Consumer Perspective Research Articles

Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

Purpose This study aims to explore the factors influencing Muslim behavior toward halal nutraceutical products in Malaysia. Design/methodology/approach This study used a quantitative survey approach to 400 Muslim respondents in Malaysia who have experience in consuming or purchasing nutraceutical products. The sampling technique used was multistage stratified sampling, and the data was analyzed using structural equation modeling. Findings This study revealed that perceived safety is the most influential factor contributing to Muslims’ behavior toward halal nutraceutical products in Malaysia, followed by Islamic values, trust, religiosity, maqasid al-Shariah and halal literacy. Research limitations/implications This study has only focused on halal nutraceutical products from the perspective of Muslim consumers in Malaysia. Originality/value This study contributes to understanding the factors that influence Muslim consumers’ behavior toward halal nutraceutical products by adopting the Social Cognitive Theory and Islamic Theory of Consumer Behavior.

The Impact of Consumer Ethics on Intention to Purchase Counterfeit Fashion Products

The issue of counterfeiting has long plagued many industries including fashion, automotive, electronics, and pharmaceutical. Companies face various challenges when it comes to dealing with the issue of counterfeiting, which results in financial implications, loss of brand reputation, and many more. From a consumer perspective, counterfeit is the cheaper option in a market where consumers are spoilt for choice. Advancements in technology have helped manufacturers of counterfeit to increase the similarity and to a certain extent the quality of their products to their genuine counterparts. Thus, the demand for counterfeit products in general kept rising over the years. This research looks at the influence of perceived behavioral control and consumer ethics in influencing consumer intention to purchase counterfeit fashion products. A partial least squares (PLS) approach to structural equation modeling (SEM) was used to analyze the data. Findings showed that there is a negative relationship between perceived behavioral control and intention and a positive relationship between consumer ethics and intention.

Impact of digital marketing development on entrepreneurship

The article the influence of digital marketing on modern entrepreneurship and the restructuring of business models. It highlights how the rise of the Internet and social media has empowered consumers, prompting firms to rethink their marketing approaches. While much research focuses on the consumer perspective, this study takes the firm's viewpoint, examining how companies can leverage digital marketing and social media for growth. The second generation of Internet tools enables companies to communicate innovatively and co-create with customers. Firms' involvement in digital marketing is shaped by perceived benefits, and the study emphasizes the importance of relationship-driven customer interactions to enhance engagement. The article also provides examples of firms already adapting to this shift.

A matter of perspective: Technology contributions are assessed differently from manager and consumer perspectives

A matter of perspective: Technology contributions are assessed differently from manager and consumer perspectives

Augmented Reality Marketing: Breakthroughs and Opportunities

The impact of augmented reality (AR) technology on consumer behavior has increasingly attracted academic attention. While early research has provided valuable insights, many challenges remain. This article reviews recent studies, analyzing AR’s technical features, marketing concepts, and action mechanisms from a consumer perspective. By refining existing frameworks and introducing a new model based on situation awareness theory, the paper offers a deeper exploration of AR marketing. Finally, it proposes directions for future research in this emerging field.

Navigating the Digital Marketing Field: The Role of AI and Emotional Storytelling in Consumer Engagement

This study explores the intersection of Artificial Intelligence (AI) and digital storytelling in marketing. By focusing on how AI-driven techniques can enhance emotional attachment and influence consumer behavior. With the rapid advancement of AI, its integration into marketing strategies has become crucial. Particularly for personalizing consumer experiences and enhancing brand narratives. This study investigated the role of AI in creating emotionally engaging narratives, a largely unexplored area in marketing and advertising. The study is motivated by the need to understand the dynamics between AI-driven techniques and emotional attachment in digital marketing. The paper hypothesizes a significant relationship between consumers’ emotional attachment to brands and purchasing behavior. A mixed-methods research approach was employed by combining a survey with interviews to test this hypothesis. This study assesses how emotional attachment, influenced by AI and storytelling, affects consumer purchasing decisions and brand loyalty in online shopping. It also evaluates the effectiveness of AI-driven storytelling techniques in digital marketing campaigns from the perspective of online consumers. Preliminary findings suggest more than 98% recall of story-based branding. More than 67% believe storytelling and emotional attachment may impact purchasing decisions. More than 89% of people recall a brand based on a particular story. While emotional attachment significantly influences consumer purchasing behavior, other factors also play a crucial role. This study reveals that AI’s role in marketing is valued, but the essence of storytelling should remain grounded in human experiences.

