Persuasive Function Research Articles

Filologie – věc veřejná

Alexandr Stich theoretically contributed to the definition of the journalistic style in the system of functional styles, understanding it as a style primarily determined by the persuasive function. After 1989, he himself became a prominent publicist who tried to influence public opinion on matters of cultural and political importance in his texts published especially in Literární noviny, Lidové noviny and Přítomnost. In our analysis, we approach Stich’s journalism from the perspective of Hausenblas’s functional stylistics as a text complex, i.e. as a whole, which – as we show – is unified in function, style and meaning and is internally interconnected on the linguistic, thematic and compositional levels.

Parent Education and Counseling (PairEd-C) Intervention to Improve Family-Centered Care: Protocol for a Prospective Acceptability Study Using the Theoretical Framework of Acceptability.

Family-centered care (FCC) is an intervention approach based on a respectful relationship between family and health care providers (HCPs) to ensure the health and well-being of children and their families. Although HCPs have a better perception of FCC, the level of its implementation is low. Reasons for low implementation include limited understanding, lack of training, and lack of implementation guidelines and tools to support implementation. Thus, we developed the Parent Education and Counseling (PairEd-C) intervention to improve FCC in pediatric oncology settings and assess its acceptability. The objective of this study is to assess the prospective acceptability of the PairEd-C intervention using the theoretical framework of acceptability (TFA) in the pediatric oncology department in a tertiary hospital in Ethiopia. The study was conducted using an exploratory qualitative study design. We aimed to recruit 10 to 15 participants for the in-depth interview. The study participants were health service leaders working in child cancer, HCPs, social workers, and parents of children with cancer. The intervention was developed using the integration of the first phase of the Medical Research Council (MRC) framework for developing and testing complex interventions and the behavior change wheel (BCW) framework. The main PairEd-C intervention components align with the intervention functions of education, persuasion, training, environmental restructuring, modeling, and enablement, which were intended to improve FCC in the pediatric oncology unit by providing structured and comprehensive education and counseling of parents of children with cancer. The intervention was implemented by providing training for the health care team, facilitating discussion among HCPs and setting a shared plan, improving the commitment of the health care team, providing education for parents, improving parents' capacity to attend the intervention sessions, arranging discussion among parents of children with cancer, and provision of education and counseling on distress. The HCPs working in the unit received training on the designed intervention. The trained educators and the health care provider delivered the intervention. Data will be analyzed using deductive thematic coding with a framework analysis technique based on the 7 TFA constructs. Atlas ti. version 9 will be used for data analysis. Funding was acquired in 2017, and ethical clearance for conducting the study was obtained. We conducted the interviews with the study participants from December 2023 to January 2024. As of the acceptance of this protocol (June 2024), 12 study participants were interviewed. The data analysis process was started subsequently, and the manuscript will be completed and submitted for publication in early 2025. This acceptability study is expected to show that the designed intervention is acceptable to study participants, and the findings will be used to improve the intervention before progressing to the next step of our project. DERR1-10.2196/54914.

Linguistic differences in the political communication of winning mayors in Colombia’s local elections between 2019 and 2023 / Diferencias lingüísticas en la comunicación política de gobernantes ganadores en las elecciones locales 2019–23 en Colombia

The use of language reflects different sociocognitive processes which are crucial in political psychology. In political communication in elections and governance, the manipulation of language to mobilize actions may be imperceptible by citizens, especially in the vast volumes of news posted on digital platforms like Twitter (now X). For this reason, we set out to analyse the differences in the linguistic style and content of the messages of 18 mayors of large cities in Colombia during the electoral campaign and the start of the period of governance through a two-stage design. We found that the politicians’ language during the electoral campaign had a persuasive function focused on promoting inclusive identities and generating empathy using prosocial topics. In contrast, the linguistic style during the term of office was more formal and complex, highlighting the legitimacy of the acts of governance. Differences were also found in the candidates on the left and right related to how they discuss economic issues during the electoral campaign. These findings show the need to take a multidisciplinary approach to address the effects of language and technology on the understanding and explanation of the psycho-political processes involved in elections and governance.

