling technique used is a non-probability sampling technique with a purposive sampling data collection method. The research instrument used a questionnaire that was distributed offline and obtained a sample of 189 respondents. The sample in this study consisted of consumers aged at least 17 years who had bought and consumed products at Pizza Hut Jember at least once. The data analysis method used is Path Analysis using SPSS software. The results showed that location has a significant effect on satisfaction and service quality has a significant effect on satisfaction, while location has a significant effect on repurchase intention and service quality has a significant effect on repurchase intention. In addition, satisfaction also has a significant effect on Repurchase Intention. Furthermore, location has a significant effect on Repurchase Intention through satisfaction as an intervening variable, and service quality has a significant effect on Repurchase Intention through satisfaction as an intervening variable.

Peran Minat Beli Sebagai Variabel Intervening Pada Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian

The food and beverage industry is growing rapidly. The attractiveness of this industry in Indonesia is very strong, this makes business opportunities in the food and beverage sector have mushroomed and are promising. Supported by the increasing number of franchise business offers that are quite easy to do and new types of culinary such as contemporary drinks, coffee shops, and so on. Old culinary types such as processed chicken, pizza, and other fast food also innovate unique flavors and appearances to attract the millennial generation's interest. One of them is Pizza Hut. According to financial report data, sales have decreased since 2020 and 2021, in addition, data on the Top Brand Index has decreased for 3 consecutive years in 2017, 2018, and 2019. In addition, there are inconsistencies in the results of research on the relationship of Product Quality to Purchasing Decisions. Because of these problems, this research was carried out. This study aims to analyze and prove the influence of Price Perception, Product Quality, and Promotion on Purchasing Decisions through Buying Interest as an Intervening Variable (Study on Pizza Hut Customers in Semarang City.)

ANALYSIS OF FACTORS AFFECTING EMPLOYEE PERFORMANCE AT PIZZA HUT DELIVERY WITH EMPLOYEE INVOLVEMENT AS A MEDIATING VARIABLE

Pizza Hut Delivery is a fast food restaurant that innovates by ordering special takeout and delivery. The purpose of this study is to analyze the factors that affect employee performance at Pizza Hut Delivery in Batam City with employee involvement as a mediation variable. The sampling of this study used a saturated sampling method by distributing questionnaires to 55 employees of Pizza Hut Delivery in Batam City. Tests were conducted using Smart PLS. The results in the study stated that training and development variables on employee performance with employee involvement as a mediating variable had a positive insignificant effect, compensation and benefits and organizational fairness on employee performance with employee involvement as mediation had a significant positive effect.