Open Innovation Perspective Research Articles

The need for individualization: An open innovation perspective on the case for customized products

In modern marketing, the emergence of mass customization has reoriented the focus from traditional marketing practices toward a customer-centric approach. The individualization feel among consumers and the innovative approach taken by businesses are currently evident in the market but has yet been holistically analyzed. This study applied a modified Theory of Planned Behavior by incorporating the need for individualization, hedonic and utilitarian motivations, with a 4Ps marketing mix – with the main objective to identify factors contributing to the intention to make purchase of customized products. The survey involved 311 participants who completed an online questionnaire utilizing purposive sampling approach, focusing on those who had previously bought customized products. Structural Equation Modeling was employed as a statistical method to analyze the data with SPSS AMOS v25. Findings revealed that the need for individualization proved to have the highest effect on the intention to purchase customized products, explaining that consumers who are strongly inclined toward individualization not only perceive greater value in customized products but also express a higher intention to purchase them. This was followed by its direct significant effect on attitude, with an even higher effect on perceived behavioral control, along with the marketing mix latent variable and customer perceived value on purchasing intention. This study offers valuable insights for retail brand management and provides potential strategies for business improvement. Moreover, a valuable contribution to the limited literature on the promotion of customized product purchases was identified. Lastly, the developed framework and implications may be applied and extended by future research in the consumer behavior field.

Fostering the transition towards circular economy through collaborations: An open innovation perspective in the building industry

Fostering the transition towards circular economy through collaborations: An open innovation perspective in the building industry

View of institutional ownership and value relevance in Indonesia: the nexus of accounting conservatism

PurposeOur study aims to explore the ownership structure and accounting conservatism in influencing the value relevance that we analyse through the paradigm of open innovation and socio-emotional wealth (SEW). We also extended the test to identify how firm size could affect value relevance.Design/methodology/approachThrough panel data testing, we collected all issuers on the stock exchange for the 2016–2018 period. The total collected observations are 735 observations from various industries.FindingsThe results of the study provide empirical evidence that institutional ownership is more pronounce, especially in companies with high asset levels. We also conducted other tests to see it from the perspective of SEW. We divide companies into family and non-family companies. The results of this study indicate that institutional ownership has an effect on increasing value relevance, especially in family companies compared with non-family companies. The results of the study also indicate that accounting conservatism plays a more important role in increasing value relevance in non-family firms compared to family firms.Originality/valueThis study advances in two main ways. First, we use a SEW approach and an open innovation perspective. Second, we conducted tests for family and non-family firms.

A conceptual review of the higher education system based on open innovation (OI) perspectives

The open innovation paradigm has evolved from its incipient form, namely Schumpeter’s new production function from 1912, to the current context of a global network of societies, including virtual communities that produce innovative ideas and industry applications through knowledge transfer. The role of industry-university cooperation and networks is widely recognized within the current academic approach. However, the context of higher education, its characteristics, and business application are not thoroughly explained from the Open Innovation (OI) perspective. The debate and further understanding of OI, industry-university cooperation, and the accurate application of academic knowledge to the business world and society are academics’ main concerns nowadays, our research being a beginning step. The research objective is to present the evolution of the innovation concept from the higher education perspective through a qualitative review of existing studies. The contribution of this paper is linked to the proposed higher education service life cycle framework for academics based on the current needs for innovation, accessibility, and global integration.

Connecting the Path Between Open Innovation and Industry 4.0: A Review of the Literature

The role of digitalization in industrial and entrepreneurial processes has acquired more and more attention in the last few years. The technologies and platforms behind the digital economy allow generating a global connection between consumers, employees, enterprises, and industries. Therefore, there is a growing interest in digital knowledge and technological tools in the context of Industry 4.0 (I4.0) from an open innovation (OI) perspective. Indeed, the OI model and related initiatives that refer to external exploitation of knowledge are fully in line with the needs of an integrated digital business model. Although the characteristics of digital technologies suggest OI as a strategic option, due to its characteristic of channeling mutual information flows, the relationship between I4.0 and the OI initiatives is still unclear. This article aims to find evidence from the literature and understand how I4.0 technologies can support OI initiatives. The article investigates the evolution of OI and I4.0 paradigms through a systemic literature review process. Afterwards, we highlight the link between OI and I4.0 by building a taxonomy and a framework of I4.0 technologies supporting OI practices. Finally, we conclude and outline the gaps that emerged from the literature and avenues for future research.