Gaya Bahasa dan Teknik Persuasif dalam Iklan Makanan Daring Izakaya Jepang

The structure of advertisements consists of language, images, and motion that contain words with emotions and form imagination, thus influencing the readers and listeners to act as expected by the advertisers. The diction and language style used in their food promotion advertisements is very diverse and attractive due to the persuasive effect on readers and potential consumers. The purpose of this research is to determine the stylistic elements, namely language style and persuasive technique found in the online advertisements of Izakaya (Japanese-style bar) with data sources taken from three Izakaya companies: Torikizoku, Ikkyu, and Hananomai in Tokyo, Japan. The theory used is the theory of language style and persuasive language function by Gorys Keraf. In conducting this research, the author uses a qualitative method. The analysis technique uses the literature study method. Data is obtained by documenting food advertisements on the official websites of Izakaya Torikizoku, Ikkyu, and Hananomai in Tokyo. From the analysis results, 9 data containing the language style of hyperbole identified in words or phrases such as "Nikusenda~!! Nikumatsuri", "Kokoro mo kaiwa mo uruou, kono ippai," and "Heisei no hitto menyuu hajimarimashita. Kansha no fukkatsu" and 3 data containing the language style of repetition were found, which can be seen in the words "niku," "umai," and "houdai." Furthermore, the persuasive functions found were suggestion eight times, rationalization six times, substitution four times, and conformity one time.

The persuasive function of the blood of Jesus in Matthew 26:28

The persuasive function of the blood of Jesus in Matthew 26:28

Presuppositions in The Headline Structures of Skin1004 Selected Products

The analysis discussed about the presupposition in the headline structures of Skin1004 selected products. The aims of the analysis were to describe the categories of presupposition, and to investigate the functions of presupposition. The source of the data was found in the headline structures of Skin1004 selected products, which collected from Skin1004 Official Shop e-commerce. The analysis research method was applying descriptive qualitative method. The theories of analysis were applying Yule (1996) categories of presupposition theory and Ge (2011) functions of presupposition theory. The results of the discussion were found four categories of presupposition, which consisted with total thirty-five data sources, namely, existential presuppositions, factive presuppositions, lexical presuppositions, and counterfactual presuppositions. Meanwhile the functions of presupposition were found five functions, twenty-one functions of presupposition, namely, conciseness functions, interestingness functions, enlargement functions, emphasis functions, and persuasion functions. In the categories of presupposition contained in the headline structures of Skin1004 selected products were dominated by the lexical presupposition with total twelve data sources found. The functions of presupposition in the headline structures of Skin1004 were dominated by the emphasis functions with total six data sources found. The accumulation of presupposition found in the headline structures of Skin1004 selected products were fifty-six presuppositions. Based on the analysis that have been conducted, the lexical presupposition and emphasis function were closely related, since it described the advantages of the products in implicit method.

Kajian Struktur dan Fungsi Bahasa Pada Produk Makanan dan Minuman Iklan Televisi Berdasarkan Analisis Wacana

The highest position at the linguistic level is discourse. Discourse is said to be the most complete unit of language. Discourse analysis is the study of message structure in communication. This research describes the structure and function of food and beverage products in television advertising. Researchers use a discourse analysis approach, with a qualitative research type. This research method is descriptive analysis, using listening and note-taking techniques. The data source in this research was obtained through food and drink advertisements. The research results show that there is an advertising structure consisting of the main points of the advertisement consisting of four propositions, namely: (a) providing benefits for potential consumers; (b) the title and subtitle sentences are product brands with foreign terms or seem unique; (c) question sentences to consumers; (d) orders to potential consumers to do something. The explanatory items consist of three propositions, namely: (a) subjective reasons; (b) objective reasons; (c) a mixture of subject and objective reasons. The closing points of the advertisement were developed into: hard techniques, soft techniques, and a mixture of hard and soft techniques. Apart from that, researchers obtained language functions which include: information function, persuasive function, and image building function for a product.

