one which would justify numbers of basic studies. But only a concerted, prolonged, and integrated program of basic research is apt to yield an adequate theory of pictorial perception and a useful pictorial vocabulary and syntax. It perhaps should have been made clear earlier that the intent of this essay is not to deprecate the word, written or spoken. Rather, it is to describe and question verbal snobbery and to propose a reawakening, developing, and sharpening of man's ability to think and communicate in other symbology than just combinations of A to Z and 0 to 9. A final and perhaps more strongly felt appeal is for more basic research on pictorial communication. When the effects of particular pictorial cues on particular learning have been definitely demonstrated, there should no longer be a false dichotomy between the verbal and non-verbal symbol-systems of man. We should discover the unique values of each, and learn to be fluent in both with established bases for the choice of one or combination of both for whatever communication is desired.