Marketing Perspective Research Articles

Well-being and Sustainable Development: An Exploratory Approach from a Marketing Perspective

Since the publishing of the Brundtland Report (1987), which formally introduced, defined, and approached the concept of sustainable development creating the framework for its implementation, the concern for preserving what we have for future generations has steadily and significantly increased. Consumers, citizens, businesses, and public entities have acknowledged the need to ensure an appropriate economic, social, and environmental development capable of providing a sustainable common future. Strategies, plans, and programs have been drafted, projects and activities have been conducted, and a huge amount of practical experience, as well as a rich dedicated scientific
 literature, has been accumulated.
 The tremendous effort that has led to the SDGs, Net Zero, and Green Deal has been designed and implemented from a societal perspective under a vision underlining the prevalence of the common or greater over the individual good, the last one being the consequence of the overall development of the society. What if the perspective changes by focusing on the individuals and individual good considering the greater or common good as an aggregate result achieved by the entire society by adding the state of well-being experienced by each and every individual? Viewing the subject from a marketing angle, the aggregated well-being of individuals should generate an overall sustainable development of society. The article presents and discusses the findings of exploratory research assessing the connections between individual well-being and sustainable development 
 Keywords: well-being, sustainable development, marketing

Revisiting the delight–loyalty link in a retail banking context – an emerging market perspective

PurposeThis study uses relationship marketing theory to explore affective and calculative commitment as mediators in the delight–loyalty link. Furthermore, it investigates the role of perceived employee service delivery skills, perceived value and trust in the relationships between delight, affective commitment, calculative commitment and loyalty.Design/methodology/approachA descriptive research approach was applied, and the data were collected from 332 retail banking customers in an emergent market who are overall satisfied with their bank. A self-administered questionnaire collected data from 332 respondents who adhered to the stipulated requirements to participate in the study. These respondents were selected through purposive and convenience sampling. The constructs’ interrelationships were analysed via structural equation modelling. The measurement and structural models were also assessed.FindingsAffective and calculative commitment and delight impact loyalty. Both affective commitment and calculative commitment were found to mediate the relationship between delight and customer loyalty.Research limitations/implicationsThe study enhances an understanding of the role of affective and calculative commitment in strengthening the delight–loyalty link from a relationship marketing theory perspective.Practical implicationsThe study provides guidance to the retail banking industry in emerging markets on the importance of affective and calculative commitment in strengthening the delight–loyalty link. It further informs retail banks of the need to provide banking customers with products and service value that exceed their expectations to strengthen their future commitment and loyalty to their bank.Originality/valueGuided by relationship marketing theory, the role of affective and calculative commitment in mediating the delight–loyalty link in an emerging market context is uncovered.

The Future of Research on International Selling and Sales Management

As companies expand their international footprint, insight regarding how to effectively organize international selling and sales management (ISSM) efforts is becoming increasingly important. Unfortunately, most prior research on personal selling and sales management is grounded in a domestic market perspective, which limits the relevance of its findings to situations in which sales activities occur between stakeholders located in different national markets. This special issue responds to the need for dedicated research on ISSM through six articles that explore phenomena arising from the interaction between international salespeople and international customers and their domestic counterparts. Moreover, this editorial builds on these six articles to advance a research agenda rooted in an interaction-based conceptualization of the ISSM field that identifies areas of inquiry related to international salespeople, international customers, and international managers, and subsequently prioritizes these research opportunities using input provided by sales practitioners. This special issue and editorial thus identify critical, underexplored research topics in the ISSM domain that are accompanied by a series of illustrative examples of how best to contribute to this emerging but important literature stream.

Spillover Analysis of Carbon Market, Crude Oil Market, and Coal Market based on BEKK-GARCH

Global warming has become an urgent issue for all mankind, and climate change caused by carbon dioxide emissions is a growing concern. China, as a major global energy consumer, has set "carbon neutrality" as its vision for 2035. This study aims to explore the impact of carbon neutral policy on the volatility of the energy market, and through a comprehensive analysis of the historical data of the carbon market, crude oil market, and power coal market returns, we aim to reveal the volatility spillover effect among markets. In this study, we determine the distribution trend of yield receipts as t-distribution by performing statistical tests, ADF analysis on the yield historical data of the three markets. Under this premise, ARCH model, GARCH model and EGARCH model are further used to carry out the preliminary validation of the yield series of each market, and under the premise of ensuring the existence of volatility benefits in the data of each market, BEKK-GARCH model is used to carry out the analysis of multi-market spillover benefits, and the significance of the results is ensured by the WALD test. Finally, the results of the study are linked to actual policies and market operations to provide relevant recommendations for governments, investors, enterprises and carbon trading platforms. This study provides in-depth market perspectives and policy support for addressing the challenge of climate warming, and provides strong data support and decision-making reference for achieving the goal of carbon neutrality.

