Persuasive Communication Strategies Research Articles

Persuasive Communication Strategies of Religious Extension Workers in Maintaining Religious Tolerance Between Communities in Berastagi District

Abstract. The objective of this study is to examine the persuasive communication strategies employed by religious counselors in fostering religious tolerance among communities, as well as to identify the challenges they face and their efforts to overcome these challenges. This research employs a qualitative approach, utilising purposive sampling to select participants. Data were gathered through interviews, observations, and document analysis, and analysed by means of data reduction techniques. The findings indicate that religious counselors employ persuasive communication strategies, including psychodynamic approaches to enhance emotional engagement during counseling sessions, sociocultural strategies by aligning counseling activities with the cultural norms of the Karo community in Berastagi, and meaning construction strategies to deepen understanding of religious tolerance among the populace. However, counselors face challenges, including their own limitations, strong adherence to local customs and traditions among the community, and alignment with national regulations concerning inter-religious tolerance and real-life incidents. Religious counsellors have made efforts to educate the community about the nation's foundational principles and to foster positive relationships with local residents. It is recommended that future research explore novel communication strategies from diverse perspectives in order to enrich the repertoire of creative and effective communication activities in community counselling.Keywords: Persuasive, Religious Counselor, Tolerant of Religious Communities.Abstrak. Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi persuasif penyuluh agama dalam menjaga toleransi beragama antar masyarakat, dan hambatan penyuluh serta upaya mengatasinya. Penelitian ini menggunakan pendekatan kualitatif dengan teknik purposive sampling untuk memilih responden. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, dan dianalisis dengan melakukan reduksi data. Hasil penelitian menunjukkan bahwa penyuluh agama menggunakan strategi komunikasi persuasif berupa psikodinamika untuk meningkatkan keterlibatan emosional dalam penyuluhan, strategi sosiokultural dengan menyesuaikan kegiatan penyuluhan dengan budaya masyarakat Karo di Berastagi, serta strategi konstruksi makna untuk memberikan pemahaman mendalam mengenai toleransi beragama kepada masyarakat. Hambatan yang dihadapi penyuluh adalah keterbatasan para penyuluh agama sendiri, pegangan adat dan budaya masyarakat yang kuat, serta penyelarasan antara aturan negara terkait toleransi antar umat beragama dan kejadian di lapangan. Upaya yang dilakukan oleh penyuluh agama adalah memberikan pemahaman kepada masyarakat tentang empat pilar kebangsaan dan berusaha menjalin hubungan yang baik dengan masyarakat. Untuk penelitian mendatang, disarankan untuk mengeksplorasi strategi komunikasi baru dari berbagai sudut pandang guna memperkaya repertoar kegiatan komunikasi yang kreatif dan efektif dalam penyuluhan kepada masyarakat.Kata Kunci: Persuasif, Penyuluh Agama, Toleransi Masyarakat Beragama.

Topic Diversity in Social Media Campaigning: A Study of the 2022 Australian Federal Election

This study explores the diversity of topics in political campaign communication on social media during the 2022 Australian federal election. While political campaigns on social media are often associated with both persuasive and mobilising appeals, this research focuses on understanding the differences in persuasive content by comparing organic (non-targeted) and paid (targeted) political communication. Analysing the Australian context, which follows a Westminster system, with compulsory voting, we utilise data from the federal election 2022 to investigate how political actors employ persuasive communication strategies. Through topic modelling, we examine whether distinct themes vary in content and prevalence between organic and paid social media content disseminated by political parties and candidates. Our analysis revealed that the differences in topic diversity between paid and organic content do not seem to be substantial, despite popular concerns about higher personalisation due to advertising targeting which could lead to information fragmentation of the electorate. Both types of content predominantly focus on core political topics, aligning with party ideologies and include overall campaign information (e.g., on election procedures). However, government critique emerges as a distinct topic in both organic and paid content signalling the usage of negative campaigning to weaken opposing parties. In conclusion, this study suggests that the strategic manipulation of the electorate through social media during the Australian federal election in 2022 was limited. Nonetheless, the prevalence of negative appeals towards the government and opposing parties raises questions about the potential impact on citizens’ trust in democracy and institutions.