METAPHOR ON SONG LYRICS IN THE ALBUM “BORN TO DIE” BY LANA DEL REY: A SEMANTIC ANALYSIS

This research aims to explore and analyze one of figurative language types; metaphors within the lyrics of Lana Del Rey's "Born To Die" album using a qualitative approach. According to Keraf, G. (2001). in Diction and Style (p. 139), "Metaphor is a kind of analogy that compares two things, but in the form of a short" (2001:139). Additionally, it focuses on identifying the various types of metaphors and understanding their functions within the context of the music. The analysis focuses on three types of metaphors: ontological, orientational, and structural, drawing from George Lakoff and Johnson's theory in "Metaphors We Lived By" (1980). Additionally, the study explores ten metaphor functions based on Karin and Robert Pittner's work in "Beitrage zu sprache & sprachen 2" (1998), encompassing expressive, cognitive, constitutive, ornamental, explanatory, aesthetic, heuristic, naming, referential, and persuasive functions. The research method involves a thorough examination of song lyrics to discern the contextual use of metaphors. Through the document study technique, data collection ensues, followed by a qualitative analysis to identify metaphor types and their associated functions. The research study on Lana Del Rey's "Born To Die" album on Spotify involves a preliminary study, problem formulation, and appropriate research method selection. Data collection involves analyzing lyrics, identifying metaphors, and categorizing data using metaphor theories. The study concludes with conclusions and discussion of findings. The analysis of metaphors in Lana Del Rey's "Born To Die" album reveals a total of 27 instances, with 10 ontological metaphors, 10 orientational metaphors, and 7 structural metaphors. Additionally, the study unveils metaphor functions, including expressive (12 instances), aesthetic (3 instances), cognitive (6 instances), persuasive (1 instance), referential (1 instance), constitutive (1 instance), explanatory (1 instance), ornamental (1 instance), and heuristic (1 instance). The anticipated outcomes of this study aspire to enhance comprehension regarding the pervasive role of metaphors in daily life.

Politics metaphor in British and Bosnian-Herzegovinian migration discourse

As the geopolitical situation changes, it is necessary to discuss how politics is structured by metaphor in the context of recent social phenomena, such as the European migrant crisis. This paper analyses the conceptual metaphors politics as war, politics as a game, politics as a trade, and politics as a theater in British and Bosnian-Herzegovinian newspapers. The goal of this study is to establish to what extent and in which situations journalists resort to figurative language to persuade the recipients to view politics in a desired way. The paper aims to reflect on the use of deliberate metaphor as a perspective-changing device by journalists striving to achieve their rhetorical goals and influence recipients’ perception of the political situation. The corpus comprises 174 British and 307 Bosnian-Herzegovinian articles collected from August 2015 to March 2016 (247,912 words). Relying on Steen et al.’s (2010) model of metaphor analysis, the paper investigates the types of metaphor in the corpus, the deliberate use of politics metaphors and their communicative function in migration discourse - discussing both the rhetorical goals of journalists and the rhetorical effects on recipients. It has been established that the analyzed set of metaphors has a divertive and persuasive function in migration discourse. Similar studies are encouraged to shed light on how deliberate metaphors related to politics may have diverging communicative functions in other types of discourse.