The Creation of Value-added on Wood Carving Handicraft in Luang Prabang city, Luang Prabang Province

The study aims to investigate: the purchasing behavior of customers in Luang Prabang district and province, the perspectives of entrepreneurs and consumers who purchase goods to enhance the value of wood carving craft products in Luang Prabang district and province and Adding value to wood carving craft items that influences customers' decisions to buy in Luang Prabang district and province. employing interviews as a method to gather information from 3 merchants of wood carving craft products and 385 respondents' questionnaires. The frequency, percentage, average, standard deviation, and multiple regression equation. The study's findings revealed: Customer behavior in choosing to buy wood carving craft products as a gift or souvenir, ordering them from the store, and recognizing that information from online advertising media influences his decision to buy. Products that the customer may choose from include wood carving handicrafts for other people's daily lives, low-image elephant products, fish and gold fish products, high-image elephant products, and horse products. The product has the same features as before, but price is a deciding factor when making a purchase, so there's no need to mark the product with a purchase value of between 500,001 and 1,000,000 kip and require a cash payment. Entrepreneurs' thoughts on adding value to handcrafted wood-carving goods. Three Entrepreneurs believe that adding value to wood carving craft goods is important in six areas: designing the product, using wood as a raw material, branding, design, service, and production. Customers' perceptions of the entrepreneur's ability to create added value across six dimensions are influenced in part by the following factors: product quality; service quality; design and production; and modeling. Three factors creating additional value in terms of products, design, and production were involved in the manufacture of wood carving craft products that influence customers' purchase decisions.

Development and evaluation of an online education module to improve clinician knowledge and management of eating disorders in the peripartum: a pre-post survey study

ObjectiveEating disorders (EDs) comprise a range of illnesses characterised by disordered eating, distressing thoughts, and changes in weight. EDs in the perinatal period are a growing concern. Maternity staff receive little training in this area and often report feeling ill-equipped to recognise or respond to presentations of ED during this time. The study aimed to develop and evaluate an online educational module for clinicians and support workers to improve knowledge of EDs in the perinatal period.MethodEducation modules were developed using a co-design process with consumer advocates, peer support workers, clinicians, and experts. Consumer perspectives, evidence-based videos, activities, and text relating to screening, management, monitoring and referral of perinatal individuals with EDs were included in the module. Quantitative and qualitative data from pre- and post- surveys were used to evaluate changes in knowledge and confidence before and after completing the module, and to assess staff satisfaction, usability, and obtain feedback for improvement.ResultsUse of the online education module significantly increased staff knowledge of EDs in the perinatal period. Participants also felt more confident in discussing the topic with patients, screening, supporting, and referring a person with ED in the perinatal period. Participants also reported the module was engaging and easy-to-use.ConclusionsFindings indicate that the ED online education module is an engaging and easy-to-use tool for improving the knowledge and skills of the healthcare workforce, thereby improving patient care and health outcomes. The development of additional online resources for clinicians would be beneficial for increasing staff capability and improving patient services.

Comparative Study of Fatty Acid Composition of Muscles of Atlantic Cod (Gadus morhua Linnaeus, 1758) with Natural Diet and Feeding near Salmon Farms

Coastal aquaculture and local fisheries interact in shared marine environments, influencing each other synergistically and/or antagonistically. Salmon farming, notably with open-net sea cages along the Norwegian coast, attracts wild fish due to increased food availability from uneaten feed, but it also exposes wild fish to farm emissions like waste and toxic chemicals (de-lice treatments, antifouling and medical agents). The attraction behaviour of wild fish can impact fatty acid composition in fish tissues, influenced by the high terrestrial fat content in salmon aquafeed. We study how the Atlantic cod, aggregating around salmon farms in a subarctic fjord in Northern Norway, can be affected, potentially altering their natural diet and fatty acid profiles. Our study compares the muscle-tissue fatty acid compositions of cod caught near aquaculture facilities (impact) versus fish caught in neighbouring fjords (control), and we hypothesise decreased omega-3 fatty acids near farms. The analysis revealed no significant differences in the fatty acid concentrations or categories between the impacted and control fish, challenging our initial expectations. However, differences were found for C18:1(n9)t (elaidic acid), with a higher value in the impacted fish. These findings suggest that salmon farming’s influence on cod’s fatty acid profiles in the flesh (i.e., relevant for the nutritional quality of the fillets that consumers eat) may be limited or minimal despite their aggregative behaviours around farms. The threshold levels of salmon feed consumed by wild cod before it affects the quality and survival of, e.g., sperm or other life stages, are not known and require new investigations. This study underscores the complexity of interactions between aquaculture and wild fisheries, impacting both ecological dynamics and consumer perspectives on seafood quality and health benefits.

