Semiotic Perspective Research Articles

A Case Study of the Subtitle of Yao-Chinese Folktales: From the Perspective of Multimodal Discourse Analysis

With the rapid development of information today, people's way of communication has undergone tremendous changes. Language is no longer the only way for people to communicate. From the perspective of social semiotics, language symbols in the process of meaning construction no longer occupy an absolute dominant position. Images, sounds, gestures, animation, color, and other non-verbal social symbols in the ideogram process play an important role. Thus, the isolated study of a sign mode can not explain the full meaning of the discourse. It is in this context that multimodal discourse analysis emerged. Film or television works are not only pure texts but also contain color, music, performance, etc., which make the multimodal characteristics more obvious and constitute the multimodal discourse of subtitle translation. Therefore, studying subtitle translation from the perspective of multimodality could evaluate the quality of translation in a more comprehensive way. Starting from this perspective, this paper applies Zhang Delus theoretical framework of multimodal discourse analysis to analyze the subtitle translation of Yao-Chinese Folktales from four dimensions: culture, context, content, and expression, to understand the influence of multimodal on subtitle translation.

Analisis Semiotika Pesan Moral Film Ku Kira Kau Rumah

The existence of films in the midst of society has a different character compared to other media Apart from being an effective mass media in conveying ideas and ideas, film is also a medium to express an art to express a creativity and to describe human life. The film Ku Kira Kau Rumah tells the story of a girl named Niskala who suffers from bipolar disorder, a mental health issue that can relapse and attack her at any time. The purpose of this study is to find out the moral message represented by the film Ku Kira Kau Rumah. The research method used is a qualitative research method. Qualitative research is research whose data is in the form of statements or statements and begins with an interpretive approach. By using the semiotic approach of Roland Barthes perspective through denotation, connotation and myth. The results showed that Niskala's bipolar disorder was a mental health disorder, and she often experienced mood swings or very rapid mood changes. The moral message contained in the film "Ku Kira Kau Rumah" consists of relationships between family, friends, and partners, which include attention, full of hope, full of affection, honesty, perseverance, wisdom, openness, trust in others, and humility. Conclusion Moral values in Ku kira Kau Rumah can provide a teaching about family, friendship, courage in pursuing dreams and appreciating every opportunity, trust and sincerity so that the audience can face life with optimism, and appreciate an important relationship in life and not give up easily.
 
 Keywords: Film, Moral Message, Semiotics Perspective Ferdinand De Saussure

Symbolism in Wafak Containing Al-Quran Roland Barthes's Semiotic Perspective

This article discusses research on symbolism in wafak containing the Koran in Muslim communities. Wafak has other derivations such as hizb, ruqyah, and amulet is the practice of prayer which is used as a means of endeavor for a servant to be more taqarrub to Allah SWT. The research method used is qualitative, with the type of research being library research. The results of this study are that the wafak of the Qur'an as a symbol of the form of a servant's endeavor to get closer to Allah SWT. In addition, wafak al-Quran can be justified in Islam by following several provisions, one of which is to believe that wafak cannot give any effect, but that can be realized only because of Allah's destiny alone and wafak is only one of the reasons.

Can we really free ourselves from stereotypes? A semiotic point of view on clichés and disability studies

Abstract In this paper, we try to build a semiotics of stereotypes through the key idea of enunciation. We investigate stereotypes of Persons with Disabilities in the context of social media networks (e.g., Facebook, Instagram) by adopting a semiotic perspective. The mainstream idea about stereotypes is that they are necessarily something negative, that must be avoided to maximize inclusivity and fairness. However, in our view, stereotypes are the background of our perception of the world, and we cannot escape from them, because when we leave behind a stereotype, it is only for adopting a new one built on a different basis. Therefore, it is crucial to understand stereotypes and the way they are expressed, since they are one of the enunciating instances that circulate in the space of the Encyclopedia. Through a semiotic point of view, we will follow how stereotypes transform, showing the way they change the modes of existence of meanings, shifting between the virtualized, the potentialized, the actualized, and the realized. Analyzing a huge corpus of social network messages built by the partners of the European project MeMe (Me & the Media: Fostering Social Media Literacy competences through Interactive Learning Settings for Adults with Disabilities), we will show how the advent of social media affected the research field of disability studies. Later, we will point out the variations of the classic stereotypes that have been addressed in the new participatory context of social media through the semiotic theory of enunciation.