Mimesis and Mythos in Aristotelian Arabic Poetics

Abstract The Aristotelian sense of mimesis (i.e., fictional representation of an evoked world through plot and characters) continues to shape modern views of literature. The medieval Arabic reception of the concept of mimesis and its closely related concept of mythos (fable, story, or plot) through Aristotle’s Poetics reveals a different conception of literature—one that this article argues is not representational but analogical. While Aristotle sees mythos/plot as forming the main vehicle through which mimesis manifests itself in poetry, mythos (khurāfa) according to the philosophers of the Islamic world was irrelevant for the poetic. This is because they understood mythos not as “plot” but as referring, on the one hand, to the fictionality and fantasticness of poetic metaphor, which they deemed inessential for the success of poetry; on the other hand, they understood mythos as “story,” in which case they relegated to it a rhetorical function of persuasion rather than a poetic function of make-believe. Fundamentally, in both the poetic and the rhetorical, mimesis was understood as the expression of the comparable, not the representation of the likeness of an evoked world. This exposes an Arabic conception of “mimesis” that reflects a literature that seeks comparisons and demands the inference of similarities from the reader.

A Corpus-Assisted Analysis of Conceptual Metaphors in K-Beauty Metaphoric Advertising

Over the past few decades, the Conceptual Metaphor theory has attracted scholarly and practitioner attention in the construction of metaphoric advertising, which is driven by the claim that abstract concepts intended to be delivered are better communicated through a conceptual metaphor (Reddy 1979). Metaphoric advertising is a communicative mechanism that sends out intended messages while also provoking positive emotions and triggering attention from the recipient. In order to augment prior findings, this article aims to provide the metaphorical account of a conceptual mechanism delineated in K-Beauty metaphoric advertising by classifying their sub-types into structural, orientational, and ontological metaphors. To that end, this study compiled the K-Beauty metaphoric advertising corpora, which held over four thousand tokens of slogans and taglines extracted from beauty product advertisements generated in translated English, thus aiming to discuss primary instances of metaphorical mappings and conceptualizations, as well as their persuasive functions. Overall, the results evidenced that structural metaphors outperformed the other two sub-types, typifying systematic qualities and rich source domains. Of all the conceptual metaphor sub-categories, it was observable that the ENTITY and SUBSTANCE metaphors, which are a sub-type of ontological metaphors, were the most robust, signifying that ontological metaphors may adopt an imaging mechanism to transfer metaphorical mappings from a source domain to a target domain. The findings argue that particular metaphor choices in metaphoric advertising are closely linked to a cognitive mechanism triggered by cultural awareness pertaining to persuasion and promotion. Based on the current findings, implications and future research directions will also be discussed.

“An Unexpectedly Transgressive Subject of Twentieth-Century History”: How to Write (and Why to Read) about Communist Women Today

This review article discusses two newly-released publications on communist women activists: Kristen Ghodsee’s Red Valkyries: Feminist Lessons from Five Revolutionary Women and The Palgrave Handbook of Communist Women Activists around the World, edited by Francisca de Haan. It focuses on questions of narrative and the persuasive function of the reviewed works, asking how and for whom one should write about communist women today. It brings to light methodological challenges, as well as those related to access to sources on communist women. It also reflects on the place that publications which tell stories of communist women who challenged gender, class, and racial inequalities in the past occupy in the perception of contemporary readers, so often confronted in these times with experiences of inequality and violence.

Analisis Pesan Moral Pada Film Bayi Ajaib Tahun 2023

Mass communication broadly is an activity carried out between one or more people to convey messages through print, electronic or digital mass media with the expectation of reciprocity. One of the media used to convey messages is film. Film is a mass media that is considered effective in conveying messages compared to other communication media. Film is a new means used to disseminate entertainment that has become a previous habit, as well as presenting stories, events, music, drama, comedy and other technical presentations to the general public. Films not only serve entertainment functions, but also contain informative, educative and even persuasive functions. In the current era, there are many types of films that educate film lovers, especially in Indonesia. There are various types of films including drama, romance, comedy, action and horror, such as the film Miracle Baby 2023. The film Miracle Baby 2023 is one of the Indonesian horror films which will be shown in Indonesian cinemas in January 2023, which tells the story of two young people. -sama wants to become rich, but in the wrong way. This magical baby film also contains many moral messages. Moral messages are statements that convey instructions, regulations, or invitations regarding societal conventions, morality, and culture so that humans can live better and as material for self-evaluation in actions. The moral messages contained in the 2023 Magic Baby Film are: 1) moral messages in the category of human relationships with God , 2) moral messages in the category of human relationships messages in the category of human relationships with themselves, and 3) moral messages in the category of human relationships with other humans.

