Photocatalytic oxidation processes are highly effective clean technologies for the degradation and mineralization of a wide variety of priority pollutants in water and wastewater. However, the application of heterogeneous photocatalysis for wastewater treatment on an industrial scale has been impeded by a lack of mathematical models that can be readily applied to reactor design and scale-up. As a results current photocatalytic reactors in research and development have been designed by empirical or semi-empirical methods only. In this paper, a simple and generic mathematical model for steady-state, continuous flow, thin-film, slurry (TFS) photocatalytic reactors for water purification using solar and UV lamps is presented. The model developed is applicable to TFS flat plate and annular photoreactors of (a) falling film design or (b) double-skin design, operating with three ideal flow conditions: (1) falling film laminar flow, (2) plug flow and (3) slit flow. The model is expressed in dimensionless form and scale-up of TFS photocatalytic reactors can be carried out by dimensional analysis. In addition, the model parameters can be estimated easily from real systems and model solutions can be obtained with little computational effort. Comparison of a number of ideal flow systems shows that both falling film laminar flow and plug flow operation modes give higher performance than the slit flow system. Slit flow operation mode results in lower conversions due to the non-correspondence of fluid-residence time and the transversal radiation field. The effect of optical thickness, on reactor performance and the evolution of radial profiles of a model pollutant with photoreactor length are presented for each of the operation modes. The falling film laminar flow system was found to be more efficient than the plug flow system when the reactor conversion is above 80%. For lower reactor conversion the plug flow system was found to be marginally more efficient than the falling film laminar flow system. A methodology for the optimal geometrical design of a highly efficient configuration of TFS photocatalytic reactors is also presented. The mathematical models presented may be used as a tool for the design, scale-up and optimization of these types of photocatalytic reactors.