PT XYZ is a company engaged in the manufacturing of bedding goods. One of the products from this company that will be the object of research is the pillow. The number of disability pillow products that occurred during 2018 amounted to 21.69%, which could cause a decrease in company productivity and the shift of consumers of these companies to competing companies. The method used to improve the quality of pillow products is Quality Function Deployment. In QFD Phase I, consumer desires are translated into technical characteristics. The results of QFD Phase I, show that the highest priority technical characteristics are machine capacity with a difficulty level of 4, importance of 20% and estimated cost of 19%. Determination of product critical parts using QFD Phase II. The results of QFD Phase II show the highest priority of critical parts based on the level of difficulty, degree of importance and estimated cost is durability of 20%, measurement accuracy of 15% and fabric dimensions of 15%.