Emmanuelle Danblon: Rhetorical exercises, or the art of rediscovering “the taste for truth”

After having theorized an anthropological approach to the persuasive function and explored the issues at stake in the rationality regimes of practical reason, Emmanuelle Danblon has devoted the last ten years to a realistic, “artisanal” approach to rhetoric practiced in the context of rhetorical exercises. The aim of these exercises is to revive a lost “taste” for truth. Rather than taking fallacious arguments as their object, and giving primacy to descriptive theoretical deciphering of "alternative" truths and statements deemed irrational, Emmanuelle Danblon proposes that participants in these exercises first undergo a collective initiation to a typology of arguments, followed by role-playing in which they try to defend positions contrary to their own, or which seem paradoxical, difficult to imagine or irrational, against other participants defending the opposite points of view. The stakes are both cognitive and ethical: understanding the Other from the inside rather than judging him or her, making progress in self-knowledge and working in a craft mode to rediscover a taste for truth.

Classical Islamic Oration’s Art, Function, and Life-Altering Power of Persuasion: The Ultimate Response by Hammam to Ali’s Sermon on Piety, and by Hurr to Husayn’s Battle Oration in Karbala

ABSTRACT This article discusses classical Islamic oration’s power of persuasion through two lenses, one wide-angled, one focused. First, it introduces topographies of Arabic oration in its foundational oral period in early Islam, addressing notable aspects of its art, function, and provenance. Then, it pivots to speak of major life changes induced by particular orations, or sermon-induced ‘conversion’. Two early Islamic orations that induced such transformations are transcribed and briefly discussed: (1) the ‘sermon describing the truly pious’ by the successor of the Prophet according to the Shia and the fourth caliph according to the Sunnis, Imam Ali ibn Abi Talib (d. 661) in Kufa, Iraq, which is said to have caused his associate Hammam to give up his life spirit, and (2) the battlefield speech addressed to the surrounding Umayyad army by Ali’s son, the Shia Imam Husayn (d. 680), in Karbala, also in Iraq, which is reported to have won over the enemy sub-commander Hurr to Husayn’s side and prompted him to fight for Husayn unto death. Both are striking examples of the life-altering effects of intense and eloquent sermons, manifest here in the ultimate passage — an end to life in this world and entry into the hereafter.

Solidifying Fear Appeal Effect on E-Commerce Customer Purchase Intention during Covid-19 Pandemic through Digital Public Relation Persuasion

The aim of this study is to measure the effect of fear appeal and digital public relation persuasion respectively on e-commerce customer purchase intention and to solidify the effect of fear appeal on e-commerce customer purchase intention through digital public relation persuasion, during the Covid-19 pandemic. For this survey study, the data processed with SPSS and Amos programs is collected from Indonesian e-commerce customers, and taken using a snowball and non-probable sampling method. All hypotheses are supported. The constructs of this study can elaborate the theory of reasoned action since fear appeal and digital public relation persuasion function to solidify e-commerce customer purchase intention. The implication is e-commerce must develop digital public relation persuasion to solidify the effect of fear appeal on e-commerce customer purchase intention. Keywords— Fear Appeal; Public Relation Persuasion; Purchase Intention; E-Commerce; Covid-19

Art in protest discourses – on the example of the Belarusian anti-government protest movement

In protest discourses the problem of using aesthetic and artistic elements lies in the centre of attention. The authors draw empirical material from the Belarusian protest movement, especially the anti-government protests of 2020. In the current study the problem of the use of aesthetic elements in protest discourses is considered in two aspects: 1) in the aspect of artistic activism, i.e. the involvement of artists in resistance activities; 2) in terms of the use of aesthetic speech acts in various forms of protest activity, i.e. as a special rhetorical tool with emphatic and persuasive function, but also as a means of expression with the satisfying function. As a result of this dichotomy, the article is divided into two parts. The authors point out that even though public art is not developed in Belarus (e.g. in the field of visual arts), aesthetic creativity is a very characteristic feature of both street poster discourses and forms of protest in the Internet.

