Abstract Climate models project a significant intensification of the sea surface temperature (SST) seasonal cycle over the subpolar North Pacific due to global warming, with the shallower mixed layer widely recognized as the dominant factor. However, employing slab ocean experiments with only ocean–atmosphere thermal coupling, we find a substantial contribution from changes in surface heat flux to this seasonal cycle intensification. In particular, the stronger Newtonian cooling effect in winter acts as a more potent damping than in summer. This differential damping inhibits the warming in colder seasons, significantly contributing to the intensified SST seasonal cycle in the subpolar North Pacific. In addition, consistent phase shifts in the North Pacific are identified across CMIP6 models. In the northwest North Pacific, a phase advance is associated with anomalous heating in early spring, driven by enhanced warm atmospheric advection from lower latitudes and sea ice melting in marginal seas. In contrast, the southeast North Pacific exhibits a phase delay attributed to the anomalous cooling in spring relative to autumn. This cooling is due to weakened trade winds and increased presence of high clouds. The former leads to stronger evaporative cooling in spring, while the latter impedes shortwave radiation from reaching the ocean.