Business Model Innovation and Digital Transformation of the LEGO Group: An Open Innovation and Dynamic Capabilities Perspective

Business Model Innovation and Digital Transformation of the LEGO Group: An Open Innovation and Dynamic Capabilities Perspective

Coupled open innovation and dynamic capabilities: Their effect on low-tech micro and small firms’ innovation

This study examines the impact of coupled open innovation and dynamic capabilities processes on innovation performance. A Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis on data from surveying a quota sample of 213 Tanzanian Micro and Small Furniture Industries (MSFIs) reveals that dynamic capabilities form sequential processes mediating the significantly positive effect of coupled open innovation on innovation performance. These findings underscore the synergy between dynamic capabilities and open innovation perspectives, emphasizing the importance for micro and small business managers and policymakers to cultivate complementary sets of dynamic capabilities for the effective realization of innovation performance

The moderating role of technological collaboration in the relationship between absorptive capacity and servitization: an open innovation approach in high-tech industries

PurposeAbsorptive capacity, technological collaboration and servitization are analyzed to establish ways to overcome the balance between products and services in manufacturing companies. A fresh perspective is introduced by presenting a framework for innovation strategy, moving beyond product-based R&D.Design/methodology/approachThe hypotheses are tested using data on Spanish firms in the high-tech chemical and pharmaceutical industries through ordinary least squares regression analysis. The sample consists of 112 manufacturing firms included in the Spanish Survey of Business Strategies.FindingsThe results show that absorptive capacity facilitates servitization and that technological collaboration moderates the relationship between absorptive capacity and servitization. The synergies between absorptive capacity and technological collaboration for servitization are recognized from the perspective of open innovation as a way of resolving the trade-off between products and services.Research limitations/implicationsFuture research should introduce more sources of collaboration by broadening the value chain perspective. Other approaches to innovation may also be considered, including relationships to process innovation.Practical implicationsThe results can provide meaningful guidance for companies to determine the key opportunities of servitization driven by absorptive capacity, and the best ways to leverage open innovation and collaboration strategies to exploit such approaches.Originality/valueThis research enriches theories on servitization, open innovation and innovative behavior. Open innovation strategy should be linked to greater servitization activity and should support an open service strategy. This approach is crucial for building innovation capabilities through technological collaboration.

The development of “chefs’ innovative cooktop”: A creative self-efficacy and open innovation perspective

As the key providers of eating-out experiences, food service establishments need to revisit their skill repertoire to continue achieving patronage and competitiveness. In this context, the role of chefs also becomes instrumental. Thus, examining chefs’ innovative practices, such as the uptake of technology or even the extent to which they consider traditional recipes as a source of innovation, could illuminate new innovative gastronomic pathways with positive implications for the food and beverage industry. Embracing the creative self-efficacy and open innovation literature, this study makes empirical and conceptual contributions in this area. In-depth interviews with 69 executive chefs in Australia and Vietnam revealed 11 aggregate dimensions, including chefs’ innovative sensibility, technology competency, and traditional recipe know-how. Building on the data analysis, a developed ‘innovative cooktop’ framework illustrates, for instance, that chefs ‘resynchronise’ or extend traditional recipes through innovative practices and processes. Key practical and conceptual implications will be discussed.

Double-edged sword of open innovation for business failure in the post-pandemic era: The moderating roles of industrial embeddedness and absorptive capacity

This study aims to contribute to the literature on open innovation by theorizing about the breadth and depth of an external knowledge search as a double-edged sword that can both reduce and increase the business failure risk. In addition, we integrate an extended resource-based view (ERBV) and a knowledge-based view (KBV) into an open innovation perspective to examine how a B2B firm's industrial embeddedness and absorptive capacity moderate the proposed relationships between a firm's external knowledge search (i.e., of both the breadth and depth of the external knowledge search) and business failure. To understand the effect of environmental shock on organizational learning and searching, we found a U-shaped relationship between a firm's external knowledge search and business failure in a sample of B2B firms that experienced COVID-19 in a highly developed “leapfrogging economy” (i.e., South Korea). The industrial embeddedness and absorptive capacity of a firm negatively moderate (flatten) these U-shaped relationships.