Australian women’s experiences and perceptions of interconception care: a qualitative descriptive study

BackgroundInterconception, the time between pregnancies, is an opportunity to improve the health outcomes of women, infants and subsequent pregnancies. Interconception care involves the assessment of previous pregnancy outcomes, management of...

Consumers' attitudes, perceptions and willingness to try hazelnut skins-fed beef

Consumers are raising concerns over the ethical and social acceptability of feeding regimes used in animal-based food productions. However, the use of agro-industrial by-products, such as hazelnut skins as a strategy to reduce the environmental impact of livestock production may be negatively perceived from the consumer's perspective. Here, we investigated the factors predicting consumers' intentions to try meat obtained from cattle fed hazelnut skins. Nine hundred Italian regular meat consumers were recruited via an online provider of market research panels. Three different framings were presented to consumers as meat products fed with food industry by-products vs possessing either feed quality or an environmental benefit. Consumers generally responded positively to the product when they were informed that it helps promote sustainable production, reduces food waste, or improves feed quality, with no significant difference between framings. Consumers who reported not to be very concerned about feeding methods and to have a low green self-identity tended to be more skeptical towards the use of alternative feeds. The level of neophobia significantly influenced the respondents' risk perceptions. Our findings suggest that product characteristics and risk and benefit perceptions will significantly influence the acceptance of hazelnut skins as feed ingredient. The factor “environmental benefits” was a key predictor of “willingness to try”, while concerns about the potential health effects were identified as a major barrier to accepting novel feed alternatives. This research confirms the great need to educate consumers in order to empower meat choices that are environmentally friendly at the production system level.

Navigating the Evolution: Factors Influencing the Adoption of Electric Two-Wheelers in India’s Sustainable Transport Landscape

Abstract Data indicates that two-wheelers (TW) make up most of all vehicle registrations in India. India’s Electric Two Wheelers (E-TW) market landscape has undergone notable evolution over time, shaped by technological advancements, favourable government policies, escalating fuel costs, and consumers’ increasingly positive reception of electric vehicles. This study aims to delve into the determinants influencing the inclination of Indian customers towards purchasing electric two-wheelers. While previous research has predominantly focused on consumer perspectives in European nations, China, and specific urban areas, the context in India is distinct. As one of the leading contributors to global greenhouse gas emissions and with transportation playing a growing role in the national carbon footprint, understanding the potential for broader adoption of electric vehicles among Indian consumers becomes paramount. Employing a survey instrument of 199 respondents, this research gathers data from Indian consumers to assess their attitudes toward electric two-wheelers. The collected data undergoes scrutiny through descriptive statistics, exploratory factor analysis, and logistic regression for comprehensive analysis. The results of the exploratory factor analysis revealed that ‘Technical factors and Infrastructure’, ‘Environmental Benefits and Government Incentives, ‘Brand and Attaining Top Speed’ are four distinct variables affecting electric vehicle purchase decisions and out of the four variables, ‘Brand and Attaining Top Speed’ doesn’t influence adoption. The study will help different public and private organisations effectively position and promote E-TWs in India.

“Too few, too far away, for what is paid”: Consumer voices about the personal assistance worker crisis

BackgroundThe growing gap between demand and supply of personal assistance service (PAS) workers presents a significant burden to those who use services. The intensity and duration of hardship is growing, and consumer voices need to be heard and incorporated into the national dialogue. ObjectiveThis paper explores how PAS worker shortages manifest themselves in the daily lives of people with disabilities using or needing PAS services in the United States. MethodsWe used thematic coding of qualitative data from the 2022 National Survey on Health and Disability. Respondents (n = 330) provided open-ended responses to the prompt “Briefly explain the types of problems or issues you have had finding PAS or support workers.” ResultsThree themes emerged regarding consumer perspectives and experiences with worker shortages (1) low pay, few benefits, and undervalued work, (2) demanding working conditions and logistics, and (3) low quality workers. In combination, these themes informed a fourth theme (4) impacts for PAS consumers characterized by substandard care and additional stress and workload for those who direct their own care. ConclusionsAs a society, we have taken steps to increase opportunities for community living and created policies to uphold choice and independence for people with disabilities. In the absence of an adequate workforce to support these policies, however, we convey an empty promise. Without tangible steps to resolve these problems at the policy level, such as improved worker pay and protections, hope for resolution to these issues remains elusive.

