As we move through our environment, we encounter familiar objects from various viewpoints. Despite the ensuing variability of the images projected onto the retina, we have seemingly little difficulty when it comes to recognizing objects we encounter. We can, however, see how the objects are oriented, suggesting that object recognition is to a certain degree dissociable from perception of other object “features” such as orientation. Changes in orientation of objects, particularly inversion, can also affect how we perceive the objects. A particularly illustrative example (shown in Figure Figure1)1) is that of the Thatcher illusion (Thompson, 1980), where the grotesque appearance of a face with its inverted eyes and mouth is “hidden” when the whole face is also inverted. The percept itself, therefore, is affected by the change in orientation. In addition, there are also subtle effects of viewpoint changes on object recognition itself. For example, identifying rotated objects is more difficult when they are briefly presented than when viewing time is unlimited (Lawson and Jolicoeur, 2003), and identifying a face is considerably more difficult the face has been inverted (Yin, 1969), as is discrimination between characters “b” and “d,” or “p” and “q” which requires (physical or mental) rotation of the characters to upright, before we can be certain which letter we are looking at (Corballis and McLaren, 1984). Figure 1 Unaltered and “thatcherized” version of Margaret Thatcher's face. The grotesque appearance of the face when its eyes and mouth are inverted is hidden by the inversion of the whole image. Rotating the pictures to upright makes discrimination ... These subtle, yet persistent, effects of viewpoint changes on perception and recognition arise as a consequence of how visual object processing is handled by the brain. Here, I discuss how neural mechanisms underlying visual processing give rise to perception and recognition which can be both viewpoint dependent and viewpoint invariant depending on the timing of those processes, as well as specific task demands or current “perceptual goals” of an individual. To do so, I will firstly explain how temporal dynamics of low-level visual processing may give rise to impaired recognition at short viewing latencies and suggest that this may also relate to effects of viewpoint changes on perceptual experience. I will then discuss how the perceptual goals of an individual determines whether recognition is accomplished in viewpoint invariant or dependent manner with a particular focus on cognitive operations thought to be subserved by ventral and dorsal visual streams, namely object recognition and mental rotation, respectively.