The Meaning And Symbolic Of Campursari Kelayung Layung: An Approach To Rolland Barthes’ Semiotics

. Religious value is a cultural value that is passed from generation to generation to form a national character value. Religious values ​​as a cultural value can not only be seen in religious rituals, but can also be seen in campursari song. This research is conducted to find out the meaning and symbolic on tembang campursari. This research using a qualitative descriptive approach with Roland Barthes semiotic perspective. Data is collected by using documentation collection techniques on the song Campursari entitled Kelayung Layung by Deny Caknan. The results of the analysis indicate that (1) in the meaning of the denotations, connotations, and myths contained in the song Campursari Kelayung Layung has the meaning that humans as God’s creatures cry a lot for fear of death. In fact, as a human being, we must be aware that death will definitely come, but we never know when death will come.; (2) The symbolic meaning of the song Kelayung Layung has a meaning about the symbol of death. Humans die have no meaning anymore, both rank, degree, and wealth. Implication of this research shows that humans have to be aware about death.

Fotoğraf Çözümlemesinde Göstergebilimsel Bakış: Pulitzer Ödüllü Fotoğraflar Üzerine Bir Analiz

Fotoğrafik anlatı, kritik ana odaklanmış bir görüntü üzerinden anlamlandırma süreçlerini vurgulamaktadır. Hareketsiz bir görüntünün içerisinde ana ve yardımcı ögelerle konumlandırılma biçimleri ile katmanlar arası ilişkiler fotoğraflara kimlik kazandırmaktadır. Fotoğrafların simgeler ve göstergelerle ideolojik tavırları aşan bir estetiğe sahip olması onu mükemmel hale getirebilmektedir. Her fotoğrafın öncesi ve sonrası bir hikayedir. Fotoğrafın kendisi ise o hikâyenin en şok edici ve ön plana çıkarılan kodlanmış bir yapıyı ifade etmektedir. Bu nedenle fotoğrafı inceleyen izleyici öznenin perspektifini ham gerçeklikten ayrıştırmak gerekmektedir. Fotoğraf, göstergebilimsel açıdan birtakım kodlarla süslenmiş olup ortak bir dille çözümlenebilmesi için bazı kültürel ve anlam bilimsel yöntemlere ihtiyaç duymaktadır. Görsel çözümlemeler, görüntünün arka planını anlamak ve doğru yorumlamak üzere yapılan bilimsel tekniklerle hazırlanmış çalışmalardır. Görmenin anlamak ile eşdeğer tutulduğu ve görsel iletişimin giderek önem kazandığı yeni medya döneminde fotoğraf anlatısı üzerine göstergebilimsel çözümleme konusu da sıklıkla kullanılan bir yöntemdir. Fotoğraf, bir belgedir, anı kaydeden ve kanıt niteliğinde görsel bir kimliğe sahip olması sebebiyle içerdiği anlamın düz ya da yan anlamının nelere karşılık geldiği konusu, ilk kez yirminci yüzyılda yapılan çalışmalar ile başlatılmıştır. Bu çalışmada, fotoğraf konusunda kült olarak kabul edilen Pulitzer ödüllü beş fotoğraf üzerinden göstergebilimsel çözümleme yapılmaktadır.

