China’s environmental turn is diversifying the country’s urbanisation trajectories. Previously abstracted and exploited as a vast land reserve for urban expansion, the countryside of China now captures the imagination of a growing crowd of green-loving urbanites with its ecological and cultural resources, propelling a new, environmentalised form of urbanisation. In the Pearl River Delta, the development of rural greenways has driven this urbanisation, in which rural lives and landscapes have evolved in response to their encounters with urban users of the greenways. Based on the late John Friedmann’s multidimensional understanding of China’s urbanisation, this paper unpacks four aspects of changes brought about by greenway-driven urbanisation in the Pearl River Delta’s countryside since the 2010s, namely, economic diversification, institutional adaptation, physical reconfiguration, and sociocultural transformation. These changes underscore the need for research on China’s urban-rural relations to pay more attention to the growing centrality of the environment in the politics and practices of urbanisation.