Modalities as Persuasion Carriers in Political Discourse

This paper explores the persuasive weight of modalities as presidential meaning carriers in Egyptian political discourse. More specifically, it probes the extent to which modalities, which are linguistically manifested in obligation modals and need-statements, go beyond their ordinary semantic function of communicating obligation and commitment towards further persuasive functions that target the successful communication of particular presidential meanings in one of President El-Sisi’s speeches. Two research questions are addressed in this study: first, to what extent are modalities employed as persuasion carriers in El-Sisi’s speeches? Second, what are the presidential meanings carried by modalities in the selected data? The paper theoretically draws on various approaches to the concept of modality and its categorization. The study reveals two main findings: first, modalities in El-Sisi’s speech go beyond their ordinary semantic function towards further pragmatic purposes that target the influence of the addressees’ cognitive background in a way that serves to confirm specific existing beliefs or to change them totally to adopt the persuader’s views. This, in turn, accentuates this paper’s assumption that modalities are persuasion strategies with a speaker-benefit-oriented goal of communicating particular intended meanings. Second, in political speeches, modalities are often accompanied with other lexical and grammatical categories to intensify the persuasion process. The study recommends further discussions of grammatical categories other than modality, such as pronouns, to show their significance as persuasion strategies in political and critical discourse studies.

The art of rhetoric: persuasive strategies in Biden’s inauguration speech: a critical discourse analysis

This research investigated the main linguistic strategies used in President Biden’s inauguration speech presented in 2021. Data were analyzed in light of Fairclough’s CDA framework: macro-structure (thematic)—intertextually; microstructure in syntax analysis (cohesion); stylistic (lexicon choice to display the speaker’s emphasis); and rhetoric in terms of persuasive function. The thematic analysis of the data revealed that Biden used certain persuasive strategies including creativity, metaphor, contrast, indirectness, reference, and intertextuality, for addressing critical issues. Creative expressions were drawn highlighting and magnifying significant real-life issues. Certain concepts and values (i.e., unity, democracy, and racial justice) were also accentuated as significant elements of America’s status and Biden’s ideology. Intertextuality was employed by resorting to an extract from one of the American presidents in order to convince the Americans and the international community of his ideas, vision, and policy. It appeared that indirect expressions were also used for discussing politically sensitive issues to acquire a political and interactional advantage over his political opponents. His referencing style showed his interest in others and their unity. Significant ideologies encompassing unity, equality, and freedom for US citizens were stated implicitly and explicitly. The study concludes that the effective use of linguistic and rhetorical devices is important to construct meanings in the world, be persuasive, and convey the intended vision and underlying ideologies.

Analisis Pandangan Aristoteles Tentang Lima Fungsi Bahasa Dalam Komunikasi

Basically, humans have different characters, from one to another. So, these differences in character cause people to use language differently. Differences in using language cause the emergence of sounds that are not arranged based on a meaningful system. The aim of this research is to discuss Aristotle's views on the five functions of language and communication. This research uses a descriptive method with a literature review or literature study. The research results show that language as a communication tool is the most effective way to convey thoughts, aims and objectives to the people we communicate with. Language as a means of communication has the main function of language, namely that communication is the delivery of a message or meaning by someone to another person. The function of language as a tool of human communication includes five basic functions, namely expression function, information function, exploration function, persuasion function and entertainment function.