Persuasive Communication in Business Negotiations: Strategies and Techniques

In the realm of business negotiations, persuasive communication stands as a cornerstone for achieving favorable outcomes. It involves the strategic use of language, body language, and emotional intelligence to influence counterparts towards mutually beneficial agreements. Understanding the nuances of persuasive communication in this context is crucial for navigating the complexities of modern business interactions. This study aims to explore the strategies and techniques of persuasive communication in business negotiations, with a focus on understanding its underlying principles, practical applications, and impact on negotiation outcomes. Through a comprehensive review of existing literature, the study seeks to identify key trends, challenges, and opportunities in the field, providing insights for practitioners and researchers alike. The research methodology employed in this study is a thorough literature review conducted using NVivo, a qualitative analysis software. Relevant sources including books, academic journals, articles, and reports were collected and analyzed to gain insights into persuasive communication strategies in business negotiations. The data collected were systematically analyzed to identify recurring themes, patterns, and relationships, providing a rich understanding of the subject matter. The study findings reveal a myriad of persuasive communication strategies and techniques employed in business negotiations, ranging from linguistic tactics to nonverbal cues and emotional appeals. Key themes identified include the importance of building rapport, understanding counterpart motivations, and adapting communication approaches to suit diverse cultural contexts. The implications of this study extend to both practitioners and researchers in the field of business negotiations. Practitioners can gain valuable insights into effective communication strategies, enabling them to navigate negotiations with confidence and finesse.

Persuasive Communication Strategy in Creative Work Digital Marketing Agency

The pandemic period in recent years has made it difficult for business people and MSMEs to market their products. This is one of the reasons for the establishment of the digital agency Karya Creative. This research also focuses on how Karya Creative's persuasive communication strategy to attract prospective clients to entrust their brand and what are the factors that influence the success of persuasive communication by Karya Creative in attracting clients. In this research, researchers took an approach used in qualitative descriptive. In using qualitative descriptive type, where researchers describe or construct in-depth interviews of research subjects. The results of this study show the process of persuasive communication strategies applied in Creative Works, the elements and components of persuasive communication used, and what factors influence the success of persuasive communication of Creative Works. Researchers hope that this research can make a scientific contribution to communication science and be useful for students who pursue communication research. The advice obtained from this study is that persuasive communication must be given continuously to convince clients because it is the basis of the strength of marketing agencies in promoting. Then it is also important in building client trust, of course, we need to uphold an honesty or a transparent communication.

STRATEGI KOMUNIKASI PERSUASIF KEPALA SEKOLAH DALAM MENCEGAH TAWURAN ANTAR PELAJAR MENENGAH KEGURUAN AL-WASHLIYAH 4 MEDAN

This research aims to investigate and analyze the persuasive communication strategies implemented by the School Principal in preventing student conflicts at Al-Washliyah 4 Vocational High School in Medan. Student conflicts are a significant issue within the school environment, requiring an effective approach to prevent and address conflicts among students. The research methodology employed is qualitative, involving interviews with the School Principal and direct observation of the implementation of persuasive communication strategies. Data analysis is conducted using a qualitative approach, focusing on the identification of persuasive elements applied and their impact on student behavior. The research results are expected to provide profound insights into the effectiveness of persuasive communication strategies in preventing student conflicts. The practical implications of this research can be used as a foundation for improving the strategies that have been implemented and contribute to the literature on persuasive communication strategies in an educational context. Therefore, this research is expected to make a positive contribution to conflict prevention efforts in the school environment and the overall enhancement of education quality.

STRATEGI KOMUNIKASI PARIWISATA PEMERINTAH KABUPATEN ACEH SELATAN DALAM MERAIH PREDIKAT DESTINASI KREATIF PADA OBJEK WISATA PULAU DUA TAHUN 2022

This research aims to investigate and analyze the persuasive communication strategies implemented by the School Principal in preventing student conflicts at Al-Washliyah 4 Vocational High School in Medan. Student conflicts are a significant issue within the school environment, requiring an effective approach to prevent and address conflicts among students. The research methodology employed is qualitative, involving interviews with the School Principal and direct observation of the implementation of persuasive communication strategies. Data analysis is conducted using a qualitative approach, focusing on the identification of persuasive elements applied and their impact on student behavior. The research results are expected to provide profound insights into the effectiveness of persuasive communication strategies in preventing student conflicts. The practical implications of this research can be used as a foundation for improving the strategies that have been implemented and contribute to the literature on persuasive communication strategies in an educational context. Therefore, this research is expected to make a positive contribution to conflict prevention efforts in the school environment and the overall enhancement of education quality.