Organic Food Products - A study on Consumers Perspective in Udgir Town of Maharashtra

In the recent decade we have observed a trend of emerging concern among human beings on the planet earth towards ecology and environment. The increasing concern among humans about environment has led to the increasing demand and requirement for Eco-friendly Organic Food products in the Indian market. As awareness of environmental issues and health concerns rises, consumers increasingly seek sustainable food options that align with their values. This study examines key factors influencing consumer choices, including perceived health benefits, environmental impact, and the importance of ethical sourcing. Through survey, insights are gathered on consumer knowledge of organic certifications, pricing concerns, and the role of marketing in shaping perceptions Considering the environmental concerns this articles states that today the consumers are optimistic and have a positive attitude towards Organic Food products and consumers do prefer to buy such products even if they have to pay a premium for the same which is usually influenced by certain variables that include their perceptions about the benefits that Eco-friendly Organic Food organic food products provide, along with the societal norms and personal values moreover including their understanding towards environmental concerns. The study is concluded with certain suggestions that emphasizes on various methods to increase the consumer awareness towards Eco-friendly Organic Food products and based on sustainability encourage the Eco-friendly Food consumption pattern. The findings reveal a growing trend towards prioritizing eco-friendly products, suggesting a shift in market dynamics that could influence future agricultural practices and food production. Understanding these consumer attitudes is essential for producers and retailers aiming to meet the demand for sustainable food options and to promote a healthier planet.

Association Between Nursing Home 5-Star Rating and Consumer Satisfaction

ObjectiveConsumers can currently access the Centers for Medicare and Medicaid Services 5-Star Quality Rating System when they choose a nursing home (NH). However, the system does not incorporate NH consumers’ opinions. Without having access to satisfaction or quality-of-life measures, consumers could make uninformed decisions. This study aims to investigate the association between 5-star ratings and family/resident satisfaction scores. DesignSecondary data analysis was used. Setting and ParticipantsA unique, NH-level dataset of Ohio NHs that contains star ratings, satisfaction scores, and NH characteristics was constructed (N = 701). Data were drawn from the 2018 star rating data, 2018 Ohio Nursing Home Family Satisfaction Survey, 2017 Ohio Nursing Home Resident Satisfaction Survey, 2017 Ohio Biennial Survey of Long-Term Care Facilities, and the Certification and Survey Provider Enhanced Reports. MethodsChi-square and logistic regression analyses were conducted controlling other NH characteristics. ResultsChi-square results showed consumer satisfaction and star ratings were correlated, but imperfectly related. Regression results found that NHs with higher family satisfaction score received significantly higher star ratings across all domains except the quality-measure star rating. For each 1% point increase in the family satisfaction score, the probability of being a 4 to 5 overall star NH increases by 1.1% point (P < .01), and being a 4 to 5 health inspection star NH increases by 1.2% points (P < .01). NHs with higher resident satisfaction score received significantly higher star ratings. For every 1% point increase in the resident satisfaction score, the probability of being a 4- to 5-star NH increases by 0.7% point (P < .05) across all star ratings. Conclusions and ImplicationsEarly studies found little relationship between 5-star ratings and consumer satisfaction scores. This study found consumer satisfaction is associated, although imperfectly, with star ratings. This highlights the need to publicly report NH consumer perspectives to help them make informed care decisions.

패션기업 ESG 평판 척도 개발 및 타당화

The purpose of this study was to develop and validate an ESG reputation scale for fashion companies. Factors and items were derived through a literature review and a Delphi survey with 35 experts, and a preliminary survey of 386 consumers was conducted to verify the construct validity of the scale. To validate the final version of the scale, a main survey was conducted with 340 consumers, and confirmatory factor analysis, validity verification, and reliability testing were conducted using the collected data. The finalized ESG reputation scale for fashion companies is a five-point Likert scale comprising three factors (social management, environmental management, and compliance management) and 21 items. This study is significant in that it developed a scale allowing consumers to measure the ESG reputation of fashion companies, thereby extending the ESG evaluation system, which has traditionally focused on investor and corporate perspectives, to incorporate the consumer perspective. It is hoped that this scale will be used as a reference by fashion companies to consider the perspectives of consumers as key stakeholders in the future.

