Abstract Consider estimation of a scalar parameter θ of a distribution on the basis of a random sample of size n. Possible estimators include the maximum likelihood estimator, n , and the posterior mean with respect to some prior distribution, n . In this article n and n are compared by considering a large-sample version of the Pitman nearness criterion; conditions are given under which n is preferable to n in this sense. Several examples are provided that show that comparisons of n , and n based on Pitman nearness are often in conflict with comparisons based on mean squared error.