Concealment of the face and new physiognomies

Abstract Facial recognition technology has enabled governments and private companies to have control of millions of faces in different countries around the world. This becomes dangerous since it threatens the privacy of citizens, which is why different activists demonstrate against this form of control and surveillance using different technological and aesthetic resources to prevent said recognition. This work aims at showing how face concealment can be a powerful semiotic device that can slow down or divert facial recognition technology, configuring new physiognomies. We begin by characterizing the forms of concealment of the face in the contemporary digital age, and then we analyze, from a semiotic perspective, a particular case: the different types of makeup that Adam Harvey proposes so that faces cannot be recognized. The results of the investigation show how this form of face concealment that generates new physiognomies builds political senses of resistance against advanced technology that aims to identify, monitor, and control human faces.

Commodifying the self: a multimodal analysis of college YouTubers’ first day videos

ABSTRACT YouTubers focusing on college-related content have gained traction in recent years. This study explores the ways College YouTubers establish their personal branding online using a social semiotic perspective. Focusing on how two YouTubers of different cultural backgrounds, from the United States and Singapore, document their first day of college amidst the COVID-19 pandemic, a multimodal discourse analysis is carried out on the two videos to identify the prominent modes utilised to make meaning. We analyse the multimodal discourse of the videos of the College YouTubers and discuss the impression management strategies the online content creators adopted from the dramaturgical perspective. Our study seeks to contribute towards understanding how online content creators engage in digital labour and present themselves successfully in self-commodification through personal branding.

Stay with Me: Uncertain Indices and Attentional Presence in Chat Interfaces

In this article, Herrie and Sørensen examine the mediation of typing indicators (“…”) in online messaging. Their point of departure is a scene from the contemporary novel Exciting Times by Naoise Dolan (2020), in which the ‘dots’ play a prominent role. Their analysis shows how typing indicators, as interface design, mediate the complex communication situation in which they take part: from being mere signals, they have slipped into our emotional lives. From a semiotic perspective (Charles S. Peirce), the authors define typing indicators as uncertain indices which through unknowability and suspense establish an attentional presence. In continuation hereof, the authors argue that the acts of writing and waiting in contemporary attentional ecologies (Yves Citton) through the mediation of typing indicators as indicators of attentional presence, could be considered a mode of caring (Bernard Stiegler).

An interpretation of the imagery symbol of the Panopticon in The Eye in the Door

Abstract The Eye in the Door is one of the masterpieces of Pat Barker, a famous contemporary British female writer. In this novel the image of the Panopticon stands out because of its high frequency and detailed descriptions, and it also becomes the key to the interpretation of the novel because of its relation to the fates of many characters and its metaphorical meanings. From the perspective of semiotics, this paper makes a progressive interpretation of this imagery symbol from three aspects: the features of the Panopticon in the surface sense, the surveillance function and power mechanism of the Panopticon in the deeper sense, and the Panopticon as the metaphor of the British society during the First World War in the social and cultural sense, then points out that the imagery symbol of the Panopticon is the encoding and embodiment of the writer’s ideas. Through this imagery symbol, the writer criticizes the disciplinary characteristics and totalitarian tendency of the British society during the First World War and expresses her reflection on the First World War and its causes.

A SEMIOTIC PERSPECTIVE ON LEARNING MATHEMATICS WITH DIGITAL AND ANALOGUE MATERIAL: PRIMARY SCHOOL CHILDREN ACTING ON STATISTICAL DIAGRAMS

This paper focuses on two third-grade students’ work on the same statistical question whereby one acts with analogue material and the other with TinkerPlotsTM. The aim of the research was to find out whether different material influences the actions and, thus, possibly the mathematical interpretations of the learners. To investigate this research interest, a semiotic perspective on mathematical learning according to Peirce was adopted. Based on this perspective, a modification of Mayring’s context analysis was made, which allowed the analysis of actions to reconstruct the learners’ diagram interpretations. From the analyses, there is evidence that some materials can shorten actions and can automatically establish mathematical relationships and, thus, affect the mathematical interpretations of the learners. At times, however, other actions on different materials can also lead to the reconstruction of the same diagram interpretations. Using these insights, implications for mathematics teaching practice were formulated to assist teachers in selecting materials for designing learning environments to support early statistical thinking.