Does the risk spillover in global financial markets intensify during major public health emergencies? Evidence from the COVID-19 crisis

Taking the COVID-19 as an example, we study the impact of major public health emergencies on global financial risk spillovers. We found that the increase in the severity of the epidemic will increase the imported and exported financial risks of the economy, and the improvement in the degree of epidemic prevention and control will have a restraining effect on risk contagion. From a market perspective, the stock and bond markets are the main channel of risk import. In terms of different economies. In terms of different economies, emerging and developing economies are more affected by major public health emergencies compared to developed economies, yet proactive prevention and control measures demonstrate a more significant impact in these regions. The economy with greater response of government policies has the greater the inhibitory effect of epidemic prevention and control on imported and exported financial risks. In addition, the outbreak of Delta and Omicron variants will strengthen the risk-stimulating effect of the severity of the epidemic and weaken the risk-inhibiting effect of epidemic prevention and control. On this basis, we put forward targeted risk prevention and control recommendations.

Analisis Kelayakan Pendirian Usaha CV.Wisnu Motor di Jl.Leminggir Mojosari

The feasibility analysis for establishing a CV. Wisnu Motor business on Jl. Leminggir Mojosari aims to determine the feasibility of a company. In an analysis of the feasibility of establishing a business, it can be carried out through several aspects, namely a monetary perspective, a special perspective, a market perspective and an advertising perspective using the Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP) technique. ) and Profitability Index (PI). This analysis produces data that shows the NPV of the CV business establishment. Vishnu Motor for Rp. 1,974,607,419, with an IRR of 30.25%, then the PP for the business is 1 year 4 months 8 days, and the PI is 2.43. According to the existing analysis regarding feasibility here, it can be concluded that the CV. Wisnu Motor establishment business has fulfilled the feasibility of being established, because it has a positive NPV value, a higher IRR on funding costs, a relatively short PP, and a PI that shows greater than above.

Studi Kelayakan Bisnis Pada Pengembangan Usaha King MuayThai Camp Bandung

Muay Thai is a martial art originating from Thailand called "The Art of Eight Limbs". This research examines whether the development of the King Muay Thai business is feasible from a marketing perspective, whether the development of the King Muay Thai business is feasible from a technical and operational perspective, whether the development of the King Muay Thai business is technically feasible and operationally feasible. feasible from an organizational and management point of view, if the commercial development of King Muay Thai is feasible from a financial point of view. The aim to be achieved in this research is to produce a commercially viable plan through implementation aspects, from the marketing strategy aspect used by King Muaythai Camp, the implementation of operational technical aspects carried out at King Muaythai Camp, organizational structure management. aspects of survival at King Muaythai Camp and business feasibility with a focus on financial aspects at King Muaythai Camp Bandung. This research uses a quantitative method where we conducted direct interviews with the owner of King Muaythai Camp to obtain information on marketing aspects, technical and operational aspects, organizational and management aspects, and financial aspects at King Muaythai Camp.

Exploring Marketing Strategies Used in the Development of Education Systems: Literature Review and Research Directions

This paper provides a systematic review of the literature on strategies adopted in different educational systems from a marketing perspective. The study focuses on identifying the main directions addressed by researchers on educational marketing. The results contribute to determining existing gaps in the field of education and outlining future research directions that could eliminate some of the limitations of the research carried out and identify proposals for marketing strategies and specific actions to align educational services with the principles of social sustainability.

Multi-objective optimization of regional integrated energy system matrix modeling considering exergy analysis and user satisfaction

Integrated energy system achieves the collaborative optimization of different energy forms such as electricity/gas/heat/cold, and it is an important strategic development direction in the international energy field in the future. However, with the development of smart grid technology and the increase of renewable energy penetration, it needs more flexible load to adapt to the changing energy supply–demand relationship. Considering the impact of user-side load fluctuations on the system, this paper establishes a two-tier closed-loop system model formed by users and the market. The upper-layer is based on the user’s perspective. A comprehensive user satisfaction model is established by the radar chart area method and consumer preference theory. The lower-layer is based on the market perspective. It proposes an improved layering matrix Energy Hub model and conducts the regional integrated energy system exergy efficiency evaluation study. Then, taking economy, carbon emission and exergy efficiency as objective functions, a multi-objective optimization model is constructed. Non-dominated Sorting Genetic Algorithms-II is applied to solve the model, and the output parameters is a Pareto front surface. A combination weighting TOPSIS method is used to select a compromise solution of multi-objective optimization from the optimal solution set. Compared with the primary energy utilization efficiency as the objective function, the exergy efficiency reduces the system cost by 8.64%. Finally, the multi-objective optimization solution based on different user satisfaction is obtained. Through the analysis of the examples, compared with the original load, the introduction of the upper-layer user satisfaction model reduces the system cost by 2.8%. The reasonable setting of user satisfaction and load adjustment amount can improve the economy of system, which verifies the effectiveness of the two-tier closed-loop system based on user satisfaction model.

