Experimental friction factor results are presented for aqueous solutions of polyacrylamide (Separan AP-273) for concentrations of 1500 ppm, 2000 ppm and 2500 ppm in laminar and turbulent flow through tubes of 2.21 cm and 1.30 cm inside diameter. The solutions studied show a highly non-Newtonian behavior with values of the flow behavior index varying from 0.45 to 0.90. The measured friction factors are slightly lower than the maximum drag reduction asymptote proposed by Virk. For the concentrated viscoelastic solutions the generalized Reynolds number provides a better presentation of the data than the Reynolds number based on the apparent viscosity. In such a presentation there is no influence of pipe diameter or solution concentration on the friction factor. A power law approximation for the friction factor in terms of the generalized Reynolds number was determined using present experimental data. This expression may be used to represent the maximum drag reduction asymptote.