Enhancing Tax Compliance Intentions: Analyzing the Influence of Awareness, Attention, and Persuasion Among Future Taxpayers

This study explores the factors influencing tax compliance intentions among future taxpayers, specifically examining the roles of taxpayer awareness, attention, and persuasion. Employing a quantitative research approach with a cross-sectional design, the study analyzed data from a sample of 278 individuals using the PLS-SEM model, evaluating both measurement and structural models. The results demonstrate that taxpayer persuasion has a significant direct impact on tax compliance, indicating that persuasive communication strategies are highly effective. Additionally, taxpayer awareness directly influences tax compliance and mediates the effects of other variables, highlighting the importance of knowledge and awareness in fostering a compliance mindset. Taxpayer intention serves as a crucial intermediary, translating awareness into compliance behavior. The findings suggest that a multifaceted approach combining awareness campaigns, targeted educational programs, and persuasive communication can significantly enhance compliance rates. These insights are essential for developing effective tax education and communication strategies, ultimately contributing to a more robust and compliant tax system. Future research should further investigate these relationships across diverse demographics to bolster tax compliance efforts comprehensively.

Strategi Komunikasi Persuasif Guru Taman Kanak-Kanak “Harapan Bersama” Dalam Karakter Peduli Terhadap Sampah

This study aims to determine the persuasive communication strategy of kindergarten teachers "Harapan Bersama" in the character of caring for waste. This study uses the theory of The Meaning Construction Communication Strategy which includes Cognitive Factors and Emotional Factors. And the type of research used is qualitative research. The results of this study indicate that the important role of cognitive and emotional factors in education in the Harapan Bersama Kindergarten environment is that the programs implemented both by teachers at school and parental support at home have had a positive impact in shaping children's understanding and behavior related to caring for waste in their environment. Children's responses suggest that different approaches may be needed to meet individual needs in terms of environmental understanding. This emphasizes the importance of a holistic and diverse approach to environmental education to achieve broader and more integrated outcomes. There were differences in how children responded to environmental issues based on their emotional and cognitive factors, highlighting the complexity of shaping attitudes towards the environment. The results of this study show that persuasive communication strategies through cognitive factors and emotional factors have a positive impact in shaping children's understanding and behavior related to waste care in their environment.

Peran Tokoh Agama Dalam Meningkatkan Kerukunan Umat Beragama di Desa Metro Rejo Kecamatan Buay Madang Timur Kabupaten Oku Timur

This research is entitled "The Role of Religious Figures in Increasing Religious Harmony in Metro Rejo Village, East Buay Madang District, East Oku Regency." Researchers try to reveal the role of religious figures in increasing religious harmony. There are two problem formulations studied. First, what is the role of religious figures in increasing religious harmony? Second, what are the communication strategies of religious figures in increasing religious harmony? The samples in this research were Muslim and Hindu religious leaders as well as the Metro Rejo village head. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, persuasive communication strategy theory is used. The results of the research found that religious leaders had implemented ways of adapting and interacting without differentiating between the race, ethnicity and religion of the community. The role played by religious figures in increasing religious harmony is by directing each congregation to always remind us of God Almighty, giving advice and carrying out religious activities in accordance with their respective beliefs and must respect each other and uphold the value of tolerance. The communication strategy carried
 out by religious leaders is carrying out activities together, such as cleaning the village environment, creating village facilities and infrastructure and holding deliberations to open up new ideas or thoughts so that when viewed from the perspective of communication between religious communities in Metro Rejo village This communication interaction was successful. This is proven by the people who uphold inter-religious tolerance and always help others regardless of social status, be it a person's race, ethnicity, religion or culture.

Strategi Komunikasi dalam Pembinaan Pecandu Narkoba dengan Pendekatan Therapeutic Community di Yayasan Sekata

This research looks at the persuasive communication strategies used by the Sekata Foundation in fostering drug addicts with the Therapeutic Community approach. This research aims to find out about what kind of communication strategies are used, what messages are conveyed, and what kind of approach is used by the Sekata Foundation in terms of coaching drug addict patients. This type of research is a descriptive qualitative research. The data collection methods used are interviews, observation and documentation. The data analysis techniques used are collecting data, reducing data, presenting data and drawing conclusions. The results showed that Sekata Foundation, in fostering drug addicts with the Therapeutic Community approach, uses a persuasive communication strategy. The purpose of this communication is to change attitudes, opinions, and behaviors. The communication strategies used tend to be effective in fostering drug addicts at Sekata Foundation in changing behavior, attitudes, and views.