Analysis of Indie Album Covers and Posters from a Semiotic Perspective with Sample Design Application

Dünya tarihinde insan ve sanat birlikte şekillenmiştir. Varlığını anlamlandırmak isteyen insan doğayı izlemiş, dinlemiş ve bu deneyimlerini başkalarına aktarmıştır. Bu aktarımların en kadim olanı sestir. Yazının icadına kadar olan geniş bir tarih süresince âdetler, kültür ve hatta bilgi nesilden nesile sadece ses yoluyla aktarılmıştır. İnsan sese varoluşundan bu yana anlamlar yükleyerek hayatın her alanına katmıştır. İnsan geliştikçe ses bilgisi de şekillenmiş ve onu kaydederek diğer insanlara aktarmaya başlamıştır. Böylelikle müzik plakları, kasetler, CD’ler doğmuştur. İşte bu noktada varlığını tarihi boyunca sanatla şekillendiren insan tasarımdan faydalanmaya başlamıştır. En eski basılı müzik kayıtlarından en son dijital sürümlere kadar kapak tasarımı müziğin nasıl algılandığı, pazarlandığı ve tüketildiği konusunda çok önemli bir rol oynamıştır. Tasarım müziğin içerisinde yer almasa da müziği geliştirip tüm dünyada görünür hâle getirmiştir. Bu araştırmada Indie müziğin ortaya çıkardığı grafik anlatımların içerdiği imgelerin, müzik gruplarına ait olan albüm kapak tasarımları ve afiş tasarımları baz alınarak göstergebilim açısından incelemeleri aracılığıyla tasarımlarda kullanılan göstergelerin çözümlemesi amaçlanmıştır. Bu amaca dönük sanatçılar amaçsal örneklem seçim tekniği ile seçilmiştir. İlk olarak tasarım kavramı ele alınmış, daha sonra da Indie müzik kültürünün oluşumu, tarihi ve müziğine yer verilmiştir. Indie müziğin insanların üzerindeki etkisi ve etkilendiği sanat akımlarıyla tasarım süreci incelenmiştir. Son olarak bu incelemeler doğrultusunda kurgusal bir Indie müzik grubu oluşturularak albüm kapağı ve konser afişi tasarlanmıştır.

The Interpretation of Racism in the Film "Green Book" from Roland Barthes' Semiotics Perspective

Racism in the United States continues to be an enduring issue from generation to generation. Various forms of racial discrimination have remained ingrained in the social life of American citizens. The formation of stereotypes, negative prejudices, and the division of society based on skin color, between white and black individuals, have been triggering factors for the emergence of racism. White Americans still hold a position of high supremacy over black Americans. Film is a mass audio-visual medium believed to have the potential to influence its audience and depict or reconstruct realities of a phenomenon or issue, which is then presented in the form of a movie. The film "Green Book" is an adaptation of a true story that took place in the 1960s, a time when racism against black individuals by white individuals was prevalent. The purpose of this research is to describe the representation of racism in the film "Green Book." The method used in this research is Roland Barthes' semiotics, which focuses on the discovery of signifiers and signifieds in the object of study, namely the film "Green Book." It is formulated into three levels: denotative meaning, connotative meaning and myths, as well as the theory of racism. The results of this research show that the film "Green Book" depicts various instances of racism against black individuals in the United States. The portrayal of racism includes insults, marginalization, discrimination in physical and social status.

