The integration of artificial intelligence (AI) into various facets of our everyday existence has occurred at a rapid pace. This includes the presence of personal assistants on our smartphones as well as the algorithms that serve as the foundation for social media feeds. Artificial intelligence (AI) possesses the capacity to profoundly transform various aspects of human existence and professional endeavors. However, it is imperative to acknowledge that AI is not exempt from certain limitations and disadvantages. An aspect of considerable concern pertains to the potential psychological ramifications associated with the utilization of artificial intelligence (AI) technologies. With the escalating dependence on these technologies, there is a mounting apprehension regarding their potential adverse impact on human behavior and overall well-being. Further investigation is necessary in order to fully grasp the psychological ramifications of artificial intelligence, as these impacts are intricate and multidimensional in their entirety. The majority of tasks performed at the interface between humans and machines necessitate individuals to engage in novel and distinct activities, as well as to approach familiar tasks in alternative ways. The leaders of the future will be those who actively use collaborative intelligence, so revolutionizing their organizational practices, market strategies, industry dynamics, and, significantly, their workforce management. The field of artificial intelligence has witnessed significant advancements in various domains traditionally associated with human expertise, such as disease diagnosis, language translation, and customer service. Moreover, these advancements have been characterized by rapid progress. The emergence of such concerns is rooted in the realistic apprehension that artificial intelligence (AI) has the potential to gradually supplant human labor across all sectors of the economy. However, it is important to note that such a conclusion is not necessarily inevitable, or even the most probable. The current state of digital technologies exhibits an unprecedented level of responsiveness to human users, and conversely, humans have become increasingly attuned to utilizing these tools. The advent of AI will have a profound impact on the nature of work and the individuals involved in it. However, its primary effect will be to enhance and supplement human abilities, rather than displacing them entirely. The main aim to analyse the positive & negative effects of AI on human behaviour & well-being & to understand how AI affects human behavior and well-being and deployment of AI technologies for the benefit of individuals and society.
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