The influence of knowledge-oriented leadership on business model innovation and open innovation: mediating role of absorptive capacity

PurposeThis paper aims to explore the importance of knowledge-oriented leadership in the context of business model innovation (BMI) and open innovation. This study also seeks to explore the existence of a mediating effect of absorptive capacity.Design/methodology/approachData were collected using a survey, from the information technology industry in India. The relationships proposed in the conceptual framework were tested with structural equation modeling (SEM) using Smart partial least squares (PLS) 3.FindingsThe findings highlight a positive influence of knowledge-oriented leadership on BMI and open innovation. Results also revealed that open innovation can facilitate BMI. Additionally, findings highlighted the mediating role of absorptive capacity in these relationships.Practical implicationsThis study suggests that businesses should employ and value leaders who can create, transform, store and use knowledge resources. Companies that employ such leaders encourage the creation and exchange of new knowledge, which consequently would lead to the successful exploration of innovative approaches. A culture of open innovation would help managers break down barriers, overcome inertia and continuously test new business models to generate revenues, increase value, enhance organizational effectiveness and ultimately gain competitive advantage.Originality/valueThis study is one of the first to empirically contribute to the role of knowledge-oriented leadership and BMI from the perspective of open innovation.

An Open Innovation Perspective on International Entrepreneurship

An Open Innovation Perspective on International Entrepreneurship

Unlocking User-Driven Innovation and Sustainable Competitive Advantage Through Partnership: An Open Innovation Perspective

Unlocking User-Driven Innovation and Sustainable Competitive Advantage Through Partnership: An Open Innovation Perspective

Intellectual Property Pledge Financing and Enterprise Innovation: Based on the Perspective of Signal Incentive

As a driving force behind urban sustainable development, enterprise innovation has become an increasingly important issue in the digital economy. In this context, a financing model called intellectual property pledge financing (IPPF) has been widely implemented, potentially promoting innovation output in developed countries. However, for countries with relatively low levels of intellectual property (IP) protection, the impact of IPPF on enterprise innovation is divergent, as it may lead to patent signal failure. China’s implementation of IPPF since 2008 provides an ideal quasi-natural experiment for researching IPPF in such countries. Using panel data of China’s listed companies from 2007 to 2017, we employ the staggered Difference-in-Differences (DID) method to examine the impact of IPPF on enterprise innovation. The results demonstrate a significantly positive impact overall, with a more pronounced effect in urban areas characterized by high intellectual property protection and digitalization. Various robust tests, including event study, Bacon decomposition, and propensity score matching (PSM), were conducted. Additionally, our findings suggest that IPPF facilitates enterprise innovation by expanding external credit resources and optimizing internal management from the perspective of open innovation (OI). It signals banks and investors to provide favorable credit support externally, helps alleviate managerial myopia, and increases manager risk preference internally. These results offer empirical evidence and suggestions for promoting IPPF as a means to stimulate enterprise innovation and achieve urban economic sustainable development.

The role of makerspaces in innovation processes: an exploratory study

Makerspaces democratize technology access and therefore improve the chances for innovation and entrepreneurship. Nevertheless, we know little about how innovation happens in collaborative innovation spaces like makerspaces. To unleash the full potential of makerspaces, it is essential to understand what resources and environments support innovation for makerspace users. Against this background, this research study aims to explore how different makerspace user groups leverage makerspace resources during their innovation process. To achieve this, we use the resource‐based view in combination with an open innovation perspective and examine the relevance of makerspace resources (knowledge, technology, social, and financial) during the different stages of the innovation journey (ideation, development and prototyping, commercialization and diffusion). In contrast to prior work, we focus on different makerspace user groups within an industry‐specific makerspace and investigate how open innovation strategies (inbound, outbound, and coupled) are used to leverage the makerspace resources to develop innovation projects. Since the object of investigation is broadly unexplored and complex, we use an embedded single case study approach to explore 10 different projects within a makerspace with a specific focus on photonics. Photonics is described as a so‐called enabling technology that carries a considerable potential for cross‐industry innovation. The qualitative content analysis revealed that professional and hobby users differ in their makerspace resource use and their modes of openness across the innovation journey. Furthermore, we find that makerspaces can take the role of a facilitator or incubator depending on who uses the makerspace to innovate.

Open and sustainable business model innovation: An intention-based perspective from the Spanish cultural firms

SMEs, including cultural and creative firms, are encountering increasingly difficult obstacles in today’s competitive landscape. In particular, during the COVID-19 pandemic, these SMEs had to confront significant challenges that endangered their survival, requiring a shift in their business model. Many successful firms responded to this crisis by adopting business model innovation (BMI) as a strategic solution. The pandemic also emphasised the importance of sustainable practices and the necessity to enhance readiness for and responsiveness to future challenges. This study proposes examining Sustainable Business Model Innovation in the light of the Theory of Planned Behavior. While some studies have explored BMI through the TPB framework, we expand the interpretative schema by introducing an additional predictor: the influence of open innovation ecosystem partnerships. From an open innovation perspective, the new construct proposes how peer professional organisations and technological clusters play a significant role in managers’ intentions to implement SBM. A purposive sample of 122 Spanish cultural and creative firm managers and business owners was surveyed and analysed using PLS-SEM. The data collected supports the model and supports the prominent role of open innovation environments as a mediation effect of the intention to implement a sustainable and innovative business model. The study adds new insights into the theoretical framework to better understand the implementation of sustainable business models’ innovation actions, with specific support for the role of open innovation ecosystems such as professional organisations and technological clusters. Practitioners and open innovation ecosystem promoters can gain new clues for initiatives to promote the diffusion of innovations among creative and cultural SMEs.

