The submerged entry nozzle (SEN) plays an important role in the continuous casting production process. It is a cast refractory pipe fitting installed in the lower part of the tundish and inserted below the molten steel level of the mold. It not only affects the speed of molten steel flow, but is also prone to nodules and affects production. In the present work, the flow behavior of molten steel in a traditional nozzle and that in a new type of nozzle whose inner wall was distributed with arrays of hemispherical crowns were studied by means of both physical simulation (using a water model) and numerical simulation (using ANSYS CFX) based on the prototype of a production continuous casting slab mold. Both experimental and numerical simulation results show that, compared with the traditional nozzle, the impact depth generated by the new-type nozzle in the mold is reduced by 21.06–26.03 cm, the impact angle is reduced by 14–17 degrees, and swirl flow was generated inside the new-type nozzle, which not only improves the flow characteristics inside the submerged entry nozzle and changes the dead zone size in the submerged entry nozzle, but also improves the velocity distribution at the outlet of the nozzle and minimizes the possibility of nodulation. In addition, in contrast to the traditional nozzle that generates flat body-shaped jets of molten steel flow, the new-type nozzle produces baseball glove-shaped jets that penetrate shallower into the molten steel bath in the mold, which significantly reduces the outlet velocity and is conducive to the floating of inclusions.