소비자 안전보건을 위한 ESG 공시기준에의 제품안전 지표설정 연구

ESG management has now become a new management paradigm both domestically and internationally. ESG is a non-financial performance indicator to achieve corporate sustainability, and encompasses responsibilities and obligations to stakeholders. Recently, as the safety issue of overseas products imported from online shopping malls in China has emerged, the need to ensure consumer safety and health from hazardous products is increasing. Accordingly, the establishment of product safety disclosure standards for consumer protection is required in the ESG information disclosure process. In this paper, in order to establish product safety indicators for sustainability disclosure standards for ESG management, the disclosure standards of major domestic and foreign initiatives were reviewed and analyzed to examine the introduction of product safety-related indicators, and product safety indicators that can be set for consumer safety and health were developed and presented. As product safety indicators, this paper first presented the occurrence of illegal and defective products, occurrence of product accidents, block hazardous products, number of recall orders and recommendations, and recall recovery rate as indicators that can be introduced throughout the entire product life cycle. In addition, the product risk level, the number and ratio of products for which risk assessment was performed, and the methods and standards used for risk assessment were presented as indicators related to product risk that indicate the level of impact of the product on consumer safety and health. In addition, the consumer safety index was presented as an indicator related to product safety accidents that occur during the consumer product use phase. The consumer safety index is an index that allows consumers to directly feel the level of product safety due to product accidents that occur when consumers use the product. It can be said to be a product safety index from the consumer's perspective that can protect consumer safety.

Integrated Micro-Destination: A Conceptual Framework

The purpose of this research is to develop a different perspective on the classification of the concept of destination, which is one of the important components of the tourism sector, by introducing the concept of 'integrated micro-destination' and evaluating its importance for the tourism sector, especially concerning destinations. In the study, the concept of destination is first defined, and a new concept is developed from a marketing and competitiveness perspective based on the geographical and size criteria used in destination classifications. The theoretical framework of destination classifications is examined, and it is observed in the literature review that the overall competitiveness of a holistic macro-destination is influenced by the competitiveness within its various micro-destinations. The factors affecting the integrated micro destination concept were evaluated from both the prosody and consumer perspectives.

Optimizing Administrative Professionalism: A Strategic Approach to Elevate Clientele Satisfaction in Service-Oriented Environments

Professionalism is crucial in shaping client experience in organizations, yet many organizations lack strategies to enhance staff conduct, leading to inconsistent service, communication gaps, and inadequate training. Essential qualities such as competence, courtesy, honesty, integrity, and specialized knowledge significantly impact client interactions, complaint resolution, and organizational image. This study, conducted at the City College of Calamba, Philippines, surveyed 1,126 students to assess their perceptions of professionalism among administrative personnel providing student services and evaluate customer satisfaction. Using a descriptive correlational approach with stratified random sampling and simple statistical treatment such as mean and Goodman and Kruskal's Gamma Correlation, the study established a correlation between staff professionalism and satisfaction, proposing a development program based on its findings. The survey found high levels of professionalism and customer satisfaction, recognized staff strengths in professional communication and accountability, and indicated areas for growth in problem-solving. The significant relationships between job performance, service delivery, ethics, and satisfaction highlight professionalism’s impact on consumer perspectives. The novelty of this study lies in its focus on the correlation between professionalism and satisfaction within an educational setting, offering insights for targeted development programs. Limitations include a small sample size, which may affect generalizability, reliance on self-reported data, cross-sectional design, and a focus on one institution, which may overlook broader contextual nuances.

Encoding consumer interests into product snippets with a multi-criteria genetic optimization approach

As an essential product cue in consumer information foraging, textual snippets can convey valuable scents that attract consumers to further access products, paving the way for online sellers to seize a competitive advantage. Premised on shopping goals theory, this study proposes a novel approach to designing high-quality product snippets that are particularly enhanced with consumer interests. First, snippet encoding is formulated as a multi-criteria optimization problem in which information sources are incorporated to distill consumer-appealing keywords considering both driving search and attracting selection, as well as to integrate the perspectives of sellers and consumers. Subsequently, a constrained genetic solution algorithm is developed, which copes well with the evolutionary nature of the problem to optimize snippets in an effective and efficient manner. Extensive experiments are conducted to verify the validity and superiority of the proposed approach.