Open data-set identifier for open innovation and knowledge management

PurposeThis paper aims to highlight the importance of open data and the role that knowledge management and open innovation can play in its identification and use. Open data has great potential to create social and economic value, but its main problem is that it is often not easily reusable. The aim of this paper is to propose a unique identifier for open data-sets that would facilitate search and access to them and help to reduce heterogeneity in the publication of data in open data portals.Design/methodology/approachConsidering a model of the impact process of open data reuse and based on the digital object identifier system, this paper develops a proposal of a unique identifier for open data-sets called Open Data-set Identifier (OpenDatId).FindingsThis paper presents some examples of the application and advantages of OpenDatId. For example, users can easily consult the available content catalogues, search the data in an automated way and examine the content for reuse. It is also possible to find out where this data comes from, solving the problems caused by the increasingly frequent federation of data in open data portals and enabling the creation of additional services based on open data.Originality/valueFrom an integrated perspective of knowledge management and open innovation, this paper presents a new unique identifier for open data-sets (OpenDatId) and a new concept for data-set, the FAIR Open Data-sets.

A framework for evaluation of crowdsourcing platforms performance

This study aims to identify an appropriate conceptual framework to evaluate crowdsourcing platforms from an open innovation perspective employing a combination of qualitative and quantitative methods. The initial indices of the performance evaluation framework in the crowdsourcing platforms are obtained through the Delphi method and interviews with experts. Then, using these factors, a statistical questionnaire is designed and distributed among users of crowdsourcing platforms to confirm or reject the factors. Finally, the aspects of the performance evaluation framework of crowdsourcing platforms are specified from the perspective of open innovation. Using fuzzy hierarchical analysis, these aspects are prioritized in order of importance: Collaboration, Project design, Moderation, Terms and conditions, UI/UX (user interface and user experience), and Key statistics. Concerning the principle of crowdsourcing, which is based on crowd participation and crowd intelligence of users, Collaboration and Project design turned out to be the significant factors in evaluating a crowdsourcing platform.

Configuration research on innovation performance of digital enterprises: Based on an open innovation and knowledge perspective

This paper takes 36 unicorn enterprises in China as a sample case. Based on the perspective of open innovation and knowledge, combined with the background of the transformation and development of China’s digital economy, the antecedent conditions such as the three dimensions of knowledge integration ability, the two dimensions of open innovation and knowledge sharing are integrated by using configuration thinking and fuzzy set qualitative comparative analysis (fsQCA) method. The multiple concurrent factors and causal complex mechanisms affecting innovation performance are discussed. The results show that: 1) The different dimensions of knowledge integration capability, open innovation, and knowledge sharing have six configurations to achieve high-level firm performance; 2) Different knowledge integration capabilities can all promote innovation performance; 3) knowledge sharing improves the management and utilization of knowledge, which is an important guarantee for improving innovation performance. The conclusion expands the innovation perspective of the matching of knowledge and open innovation, helps to understand the mechanism of innovation performance, and provides theoretical reference and beneficial enlightenment for enterprises to effectively improve innovation performance.

Changes in planning approach: a comparative study of digital government policies in South Korea and Denmark

The government plans to absorb conflicts caused by policy problems, have a goal orientation, and solve problems through policy implementation. This process is meaningful in that it can reduce the goal ambiguity of the organization and achieve results. In other words, goal setting and optimal alternative selection based on a comprehensive analysis of the situation can achieve government performance. The global achievements in e-government in South Korea and Denmark also follow this initiative. However, the shift from e-government to digital government requires a change in approach to planning. In other words, rather than planning a rational-comprehensive approach to find the optimal solution, it requires a social and political approach or an incrementalism approach with the participation of various stakeholders. This point of view is similar to the study of a regional innovation system that aims to innovate through a network of multiple participants. It is also consistent with the perspective of open innovation, which creates knowledge through internal and external exchanges and breaks down organizational boundaries.