Feminist Semiotics of Advertising Media Texts

Semiotics is emerged a major theoretical and analytical approach in the media-driven era of 21st century. In the history of human evolution, use and analysis of signs to communicate have the utmost importance. Before verbal and written linguistic discourse, the use of signs remains in human communication. Semiotics is thought to be a structural and linguistic approach but as Saussure has asserted that semiotics is broad, inclusive and comprehensive in nature and scope, while linguistics is a part of it. Modern media is scientifically and technologically more enhanced and inclusive of various signs through technological gadgets. McLuhan regards ‘media is message’. Like language in literature, various audio-visual and graphic signs are employed for effective expression in media texts. Language is a ‘sign system’ of human communication which is mainly androcentric and needs to be challenged and explored through a feminist perspective. The idea is to study semiotics in feminist context i.e. to be regarded as ‘feminist semiotics. The emergence of the feministic approach changed perception in every field of life and brought various possible interpretations. As the signs employed in media texts mainly androcentric, the feminist semiotics attempts to expose and deconstruct them. Advertisements especially, consumer ads either in print or in electronic media are published having the notion of ‘art for market’s sake’ or ‘art for profit’s sake’ which need to be considered and analyzed as ‘media text’. In this research article, efforts are made to explore and blend feminist contextual approach with semiotics to analyze advertising texts. There is a multitude of audio-visual and electronic driven gadgets in the present digital world therefore, it needs to be interpreted from feminist semiotic perspective.

Virtual Immersivity: some semiotic issues

In this essay, some theoretical semiotic issues concerning immersive technologies are presented and discussed. In particular, the somatic and corporeal dimensions of the construction of the user-visual hybrid, the problematic of point of view and realism, and the narrativity inscribed in immersive technologies will be discussed. The objective is twofold: tracing the semiotic perspective on the real/virtual relationship and questioning certain rhetoric of immersivity that underlies precise ideologies circulating in the contemporary imagery.

Идея опосредования Л.С. Выготского: семиотические и образовательные проекции

<p>The work is aimed at discussing and clarifying the understanding of L.S. Vygotsky's idea of mediation in relation to educational processes and the semiotic perspective of their research. The provisions interpreting the concept of "sign" as a mediating mechanism of cultural and historical development of a person, the growing up of a child, the development of his mental processes, language thinking are presented. The history of the formation of semiotic concepts, their isomorphism to the ideas of L.S. Vygotsky is considered: the development of a sign, including verbal, allows you to move from natural actions into a conditional, virtual space, with a wide repertoire of not only mimesis, but also symbolic actions. The idea of the mediating mechanism of speech reflection as the basis of functional literacy is being developed. Speech reflection and diary activity are considered as the realization of the idea of mediation in language teaching. The semiotic interpretation of L.S. Vygotsky's mediation theory is presented, educational projections of its implementation in teaching the native language are shown. From the point of view of epistemological searches, a comparison of the ideas of Vygotsky and Levi-Strauss is undertaken. L.S. Understanding model Vygotsky, which underlies modern ideas about meaning and speech affirmation, is indicated by the metaphor of translation: it is the translation of alienated external meanings into the mental language of internal speech and the transformation of meaning into meaning, and then - the "internalization" of meaning, that is, the translation of the meanings that have arisen into external speech and the formation of a new, enriched meaning. It is shown that L.S. Vygotsky's semiotic merit also consists in the fact that the scientist understood the linguistic sign as an intermediary sign and brought it into the space of culture, thereby opening the cultural and historical horizon of interpretation of semiotic phenomena.</p>

Representation of Self Healing in the Song Lyrics "Self" by Muhammad Tulus Rusydi Rholand Barthes' Semiotic Analysis Study

This study discusses the meaning of the self-healing symbol contained in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in Roland Barthes' semiotic perspective. The symbol of self-healing in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in the semiotic perspective of Roland Barthes who explains how to analyze the meaning of signs. In the song "Self" represents the symbol of Self Healing, namely forgivness which discusses about making peace with the past, gratitude discusses appreciation of oneself, positive self talk discusses expressing gratitude to oneself, expressive writing and mindfulness which discusses efforts or methods in self-reflection.