Strategi Komunikasi Persuasif Pengadilan Agama Dalam Meminimalisir Kasus Perceraian Di Kota Padang

Communication strategy is a combination of communication planning and communication management to achieve a goal, one of the most basic communication is persuasive communication, namely the procces of influencing the attitudes, opinions and behavior of other people, both verbally and non- verbally. One of the efforts made by the Religious Courts is mediation, in which the judge or non-judge who acts as a mediator is expected to be able to reconcile married couples who are inin the process of divorce. This study aims to determine the persuasive communication strategy of the religious courst is quite good but cannot be said to be optimal because the data on divorce cases fluctuates every year or in inconsistent every year. This means that the persuasive communication strategy of the Padang Religious Courts has not been able to minimize divorce cases. This can be seen from the mediation communication process used, namely : (1) Opening, (2) Information Gathering,(3) Problem Indentification, (4) Solution Search, (5) Negotiation, , (6) Closing

Strategi Komunikasi Persuasif Guru BK dalam Mengatasi Kenakalan Siswa di SMAN 1 Alas Barat

Delinquency is behavior that violates the norms and rules that apply in the school environment, and also has the potential to disrupt students' learning achievement and welfare at school. Therefore, there is a need for a persuasive communication approach from Guidance and Counseling Teachers to overcome negative student behavior at SMA Negeri 1 Alas Barat. This research aims to determine the persuasive communication strategies of guidance and counseling (BK) teachers in dealing with delinquency among students at SMA Negeri 1 Alas Barat. This research uses a qualitative descriptive method based on primary and secondary data and uses observation, interview and documentation data collection techniques. Data was analyzed interactively using steps, namely data reduction, data presentation and drawing conclusions. The results of this research show that the persuasive communication strategies used by guidance and counseling (BK) teachers in dealing with student delinquency are psychodynamic strategies, sociocultural strategies and the meaning construction strategy. The psychodynamic strategy focuses on emotions, thoughts and personal approaches which enable guidance and counseling teachers to build good relationships with students, the sociocultural strategy emphasizes the importance of involving the student's social and family environment in shaping behavior and the meaning construction strategy which focuses on a deep understanding of the reasons behind delinquent acts.

Komunikasi Dakwah Persuasif KH. Husaini Hanafi dalam Menanamkan Nilai-Nilai Islam Melalui Majelis Taklim Nafahattur Rabbani Kota Balikpapan

Da'wah communication is an aspect of Muslim life which is one of the religious obligations and also has a goal to bring about changes in behavior, attitudes or actions that are in accordance with Islamic messages. Dai is not only to understand Islamic values ​​but also to try to direct Mad’u to always apply Islamic values ​​in his life so that changes are felt not only in understanding but also in Mad’u's attitudes, behavior and actions. To achieve this goal, an appropriate persuasive communication strategy is needed in carrying out da'wah activities so that the messages of Islamic teachings (messages) reach the mad’u through various means, one of which is through the Nafahattur Rabbani Taklim Council in Balikpapan City. The purpose of this research is to determine the persuasive da'wah communication carried out by KH. Husaini Hanafi in instilling Islamic values. This research method uses a qualitative descriptive method with the type of field research. Data collection was carried out by means of observation, interviews and documentation. Data analysis techniques by means of data reduction, data presentation and drawing conclusions. The research results show that the persuasive da'wah communication strategy implemented by KH. Husaini Hanafi in instilling Islamic values ​​through the Nafahattur Rabbani Taklim Council uses a family approach, uses stages of understanding mad’u, determines relevant messages and materials, starts da'wah communication by building a warm and comfortable situation and uses persuasive communication with participation methods, methods association, icing device method, and pay-off method.