Analysis of Western Apparel Brands Localization in China

With China's reform and opening up, this market with huge consumer potential has attracted the attention of thousands of capital brands from other parts of the world over the past four decades, and more and more international brands are facing the same problem when entering the Chinese market - how to make their brands take root in China. This paper examines the localization of international brands in China from the perspectives of the international apparel market and the local Chinese culture. Through questionnaire analysis, this paper concludes that in the Chinese market, the more closely Chinese traditional culture is adhered to, the more it will win the favor of local consumers and so on. This study provides a reference value for the present and future survival of apparel brands in China in terms of profit growth, as well as a reference value for the future entry of international brands into other emerging markets.

Is the nexus between capital structure and firm performance asymmetric? An emerging market perspective

Is the nexus between capital structure and firm performance asymmetric? An emerging market perspective

Developing an effective data-led strategy: managing the enablers

PurposeDespite that a transformational shift has occurred in many organisations towards data-driven management, many organisations struggle to harness and translate new technology, such as “big data” into a competitive advantage. This study aims to undertake an empirical investigation into the enabling factors which lead to the practice of formulating an effective data-led strategy (EDLS). Leveraging the theoretical lenses of the resource-based view, absorptive capacity and attention-focus view, a range of various factors are hypothesised to influence EDLS.Design/methodology/approachThe study takes place in South Africa and is based on primary survey data focused on the Fin-tech industry sector where the need to formulate and implement an EDLS has become urgent considering the move to technology enabled banking solutions. Partial Least Squares Structural Equation Modelling (PLS-SEM) is used to test the hypotheses.FindingsResults highlight that several factors are related to EDLS as significant predictors, which include the data platform, technical skills, knowledge management, transformation and focus-alignment. This latter factor has the largest influence on EDLS, which suggests that the alignment of focus across multiple firm divisions both vertically and horizontally significantly enables an EDLS.Practical implicationsManagers need to appreciate the intricacy of the range of factors involved in enabling an EDLS. Managers are advised to grow their organisational knowledge regarding which enablers offer the best pathway towards the development of a more robust framework when putting an EDLS into practice.Originality/valueThe article offers new insights into better understanding the relevant antecedents which enable the successful practice of an EDLS from an African emerging market perspective.

REDEFINING THE CONSTRUCT OF CUSTOMER SATISFACTION IN A MARKETING PERSPECTIVE

The purpose of this research is to redefine the construct of customer satisfaction in a marketing perspectives. This research relies on qualitative approach and it is characterized by a comprehensive systematic literature review, and a thorough documentary analysis on the construct of customer satisfaction. The findings imply that there should be a consideration of customer satisfaction by marketers and other industry players. Customer satisfaction should be highly valued in marketing strategic decisions for companies to be competitive and performant. To the best of the author’s knowledge, this research reveals how marketers and industry players should understand customer satisfaction and how it is important for companies’ success.
 Keywords: Customer Satisfaction, Marketing, Industry players, Companies.

The poor reliability of thermal conductivity data in the aerogel literature: a call to action!

Aerogels are an exciting class of materials with record-breaking properties including, in some cases, ultra-low thermal conductivities. The last decade has seen a veritable explosion in aerogel research and industry R&D, leading to the synthesis of aerogels from a variety of materials for a rapidly expanding range of applications. However, both from the research side, and certainly from a market perspective, thermal insulation remains the dominant application. Unfortunately, continued progress in this area suffers from the proliferation of incorrect thermal conductivity data, with values that often are far outside of what is possible within the physical limitations. This loss of credibility in reported thermal conductivity data poses difficulties in comparing the thermal performance of different types of aerogels and other thermal superinsulators, may set back further scientific progress, and hinder technology transfer to industry and society. Here, we have compiled 519 thermal conductivity results from 87 research papers, encompassing silica, other inorganic, biopolymer and synthetic polymer aerogels, to highlight the extent of the problem. Thermal conductivity data outside of what is physically possible are common, even in high profile journals and from the world’s best universities and institutes. Both steady-state and transient methods can provide accurate thermal conductivity data with proper instrumentation, suitable sample materials and experienced users, but nearly all implausible data derive from transient methods, and hot disk measurements in particular, indicating that under unfavorable circumstances, and in the context of aerogel research, transient methods are more prone to return unreliable data. Guidelines on how to acquire reliable thermal conductivity data are provided. This paper is a call to authors, reviewers, editors and readers to exercise caution and skepticism when they report, publish or interpret thermal conductivity data.Graphical