Semiotic Dimension Deconstruction in the First Movement of "Spring" by Vivaldi

Music is a means of expressing feelings and aesthetics in the human mind and heart. Through increasing human creativity, this media for expression comes in many types, one of which is program music, whose compositional construction is based on the composer's imagination to describe a character, atmosphere, or an event. Allegro of “Concerto No. 1 in E major, Op. 8, RV 269: Spring (La primavera)”, as the first movement of the program music The Four Seasons from Vivaldi, is famous for depicting the atmosphere of spring filled with birdsong, the wind blowing, to the sound of the river flowing. Therefore, this study intents to thoroughly examine those representations of this atmosphere through the deconstruction of the semiotic dimension. As an inductive qualitative research, Peirce's semiotic theory and the descriptive analysis data method are applied. Based on Peirce's semiotic theory, the description of the spring atmosphere is present in interpretant through the imitation of bird sounds, river flow, and storms; harmonic progressions, melodic motifs, musical technique ornaments, and collective structures in objects; as well as sonnets in representamen. Thus, it can be summarized that the illustration of the atmosphere in the title and sonnet is closely related to the music notation, meaning they are inseparable. In the past few years, an akin exploration that focuses on Vivaldi's works through the semiotic perspective was absent; hence, this study plays a huge part in its research contribution to the field of knowledge.

Polycode Representation of Kinesthetic Phrasemes: Metaphorical and Semiotic Perspectives

The study is devoted to the analysis of somatic metaphor in the political communication, considered as a syncteric metaphorical-semiotic structure, which serves as one of the ways to encode ideological, cultural, evaluative, emotional, argumentative and other types of meanings. The necessity for a detailed analysis of the implementation of the actional code in the media political space was dictated by the need to study the mechanisms of interaction between kinesthetic and linguistic signs as powerful means of persuasion and effective impact on the readership. The study is based on an integral semiotic approach which involves the use of semantic-cognitive analysis, discourse analysis, content analysis, methods of contextual interpretation and conceptual metaphorical modeling, as well as the involvement of interdisciplinary information of the fields of cultural studies, sociology, psychology of communication and political science. The material of the study is represented by electronic mass media analytical and news reports on the political subjects with the focus on verbal and non-verbal somatisms. It was found that the system of archaic ideas and ritual actions determines the metaphorization and symbolization of related and free phraseological formations, the origin of which is due to the markedness of the elements of the non-verbal body code. Intercultural analogy and pragmatic parallelism of non-verbal and verbal representations of somatic units along with semiotic interpretation of the original meaning is revealed. Differences in communicative pragmatics and axiology of somatisms identical in structure and content in the intercultural aspect are characterized. Techniques for constructing the external and internal syntax of the actional code are described, models for assembling kinesthetic phrasemes into gestalt are demonstrated, and algorithms for unpacking/decoding of their meaning are demonstrated. The synergy of verbal and actional languages of communication in the construction of a cognitive-linguistic picture of the political world is noted.

INTERRELIGIOUS DIALOGUE AS A REPRESENTATION OF TRANSFORMATIVE TOLERANCE EDUCATION

Interreligious dialogue on Habib Husein Ja'far Al-Hadar's YouTube channel, which continuously voices tolerance through interreligious dialogue. Habib Ja'far is a content creator whose content contains da'wah and education packaged in such a way that it is easily accepted by all groups, both the old and the young. This research aims to investigate the values of tolerance contained in the semiotic perspective of Habib Ja'far Charles Pierce. The purpose of this study is to analyze semiotics in Habib Ja'far's Youtube content on interreligious dialogue. This research is qualitative and employs digital technology. The approach used in this study is Charles Sanders Peirce's semiotic theory as a benchmark in analyzing, where the theory uses triadic and can also rely more on trichotomy in understanding and analyzing problems, as for this research as follows: representation (sign), object, and interpretant (interpretation). The focus of this research is on representations with objects, where icons, symbols, and indexes are used as material for analysis to explore transformative tolerance education in interreligious dialogue content on Habib Ja'far's YouTube Channel under the name Jeda Nulis. Interreligious dialogue, which is a two-way conversation between religious leaders, reflects mutual respect, openness, knowing and understanding the values of each other's religions, and seeking common ground in diversity. Through interreligious dialogue, it becomes a mirror of the beauty of harmony in diversity.