Peran Komunitas Gusdurian Dalam Menerapkansikap Religius Dan Toleransi Melalui Strategi Komunikasi Persuasif Di Universitas Nadhatul Ulama Sidoarjo

The purpose of the research is to find out how the role of the Gusdurian community in implementing religious attitudes and tolerance and to find out how the application of religious attitudes and tolerance through persuasive communication strategies at Unusida. This study uses a qualitative approach with a case study type. The data sources required are primary data and secondary data. Data collection techniques with observation, interviews, and documentation. And the data analysis used is data reduction and data presentation. The results showed that the role of the Gusdurian community in implementing religious attitudes was that students became active in attending prayer congregations, not a few students also wore kopyahs as a symbol to emulate the figure of Gusdur, became more active in lectures and had quality public speaking. Meanwhile, in the attitude of tolerance, students do not differentiate between the castes of other students, mingle with all groups, and are able to become mediators in the event of conflict problems around them. If the application of religious attitudes, through psychodynamic strategies, namely religious and interfaith knowledge discussion activities, sociocultural strategies through banjari activities, nadhatul syubban. Whereas in the attitude of tolerance through psychodynamic strategies, namely Gusdurian care, regular discussions discussing Gus Dur's exemplary example, sociocultural strategies, namely ngobar activities, visits to celebrations of religious holidays, and construction strategies, namely socialization of social media.

INTENTION TO USE WEARABLE ROBOTS FOR INDEPENDENT LIVING : THE ROLE OF CULTURE AND PERSUASIVE HEALTH COMMUNICATION

Abstract Soft wearable robots are emerging assistive technologies that can prolong independent living among older adults experiencing progressive muscle loss, such as sarcopenia. In order to fulfil the wish of aging-in-place and relieve caregiver burden, it is essential to increase wearable robots acceptance through persuasive health communication strategies. This study draws on the integration of the senior technology acceptance model, health communication, and cultural value orientation to predict the intention to use wearable robots among older adults. A 2 (message framing: gain- versus loss-framed) x 2 (temporal framing: distal- versus proximal-framed) randomized experiment was conducted with 154 older adults aged 50 to 74 years, using a self-administered cross-sectional from December 2022 to March 2023 in Hong Kong. A hierarchical multiple regression analysis was conducted with six blocks of variables. Demographic variables including age, gender, and sarcopenia potential were not significantly associated with intention to use. Horizontal individualism is significantly associated with intention to use (p=.011). Also, horizontal collectivism is significantly associated with intention to use (p=.018). Vertical collectivism interacts with persuasive health communication to predict intention to use among older adults (p=.041). The final model (F(12,141) = 3.699, p<.001, R2=.24) which included cultural value orientations showed significant improvement from the first model which only included age and gender. Overall, the final model accounted for 23.9% of the variance. This study is the first to predict the intention to use wearable robots among older adults and provide valuable insights on future policy development to promote aging-in-place, with the aid of wearable robots.

KOMUNIKASI PERSUASIF PEMUKA BEDA AGAMA DI KAMPUNG TOLERANSI, KELURAHAN PALEDANG, KOTA BANDUNG


 
 
 
 This research explores the dynamics of persuasive communication between religious leaders in Paledang Village, Bandung City. The focus of the research involved religious leaders representing various religions in the subdistrict. The main aim of this research is to understand the persuasive communication strategies used by religious leaders in an effort to build tolerance, openness and cooperation amidst religious diversity.
 The research method used is a qualitative approach with in-depth interviews as the main instrument for data collection. Research participants were selected purposively to ensure balanced religious representation. Data analysis was carried out through content analysis techniques, enabling the identification of patterns and key findings related to persuasive communication.
 The research results show that religious leaders in Paledang Village view tolerance as the main foundation of persuasive communication. Tolerance is defined as an open attitude and respect for differences in beliefs, becoming the basis for building understanding and cooperation. Openness is also a crucial approach in establishing interreligious dialogue, where religious leaders create space for the mutually enriching exchange of ideas and views.
 Shared language is an important tool in building effective persuasive communication. Religious leaders use inclusive language and shared symbolism to create a collective identity that includes all believers. Thus, a common language is not only a means of communication, but also a tool to strengthen solidarity amidst diversity.
 In addition, collaborative activities such as inter-religious religious events, joint recitations, and joint social activities have proven to be effective strategies in strengthening relations between religious believers. This activity creates an inclusive space that promotes interfaith participation and cooperation.
 This research contributes to our understanding of persuasive communication as an instrument for building tolerance and cooperation in multicultural societies. The practical implications include the development of a persuasive communication model that can be adopted by religious leaders and similar communities in other places. Thus, it is hoped that this research can provide insight and guidance for managing religious diversity more effectively at the local level.
 