Measuring aggressive decision-making behavior: A confirmatory factor analysis

This research paper aims to develop and validate a questionnaire for measuring aggressive investor behavior (AIB). The design of the questionnaire holds significant importance, given the absence of validated questionnaires in the current body of literature. Currently, limited research is available on aggressive investor behavior. In order to integrate behavioral finance theory and market microstructure into the study of decision-making behavior, it is essential to develop and validate a questionnaire model for aggressive investor behavior. This research involved three stages. First, the compilation of a questionnaire. Second, test its validity and reliability. Finally, after conducting statistical analysis, a total of 40 investors participated in the pre-survey. A confirmatory factor analysis (CFA) was conducted with 324 investors as respondents. The questionnaire developed to assess aggressive investor behavior and its determinant factors has been proven valid and reliable. The questionnaire is composed in straightforward language, making it simple to understand. However, using this questionnaire in other areas may necessitate further adjustments and modifications. To the best of the authors' knowledge, no previous studies have developed a questionnaire to assess aggressive investor behavior from the perspective of the Indonesian stock market. The research findings offer valuable insights for scholars and financial institutions keenly interested in finance research. This study provides a guideline in the form of a valid questionnaire to facilitate research, especially concerning aggressive investor behavior. Additionally, this research contributes to the literature on financial behavior by providing a validated questionnaire for further exploration.

The formation of destination image of Khorezm region

This paper provides an analysis and conversation concerning the notion and assessment of destination image from a marketing perspective that encompasses various fields within the discipline. The main goal of the current study is to look at the structural relationships between destination image, tourist satisfaction, and destination loyalty, with a particular emphasis on the role that tourist satisfaction plays as an intermediary in the relationship between destination image and loyalty, particularly in the circumstances of cultural and historical tourism in the Khorezm region. The results show that the cognitive image directly influenced the affective image, affirming the process through which the destination image is formed. Furthermore, both cognitive and affective images had favorable impacts on satisfaction, which, in turn, emerged as a predictor of tourist loyalty. Moreover, Khiva’s reputation as a tourist destination in Uzbekistan is mostly based on the city’s extensive cultural history and allusions to prehistoric local practices.

Low-alcohol fruit wines: A bibliometric analysis, technological review, and market perspectives

Low-alcohol fruit wines: A bibliometric analysis, technological review, and market perspectives

Scenario analysis to evaluate the economic benefits of tight oil resource development in China

Evaluating the economic benefits of tight oil resources is necessary for China to increase its tight oil production and reserves. This study systematically analyzes the uncertainties in tight oil development in China, the factors affecting the tight oil economy, and the coevolution of the economic development of tight oil resources from the technology and market perspectives. The results indicate that a positive market environment and technological progress are important for realizing the economic development of tight oil. Four potential scenarios for the development of tight oil resources in China are also identified (i.e., the current scenario, limited scenario, efficient development scenario, and inefficient development scenario), each associated with different internal rates of return (8 %, 14 %, 20 %, and 6 %, respectively).

Research on the big data information sharing in closed-loop supply chain with triple-channel recycling

Based on big data techniques to improve recycling efficiency and uncertain market information on whether manufacturers share, we construct a closed-loop supply chain where a manufacturer, a retailer, and a third-party collector compete for recycling at the same time. From the perspectives of manufacturer monopoly information market (Model-M), manufacturer and retailer share information (Model-MR), manufacturer and third-party collector share information (Model-MT), and supply chain tripartite shared information (Model-MRT), we build four types of Stackelberg game models dominated by the manufacturer to analyze the optimal strategies of the manufacturer in the four models and conduct numerical analysis to verify the effectiveness of the models. Research shows that as competition intensifies, the negative impact of big data technology costs on manufacturer decision-making and profitability diminishes. Furthermore, when the competitive intensity of recycling is wild, the optimal decision for the manufacturer is to share information only with the retailer. While competition is intense, the optimal strategy for the manufacturer is information monopoly. However, it is not always optimal for the manufacturer to share information with the third-party collector.

Transmission Mechanism and Extreme Time-Varying Spillover Effects between China and International Gas Markets

This study uses the quantile connectedness model to study the transmission mechanism between China and the international natural gas market from August 2017 to February 2024. The time-varying spillover effects under extreme market conditions. The empirical results emphasize the following key points: (a) China mainly acts as an information receiver in the overall market. (b) The spillover effect of the European natural gas market is significantly stronger during the extreme downturn, indicating that the spillover effect is asymmetric. (c) The natural gas futures market plays a central role in market dynamics that affect upward return shocks. (d) System connectivity is highly sensitive to market conditions and increases significantly under extreme market conditions. According to the research results, we should make more efforts to promote the liberalization and marketization of the domestic natural gas market, and strive to improve the bargaining power in the international market to reduce the import premium level. Improve energy efficiency and reduce China ’s dependence on natural gas imports; from the perspective of the global natural gas market, risk contagion between markets should be alleviated under different market conditions and a differentiated risk early warning mechanism should be established.