Photoluminescent (PL) properties of Eu2+-doped BaMgAl10O17 (BAM:Eu2+) phosphors are significantly influenced by its crystallanity, phase and regular morphology. To obtain a high brightness blue-emitting BAM:Eu2+ nanophosphor, a pH-controlled polymeric gel deflagration method was performed at ~ 600 °C followed by post calcination at 1300 °C for 3 h under mild reducing atmosphere. It is one of the very few reports that depicts the formation of hexagonal phase of BAM:Eu2+ nanophosphor at relatively lower (~600 °C) temperatures, which is otherwise possible at very high (>1500 °C) sintering temperatures. A drastic improvement in crystallanity, phase, morphology and PL intensities has been achieved in BAM:Eu2+ nanophosphors with the addition of ammonium fluoride (NH4F) during post-calcination treatment. The presence of NH4F benefitted the thermal stability of BAM:Eu2+ nanophosphors as well. X-ray diffraction studies confirmed the phase purity while the scanning electron microscopy revealed regular morphology with non-aggregated nanoparticles. The improvement in crystallanity of BAM:Eu2+ nanophosphors led to almost four times increase in PL intensity in comparison to its bulk counterpart synthesized by solid-state reaction method. Intentional gamma irradiation of the samples for the creation of F+ centres is another unique feature studied in the current work. The obtained results clearly indicate that BAM:Eu2+ nanophosphor prepared in the study would be an ideal candidate for enhancing the properties of many active displays.