 
 

A STUDY OF COMMUNICATIVE STRATEGIES AND TACTICS IN MEDICAL COLLEGIAL DISCOURSE

The research deals with the study of communicative strategies and tactics in medical collegial discourse. The speech strategies of communicators have been studied based on audio recordings of dialogues between students/doctors and patients, and typical macro intentions of student-doctors ("support", "prohibition", "ignoring") were identified, according to this was suggested the classification of communication strategies and tactics: cognitive reframing, persuasive Communication strategy, motivational interviewing techniques, feedback tactics, information strategy. The analysis showed that the appropriateness of the selected approach depends on the context of the situation and affects the achievement of mutual understanding with the patient. The problem of studying communicative strategies and tactics of professional discourse is widely presented in the research of foreign authors such as J. Heritage, D.W. Maynard, S. Fleischman, N. Ainsworth-Vaughn, et al. Communication between a doctor and a patient is at the center of researchers' attention as a phenomenon that acts as a multifaceted construct and is considered in modern linguistics from pragmalinguistic, dialogic, culturological, and sociolinguistic positions. Reforms carried out in the healthcare system over the past years have led to the need to change the paradigm of doctor-patient communicative interaction models: the paternalistic model is replaced by a collegial model, which has led to the analysis of the effectiveness of the doctor-patient communication models, the study of the specifics of the linguistic implementation of their cognitive and speech strategies, comparing the results obtained and determining the reasons for the success or failure of specific speech strategies and tactics.

COMMUNICATION STRATEGY TO INCREASE ACHIEVEMENT INDONESIAN TAEKWONDO ATHLETES

Taekwondo trainers have indirectly become role models for athletes, their habits, methods, traits and motivation in training greatly determine the character and success of athletes, effective and efficient two-way communication is an important factor that coaches must master. The role of the trainer is also important in the Indonesian Taekwondo National Training Center so that it can improve the quality and achievement of Indonesian Taekwondo National Training athletes. This study uses a descriptive method with a qualitative approach with interviews with key objects, namely athletes and coaches of the Indonesian Taekwondo National Training Center. The results of this study are that the trainers of the National Taekwondo National Training Center apply persuasive communication strategies to athletes to form good personal relationships between coaches and athletes. Coaches and athletes must have effective communication skills in order to help each other in solving a problem and provide mutual support. In a process of forming effective communication, support from both parties must be well established. Inhibiting factors that affect communication are the athlete's self-problems, facilities, lack of interaction from junior athletes. Supporting factors are openness, motivation, discipline and support.

A Contrastive Case Study on Contemporary Diplomatic Language regarding the War in Ukraine

This article examines the use of euphemisms in contemporary diplomatic language, specifically analysing their application in the context of the War in Ukraine. The primary objective of this research is to investigate the reflection of language functions in communications related to the War in Ukraine, focusing on the role of euphemisms in diplomatic contexts, with an emphasis on the contrastive aspects in Romanian, English, and French. Through a comprehensive examination of diplomatic language, the study uncovers the strategies of using euphemisms to mitigate or manipulate the semantic impact of sensitive issues. The analysis reveals that the referential function is the most frequently utilised, while the phatic one is largely disregarded. Euphemism also serves as a persuasive communication strategy, enabling the address of sensitive geopolitical issues with tact and with a specific goal in mind.

KOMUNIKASI PERSUASIF PEDAGANG ONLINE TERHADAP PERUBAHAN KEBIASAAN BERBELANJA PADA MASYARAKAT SUMBAWA

The research aims to understand the persuasive communication used by online traders as the cause of changing online shopping habits. This research uses a qualitative descriptive research approach. Data collection techniques using interviews, observations and documentation. Information is determined based on purposive sampling techniques. Case studies in the study include online shop DS Kuline, Yumna Official, and HUG Florist & Furniture Store. The results of the research showed that online salespeople's communication process using the persuasive communication strategy they implemented can influence prospective buyers to conduct online transactions, according to the Computer Mediated Communication (CMC) Theory, which contains six dimensions: accessibility (range), speed (information speed), amount (information quantity), cognitive effectiveness (effectiveness), relevance (information suitability), and motivating dimensions. The theory of Computer Mediated Communication (CMC) is quite effective in influencing consumers in online transactions.